Vacation Ownership Tours Definition & Meaning | Hotel & Leisure Term | CSIMarket
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Glossary

Vacation Ownership Tours

Hotel & Leisure Term

Vacation Ownership Tours, also called timeshare or vacation club presentations, are a marketing strategy used in the hotel and leisure industry to promote and sell timeshare memberships or vacation packages to potential customers. These tours typically involve a free or heavily discounted stay at a resort or hotel in exchange for attending a presentation about the benefits of timeshare ownership.

During the presentation, sales representatives highlight the advantages of owning a timeshare, such as the ability to reserve vacation time at a specific location every year, access to exclusive amenities and perks, and the potential for financial return. They may also explain the various ownership options, including fixed and floating weeks, points-based systems, and exchange programs.

The goal of these tours is to persuade interested customers to purchase a timeshare membership or vacation package, as well as to generate positive word-of-mouth advertising for the resort or hotel. While some people are wary of vacation ownership tours and their sales tactics, others find them to be a useful way to learn about vacation ownership and potentially save money on their travels.

Overall, Vacation Ownership Tours are a popular marketing tool used by hotels and resorts to sell their vacation ownership products to potential customers.




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    Represents revenue per guest and is calculated by dividing the gross vacation ownership interest sales, by the number of tours.
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