ADR Average Daily Rate
Hotel & Leisure Term
ADR is important to hoteliers because it allows them to understand the pricing trends and to adjust their rates accordingly to optimize revenue. Raising rates too high can negatively affect occupancy rates while lowering rates too much can reduce profits, therefore, finding the right pricing balance is critical.
ADR is also used as a comparative metric between hotels, allowing investors, industry analysts, and hotel owners to benchmark their performance against competitors.
For example, if a hotel has an ADR of $150, it means that the average price a guest pays for a room is $150. This is calculated by dividing the total revenue by the number of rooms sold.
Overall, ADR is an important metric in the hotel and leisure industry and can provide valuable insights into a hotel*s pricing strategy and overall performance.
More Glossary Terms Beginning with A
-
Accident Year
Insurance Term Letter: A
-
Accumulation Distribution Line
Technical Indicator Letter: A
-
Acquired Fund Fees and Expenses
Financial Term Letter: A
-
Acquisition
Financial Term Letter: A
-
Acquisition Proposal
Financial Term Letter: A
-
Adenocarcinoma
Health Care Term Letter: A
-
Adenosine
Health Care Term Letter: A
-
Adjusted Average Cardmember Loans
Financial Term Letter: A
-
Admitted Insurer
Insurance Term Letter: A
-
ADR American Depositary Receipt
Financial Term Letter: A
-
ADR Average Daily Rate
Hotel & Leisure Term Letter: A
-
ADS American Depositary Share
Financial Term Letter: A
