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Toll Brothers Inc  (TOL)
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    Sector  Capital Goods    Industry Construction Services
 
 

Toll Brothers Inc's Customers Performance

TOL


 
TOL's Source of Revenues
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Toll Brothers Inc's Customers have recorded an increase in their cost of revenue by 10.47 % in the 2 quarter 2017 year on year, sequentially costs of revenue grew by 2.54 %, for the same period Toll Brothers Inc recorded revenue increase by 18.35 % year on year, sequentially revenue grew by 10.22 %.

List of TOL Customers



   
Customers Net Income grew in Q2 by Customers Net margin grew to
8.21 % 15.53 %
   



Toll Brothers Inc's Customers, Q2 2017 Revenue Growth By Industry
Customers in Construction Services Industry      17.26 %
Customers in Conglomerates Industry      5.22 %
Customers in Consumer Financial Services Industry -5.64 %   
Customers in Life Insurance Industry      11.36 %
Customers in Insurance Brokerage Industry      17.53 %
Customers in Property & Casualty Insurance Industry      2.16 %
Customers in Investment Services Industry      9.68 %
Customers in Miscellaneous Financial Services Industry -42.86 %   
Customers in Money Center Banks Industry      9.79 %
Customers in Regional Banks Industry      7.64 %
Customers in S&Ls Savings Banks Industry      13.67 %
Customers in Real Estate Investment Trusts Industry      11.11 %
Customers in Commercial Banks Industry      20.96 %
Customers in Hotels & Leisure Industry      2.58 %
Customers in Personal Services Industry      10.08 %
Customers in Real Estate Operations Industry -3.27 %   
Customers in Electric Utilities Industry      1.44 %
Customers in Department & Discount Retail Industry -1.68 %   
     
• Customers Valuation • Segment Rev. Growth • Segment Inc. Growth • Customers Mgmt. Effect.


Toll Brothers Inc's Comment on Sales, Marketing and Customers


We believe that our marketing strategy for our Traditional Home Building Product, which emphasizes our more expensive “Estate” and “Executive” lines of homes, has enhanced our reputation as a builder and developer of high quality upscale homes. We believe this reputation results in greater demand for all of our lines of homes. We generally include attractive decorative features such as chair rails, crown moldings, dentil moldings, vaulted and coffered ceilings, and other aesthetic elements, even in our less expensive homes, based on our belief that this additional construction expense enhances our product and improves our marketing and sales effort.


In determining the prices for our homes, we utilize, in addition to management’s extensive experience, an internally developed value analysis program that compares our homes with homes offered by other builders in each local marketing area. In our application of this program, we assign a positive or negative dollar value to differences between our product features and those of our competitors, such as house and community amenities, location, and reputation.


We typically have a sales office in each community that is staffed by our own sales personnel. Sales personnel are generally compensated with both salary and commission. A significant portion of our sales is also derived from the introduction of customers to our communities by local cooperating real estate agents.


We expend great effort and cost in designing and decorating our model homes, which play an important role in our marketing. In our models, we create an appealing atmosphere, which may include bread baking in the oven, fires burning in fireplaces, and music playing in the background. Interior decorating varies among the models and is carefully selected to reflect the lifestyles of prospective buyers.


Increasingly, the Internet is an important resource we use in marketing and providing information to our customers. Visitors to our website, www.TollBrothers.com, can obtain detailed information regarding our communities and homes across the country, take panoramic or video tours of our homes, and design their own home based upon our available floor plans and options. We also advertise in newspapers, in other local and regional publications, and on billboards. We also use color brochures to market our communities.
We have a two-step sales process. The first step takes place when a potential home buyer visits one of our communities and decides to purchase one of our homes, at which point the home buyer signs a non-binding deposit agreement and provides a small, refundable deposit. This deposit will reserve, for a short period of time, the home site or unit that the home buyer has selected. This deposit also locks in the base price of the home. Because these deposit agreements are non-binding, they are not recorded as signed contracts, nor are they recorded in backlog. Deposit rates are tracked on a weekly basis to help us monitor the strength or weakness in demand in each of our communities. If demand for homes in a particular community is strong, senior management determines whether the base selling prices in that community should be increased. If demand for the homes in a particular community is weak, we determine whether or not sales incentives and/or discounts on home prices should be adjusted.



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