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Booking Holdings Inc   (NASDAQ: BKNG)
    Sector  Services    Industry Personal Services
   Industry Personal Services
   Sector  Services

Booking Holdings Inc 's

Competitiveness




 

BKNG Sales vs. its Competitors Q2 2026



Comparing the current results to its competitors, Booking Holdings Inc reported Revenue increase in the 2 quarter 2026 by 8.15 % year on year.
The revenue growth was below Booking Holdings Inc 's competitors' average revenue growth of 10.27 %, achieved in the same quarter.

List of BKNG Competitors

With a net margin of 26.52 % Booking Holdings Inc achieved higher profitability than its competitors.

More on BKNG Profitability Comparisons



Revenue Growth Comparisons




Net Income Comparison


Booking Holdings Inc Net Income in the 2 quarter 2026 grew year on year by 117.88%, slower than its competitors' income growth of 121.05 %

<<  BKNG Stock Performance Comparisons


Booking Holdings Inc 's Comment on Competition and Industry Peers


The company operates globally in online and traditional travel and restaurant reservation services. The market is highly competitive and rapidly evolving, with low-cost alternatives and innovations driven by generative AI. Competitors include major global technology companies with larger consumer bases, data, and resources. The company competes or may compete with online travel, restaurant reservation, and meta-search services; large online search, social media, and marketplace companies; travel service providers such as hotels, airlines, and rental car companies; providers of generative AI-powered assistants and other AI-based offerings; traditional travel agencies, travel management companies, wholesalers, and tour operators; financial services and credit card companies; and companies offering software solutions and technology services to travel service providers.



  

Overall company Market Share Q2 2026

Revenue in Overall company grew by 8.15 %, less than Booking Holdings Inc peers within this division.
<<  More on BKNG Market Share.
 
*Market share is calculated based on total revenue.





Publicly Traded Peers of Booking Holdings Inc




Airbnb Inc
Share Performance



+26.63%
This Quarter



Airbnb Inc
Profile

Airbnb operates as an online marketplace that connects people looking to rent out their properties with travelers seeking accommodation. The company makes money by charging hosts a percentage fee on each booking and also charges guests additional service fees. Through their platform, Airbnb offers a wide range of lodging options, enabling individuals to monetize their extra space and providing travelers with unique and affordable accommodations worldwide.

More about Airbnb Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 100,003.470 mill. $ 13,159.000 mill. $ 2,691.000 mill.


Trip com Group Limited
Share Performance



+3.16%
Over The Past 5 Days



Trip com Group Limited
Profile

Trip.com Group Limited's business model revolves around operating an online travel platform that connects users with a wide range of travel services. The company provides a comprehensive suite of services, including hotel reservations, flight bookings, train ticketing, vacation packages, car rentals, and other related travel services. Through their platform, Trip.com Group aims to enhance user experiences by offering competitive prices, convenient booking options, reliable customer support, and a seamless travel planning experience.

More about Trip com Group Limited's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 14,117.727 mill. $ 8,925.000 mill. $ 4,775.000 mill.


Travel and Leisure Co
Share Performance



-13.10%
This Quarter



Travel and Leisure Co
Profile

a leader in the travel membership business

More about Travel and Leisure Co 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 4,148.648 mill. $ 4,048.000 mill. $ 236.000 mill.


Tripadvisor Inc
Share Performance



-38.93%
This Year



Tripadvisor Inc
Profile

Tripadvisor Inc is a travel platform that allows users to find, compare, and book various travel-related services such as accommodations, restaurants, attractions, and flights. The company generates revenue by advertising and monetizing the traffic on its website through commissions and fees from bookings made on its platform.

More about Tripadvisor Inc 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 1,053.883 mill. $ 1,788.300 mill. $ 5.000 mill.


Trivago N v
Share Performance



+11.58%
30 Days



Trivago N v
Profile

Trivago Nv's business model is based on providing online hotel search and price comparison services to help users find the best accommodation options.

More about Trivago N v 's Market Share

Market Cap. Revenues TTM Net Income TTM
$ 1,998.923 mill. $ 614.781 mill. $ 12.566 mill.

6 more competitors available

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Sources: Booking Holdings Inc’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: publicly traded companies.
For your research, we’ve provided 10 tables on Booking Holdings Inc versus competitors, including market share analysis.
You can find them in the navigation menu under Competition.
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