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Booking Holdings Inc's Business Segments
Booking Holdings Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q2 FY2026
Reportable Segments
1
Largest Segment
Reportable
Total Revenue
$ 7,352
Regions Reported
-
Revenue Share by Reportable Segment - Q2 FY2026
- Reportable100%
Revenue by Reportable Segment - Q2 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Reportable | $ 7,352 | 100% |
Revenue by Product & Service Category - Q2 FY2026
- Merchant Revenue69.7%
- Agency Revenue25.9%
- Advertising and other revenues4.4%
Revenue by Product & Service Category - Q2 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Merchant Revenue | $ 5,127 | 69.7% |
| Agency Revenue | $ 1,903 | 25.9% |
| Advertising and other revenues | $ 322 | 4.4% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of Booking Holdings Inc
Booking Holdings, Inc. is a leading online travel and accommodation services company that was originally founded in 1997 by Priceline.com. The company provides a range of travel services, including booking airline tickets, hotel stays, car rentals, and other travel-related activities such as tours and attractions. With a presence in over 220 countries and territories worldwide, Booking Holdings operates across six main brands: Booking.com, Priceline.com, Kayak, Agoda, Rentalcars.com, and OpenTable.
Booking.com is the largest brand within the company and focuses on hotel and accommodation bookings. They offer over 28 million listings, including hotels, apartments, villas, and other vacation rental properties. The site has over5 million room nights booked every day, making it one of the most visited travel sites in the world.
Priceline.com focuses primarily on airline and rental car bookings, offering discounts and deals through their “Name Your Own Price” feature. Kayak is a search engine that aggregates flight and hotel rates from multiple providers to offer consumers the most competitive rates.
Agoda, also owned by Booking Holdings, is a leading travel booking platform throughout the Asia Pacific region. They offer a diverse range of accommodation options, from budget-friendly to luxury hotels, in addition to flights and transfers.
Rentalcars.com is a platform that enables the booking of rental cars at over 60,000 locations worldwide. They work with major car rental companies like Hertz, Avis, and Budget, offering customers access to competitive rates and deals.
Lastly, OpenTable is a restaurant reservation platform that provides diners with access to restaurants across the United States and worldwide. It offers over 60,000 restaurants across more than 20 countries.
Booking Holdings Inc has a strong financial standing with $12.6 billion in revenue and a market capitalization of approximately $88 billion. With a global presence in the travel industry, a variety of brands, and trustworthy partnerships, Booking Holdings continues to expand and lead the global travel industry.
Booking.com is the largest brand within the company and focuses on hotel and accommodation bookings. They offer over 28 million listings, including hotels, apartments, villas, and other vacation rental properties. The site has over5 million room nights booked every day, making it one of the most visited travel sites in the world.
Priceline.com focuses primarily on airline and rental car bookings, offering discounts and deals through their “Name Your Own Price” feature. Kayak is a search engine that aggregates flight and hotel rates from multiple providers to offer consumers the most competitive rates.
Agoda, also owned by Booking Holdings, is a leading travel booking platform throughout the Asia Pacific region. They offer a diverse range of accommodation options, from budget-friendly to luxury hotels, in addition to flights and transfers.
Rentalcars.com is a platform that enables the booking of rental cars at over 60,000 locations worldwide. They work with major car rental companies like Hertz, Avis, and Budget, offering customers access to competitive rates and deals.
Lastly, OpenTable is a restaurant reservation platform that provides diners with access to restaurants across the United States and worldwide. It offers over 60,000 restaurants across more than 20 countries.
Booking Holdings Inc has a strong financial standing with $12.6 billion in revenue and a market capitalization of approximately $88 billion. With a global presence in the travel industry, a variety of brands, and trustworthy partnerships, Booking Holdings continues to expand and lead the global travel industry.
Booking Holdings Inc. (formerly Priceline Group Inc.) is a prominent player in the global online travel industry, delivering a spectrum of travel-related products and services tailored to cater to a diverse clientele. With operations spanning over 220 countries and territories, Booking Holdings encompasses various subsidiaries and platforms, each specializing in unique offerings that facilitate seamless travel experiences.
1. Booking.com
Booking.com is recognized as one of the largest online travel agencies globally, showcasing an impressive inventory that exceeds 28 million bookable accommodations. This platform includes a diverse array of lodging options, from traditional hotels and luxury resorts to apartments, villas, hostels, and unique stays like treehouses and boats. The user-friendly interface of Booking.com allows customers to effortlessly search for accommodations based on various criteria, including price, location, and amenities. The platform supports multiple languages and currencies, making it accessible to a global audience. Booking.com also features customer reviews and ratings, which enhance the decision-making process for travelers. Additionally, it offers flexible booking options, including free cancellations on many properties, which adds an extra layer of convenience for travelers.
Agoda
Agoda is a subsidiary specialized primarily in the Asia-Pacific region, catering to both leisure and business travelers. The platform features a vast selection of accommodations, including hotels, resorts, apartments, and vacation rentals, across approximately 200 countries. Agoda is particularly renowned for its competitive pricing and exclusive discounts, especially on last-minute bookings. Additionally, the platform provides users with the ability to earn loyalty points through Agoda Rewards, incentivizing repeat customers. The service is accessible via its website and mobile app, which are designed for ease of use and effective searching.
Kayak
Kayak serves as a powerful travel metasearch engine that allows users to compare prices on flights, hotels, rental cars, and vacation packages from numerous travel providers. Its advanced search filters enable travelers to customize their search based on preferences such as duration of stay, pricing, and amenities. Kayaks platform aggregates information from various sources, ensuring that users have access to a wide range of travel options. Moreover, Kayak offers additional services such as price alerts and travel guides, making it a comprehensive tool for trip planning. The user-friendly interface facilitates quick comparisons, empowering travelers to make informed decisions and secure the best deals available.
Rentalcars.com
Rentalcars.com is dedicated to providing a comprehensive rental car service that operates in over 160 countries. The platform offers a variety of vehicles, ranging from economy cars to luxury vehicles and SUVs. Customers can easily compare prices, read vehicle reviews, and select the best rental options that suit their travel needs. Additionally, Rentalcars.com encourages customers to make reservations through its website and mobile app, ensuring a seamless booking experience. The platform also emphasizes flexibility, often allowing for free cancellation and modifications to bookings.
OpenTable
OpenTable is a leading service in the restaurant reservation sector, facilitating online bookings in more than 20 countries. It offers an intuitive platform where customers can discover and reserve tables at their preferred dining establishments, explore new culinary experiences, and read customer reviews. The service extends to restaurants by providing guest management and reservation systems designed to streamline operations and enhance customer experiences. OpenTable’s mobile app and website make it easy for diners to find available tables based on their preferences, such as cuisine type, location, price range, and operating hours.
Booking Holdings Inc. Transportation
Booking Holdings Inc. Transportation offers a comprehensive approach to ground transportation services, including taxis, shuttles, private transfers, and other transportation modes. The platform partners with third-party transportation providers to deliver convenient and reliable services, helping travelers navigate their final destinations seamlessly. Whether it is transportation from the airport or getting around a city, Booking Holdings Inc. Transportation aims to provide integrated solutions that complement its other travel services, thereby enhancing overall customer satisfaction.
Conclusion
In summary, Booking Holdings Inc. delivers a wide variety of travel-related segments, products, and services that cater to the multifaceted needs of global travelers. Its portfolio, characterized by a blend of accommodation options, metasearch capabilities, car rental services, restaurant bookings, and ground transportation, positions the company as a comprehensive travel solution provider. The extensive reach across more than 220 countries underscores its commitment to facilitating memorable travel experiences for customers around the world.
1. Booking.com
Booking.com is recognized as one of the largest online travel agencies globally, showcasing an impressive inventory that exceeds 28 million bookable accommodations. This platform includes a diverse array of lodging options, from traditional hotels and luxury resorts to apartments, villas, hostels, and unique stays like treehouses and boats. The user-friendly interface of Booking.com allows customers to effortlessly search for accommodations based on various criteria, including price, location, and amenities. The platform supports multiple languages and currencies, making it accessible to a global audience. Booking.com also features customer reviews and ratings, which enhance the decision-making process for travelers. Additionally, it offers flexible booking options, including free cancellations on many properties, which adds an extra layer of convenience for travelers.
Agoda
Agoda is a subsidiary specialized primarily in the Asia-Pacific region, catering to both leisure and business travelers. The platform features a vast selection of accommodations, including hotels, resorts, apartments, and vacation rentals, across approximately 200 countries. Agoda is particularly renowned for its competitive pricing and exclusive discounts, especially on last-minute bookings. Additionally, the platform provides users with the ability to earn loyalty points through Agoda Rewards, incentivizing repeat customers. The service is accessible via its website and mobile app, which are designed for ease of use and effective searching.
Kayak
Kayak serves as a powerful travel metasearch engine that allows users to compare prices on flights, hotels, rental cars, and vacation packages from numerous travel providers. Its advanced search filters enable travelers to customize their search based on preferences such as duration of stay, pricing, and amenities. Kayaks platform aggregates information from various sources, ensuring that users have access to a wide range of travel options. Moreover, Kayak offers additional services such as price alerts and travel guides, making it a comprehensive tool for trip planning. The user-friendly interface facilitates quick comparisons, empowering travelers to make informed decisions and secure the best deals available.
Rentalcars.com
Rentalcars.com is dedicated to providing a comprehensive rental car service that operates in over 160 countries. The platform offers a variety of vehicles, ranging from economy cars to luxury vehicles and SUVs. Customers can easily compare prices, read vehicle reviews, and select the best rental options that suit their travel needs. Additionally, Rentalcars.com encourages customers to make reservations through its website and mobile app, ensuring a seamless booking experience. The platform also emphasizes flexibility, often allowing for free cancellation and modifications to bookings.
OpenTable
OpenTable is a leading service in the restaurant reservation sector, facilitating online bookings in more than 20 countries. It offers an intuitive platform where customers can discover and reserve tables at their preferred dining establishments, explore new culinary experiences, and read customer reviews. The service extends to restaurants by providing guest management and reservation systems designed to streamline operations and enhance customer experiences. OpenTable’s mobile app and website make it easy for diners to find available tables based on their preferences, such as cuisine type, location, price range, and operating hours.
Booking Holdings Inc. Transportation
Booking Holdings Inc. Transportation offers a comprehensive approach to ground transportation services, including taxis, shuttles, private transfers, and other transportation modes. The platform partners with third-party transportation providers to deliver convenient and reliable services, helping travelers navigate their final destinations seamlessly. Whether it is transportation from the airport or getting around a city, Booking Holdings Inc. Transportation aims to provide integrated solutions that complement its other travel services, thereby enhancing overall customer satisfaction.
Conclusion
In summary, Booking Holdings Inc. delivers a wide variety of travel-related segments, products, and services that cater to the multifaceted needs of global travelers. Its portfolio, characterized by a blend of accommodation options, metasearch capabilities, car rental services, restaurant bookings, and ground transportation, positions the company as a comprehensive travel solution provider. The extensive reach across more than 220 countries underscores its commitment to facilitating memorable travel experiences for customers around the world.