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Trivago N V's Business Segments
Trivago N V's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Reportable Segments
1
Largest Segment
Corporate and Unallocated
Total Revenue
$ 620
Regions Reported
1
Annual Results
Revenue Share by Reportable Segment - FY2025
- Corporate and Unallocated2.6%
Revenue by Reportable Segment - FY2025
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Corporate and Unallocated | $ 16 | 2.6% |
Revenue Share by Region - FY2025
- All other countries36.8%
Revenue by Geographic Region - FY2025
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| All other countries | $ 229 | 36.8% |
Revenue by Product & Service Category - FY2025
- Referral86.5%
Revenue by Product & Service Category - FY2025
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Referral | $ 537 | 86.5% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of Trivago N V
Trivago N.V. is a global hotel search and booking website, based in Düsseldorf, Germany. It was founded in 2005 and launched in 2007 by four entrepreneurs, Rolf Schrömgens, Peter Vinnemeier, Stephan Stubner, and Malte Siewert.
Trivago is operated by Trivago GmbH, which is a subsidiary of Trivago N.V., a public company listed on the NASDAQ stock exchange in the United States. The company has offices in more than 50 countries around the world and operates its website in more than 190 countries and 33 languages.
Trivago's business model is based on meta-search technology, which aggregates hotel prices and availability information from hotel booking websites and online travel agents. The platform allows travelers to search for and compare hotel prices from all major booking websites in one place.
Trivago also offers a range of features and tools that help travelers to find the perfect hotel for their needs. These include filters for price range, star rating, location, and amenities, as well as guest reviews and ratings. The website also offers a price alert feature, which notifies users by email when the price of a hotel changes.
Trivago's revenue model is based on commissions earned from partner booking websites and online travel agents for each referral that results in a completed booking. Trivago also earns revenue from advertising on its website, as well as from its hotel management software platform called Base7Booking, which enables hoteliers to manage bookings and reservations.
In recent years, Trivago has faced increasing competition from other hotel booking websites and online travel agents such as Booking.com, Expedia, and Airbnb. To stay competitive, Trivago has focused on improving its platform's user experience, expanding its global reach, and developing new features and technologies such as artificial intelligence and machine learning.
Trivago is operated by Trivago GmbH, which is a subsidiary of Trivago N.V., a public company listed on the NASDAQ stock exchange in the United States. The company has offices in more than 50 countries around the world and operates its website in more than 190 countries and 33 languages.
Trivago's business model is based on meta-search technology, which aggregates hotel prices and availability information from hotel booking websites and online travel agents. The platform allows travelers to search for and compare hotel prices from all major booking websites in one place.
Trivago also offers a range of features and tools that help travelers to find the perfect hotel for their needs. These include filters for price range, star rating, location, and amenities, as well as guest reviews and ratings. The website also offers a price alert feature, which notifies users by email when the price of a hotel changes.
Trivago's revenue model is based on commissions earned from partner booking websites and online travel agents for each referral that results in a completed booking. Trivago also earns revenue from advertising on its website, as well as from its hotel management software platform called Base7Booking, which enables hoteliers to manage bookings and reservations.
In recent years, Trivago has faced increasing competition from other hotel booking websites and online travel agents such as Booking.com, Expedia, and Airbnb. To stay competitive, Trivago has focused on improving its platform's user experience, expanding its global reach, and developing new features and technologies such as artificial intelligence and machine learning.
Trivago N.V. stands out in the hospitality industry as a leading multinational technology company focused on internet-based services. The company is primarily known for its metasearch engine platform which simplifies the travel planning process for users by allowing them to compare and book various types of accommodations from a vast array of online travel agencies (OTAs) and hotel booking websites.
Segments
Trivago operates mainly within the travel and hospitality industry and categorizes its operations into two primary segments:
1. Consumer Segment:
- This segment pertains to the Trivago platform itself, encompassing various online portals and mobile applications that facilitate connections between travelers and multiple travel providers, including hotels, vacation rentals, and OTAs.
- It generates revenue through commissions received for each booking referred to third-party travel providers. The focus is on enhancing user experience, ensuring that travelers can easily search for and compare accommodation options to find the best deals available.
2. Business Segment:
- In this segment, Trivago provides various solutions tailored to hotels and accommodation providers, including tools for website development, marketing strategies, data analytics, and customer engagement services.
- Revenue in this segment often comes from subscription fees and commissions that hotels pay to be listed or marketed more effectively on the Trivago platform. The emphasis on this side of the business is on helping accommodation providers optimize their presence and attract more guests.
Products and Services
Trivago offers a broad spectrum of products and services designed to improve the experience for both consumers and businesses within the hospitality sector:
1. Hotel and Accommodation Search Engine:
- Trivagos primary offering is its robust and user-friendly search engine, which enables travelers to browse through an extensive array of lodging options. Users can filter searches by various criteria including location, price, amenities, star ratings, and more—empowering them to make informed decisions based on their preferences.
2. Mobile Applications:
- The company provides mobile applications available for both Android and iOS platforms. These apps allow travelers to search and book accommodations seamlessly on the go, giving users the flexibility to plan their trips from anywhere at any time.
3. Hotel Rate Insights:
- Trivago offers data analytics tools that empower hoteliers to understand market pricing, occupancy trends, and competitive positioning over time. This information is critical for optimizing pricing strategies and managing inventory effectively.
4. Marketing Assistance:
- Trivago facilitates marketing services for hotels and accommodation providers. This includes website design, social media advertising, search engine optimization, and targeted marketing campaigns that help improve visibility and attract more guests.
5. Direct Connect:
- This feature allows hotels to connect directly with the Trivago platform. Accommodation providers can manage their rates, availability, and inventory in real-time, providing more control over their listings and ensuring that the information displayed is always up to date.
6. Customer Engagement:
- Trivago provides tools for customer engagement, including review management systems and guest feedback collection. These features assist hotels in enhancing their online reputation and improving service quality based on real customer insights.
Trivago Business Studio:
- An all-encompassing platform designed specifically for hoteliers, Trivago Business Studio supports accommodations in managing their listings, rates, reviews, and overall revenue strategies. It provides insights and tools necessary for maximizing performance on the Trivago platform.
In summary, Trivago N.V. operates as a comprehensive metasearch engine platform that connects travelers with a multitude of accommodation options worldwide. With its refined consumer and business segments, alongside a diverse portfolio of products and services including a powerful search engine, mobile apps, marketing support, and data analytics, Trivago serves a dual purpose: enhancing the travel planning experience for users and providing valuable tools and insights to hospitality businesses. Through these offerings, Trivago continues to play a vital role in the global travel ecosystem.
Segments
Trivago operates mainly within the travel and hospitality industry and categorizes its operations into two primary segments:
1. Consumer Segment:
- This segment pertains to the Trivago platform itself, encompassing various online portals and mobile applications that facilitate connections between travelers and multiple travel providers, including hotels, vacation rentals, and OTAs.
- It generates revenue through commissions received for each booking referred to third-party travel providers. The focus is on enhancing user experience, ensuring that travelers can easily search for and compare accommodation options to find the best deals available.
2. Business Segment:
- In this segment, Trivago provides various solutions tailored to hotels and accommodation providers, including tools for website development, marketing strategies, data analytics, and customer engagement services.
- Revenue in this segment often comes from subscription fees and commissions that hotels pay to be listed or marketed more effectively on the Trivago platform. The emphasis on this side of the business is on helping accommodation providers optimize their presence and attract more guests.
Products and Services
Trivago offers a broad spectrum of products and services designed to improve the experience for both consumers and businesses within the hospitality sector:
1. Hotel and Accommodation Search Engine:
- Trivagos primary offering is its robust and user-friendly search engine, which enables travelers to browse through an extensive array of lodging options. Users can filter searches by various criteria including location, price, amenities, star ratings, and more—empowering them to make informed decisions based on their preferences.
2. Mobile Applications:
- The company provides mobile applications available for both Android and iOS platforms. These apps allow travelers to search and book accommodations seamlessly on the go, giving users the flexibility to plan their trips from anywhere at any time.
3. Hotel Rate Insights:
- Trivago offers data analytics tools that empower hoteliers to understand market pricing, occupancy trends, and competitive positioning over time. This information is critical for optimizing pricing strategies and managing inventory effectively.
4. Marketing Assistance:
- Trivago facilitates marketing services for hotels and accommodation providers. This includes website design, social media advertising, search engine optimization, and targeted marketing campaigns that help improve visibility and attract more guests.
5. Direct Connect:
- This feature allows hotels to connect directly with the Trivago platform. Accommodation providers can manage their rates, availability, and inventory in real-time, providing more control over their listings and ensuring that the information displayed is always up to date.
6. Customer Engagement:
- Trivago provides tools for customer engagement, including review management systems and guest feedback collection. These features assist hotels in enhancing their online reputation and improving service quality based on real customer insights.
Trivago Business Studio:
- An all-encompassing platform designed specifically for hoteliers, Trivago Business Studio supports accommodations in managing their listings, rates, reviews, and overall revenue strategies. It provides insights and tools necessary for maximizing performance on the Trivago platform.
In summary, Trivago N.V. operates as a comprehensive metasearch engine platform that connects travelers with a multitude of accommodation options worldwide. With its refined consumer and business segments, alongside a diverse portfolio of products and services including a powerful search engine, mobile apps, marketing support, and data analytics, Trivago serves a dual purpose: enhancing the travel planning experience for users and providing valuable tools and insights to hospitality businesses. Through these offerings, Trivago continues to play a vital role in the global travel ecosystem.