Vacation Ownership Volume Per Guest (VPG) is a metric used in the Hotel & Leisure Industry to measure the average amount of money spent by a guest on vacation ownership, including vacation club memberships, timeshare units, and other vacation ownership products and services. VPG is calculated by dividing the total revenue generated from vacation ownership sales by the number of guests who have purchased the product.

Vacation ownership is a form of investment in which a guest purchases the right to use a property for a certain period of time. The purchase typically includes the cost of ownership and maintenance fees. The VPG metric is useful because it allows hotels and leisure companies to assess the profitability and popularity of their vacation ownership offerings.

The VPG metric is also used to evaluate the effectiveness of marketing efforts and sales strategies. Companies may analyze VPG data to identify trends in guest behavior and consumption patterns. For example, a company may identify that guests with higher VPGs tend to purchase more ancillary products and services, such as dining, spa treatments, or golf packages, and adjust their marketing or sales techniques accordingly.

Overall, the VPG metric is a valuable tool for hotel and leisure companies to understand the value and profitability of vacation ownership for their business, as well as to optimize their marketing and sales strategies to attract and retain high-value guests.