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Security National Financial Corporation  (SNFCA)
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Security National Financial's Customers Performance

SNFCA

 
SNFCA's Source of Revenues Security National Financial's Customers have recorded an increase in their cost of revenue by 12.16 % in the 3 quarter 2021 year on year, sequentially costs of revenue were trimmed by -5.03 %, for the same period Security National Financial Corporation revnue deteriorated by -18.26 % year on year, sequentially revenue grew by 2.36 %.

List of SNFCA Customers




Security National Financial's Customers have recorded an increase in their cost of revenue by 12.16 % in the 3 quarter 2021 year on year, sequentially costs of revenue were trimmed by -5.03 %, for the same period Security National Financial Corporation revnue deteriorated by -18.26 % year on year, sequentially revenue grew by 2.36 %.

List of SNFCA Customers


   
Customers Net Income grew in Q3 by Customers Net margin grew to
27.5 % 10.41 %



Security National Financial's Customers, Q3 2021 Revenue Growth By Industry
Customers in Consumer Financial Services Industry -0.12 %   
Customers in Life Insurance Industry -7.29 %   
Customers in Insurance Brokerage Industry      14.56 %
Customers in Property & Casualty Insurance Industry      16.81 %
Customers in Miscellaneous Financial Services Industry      3.64 %
Customers in Real Estate Investment Trusts Industry -29.79 %   
Customers in Commercial Banks Industry      14.97 %
Customers in Healthcare Facilities Industry      4.7 %
Customers in Real Estate Operations Industry -84.54 %   
Customers in Pharmacy Services & Retail Drugstore Industry      10.05 %
Customers in Grocery Stores Industry      6.59 %
     
• Customers Valuation • Segment Rev. Growth • Segment Inc. Growth • Customers Mgmt. Effect.


Security National Financial's Comment on Sales, Marketing and Customers



The Company is licensed to sell insurance in 38 states. The Company, in marketing its life insurance products, seeks to locate, develop and service specific niche markets. The Company's funeral plan policies are sold primarily to persons who range in age from 45 to 85 and have low to moderate income.

A majority of the Company's funeral plan premiums come from the states of Arkansas, California, Florida, Georgia, Louisiana, Mississippi, Missouri, Texas and Utah.

The Company sells its life insurance products through direct agents, brokers and independent licensed agents who may also sell insurance products of other companies. The commissions on life insurance products range from approximately 50% to 120% of first year premiums. In those cases where the Company utilizes its direct agents in selling such policies, those agents customarily receive advances against future commissions.

In some instances, funeral plan insurance is marketed in conjunction with the Company's cemetery and mortuary sales force. When it is marketed by that group, the beneficiary is usually the Company's cemeteries and mortuaries. Thus, death benefits that become payable under the policy are paid to the Company's cemetery and mortuary subsidiaries to the extent of services performed and products purchased.


The general market for the Company's annuities is middle to older age individuals. A major source of annuity sales come from direct agents and are sold in conjunction with other insurance sales. If an individual does not qualify for a funeral plan, the agent will often sell that individual an annuity to fund final expenses.

The Company currently markets its diver's accident policies through the internet.

The Company's pre-need cemetery and mortuary sales are marketed to persons of all ages but are generally purchased by persons 45 years of age and older. The Company is limited in its geographic distribution of these products to areas lying within an approximate 20-mile radius of its mortuaries and cemeteries. The Company's at-need sales are similarly limited in geographic area.

The Company actively seeks to sell its cemetery and funeral products to customers on a pre-need basis. The Company employs cemetery sales representatives on a commission basis to sell these products. Many of these pre-need cemetery and mortuary sales representatives are also licensed insurance salesmen and sell funeral plan insurance. In some instances, the Company's cemetery and mortuary facilities are the named beneficiary of the funeral plan policies.

Potential customers are located via telephone sales prospecting, responses to letters mailed by the pre planning consultants, newspaper inserts, referrals, and door-to-door canvassing. The Company trains its sales representatives and helps generate leads for them.

The Company's residential mortgage lending services are marketed primarily to real estate brokers and some independent mortgage loan originators. The Company has a strong retail origination presence in the Utah, Florida, Nevada, and Texas markets in addition to three wholesale branch offices located in Florida, Texas and Utah, with sales representatives in these and other states. See "Management's Discussion and Analysis of Results of Operations and Financial Condition" and "Notes to Consolidated Financial Statements" for additional disclosure and discussion regarding mortgage loans.


Security National Financial's Comment on Sales, Marketing and Customers


The Company is licensed to sell insurance in 38 states. The Company, in marketing its life insurance products, seeks to locate, develop and service specific niche markets. The Company's funeral plan policies are sold primarily to persons who range in age from 45 to 85 and have low to moderate income.

A majority of the Company's funeral plan premiums come from the states of Arkansas, California, Florida, Georgia, Louisiana, Mississippi, Missouri, Texas and Utah.

The Company sells its life insurance products through direct agents, brokers and independent licensed agents who may also sell insurance products of other companies. The commissions on life insurance products range from approximately 50% to 120% of first year premiums. In those cases where the Company utilizes its direct agents in selling such policies, those agents customarily receive advances against future commissions.

In some instances, funeral plan insurance is marketed in conjunction with the Company's cemetery and mortuary sales force. When it is marketed by that group, the beneficiary is usually the Company's cemeteries and mortuaries. Thus, death benefits that become payable under the policy are paid to the Company's cemetery and mortuary subsidiaries to the extent of services performed and products purchased.


The general market for the Company's annuities is middle to older age individuals. A major source of annuity sales come from direct agents and are sold in conjunction with other insurance sales. If an individual does not qualify for a funeral plan, the agent will often sell that individual an annuity to fund final expenses.

The Company currently markets its diver's accident policies through the internet.

The Company's pre-need cemetery and mortuary sales are marketed to persons of all ages but are generally purchased by persons 45 years of age and older. The Company is limited in its geographic distribution of these products to areas lying within an approximate 20-mile radius of its mortuaries and cemeteries. The Company's at-need sales are similarly limited in geographic area.

The Company actively seeks to sell its cemetery and funeral products to customers on a pre-need basis. The Company employs cemetery sales representatives on a commission basis to sell these products. Many of these pre-need cemetery and mortuary sales representatives are also licensed insurance salesmen and sell funeral plan insurance. In some instances, the Company's cemetery and mortuary facilities are the named beneficiary of the funeral plan policies.

Potential customers are located via telephone sales prospecting, responses to letters mailed by the pre planning consultants, newspaper inserts, referrals, and door-to-door canvassing. The Company trains its sales representatives and helps generate leads for them.

The Company's residential mortgage lending services are marketed primarily to real estate brokers and some independent mortgage loan originators. The Company has a strong retail origination presence in the Utah, Florida, Nevada, and Texas markets in addition to three wholesale branch offices located in Florida, Texas and Utah, with sales representatives in these and other states. See "Management's Discussion and Analysis of Results of Operations and Financial Condition" and "Notes to Consolidated Financial Statements" for additional disclosure and discussion regarding mortgage loans.








SNFCA's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Security National Financial Corporation 187 496 38 1,271
Cvs Health Corporation 121,630 285,061 7,577 217,800
Express Scripts Holding Co. 52,360 100,179 4,607 29,500
The Kroger Co 32,571 135,955 1,845 400,000
Hi crush Inc 16 623 -554 0
Tenet Healthcare Corp 8,230 19,544 1,603 108,000
WALGREEN CO. 0 0 0 251,000
WINN-DIXIE STORES, INC. 0 0 0 0
Davita Inc 10,686 11,580 1,197 57,400
Capital Financial Holdings, Inc. 0 15 0 20
Genworth Financial Inc 2,026 8,359 1,019 5,300
Mgic Investment Corp 5,177 1,194 585 800
Mbia Inc 602 233 -348 252
American International Group Inc 48,428 47,646 5,801 65,000
Encore Capital Group Inc 1,854 1,640 312 6,700
New York Mortgage Trust Inc 1,463 341 233 7
Arlington Asset Investment Corp 118 2 -2 0
America First Multifamily Investors L p 420 62 59 1
Ben Franklin Financial, Inc. 0 0 0 26
Halo Companies, Inc. 0 0 0 3
Lm Funding America Inc 30 1 12 22
Federal National Mortgage Association Fannie Mae 5,274 35,702 21,557 7,600
Federal Agricultural Mortgage Corporation 699 235 130 0
Federal Home Loan Bank Of Boston 0 180 66 205
Federal Home Loan Bank Of Chicago 0 642 352 410
Federal Home Loan Bank Of Cincinnati 0 163 65 203
Federal Home Loan Bank Of Dallas 0 282 150 207
Federal Home Loan Bank Of Des Moines 0 520 194 271
Federal Home Loan Mortgage Corporation 2,936 23,115 10,072 5,416
Federal Home Loan Bank Of Indianapolis 0 222 97 214
Federal Home Loan Bank Of New York 0 591 340 0
Federal Home Loan Bank Of Pittsburgh 0 243 129 213
Federal Home Loan Bank Of San Francisco 0 512 314 263
Federal Home Loan Bank Of Topeka 0 253 160 218
Federal Home Loan Bank Of Atlanta 0 323 161 314
Pra Group Inc 1,991 1,113 196 3,799
Mr Cooper Group Inc 3,425 3,654 1,490 0
Truist Financial Corporation 80,919 22,914 6,165 0
Gwg Holdings Inc 200 31 -316 50
Primerica Inc 5,832 2,554 450 1,764
Ladenburg Thalmann Financial Services Inc 501 1,469 23 1,307
Sundance Strategies Inc 271 0 -1 3
Arthur j Gallagher and Co 34,644 15,739 987 21,500
Brown and Brown Inc 18,227 2,955 583 7,807
Crawford and Co 250 1,102 38 8,941
Erie Indemnity Company 10,942 2,617 306 4,800
Corvel Corporation 3,366 597 59 3,508
Arch Capital Group Ltd 16,668 9,323 2,215 2,030
Amerisafe Inc 1,057 326 91 449
Employers Holdings Inc 1,124 694 129 716
Essent Group Ltd 4,774 1,019 624 366
Nmi Holdings Inc 1,780 470 219 243
Radian Group Inc 3,913 1,361 555 1,881
Assured Guaranty ltd 4,006 964 286 300
Fresenius Medical Care Ag and Co Kgaa 8,845 20,002 1,608 0
SUBTOTAL 497,256 764,321 73,440 1,216,829


       
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