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Security National Financial Corporation  (SNFCA)
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Security National Financial's Customers Performance

SNFCA

 
SNFCA's Source of Revenues Customers of Security National Financial Corporation saw their costs of revenue deteriorate by -19.35 % in Q3 compare to a year ago, sequentially costs of revenue were trimmed by -8.18 %, for the same period Security National Financial Corporation revnue deteriorated by -30.15 % year on year, sequentially revnue fell by -12.65 %.

List of SNFCA Customers




Customers of Security National Financial Corporation saw their costs of revenue deteriorate by -19.35 % in Q3 compare to a year ago, sequentially costs of revenue were trimmed by -8.18 %, for the same period Security National Financial Corporation revnue deteriorated by -30.15 % year on year, sequentially revnue fell by -12.65 %.

List of SNFCA Customers


   
Customers Net Income fell in Q3 by Customers Net margin fell to %
-55.88 % 4.14 %



Security National Financial's Customers, Q3 2022 Revenue Growth By Industry
Customers in Consumer Financial Services Industry -18.3 %   
Customers in Life Insurance Industry -9.08 %   
Customers in Insurance Brokerage Industry -0.21 %   
Customers in Property & Casualty Insurance Industry      13.02 %
Customers in Miscellaneous Financial Services Industry -9.81 %   
Customers in Blank Checks Industry    
Customers in Healthcare Facilities Industry      8.92 %
Customers in Real Estate Operations Industry  
Customers in Grocery Stores Industry -45.49 %   
     
• Customers Valuation • Segment Rev. Growth • Segment Inc. Growth • Customers Mgmt. Effect.


Security National Financial's Comment on Sales, Marketing and Customers



The Company is licensed to sell insurance in 38 states. The Company, in marketing its life insurance products, seeks to locate, develop and service specific niche markets. The Company's funeral plan policies are sold primarily to persons who range in age from 45 to 85 and have low to moderate income.

A majority of the Company's funeral plan premiums come from the states of Arkansas, California, Florida, Georgia, Louisiana, Mississippi, Missouri, Texas and Utah.

The Company sells its life insurance products through direct agents, brokers and independent licensed agents who may also sell insurance products of other companies. The commissions on life insurance products range from approximately 50% to 120% of first year premiums. In those cases where the Company utilizes its direct agents in selling such policies, those agents customarily receive advances against future commissions.

In some instances, funeral plan insurance is marketed in conjunction with the Company's cemetery and mortuary sales force. When it is marketed by that group, the beneficiary is usually the Company's cemeteries and mortuaries. Thus, death benefits that become payable under the policy are paid to the Company's cemetery and mortuary subsidiaries to the extent of services performed and products purchased.


The general market for the Company's annuities is middle to older age individuals. A major source of annuity sales come from direct agents and are sold in conjunction with other insurance sales. If an individual does not qualify for a funeral plan, the agent will often sell that individual an annuity to fund final expenses.

The Company currently markets its diver's accident policies through the internet.

The Company's pre-need cemetery and mortuary sales are marketed to persons of all ages but are generally purchased by persons 45 years of age and older. The Company is limited in its geographic distribution of these products to areas lying within an approximate 20-mile radius of its mortuaries and cemeteries. The Company's at-need sales are similarly limited in geographic area.

The Company actively seeks to sell its cemetery and funeral products to customers on a pre-need basis. The Company employs cemetery sales representatives on a commission basis to sell these products. Many of these pre-need cemetery and mortuary sales representatives are also licensed insurance salesmen and sell funeral plan insurance. In some instances, the Company's cemetery and mortuary facilities are the named beneficiary of the funeral plan policies.

Potential customers are located via telephone sales prospecting, responses to letters mailed by the pre planning consultants, newspaper inserts, referrals, and door-to-door canvassing. The Company trains its sales representatives and helps generate leads for them.

The Company's residential mortgage lending services are marketed primarily to real estate brokers and some independent mortgage loan originators. The Company has a strong retail origination presence in the Utah, Florida, Nevada, and Texas markets in addition to three wholesale branch offices located in Florida, Texas and Utah, with sales representatives in these and other states. See "Management's Discussion and Analysis of Results of Operations and Financial Condition" and "Notes to Consolidated Financial Statements" for additional disclosure and discussion regarding mortgage loans.


Security National Financial's Comment on Sales, Marketing and Customers


The Company is licensed to sell insurance in 38 states. The Company, in marketing its life insurance products, seeks to locate, develop and service specific niche markets. The Company's funeral plan policies are sold primarily to persons who range in age from 45 to 85 and have low to moderate income.

A majority of the Company's funeral plan premiums come from the states of Arkansas, California, Florida, Georgia, Louisiana, Mississippi, Missouri, Texas and Utah.

The Company sells its life insurance products through direct agents, brokers and independent licensed agents who may also sell insurance products of other companies. The commissions on life insurance products range from approximately 50% to 120% of first year premiums. In those cases where the Company utilizes its direct agents in selling such policies, those agents customarily receive advances against future commissions.

In some instances, funeral plan insurance is marketed in conjunction with the Company's cemetery and mortuary sales force. When it is marketed by that group, the beneficiary is usually the Company's cemeteries and mortuaries. Thus, death benefits that become payable under the policy are paid to the Company's cemetery and mortuary subsidiaries to the extent of services performed and products purchased.


The general market for the Company's annuities is middle to older age individuals. A major source of annuity sales come from direct agents and are sold in conjunction with other insurance sales. If an individual does not qualify for a funeral plan, the agent will often sell that individual an annuity to fund final expenses.

The Company currently markets its diver's accident policies through the internet.

The Company's pre-need cemetery and mortuary sales are marketed to persons of all ages but are generally purchased by persons 45 years of age and older. The Company is limited in its geographic distribution of these products to areas lying within an approximate 20-mile radius of its mortuaries and cemeteries. The Company's at-need sales are similarly limited in geographic area.

The Company actively seeks to sell its cemetery and funeral products to customers on a pre-need basis. The Company employs cemetery sales representatives on a commission basis to sell these products. Many of these pre-need cemetery and mortuary sales representatives are also licensed insurance salesmen and sell funeral plan insurance. In some instances, the Company's cemetery and mortuary facilities are the named beneficiary of the funeral plan policies.

Potential customers are located via telephone sales prospecting, responses to letters mailed by the pre planning consultants, newspaper inserts, referrals, and door-to-door canvassing. The Company trains its sales representatives and helps generate leads for them.

The Company's residential mortgage lending services are marketed primarily to real estate brokers and some independent mortgage loan originators. The Company has a strong retail origination presence in the Utah, Florida, Nevada, and Texas markets in addition to three wholesale branch offices located in Florida, Texas and Utah, with sales representatives in these and other states. See "Management's Discussion and Analysis of Results of Operations and Financial Condition" and "Notes to Consolidated Financial Statements" for additional disclosure and discussion regarding mortgage loans.








SNFCA's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Security National Financial Corporation 136.16 393.25 9.79 1,271
Arlington Asset Investment Corp 85.87 52.76 4.87 0
Arch Capital Group Ltd 22,625.45 8,855.91 1,243.31 2,030
Federal Agricultural Mortgage Corporation 702.34 298.82 171.84 0
Assured Guaranty ltd 4,018.06 694.00 337.00 300
American International Group Inc 48,280.60 58,938.00 15,195.00 46,000
Arthur J Gallagher and Co 42,127.47 16,861.30 1,101.40 32,401
Amerisafe Inc 1,001.43 293.36 38.37 449
America First Multifamily Investors L p 419.09 79.02 137.33 1
Ben Franklin Financial, Inc. 0.00 0.00 0.00 26
Brown and Brown Inc 16,384.15 3,410.47 628.32 7,807
Mr Cooper Group Inc 3,153.06 2,778.00 1,077.00 0
Capital Financial Holdings, Inc. 0.34 14.56 -0.41 20
Crawford and Co 227.62 1,191.97 23.70 8,941
Corvel Corporation 2,558.01 689.60 64.84 3,508
Cvs Health Corporation 134,182.60 315,225.00 3,161.00 290,000
Davita Inc 6,984.00 11,636.97 904.46 67,000
Encore Capital Group Inc 1,305.80 1,521.65 343.77 6,700
Employers Holdings Inc 1,193.75 691.50 56.00 716
Erie Indemnity Company 14,535.26 2,806.89 298.20 4,800
Essent Group Ltd 4,030.50 1,027.70 864.97 366
Express Scripts Holding Co. 52,360.34 100,179.10 4,607.30 29,500
Federal Home Loan Bank Of Atlanta 0.00 433.00 97.00 314
Federal Home Loan Bank Of Boston 0.00 222.78 111.26 205
Federal Home Loan Bank Of Chicago 0.00 612.00 347.00 410
Federal Home Loan Bank Of Cincinnati 0.00 184.46 79.59 203
Federal Home Loan Bank Of Dallas 0.00 318.23 195.15 207
Federal Home Loan Bank Of Des Moines 0.00 590.00 246.00 271
Federal Home Loan Bank Of Indianapolis 0.00 228.15 107.80 214
Federal Home Loan Bank Of Pittsburgh 0.00 199.87 92.44 213
Federal Home Loan Bank Of San Francisco 0.00 450.00 264.00 263
Federal Home Loan Bank Of Topeka 0.00 285.26 184.48 218
Federal Home Loan Mortgage Corporation 1,411.96 23,356.00 12,514.00 5,416
Fresenius Medical Care Ag and Co Kgaa 4,564.08 19,732.93 1,365.31 0
Federal National Mortgage Association Fannie Mae 2,501.58 29,323.00 16,686.00 7,600
Genworth Financial Inc 2,552.09 7,348.00 729.00 5,300
Gwg Holdings Inc 60.00 30.77 -315.84 50
Halo Companies, Inc. 0.00 0.00 0.00 3
Hi crush Inc 16.24 622.87 -554.27 0
Heartland Media Acquisition Corp 194.59 0.00 -88.32 0
The Kroger Co. 33,998.88 144,146.00 2,452.00 435,000
Lm Funding America Inc 8.26 0.75 -13.90 22
Ladenburg Thalmann Financial Services Inc 501.31 1,469.30 22.73 1,307
Mbia Inc 612.21 124.00 -298.00 252
Mgic Investment Corp 3,985.84 1,174.39 875.01 800
Nmi Holdings Inc 1,669.52 515.31 280.49 243
New York Mortgage Trust Inc 1,063.36 3.80 -180.29 7
Pra Group Inc 1,341.96 1,000.61 137.33 3,799
Primerica Inc 5,348.84 2,757.29 270.64 1,764
Radian Group Inc 2,998.23 1,214.37 774.05 1,881
Sundance Strategies Inc 72.46 0.00 -2.96 3
Truist Financial Corporation 56,085.01 22,495.00 6,254.00 59,000
Tenet Healthcare Corp 4,957.05 19,040.00 1,146.00 108,000
WINN-DIXIE STORES, INC. 0.00 0.00 0.00 0
SUBTOTAL 480,119.24 805,124.73 74,035.94 1,133,530
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