Ciena's Customers Performance
CIEN
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CIEN's Source of Revenues |
Ciena's Corporate Customers have recorded an advance in their cost of revenue by 2.99 % in the 4 quarter 2023 year on year, sequentially costs of revenue grew by 31.34 %. During the corresponding time, Ciena Corp revenue deteriorated by -1.78 % year on year, sequentially revenue fell by -8.13 %. While revenue at the Ciena Corp's corporate clients recorded rose by 5.39 % year on year, sequentially revenue grew by 22.08 %.
• List of CIEN Customers
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Ciena's Customers have recorded an advance in their cost of revenue by 2.99 % in the 4 quarter 2023 year on year, sequentially costs of revenue grew by 31.34 %, for the same period Ciena Corp revnue deteriorated by -1.78 % year on year, sequentially revnue fell by -8.13 %.
• List of CIEN Customers
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Customers Net Income grew in Q4 by |
Customers Net margin grew to |
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4.43 % |
Ciena's Comment on Sales, Marketing and Customers
Sales and Marketing
We sell our communications networking solutions through our direct sales resources
as well as through strategic channel relationships. In addition to securing
new customers in growth geographies and customer market segments, our sales
strategy has focused on building long-term, consultative relationships with
existing customers. We believe this engagement model promotes our network specialist
approach, allows us to address a wider range of applications with our customers,
and helps ensure the alignment of our expertise with our customers’ business
and network requirements. We believe this approach also provides opportunities
to participate in future projects relating to the transition or expansion of
existing network infrastructures and to cross-sell solutions across our portfolio.
Within our global field organization, we maintain a direct sales presence that
is organized geographically around the following markets: (i) United States
and Canada; (ii) Caribbean and Latin America; (iii) Europe, Middle East and
Africa; and (iv) Asia-Pacific. These regions include sales personnel that focus
on one or more of the following customer segments: communications service providers,
including traditional wireline service providers, wireless providers, cable
and multiservice operators, enterprise customers, content service providers
and government, research and education. Within each geographic area, we maintain
specific teams that focus on a particular region, country, customer or market
vertical. These teams include sales management, account salespersons, and systems
engineers, as well as strategic marketing, services and commercial management
personnel, who ensure we operate closely with and provide a high level of support
to our customers. Certain of our global sales teams also focus on submarine
network opportunities and emerging customer segments including content service
providers and cloud infrastructure providers.
We also maintain a global channel program that works with resellers, systems
integrators, service providers, and other third party distributors who market
and sell our products and services. Our third party channel sales and other
distribution arrangements enable us to reach additional geographic regions and
customer segments. We intend to pursue and foster targeted strategic channel
relationships in an effort to enable us to sell our products as a complement
to the broader offering of these vendors or integrators, including, in particular,
in support of enterprise-oriented applications and cloud-based services. We
also see opportunities to leverage these strategic channel relationships to
address additional customer segments, emerging applications for our solutions
and growth geographies. Our use of channel partners has been a key component
in our sales to government, research and education and enterprise customers.
We believe this strategy and our use of third party channels afford us expanded
market opportunities and reduce the financial and operational risk of entering
these additional markets.
To support our sales efforts, we engage in marketing activities intended to
position and promote our brand as well as our product, software and service
offerings. Our marketing team supports sales efforts through direct customer
interaction, industry events, public relations, industry analysts, social media,
tradeshows, our website and other marketing channels for our customers and channel
partners.
News about Ciena Corp Contracts |
Southern Cross, an independent international capacity provider in Australasia, has announced plans to utilize Ciena's industry-leading WaveLogic 6 Extreme (WL6e) technology for its Southern Cross (SX) NEXT project. This project aims to expand connectivity from Sydney to Los Angeles. By implementing WL6e technology, Southern Cross will be able to support 800 Gb/s wavelengths across its single 12,500+km span. This will ensure reliable, energy-efficient, and high-bandwidth connections. Additionally, Southern Cross has previously partnered with Ciena to enable 400GbE services on the Hawaiki Transpacific Cable using Ciena's GeoMesh Extreme submarine network solution. This achievement follows the successful establ...
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Ciena's Comment on Sales, Marketing and Customers
Sales and Marketing
We sell our communications networking solutions through our direct sales resources
as well as through strategic channel relationships. In addition to securing
new customers in growth geographies and customer market segments, our sales
strategy has focused on building long-term, consultative relationships with
existing customers. We believe this engagement model promotes our network specialist
approach, allows us to address a wider range of applications with our customers,
and helps ensure the alignment of our expertise with our customers’ business
and network requirements. We believe this approach also provides opportunities
to participate in future projects relating to the transition or expansion of
existing network infrastructures and to cross-sell solutions across our portfolio.
Within our global field organization, we maintain a direct sales presence that
is organized geographically around the following markets: (i) United States
and Canada; (ii) Caribbean and Latin America; (iii) Europe, Middle East and
Africa; and (iv) Asia-Pacific. These regions include sales personnel that focus
on one or more of the following customer segments: communications service providers,
including traditional wireline service providers, wireless providers, cable
and multiservice operators, enterprise customers, content service providers
and government, research and education. Within each geographic area, we maintain
specific teams that focus on a particular region, country, customer or market
vertical. These teams include sales management, account salespersons, and systems
engineers, as well as strategic marketing, services and commercial management
personnel, who ensure we operate closely with and provide a high level of support
to our customers. Certain of our global sales teams also focus on submarine
network opportunities and emerging customer segments including content service
providers and cloud infrastructure providers.
We also maintain a global channel program that works with resellers, systems
integrators, service providers, and other third party distributors who market
and sell our products and services. Our third party channel sales and other
distribution arrangements enable us to reach additional geographic regions and
customer segments. We intend to pursue and foster targeted strategic channel
relationships in an effort to enable us to sell our products as a complement
to the broader offering of these vendors or integrators, including, in particular,
in support of enterprise-oriented applications and cloud-based services. We
also see opportunities to leverage these strategic channel relationships to
address additional customer segments, emerging applications for our solutions
and growth geographies. Our use of channel partners has been a key component
in our sales to government, research and education and enterprise customers.
We believe this strategy and our use of third party channels afford us expanded
market opportunities and reduce the financial and operational risk of entering
these additional markets.
To support our sales efforts, we engage in marketing activities intended to
position and promote our brand as well as our product, software and service
offerings. Our marketing team supports sales efforts through direct customer
interaction, industry events, public relations, industry analysts, social media,
tradeshows, our website and other marketing channels for our customers and channel
partners.
CIEN's vs. Customers, Data
(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)
COMPANY NAME |
MARKET CAP |
REVENUES |
INCOME |
EMPLOYEES |
Ciena Corp |
7,219.48 |
4,367.74 |
228.13 |
5,161 |
At and t Inc |
124,630.25 |
122,428.00 |
15,623.00 |
203,000 |
Lumen Technologies inc |
1,544.02 |
15,378.00 |
-10,661.00 |
36,000 |
Gannett Co Inc |
277.91 |
2,654.17 |
-27.89 |
31,250 |
Verizon Communications Inc |
168,635.28 |
133,974.00 |
12,095.00 |
118,400 |
Walt Disney Co |
208,914.75 |
88,935.00 |
4,180.00 |
220,000 |
Graham Holdings Co |
3,322.13 |
4,414.88 |
211.70 |
6,100 |
Netapp Inc |
21,479.80 |
6,101.00 |
692.00 |
12,000 |
Hp inc |
29,999.88 |
53,075.00 |
3,398.00 |
58,000 |
International Business Machines Corporation |
176,665.65 |
61,860.00 |
7,502.00 |
307,600 |
Meredith Corporation |
2,788.10 |
2,992.50 |
273.90 |
3,500 |
News Corporation |
14,739.11 |
9,965.00 |
268.00 |
25,500 |
Frontier Communications Parent Inc |
5,751.67 |
5,751.00 |
29.00 |
17,600 |
Comcast Corporation |
178,849.21 |
121,572.00 |
15,107.00 |
189,000 |
The E w Scripps Company |
298.42 |
2,292.91 |
-947.78 |
2,100 |
Lockheed Martin Corporation |
108,811.03 |
67,571.00 |
6,920.00 |
114,000 |
Honeywell International Inc |
131,436.61 |
36,662.00 |
5,672.00 |
99,000 |
Boeing Co |
108,884.05 |
77,794.00 |
-2,242.00 |
142,000 |
Eaton Corporation Plc |
119,872.51 |
23,196.00 |
3,223.00 |
85,947 |
Dell Technologies Inc |
78,874.84 |
90,042.00 |
5,928.00 |
133,000 |
Sai tech Global Corporation |
24.42 |
10.64 |
-8.85 |
0 |
Fox Corporation |
14,320.22 |
14,685.00 |
849.00 |
10,600 |
Science applications International corporation |
6,784.77 |
7,365.00 |
489.00 |
13,000 |
Leidos Holdings Inc |
17,460.87 |
15,438.00 |
208.00 |
43,000 |
Air Industries Group |
14.03 |
51.94 |
-3.21 |
379 |
Astronics Corporation |
587.75 |
650.67 |
-40.18 |
2,000 |
Aerovironment Inc |
4,005.78 |
577.99 |
32.43 |
663 |
Cpi Aerostructures Inc |
32.49 |
85.41 |
9.27 |
0 |
Kratos Defense and Security Solutions inc |
2,174.14 |
1,036.60 |
2.40 |
3,600 |
Ducommun Incorporated |
702.09 |
756.19 |
15.93 |
3,150 |
Seafarer Exploration Corp |
142.18 |
0.01 |
-2.91 |
1 |
Level 3 Parent Llc |
0.00 |
7,142.00 |
-6,887.00 |
12,500 |
Avid Technology Inc |
1,195.41 |
413.46 |
12.95 |
1,522 |
Sifco Industries Inc |
18.28 |
85.97 |
-9.53 |
465 |
Coda Octopus Group Inc |
61.48 |
19.03 |
3.12 |
0 |
Stoneridge Inc |
464.54 |
977.48 |
-7.98 |
4,100 |
Knowles Corporation |
1,382.93 |
707.60 |
72.40 |
12,000 |
Koss Corporation |
23.01 |
12.01 |
-1.02 |
54 |
Genasys Inc |
80.02 |
38.75 |
-21.61 |
172 |
Addvantage Technologies Group Inc |
5.13 |
55.39 |
-8.80 |
178 |
Duo World Inc |
0.53 |
0.06 |
0.64 |
100 |
Falconstor Software Inc |
16.02 |
10.27 |
-1.20 |
81 |
Ubiquiti Inc |
6,703.41 |
1,875.60 |
372.12 |
1,377 |
Nokia Corp |
20,910.00 |
27,900.32 |
4,770.08 |
87,297 |
Cirrus Logic Inc |
4,929.34 |
1,788.27 |
176.06 |
1,596 |
Cts Corporation |
1,415.47 |
568.01 |
60.15 |
322 |
Plexus Corp |
2,570.47 |
4,098.50 |
126.12 |
16,000 |
Viavi Solutions Inc |
2,203.71 |
1,006.40 |
-29.10 |
3,500 |
Ericsson Lm Telephone Co |
19,114.20 |
28,310.22 |
-2,806.18 |
101,332 |
Iteris inc |
210.16 |
170.06 |
2.49 |
0 |
Quantum Computing Inc |
107.28 |
0.28 |
-40.21 |
25 |
Chindata Group Holdings Limited |
6,190.32 |
274.44 |
94.48 |
1,315 |
Digitalocean Holdings Inc |
3,796.40 |
691.92 |
19.41 |
786 |
Nextdoor Holdings Inc |
814.60 |
218.31 |
-147.77 |
602 |
Super Micro Computer Inc |
62,075.51 |
9,250.70 |
732.38 |
0 |
Cambium Networks Corp |
121.52 |
264.41 |
-14.56 |
573 |
Ondas Holdings Inc |
50.63 |
11.21 |
-69.18 |
74 |
Nova Ltd |
5,380.10 |
517.92 |
136.31 |
819 |
SUBTOTAL |
1,671,864.46 |
1,053,724.46 |
65,329.39 |
2,127,180 |
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