Ciena's Comment on Competitors and Industry Peers
Competition among communications network solution vendors remains intense. The
markets in which we compete are characterized by rapidly advancing technologies,
introduction of new networking solutions and intense selling efforts to displace
incumbent vendors and to capture market share. Successfully competing in these
markets is based on any one or a combination of the following factors:
product functionality, speed, capacity, scalability and performance;
price and total cost of ownership of our solutions;
incumbency and existing business relationships;
ability to offer comprehensive networking solutions, consisting of equipment,
software and network consulting services;
product development plans and the ability to meet customers immediate and future
network requirements;
flexibility and openness of platforms, including ease of integration, interoperability
and integrated management;
manufacturing and lead-time capability; and
services and support capabilities.
In this intense and fragmented competitive environment, securing new opportunities
often requires that we agree to unfavorable commercial terms or pricing and
other onerous contractual commitments that place a disproportionate allocation
of risk upon us as the vendor. These terms can adversely affect our results
of operations.
Competition for sales of communications networking solutions is dominated by
a small number of very large, multi-national companies. Our competitors include
Alcatel-Lucent, Cisco, Fujitsu, Huawei, Juniper Networks, and ZTE. Many of these
competitors have substantially greater financial, operational and marketing
resources than Ciena, significantly broader product offerings or more extensive
customer bases. We expect our competitive landscape to broaden and competition
to increase as network technologies, features and layers continue to converge
and networks come under unified software management and control. As these changes
occur, and requirements for software programmability and network function virtualization
increase, we expect to compete with a broader group of vendors offering their
own network architectural approaches. We expect that we may increasingly compete
with IP router vendors, system integrators and information technology and software
vendors, as well as suppliers of networking technology traditionally geared
toward different network users, layers or functions.
We also continue to compete with several smaller, but established, companies
that offer one or more products that compete directly or indirectly with our
offerings or whose products address specific niches within the markets and customer
segments we address. These competitors include ADVA, BTI, Cyan, Coriant, ECI,
Infinera, RAD and Transmode. In addition, there are a variety of earlier-stage
companies with products targeted at specific segments of the communications
networking market. These competitors often employ aggressive competitive and
business tactics as they seek to gain entry to certain customers or markets.
Due to these practices and the narrower focus of their development efforts,
these competitors may be able to develop and introduce products more quickly,
or offer commercial terms that are more attractive to customers.
Overall company Market Share Q4 2023 |
*Market share is calculated based on total revenue.
News about Ciena Corp Contracts |
Vocus to Implement Ciena's WaveLogic 6 Technology for Enhanced Bandwidth and Cost-EffectivenessSYDNEY - Vocus, a prominent telecommunications company, has announced its plans to deploy Ciena's advanced WaveLogic 6 Extreme (WL6e) coherent technology, capable of delivering an impressive 1.6 terabits per second (Tb/s), across its long haul and metro links. This groundbreaking coherent optic solution not only satisfies the growing demand for bandwidth but also significantly reduces energy consumption, leading to greater cost-effectiveness and network reliability.By adopting Ciena's industry-leading technology, Vocus aims to address the ever-increasing bandwidth requirements of its customers. With data consumptio...
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Investment...
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