Dell Technologies Inc
Dell Inc., is a premier provider of computing products and services. As a result
of its direct business model, Dell was the leading seller of computer systems
worldwide and the number one seller in all customer segments in the United States.
Dell was founded in 1984 by Michael Dell on a simple concept: by selling computer
systems directly to customers, it could best understand customer needs and efficiently
provide the most effective computing solutions to meet those needs. Dell’s climb
to market leadership is the result of a relentless focus on delivering the best
customer experience by selling computer systems and services directly to customers.
Dell’s business strategy combines its direct customer model with a highly efficient
manufacturing and supply chain management organization and an emphasis on standards-based
technologies. This strategy enables Dell to provide customers with superior
value; high-quality, relevant technology; customized systems; superior service
and support; and products and services that are easy to buy and use. The key
tenets of Dell’s business strategy are:
• A direct relationship is the most efficient path to the customer. Direct
customer relationships provide a constant flow of information about customers’
plans and requirements and enable Dell to continually refine its product offerings.
The direct model also eliminates the need to support an extensive network of
wholesale and retail dealers. As a result, Dell reduces customers’ prices by
avoiding expenditures associated with the retail channel, such as higher inventory
carrying costs, obsolescence associated with technology products, and retail
mark-ups.
• Customers can purchase custom-built products and custom-tailored services.
Dell believes the direct model is the most effective business model for providing
solutions that truly address customer needs. In addition, Dell’s flexible, build-to-order
manufacturing process enables Dell to achieve faster inventory turnover and
reduced inventory levels. This allows Dell to rapidly incorporate new technologies
and components into its product offerings and to rapidly pass on component cost
savings directly to its customers.
• Dell is the low-cost leader. Dell’s highly efficient supply chain management
and manufacturing organization, efficient direct-to-customer model, and concentration
on standards-based technologies allow Dell to maintain the lowest cost structure
in the industry and pass on those savings to its customers. Dell’s relentless
focus on reducing its costs allows it to consistently provide customers with
a superior value.
• Dell provides a single point of accountability for its customers. Dell recognizes
that as technology needs become more complex, it becomes more challenging for
customers to efficiently address their computing needs. Dell therefore strives
to be the single point of accountability for customers with complex technological
challenges. Dell offers an array of services designed to provide customers the
ability to maximize system performance, efficiency, and return on investment.
• Standards-based technologies deliver the best value to customers. Dell believes
that standards-based technologies are critical to providing customers with relevant,
high-value products and services. Focusing on standards gives customers the
benefit of extensive research and development from Dell and its entire supply
chain, rather than a single company. Unlike proprietary technologies, standards
provide customers with flexibility and choice while allowing their purchasing
decisions to be based on performance, cost, and customer service.