Walt Disney Co's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Walt Disney Co (DIS) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Walt Disney Co vs Its Competitors
- TTM: Trailing 12-month revenue of 98,861M vs 2,041,170M combined for tracked competitors (4.6% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+2.2% annualized vs trailing 12 months), vs holding steady (+1.9%) for its tracked peer group.
- Growth: Walt Disney Co generated 6.8% revenue growth year over year in Q3 2026, vs 17.8% for its tracked competitors combined.
- Profitability: Its 11.3% net margin compares with 28.9% for the peer group.
- Scale: Walt Disney Co ranks #1 of 64 companies by market capitalization in the Hotels, Tourism & Amusement industry, holding 30.2% of industry market cap.
- Peer revenue share: Walt Disney Co accounted for 4.6% of combined revenue among its tracked peer group, down from 5.1% a year earlier.
- Peer differentiation: Revenue per employee of $0.43M compares with $0.80M for the peer group (0.5x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
DIS Sales vs. its Competitors, Q3 2026
Walt Disney Co reported revenue growth of 6.76 % year on year in Q3 2026, below its competitors' combined revenue growth of 17.83 %.
With a net margin of 11.26 %, Walt Disney Co reported lower profitability than its competitors (28.88 %).
Walt Disney Co generated 4.63 % of the combined sales of its peer group, down from 5.09 % a year earlier.
Walt Disney Co vs. its Competitors, Q3 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Walt Disney Co and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Walt Disney Co | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (3) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (3) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Walt Disney Co's competitor groups requires a Commercial License.
For context: the Hotels, Tourism & Amusement industry grew revenue 6.7% year over year, combined, vs 6.8% for Walt Disney Co. Walt Disney Co's share of combined industry revenue moved from 26.63% to 26.65%, a gain of 0.02 percentage points.
Walt Disney Co's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Walt Disney Co | Yes | Yes | No | - |
| Competitors combined (43) | ||||
| High-Confidence Competitors (4) | ||||
| Similar-Size Competitors (5) | ||||
| Similar Growth & Profitability (8) | 87.50 % (7 of 8) | 87.50 % (7 of 8) | 25.00 % (2 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
DIS Stock Performance relative to its Competitors
DIS Stock Performance relative to High-Confidence Competitors
DIS Stock Performance relative to Similar-Size Competitors
DIS Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Sphere Entertainment Co | 282.9% | Outperformed |
| 2 | Madison Square Garden Entertainment Corp | 282.9% | Outperformed |
| 3 | Warner Bros Discovery Inc | 282.9% | Outperformed |
| 4 | Roku Inc | 282.9% | Outperformed |
| 5 | Lionsgate Studios Corp | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Walt Disney Co's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Walt Disney Co's Comment on Competition and Industry Peers
Publicly Traded Peers of Walt Disney Co
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Walt Disney Co | 184,235.10 | 98,861.00 |
| Apple Inc | 4,979,446.36 | 466,823.00 |
| Microsoft Corporation | 3,795,216.66 | 331,839.00 |
| Amazon com Inc | 2,683,773.45 | 776,231.00 |
| Meta Platforms Inc | 1,836,280.92 | 228,248.00 |
| Netflix Inc | 295,009.80 | 48,370.76 |
| SUBTOTAL | 14,249,514.80 | 2,297,900.82 |
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Sources: Walt Disney Co's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Walt Disney Co versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Walt Disney Co's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Fubotv Inc | Named by the company | 85% |
| ESPN Classic Canada | Named by the company | 85% |
| Falcon s Beyond Global Inc | Named by the company | 85% |
| Disney Cruise Line | Named by the company | 85% |
| RDS2 | Named by the company | 85% |
| United Parks and Resorts Inc | Named by the company | 85% |
| Animal Planet Canada | Named by the company | 85% |
| Le Réseau des Sports (RDS) | Named by the company | 85% |
| Disney Vacation Club | Named by the company | 85% |
| The Sports Networks (TSN) 1-5 | Named by the company | 85% |
| SEAS | Named by the company | 85% |
| Discovery Canada | Named by the company | 85% |
| RDS Info | Named by the company | 85% |
| Nexstar Media Group Inc | Named by the company | 85% |
| Star Holdings | Named by the company | 85% |
| Hasbro Inc | Named by the company | 85% |
| Kartoon Studios Inc | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Walt Disney Co's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Walt Disney Co's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Apple Inc | Americas 41.84 % |
| Microsoft Corporation | Productivity and Business Processes 42.19 % |
| Amazon com Inc | North America 57.75 % |
| Meta Platforms Inc | Family of Apps 99.29 % |
| Netflix Inc | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Walt Disney Co's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Walt Disney Co | 184,235 | 427,970 | 39,983 |
| Apple Inc | 4,979,446 | 2,812,187 | 776,687 |
| Microsoft Corporation | 3,795,217 | 1,488,067 | 599,771 |
| Amazon com Inc | 2,683,773 | 492,532 | 85,838 |
| Meta Platforms Inc | 1,836,281 | 2,894,161 | 863,476 |
| Netflix Inc | 295,010 | 3,023,173 | 853,103 |
| PEERS TOTAL | 14,065,280 | 800,979 | 181,338 |
Walt Disney Co's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Microsoft Corporation | US 51.47 % |
| Meta Platforms Inc | US & Canada 37.77 % |
| News Corporation | United States and Canada 48.38 % |
| Cinemark Holdings Inc | Other International Countries 11.89 % |
| Mattel Inc | North America 55.14 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Walt Disney Co's Position in Industry Market Structure
Market-capitalization share and concentration across all 56 companies in Walt Disney Co's industry classification, broader than the peer set above. Market cap in millions of $.Walt Disney Co ranks #1 of 56 companies by market capitalization in its industry, holding 30.16 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,394, indicating a unconcentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Walt Disney Co | 184,131 | 30.16 % |
| 2 | Marriott International Inc | 93,711 | 15.35 % |
| 3 | Hilton Worldwide Holdings Inc | 71,819 | 11.77 % |
| 4 | H World Group Ltd | 34,846 | 5.71 % |
| 5 | Intercontinental Hotels Group Plc | 1,234 | 5.2% |
| 6 | Las Vegas Sands Corp | 1,234 | 5.2% |
| 7 | Host Hotels and Resorts Inc | 1,234 | 5.2% |
| 8 | Hyatt Hotels Corporation | 1,234 | 5.2% |
| 9 | Atour Lifestyle Holdings Limited | 1,234 | 5.2% |
| 10 | Draftkings Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of Walt Disney Co's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Walt Disney Co's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Walt Disney Co | 184,131 | -6.50 % |
| 2 | Marriott International Inc | 93,711 | 35.80 % |
| 3 | Hilton Worldwide Holdings Inc | 1,234 | 12.3% |
| 4 | H World Group Ltd | 1,234 | 12.3% |
| 5 | Intercontinental Hotels Group Plc | 1,234 | 12.3% |
| 6 | Las Vegas Sands Corp | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Walt Disney Co's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Walt Disney Co's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Hotels, Tourism & Amusement industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (59 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | - | 55.05 % (avg) | - |
| Operating Margin | 21.43 % | industry median | +11.5 pp |
| EBITDA Margin | 29.02 % | 11.67 % (avg) | +17.3 pp |
| Capital Intensity (Capex / Revenue) | - | 7.89 % (avg) | - |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Walt Disney Co's Valuation vs Competitive Position
Valuation multiples vs the Hotels, Tourism & Amusement industry average (59 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 20.7x | 29.1x | -8.4x |
| EV / EBITDA | 7.4x | 15.4x | -7.9x |
| P/B | 1.5x | 4.3x | -2.8x |
| Return on Equity | 8.01 % | industry aggregate | -6.36 % |
| Return on Invested Capital | 7.44 % | 6.03 % (avg) | 1.41 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Walt Disney Co's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 6.61 % | 26.50 % | -22.07 % | 24.67 % | 15.66 % | 5.35 % | 4.01 % | 3.47 % |
| Operating Margin | 71.06 % | 12.76 % | -3.52 % | 12.91 % | 14.10 % | 13.76 % | 17.94 % | 21.30 % |
| Return on Invested Capital | 31.83 % | 3.55 % | -0.73 % | 3.43 % | 4.34 % | 4.61 % | 6.17 % | 7.42 % |
| P/E | 15.3x | 23.0x | - | 91.6x | 52.7x | 56.4x | 36.0x | 16.2x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Walt Disney Co's Strategic Group Map
Every company in Walt Disney Co's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Walt Disney Co is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Walt Disney Co's BCG Growth-Share Matrix
Relative market share (vs Walt Disney Co's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Walt Disney Co falls in the Cash Cow quadrant: relative market share of 1.96x vs its largest competitor, in an industry growing revenue 4.7% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Walt Disney Co's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | High | Industry HHI of 1,394 (see Industry Market Structure & Concentration above) |
| Supplier Power | Not covered on this page | See Walt Disney Co's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Walt Disney Co's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Walt Disney Co's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Walt Disney Co falls in the Low attractiveness / High strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Walt Disney Co's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Market leader by capitalization in its industry (#1 of 56, 30.16 % share).
- Operating margin 11.5 points above the industry median.
- Latest-quarter revenue run-rate is accelerating (+2.2% annualized vs trailing 12 months).
Weaknesses
- Return on equity 6.4 points below the industry aggregate.
- Underperforming the U.S.A. 500 over the trailing 12 months.
Opportunities
- Trades at a lower P/E than the industry average (20.7x vs 29.1x) despite a higher return on invested capital -- a possible re-rating opportunity.
Threats
No rule matched.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Walt Disney Co's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Walt Disney Co | 0.16 | 0.70 | 0.38 |
| Apple Inc | 0.26 | 0.96 | 0.99 |
| Microsoft Corporation | 0.13 | 1.31 | 0.11 |
| Amazon com Inc | 0.38 | 1.07 | 0.21 |
| Meta Platforms Inc | 0.47 | 2.29 | 0.25 |
| Netflix Inc | 0.88 | 1.27 | 0.51 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Walt Disney Co's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Walt Disney Co | Q2 2026 | +6.8 % | -52.1 % |
| Apple Inc | Q2 2026 | +16.4 % | +27.1 % |
| Microsoft Corporation | Q2 2026 | +17.7 % | +31.3 % |
| Amazon com Inc | Q2 2026 | +19.9 % | +244.9 % |
| Meta Platforms Inc | Q2 2026 | +28.0 % | -13.6 % |
| Netflix Inc | Q2 2026 | +13.4 % | +8.8 % |
| PEERS TOTAL | +14.6 % | +45.3 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Walt Disney Co's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Walt Disney Co | Q2 2026 | - | +0.8 % |
| Apple Inc | Q2 2026 | +8.6 % | -29.1 % |
| Microsoft Corporation | Q2 2026 | +22.9 % | +109.6 % |
| Amazon com Inc | Q2 2026 | +18.5 % | +300.3 % |
| Meta Platforms Inc | Q2 2026 | +33.4 % | +82.1 % |
| Netflix Inc | Q2 2026 | +13.4 % | +40.3 % |
Walt Disney Co's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Walt Disney Co | 4.59% | 5.45% | 8.01% |
| Apple Inc | 35.02% | 60.14% | 142.67% |
| Microsoft Corporation | 19.76% | 22.48% | 34.22% |
| Amazon com Inc | 15.21% | 23.40% | 30.50% |
| Meta Platforms Inc | 17.98% | 20.69% | 29.73% |
| Netflix Inc | 23.74% | 29.51% | 47.96% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Walt Disney Co's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Walt Disney Co | 21.79 | 1.86 |
| Apple Inc | 38.90 | 10.67 |
| Microsoft Corporation | 28.37 | 11.44 |
| Amazon com Inc | 19.79 | 3.46 |
| Meta Platforms Inc | 26.98 | 8.05 |
| Netflix Inc | 21.79 | 6.10 |
| PEERS AVERAGE | 28.10 | 6.20 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.