Apple Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Apple Inc (AAPL) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Apple Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 478,834M vs 2,092,856M combined for its competitors (18.6% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-4.4% annualized vs trailing 12 months), vs accelerating (+4.6%) for its tracked peer group.
- Growth: Apple Inc generated 11.7% revenue growth year over year in Q4 2026, vs 17.2% for its competitors combined.
- Profitability: Its 26.8% net margin compares with 18.8% for the peer group.
- Scale: Apple Inc ranks #1 of 15 companies by market capitalization in the Computer Hardware industry, holding 84.4% of industry market cap.
- Peer revenue share: Apple Inc accounted for 17.3% of combined revenue among its tracked peer group, down from 18.0% a year earlier.
- Peer differentiation: Revenue per employee of $2.87M compares with $0.92M for the peer group (3.1x).
- Structure: Apple Inc operates in the following segments: Americas, Europe, Greater China, Rest of Asia Pacific, Japan.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
AAPL Sales vs. its Competitors, Q4 2026
Apple Inc reported revenue growth of 11.72 % year on year in Q4 2026, below its competitors' combined revenue growth of 17.23 %.
With a net margin of 26.83 %, Apple Inc achieved higher profitability than its competitors (18.77 %).
Apple Inc generated 17.30 % of the combined sales of its peer group, down from 18.00 % a year earlier.
API endpoints for this dataset
Apple Inc vs. its Competitors, Q4 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Apple Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Apple Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Apple Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (20) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (5) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Apple Inc's competitor groups requires a Commercial License.
For context: the Computer Hardware industry grew revenue 27.7% year over year, combined, vs 11.7% for Apple Inc. Apple Inc's share of combined industry revenue moved from 54.26% to 47.47%, a loss of 6.79 percentage points.
Apple Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Apple Inc | Yes | Yes | Yes | No |
| Competitors combined (88) | ||||
| High-Confidence Competitors (76) | ||||
| Similar-Size Competitors (5) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 62.50 % (5 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
AAPL Stock Performance relative to its Competitors
AAPL Stock Performance relative to High-Confidence Competitors
AAPL Stock Performance relative to Similar-Size Competitors
AAPL Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Playstudios Inc | 282.9% | Outperformed |
| 2 | Fossil Group inc | 282.9% | Outperformed |
| 3 | Dell Technologies Inc | 282.9% | Outperformed |
| 4 | Usio Inc | 282.9% | Outperformed |
| 5 | Blackberry Limited | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Apple Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Apple Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Apple Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Apple Inc |
5,039,791.17 | 478,834.00 |
 Microsoft Corporation |
3,950,922.06 | 346,445.00 |
 Alphabet Inc |
3,511,646.24 | 471,097.00 |
 Amazon com Inc |
2,833,889.70 | 798,097.00 |
 Meta Platforms Inc |
1,569,915.95 | 241,607.00 |
 Netflix Inc |
266,013.00 | 49,734.63 |
| SUBTOTAL | 18,682,166.94 | 3,295,031.38 |
Sign in to see all competitors of Apple Inc .
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Apple Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Apple Inc's Competitors Named by the Company
Competitive relationships identified from Apple Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Liveone Inc | Company report | 85% |
| Datchat Inc | Company report | 85% |
| Fossil Group inc | Company report | 85% |
| Gen Digital Inc | Company report | 85% |
| Snap Inc | Company report | 85% |
| Sirius Xm Holdings Inc | Company report | 85% |
| Pc Connection Inc | Company report | 85% |
| Dropbox Inc | Company report | 85% |
| Ai Era Corp | Company report | 85% |
| Healthlynked Corp | Company report | 85% |
| Appsoft Technologies Inc | Company report | 85% |
| Qualcomm Inc | Company report | 85% |
| The New York Times Company | Company report | 85% |
| Pixie Dust Technologies Inc | Company report | 85% |
| Movano Inc | Company report | 85% |
| Pixelworks Inc | Company report | 85% |
| Podcastone Inc | Company report | 85% |
| Versus Systems Inc | Company report | 85% |
| Irhythm Holdings Inc | Company report | 85% |
| Dariohealth Corp | Company report | 85% |
| Cuentas Inc | Company report | 85% |
| Kopin Corporation | Company report | 85% |
| Snap One Holdings Corp | Company report | 85% |
| Zoom Communications Inc | Company report | 85% |
| Skillz Inc | Company report | 85% |
| Dna X Inc | Company report | 85% |
| Sonos Inc | Company report | 85% |
| Adt Inc | Company report | 85% |
| Vnue Inc | Company report | 85% |
| Freecast Inc | Company report | 85% |
| Fitell Corporation | Company report | 85% |
| Spotify Technology S a | Company report | 85% |
| Grupo Televisa S a b | Company report | 85% |
| Hp inc | Company report | 85% |
| Wearable Devices Ltd | Company report | 85% |
| Vuzix Corp | Company report | 85% |
| Beasley Broadcast Group Inc | Company report | 85% |
| Picocela Inc | Company report | 85% |
| Siyata Mobile Inc | Company report | 85% |
| Gopro Inc | Company report | 85% |
| Xunlei Ltd | Company report | 85% |
| Zspace Inc | Company report | 85% |
| Cerence Inc | Company report | 85% |
| Talkspace Inc | Company report | 85% |
| Auddia Inc | Company report | 85% |
| Zepp Health Corp | Company report | 85% |
| Ast Spacemobile Inc | Company report | 85% |
| Innovative Eyewear Inc | Company report | 85% |
| Teads Holding Co | Company report | 85% |
| Globalstar Inc | Company report | 85% |
| Jabil Inc | Company report | 85% |
| Synchronoss Technologies Inc | Company report | 85% |
| VRAR | Company report | 85% |
| Intel Corporation | Company report | 85% |
| OB | Company report | 85% |
| Beamr Imaging Ltd | Company report | 85% |
| The Glimpse Group Inc | Company report | 85% |
| Garmin Ltd | Company report | 85% |
| Opera Ltd | Company report | 85% |
| Anghami Inc | Company report | 85% |
| Sezzle Inc | Company report | 85% |
| Xiao I Corporation | Company report | 85% |
| Vizio Holding Corp | Company report | 85% |
| Liberty Media Corporation | Company report | 85% |
| Affirm Holdings Inc | Company report | 85% |
| Booking Holdings Inc | Company report | 85% |
| Activision Blizzard inc | Company report | 85% |
| Fiee Inc | Company report | 85% |
| Microsoft Corporation | Company report | 85% |
| Bowflex Inc | Company report | 85% |
| Simply Inc | Company report | 85% |
| Dolphin Entertainment Inc | Company report | 85% |
| MINM | Company report | 85% |
| Gbt Technologies Inc | Company report | 85% |
| Csg Systems International Inc | Company report | 85% |
| Adeia Inc | Company report | 85% |
| Telenav Inc | Company report | 85% |
| Adobe Inc | Company report | 85% |
| American Well Corporation | Company report | 85% |
| Atlanticus Holdings Corp | Company report | 85% |
| Docgo Inc | Company report | 85% |
| Jamf Holding Corp | Company report | 85% |
| Playstudios Inc | Company report | 85% |
| Roblox Corporation | Company report | 85% |
| Synchrony Financial | Company report | 85% |
| Line Corp | Company report | 85% |
| The Aarons Company Inc | Company report | 85% |
| Charter Communications Inc | Company report | 85% |
| Electrocore Inc | Company report | 85% |
| 23andme Holding Co | Company report | 85% |
| Playtika Holding Corp | Company report | 85% |
| Sphere Entertainment Co | Company report | 85% |
| Usio Inc | Company report | 85% |
| Optimum Communications Inc | Company report | 85% |
| Viant Technology Inc | Company report | 85% |
| Nextdoor Holdings Inc | Company report | 85% |
| Ncr Atleos Corporation | Company report | 85% |
| Sonic Automotive Inc | Company report | 85% |
| Tegna Inc | Company report | 85% |
| Ability Inc | Company report | 85% |
| Asana Inc | Company report | 85% |
| Criteo S a | Company report | 85% |
| Fullnet Communications Inc | Company report | 85% |
| Meta Platforms Inc | Company report | 85% |
| Playa Hotels and Resorts N v | Company report | 85% |
| Block Inc | Company report | 85% |
| Yelp Inc | Company report | 85% |
| Bio Key International Inc | Company report | 85% |
| Duolingo Inc | Company report | 85% |
| Logitech International s a | Company report | 85% |
| Nextnav Inc | Company report | 85% |
| Socket Mobile Inc | Company report | 85% |
| Take two Interactive Software Inc | Company report | 85% |
| Dell Technologies Inc | Company report | 85% |
| Amazon com Inc | Company report | 85% |
| Walt Disney Co | Company report | 85% |
| Netflix Inc | Company report | 85% |
| Alphabet Inc | Company report | 85% |
| Turtle Beach Corporation | Company report | 85% |
| Samsung Electronics Co Ltd | Company report | 85% |
| Roku Inc | Company report | 85% |
| Alphabet Inc | Company report | 85% |
| Box Inc | Company report | 85% |
| Avid Technology Inc | Company report | 85% |
| Blackberry Limited | Company report | 85% |
| Plantronics Inc. | Company report | 85% |
| Amc Entertainment Holdings Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Apple Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Apple Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Apple Inc | Americas 41.84 % |
| Microsoft Corporation | Agents and Infra 83.22 % |
| Alphabet Inc | Google Services 75.49 % |
| Amazon com Inc | North America 55.86 % |
| Meta Platforms Inc | Family of Apps 99.31 % |
| Netflix Inc | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Apple Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Apple Inc | 5,039,791 | 2,867,269 | 791,467 |
| Microsoft Corporation | 3,950,922 | 1,553,565 | 639,601 |
| Alphabet Inc | 3,511,646 | 10,191,610 | 5,098,953 |
| Amazon com Inc | 2,833,890 | 506,407 | 85,520 |
| Meta Platforms Inc | 1,569,916 | 3,063,552 | 954,149 |
| Netflix Inc | 266,013 | 3,108,415 | 922,916 |
| PEERS TOTAL | 13,642,376 | 917,724 | 220,286 |
Apple Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Apple Inc | Other countries 47.76 % |
| Microsoft Corporation | US 53.60 % |
| Alphabet Inc | United States 53.05 % |
| Meta Platforms Inc | US & Canada 40.58 % |
| International Business Machines Corporation | Americas 50.14 % |
| Dell Technologies Inc | United States 55.61 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Apple Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 15 companies in Apple Inc's industry classification, broader than the peer set above. Market cap in millions of $.Apple Inc ranks #1 of 15 companies by market capitalization in its industry, holding 84.39 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 7,163, indicating a highly concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Apple Inc | 5,037,864 | 84.39 % |
| 2 | International Business Machines Corporation | 233,550 | 3.91 % |
| 3 | Dell Technologies Inc | 214,202 | 3.59 % |
| 4 | Sandisk Corporation | 129,434 | 2.17 % |
| 5 | Seagate Technology Holdings Plc | 1,234 | 5.2% |
| 6 | Western Digital Corporation | 1,234 | 5.2% |
| 7 | Hewlett Packard Enterprise Company | 1,234 | 5.2% |
| 8 | Netapp Inc | 1,234 | 5.2% |
| 9 | Hp inc | 1,234 | 5.2% |
| 10 | Super Micro Computer Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of Apple Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Apple Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Apple Inc | 5,037,864 | 25.65 % |
| 2 | International Business Machines Corporation | 233,550 | -21.14 % |
| 3 | Dell Technologies Inc | 1,234 | 12.3% |
| 4 | Sandisk Corporation | 1,234 | 12.3% |
| 5 | Seagate Technology Holdings Plc | 1,234 | 12.3% |
| 6 | Western Digital Corporation | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Apple Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Apple Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Computer Hardware industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (25 companies). See the full Computer Hardware industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 48.79 % | 27.50 % (avg) | +21.3 pp |
| Operating Margin | 33.01 % | industry median | -6.4 pp |
| EBITDA Margin | 37.08 % | 8.85 % (avg) | +28.2 pp |
| Capital Intensity (Capex / Revenue) | 1.89 % | 2.21 % (avg) | -0.3 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Apple Inc's Valuation vs Competitive Position
Valuation multiples vs the Computer Hardware industry average (25 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Computer Hardware industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 35.9x | 30.5x | +5.3x |
| EV / EBITDA | 26.9x | 19.0x | +7.9x |
| P/B | 45.7x | 7.4x | +38.2x |
| Return on Equity | 127.61 % | industry aggregate | 18.12 % |
| Return on Invested Capital | 47.32 % | 6.53 % (avg) | 40.79 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Apple Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 9.38 % | 2.32 % | 9.88 % | 28.62 % | 2.44 % | -0.47 % | 2.61 % | 10.07 % |
| Operating Margin | 25.98 % | 24.71 % | 25.24 % | 30.90 % | 29.41 % | 30.76 % | 31.76 % | 32.38 % |
| Return on Invested Capital | 17.89 % | 19.83 % | 25.42 % | 39.61 % | 42.57 % | 42.85 % | 47.14 % | 52.15 % |
| P/E | 14.0x | 22.4x | 34.0x | 27.5x | 23.8x | 28.8x | 37.5x | 34.0x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Apple Inc's Strategic Group Map
Apple Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Apple Inc's trailing-12-month revenue growth of 15.1% and operating margin of 33.0% compares with an average of 13.3% growth and 26.2% margin across its 8 closest peers by combined growth, margin and ROIC -- Apple Inc sits above that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Apple Inc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Apple Inc falls in the Cash Cow quadrant: relative market share of 21.57x vs its largest competitor, in an industry growing revenue 9.9% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Apple Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 7,163 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Moderate, in line with the industry | Capital intensity (capex / revenue) of 1.89 % vs industry average 2.21 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Apple Inc's dedicated Suppliers and Customers pages, not here.
Apple Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Apple Inc falls in the Medium attractiveness / High strength cell: Invest / Grow.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Apple Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Market leader by capitalization in its industry (#1 of 15, 84.39 % share).
- Return on equity 18.1 points above the industry aggregate.
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Operating margin 6.4 points below the industry median.
- Latest-quarter revenue run-rate is decelerating (-4.4% annualized vs trailing 12 months).
Opportunities
No rule matched.
Threats
- Losing revenue share to the broader industry (-6.8 points over the past year).
Methodology: see Methodology: SWOT Analysis.
Apple Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Apple Inc | 0.27 | 1.02 | 0.88 |
| Microsoft Corporation | 0.16 | 1.27 | 0.10 |
| Alphabet Inc | 0.63 | 2.40 | 0.16 |
| Amazon com Inc | 0.35 | 1.06 | 0.25 |
| Meta Platforms Inc | 0.42 | 2.23 | 0.29 |
| Netflix Inc | 0.81 | 1.20 | 0.50 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Apple Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Apple Inc | Q3 2026 | +11.7 % | +11.8 % |
| Microsoft Corporation | Q3 2026 | +18.8 % | +32.0 % |
| Alphabet Inc | Q3 2026 | +24.7 % | -24.3 % |
| Amazon com Inc | Q3 2026 | +12.1 % | -2.4 % |
| Meta Platforms Inc | Q3 2026 | +26.1 % | +264.0 % |
| Netflix Inc | Q3 2026 | +11.8 % | +43.9 % |
| PEERS TOTAL | +15.8 % | +15.4 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Apple Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Apple Inc | Q3 2026 | +10.2 % | -30.8 % |
| Microsoft Corporation | Q3 2026 | +23.6 % | +103.0 % |
| Alphabet Inc | Q3 2026 | +24.3 % | +114.4 % |
| Amazon com Inc | Q3 2026 | +6.7 % | +20.1 % |
| Meta Platforms Inc | Q3 2026 | +45.2 % | +80.3 % |
| Netflix Inc | Q3 2026 | -1.4 % | +69.2 % |
Apple Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Apple Inc | 34.37% | 57.35% | 127.61% |
| Microsoft Corporation | 20.01% | 23.87% | 34.15% |
| Alphabet Inc | 29.24% | 34.26% | 42.62% |
| Amazon com Inc | 13.23% | 18.74% | 26.71% |
| Meta Platforms Inc | 17.81% | 20.54% | 30.27% |
| Netflix Inc | 25.27% | 31.72% | 50.41% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Apple Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Apple Inc | 38.21 | 10.53 |
| Microsoft Corporation | 27.71 | 11.40 |
| Alphabet Inc | 14.82 | 7.45 |
| Amazon com Inc | 20.95 | 3.55 |
| Meta Platforms Inc | 20.82 | 6.50 |
| Netflix Inc | 18.33 | 5.35 |
| PEERS AVERAGE | 23.12 | 5.67 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.