Netflix Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Netflix Inc (NFLX) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Netflix Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 48,371M vs 1,553,889M combined for tracked competitors (3.0% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+3.9% annualized vs trailing 12 months), vs holding steady (-0.2%) for its tracked peer group.
- Growth: Netflix Inc generated 13.4% revenue growth year over year in Q2 2026, vs 15.0% for its tracked competitors combined.
- Profitability: Its 27.1% net margin compares with 25.7% for the peer group.
- Scale: Netflix Inc ranks #1 of 44 companies by market capitalization in the Broadcasting Media & Cable TV industry, holding 35.4% of industry market cap.
- Peer revenue share: Netflix Inc accounted for 3.1% of combined revenue among its tracked peer group, down from 3.2% a year earlier.
- Peer differentiation: Revenue per employee of $3.02M compares with $0.78M for the peer group (3.9x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
NFLX Sales vs. its Competitors, Q2 2026
Netflix Inc reported revenue growth of 13.37 % year on year in Q2 2026, below its competitors' combined revenue growth of 15.03 %.
With a net margin of 27.08 %, Netflix Inc achieved higher profitability than its competitors (25.68 %).
Netflix Inc generated 3.14 % of the combined sales of its peer group, down from 3.18 % a year earlier.
Netflix Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Netflix Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Netflix Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Netflix Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (15) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (3) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Netflix Inc's competitor groups requires a Commercial License.
For context: the Broadcasting Media & Cable TV industry grew revenue 4.4% year over year, combined, vs 13.4% for Netflix Inc. Netflix Inc's share of combined industry revenue moved from 6.31% to 6.85%, a gain of 0.54 percentage points.
Netflix Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Netflix Inc | Yes | Yes | Yes | No |
| Competitors combined (29) | ||||
| High-Confidence Competitors (20) | ||||
| Similar-Size Competitors (5) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 25.00 % (2 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
NFLX Stock Performance relative to its Competitors
NFLX Stock Performance relative to High-Confidence Competitors
NFLX Stock Performance relative to Similar-Size Competitors
NFLX Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Playstudios Inc | 282.9% | Outperformed |
| 2 | Sphere Entertainment Co | 282.9% | Outperformed |
| 3 | Lionsgate Studios Corp | 282.9% | Outperformed |
| 4 | Roku Inc | 282.9% | Outperformed |
| 5 | Cinemark Holdings Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Netflix Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Netflix Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Netflix Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Netflix Inc | 300,549.49 | 48,370.76 |
| Apple Inc | 5,053,902.62 | 466,823.00 |
| Amazon com Inc | 2,725,750.00 | 776,231.00 |
| Walt Disney Co | 192,758.37 | 98,861.00 |
| Sony Group Corporation | 151,147.59 | 85,067.32 |
| Comcast corporation | 78,183.00 | 124,904.00 |
| SUBTOTAL | 8,683,118.10 | 1,978,103.76 |
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Sources: Netflix Inc's official press releases and company reports; CSIMarket.com's market research; and the company reports and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Netflix Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Netflix Inc's Competitors Named by the Company
Competitive relationships identified from Netflix Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Ai Era Corp | Company report | 85% |
| Curiositystream Inc | Company report | 85% |
| Tegna Inc | Company report | 85% |
| Urban One Inc | Company report | 85% |
| Versus Systems Inc | Company report | 85% |
| Chicken Soup For The Soul Entertainment inc | Company report | 85% |
| Goliath Film And Media Holdings | Company report | 85% |
| Liberty Global Ltd | Company report | 85% |
| Grupo Televisa S a b | Company report | 85% |
| Shenandoah Telecommunications Company | Company report | 85% |
| TV Channels Network Inc. | Company report | 85% |
| Amc Global Media Inc | Company report | 85% |
| K Wave Media Ltd | Company report | 85% |
| Kartoon Studios Inc | Company report | 85% |
| Webtoon Entertainment Inc | Company report | 85% |
| Telecom Argentina Sa | Company report | 85% |
| Comcast corporation | Company report | 85% |
| Trump Media and Technology Group Corp | Company report | 85% |
| Grom Social Enterprises Inc | Company report | 85% |
| Electronic Arts Inc | Company report | 85% |
| Dolphin Entertainment Inc | Company report | 85% |
| Csg Systems International Inc | Company report | 85% |
| Optimum Communications Inc | Company report | 85% |
| Roblox Corporation | Company report | 85% |
| Charter Communications Inc | Company report | 85% |
| Sphere Entertainment Co | Company report | 85% |
| Playstudios Inc | Company report | 85% |
| Iqiyi Inc | Company report | 85% |
| Walt Disney Co | Company report | 85% |
| Warner Bros Discovery Inc | Company report | 85% |
| Starz Entertainment Corp | Company report | 85% |
| Roku Inc | Company report | 85% |
| Paramount Global | Company report | 85% |
| Apple Inc | Company report | 85% |
| Sony Group Corporation | Company report | 85% |
| Amazon com Inc | Company report | 85% |
| Amc Entertainment Holdings Inc | Company report | 85% |
| Gaia Inc | Company report | 85% |
| Cinemark Holdings Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Netflix Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from Netflix Inc reports (named-competitor disclosures) and corroborating sources. Confidence reflects evidence strength.
Netflix Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Netflix Inc | Reportable 100.00 % |
| Apple Inc | Americas 41.84 % |
| Amazon com Inc | North America 57.75 % |
| Comcast corporation | Residential Connectivity and Platforms 57.19 % |
| Warner Bros Discovery Inc | Global Linear Networks 49.22 % |
| Paramount Global | TV Media 58.56 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Netflix Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Netflix Inc | 300,549 | 3,023,173 | 853,103 |
| Apple Inc | 5,053,903 | 2,812,187 | 776,687 |
| Amazon com Inc | 2,725,750 | 492,532 | 85,838 |
| Walt Disney Co | 192,758 | 427,970 | 39,983 |
| Sony Group Corporation | 151,148 | 896,389 | 80,243 |
| Comcast corporation | 78,183 | 697,788 | 60,145 |
| PEERS TOTAL | 8,382,569 | 775,757 | 116,407 |
Netflix Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Cinemark Holdings Inc | Other International Countries 11.89 % |
| Lionsgate Studios Corp | UNITED STATES 64.70 % |
| Harmonic Inc | Americas 90.37 % |
| Ncr Voyix Corporation | United States 61.88 % |
| Curiositystream Inc | United States 81.22 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Netflix Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 41 companies in Netflix Inc's industry classification, broader than the peer set above. Market cap in millions of $.Netflix Inc ranks #1 of 41 companies by market capitalization in its industry, holding 35.44 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,925, indicating a moderately concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Netflix Inc | 300,549 | 35.44 % |
| 2 | Liberty Media Corporation | 158,042 | 18.63 % |
| 3 | Spotify Technology S a | 111,667 | 13.17 % |
| 4 | Comcast corporation | 78,183 | 9.22 % |
| 5 | Everpure Inc | 1,234 | 5.2% |
| 6 | Fox Corporation | 1,234 | 5.2% |
| 7 | Tencent Music Entertainment Group | 1,234 | 5.2% |
| 8 | Roku Inc | 1,234 | 5.2% |
| 9 | Charter Communications Inc | 1,234 | 5.2% |
| 10 | Rogers Communications Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of Netflix Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-10-16.
Netflix Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Netflix Inc | 300,549 | -40.74 % |
| 2 | Liberty Media Corporation | 158,042 | -11.95 % |
| 3 | Spotify Technology S a | 1,234 | 12.3% |
| 4 | Comcast corporation | 1,234 | 12.3% |
| 5 | Everpure Inc | 1,234 | 12.3% |
| 6 | Fox Corporation | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Netflix Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-10-16. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Netflix Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Broadcasting Media & Cable TV industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (80 companies). See the full Broadcasting Media & Cable TV industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 49.12 % | 31.35 % (avg) | +17.8 pp |
| Operating Margin | 29.68 % | industry median | +25.9 pp |
| EBITDA Margin | 35.89 % | 10.69 % (avg) | +25.2 pp |
| Capital Intensity (Capex / Revenue) | 1.69 % | 7.55 % (avg) | -5.9 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Netflix Inc's Valuation vs Competitive Position
Valuation multiples vs the Broadcasting Media & Cable TV industry average (80 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Broadcasting Media & Cable TV industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 27.7x | 22.2x | +5.5x |
| EV / EBITDA | 21.9x | 14.9x | +7.0x |
| P/B | 13.2x | 3.6x | +9.6x |
| Return on Equity | 47.96 % | industry aggregate | 31.83 % |
| Return on Invested Capital | 19.21 % | 5.48 % (avg) | 13.73 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Netflix Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 35.08 % | 27.62 % | 24.01 % | 18.81 % | 6.46 % | 6.67 % | 15.65 % | 15.85 % |
| Operating Margin | 10.16 % | 12.92 % | 18.34 % | 20.86 % | 17.82 % | 20.62 % | 28.55 % | 29.49 % |
| Return on Invested Capital | 7.46 % | 8.63 % | 11.60 % | 12.77 % | 9.59 % | 11.05 % | 17.54 % | 19.18 % |
| P/E | 11.0x | 7.7x | 83.8x | 52.5x | 30.8x | 14.2x | 14.2x | 42.7x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Netflix Inc's Strategic Group Map
Every company in Netflix Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Netflix Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Netflix Inc's BCG Growth-Share Matrix
Relative market share (vs Netflix Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Netflix Inc falls in the Cash Cow quadrant: relative market share of 1.90x vs its largest competitor, in an industry growing revenue -1.5% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Netflix Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,925 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 1.69 % vs industry average 7.55 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Netflix Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Netflix Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Netflix Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Netflix Inc falls in the Medium attractiveness / High strength cell: Invest / Grow.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Netflix Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Market leader by capitalization in its industry (#1 of 41, 35.44 % share).
- Operating margin 25.9 points above the industry median.
- Return on equity 31.8 points above the industry aggregate.
- Latest-quarter revenue run-rate is accelerating (+3.9% annualized vs trailing 12 months).
Weaknesses
- Underperforming the U.S.A. 500 over the trailing 12 months.
Opportunities
- A meaningful share of tracked competitors (34.50 %) show financial-distress signals, a possible opening to gain share.
Threats
No rule matched.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Netflix Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Netflix Inc | 0.88 | 1.27 | 0.51 |
| Apple Inc | 0.26 | 0.96 | 0.99 |
| Amazon com Inc | 0.38 | 1.07 | 0.21 |
| Walt Disney Co | 0.16 | 0.70 | 0.38 |
| Sony Group Corporation | 0.28 | 0.70 | 0.28 |
| Comcast corporation | 0.27 | 0.86 | 1.27 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Netflix Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Netflix Inc | Q2 2026 | +13.4 % | +8.8 % |
| Apple Inc | Q2 2026 | +16.4 % | +27.1 % |
| Amazon com Inc | Q2 2026 | +19.9 % | +244.9 % |
| Walt Disney Co | Q2 2026 | +6.8 % | -52.1 % |
| Sony Group Corporation | Q1 2025 | -5.7 % | +12.1 % |
| Comcast corporation | Q2 2026 | -1.2 % | -69.0 % |
| PEERS TOTAL | +9.4 % | +68.5 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Netflix Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Netflix Inc | Q2 2026 | +13.4 % | +40.3 % |
| Apple Inc | Q2 2026 | +8.6 % | -29.1 % |
| Amazon com Inc | Q2 2026 | +18.5 % | +300.3 % |
| Walt Disney Co | Q2 2026 | - | +0.8 % |
| Sony Group Corporation | Q1 2025 | -0.4 % | - |
| Comcast corporation | Q2 2026 | - | +5.3 % |
Netflix Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Netflix Inc | 23.74% | 29.51% | 47.96% |
| Apple Inc | 35.02% | 60.14% | 142.67% |
| Amazon com Inc | 15.21% | 23.40% | 30.50% |
| Walt Disney Co | 4.59% | 5.45% | 8.01% |
| Sony Group Corporation | 3.23% | 4.64% | 13.41% |
| Comcast corporation | 4.05% | 5.22% | 11.56% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Netflix Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Netflix Inc | 22.20 | 6.21 |
| Apple Inc | 39.48 | 10.83 |
| Amazon com Inc | 20.10 | 3.51 |
| Walt Disney Co | 22.80 | 1.95 |
| Sony Group Corporation | 20.23 | 1.78 |
| Comcast corporation | 7.27 | 0.63 |
| PEERS AVERAGE | 28.64 | 4.39 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.