Wix Com Ltd's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Wix Com Ltd (WIX) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Wix Com Ltd vs Its Competitors
- TTM: Trailing 12-month revenue of 1,761M vs 526,363M combined for tracked competitors (0.3% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+352.8% annualized vs trailing 12 months), vs holding steady (+0.0%) for its tracked peer group.
- Profitability: Its 2.5% net margin compares with 36.8% for the peer group.
- Scale: Wix Com Ltd ranks #21 of 92 companies by market capitalization in the Internet Services & Social Media industry, holding 0.2% of industry market cap.
- Peer revenue share: Wix Com Ltd accounted for 1.5% of combined revenue among its tracked peer group.
- Peer differentiation: Revenue per employee of $0.33M compares with $0.96M for the peer group (0.3x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
WIX Sales vs. its Competitors, Q4 2025
With a net margin of 2.54 %, Wix Com Ltd reported lower profitability than its competitors (36.79 %).
Wix Com Ltd generated 1.49 % of the combined sales of its peer group.
Wix Com Ltd vs. its Competitors, Q4 2025
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Wix Com Ltd and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Wix com Ltd | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (9) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Wix Com Ltd's competitor groups requires a Commercial License.
Wix Com Ltd's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Wix com Ltd | - | - | - | - |
| Competitors combined (33) | ||||
| High-Confidence Competitors (2) | ||||
| Similar-Size Competitors (10) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
WIX Stock Performance relative to its Competitors
WIX Stock Performance relative to High-Confidence Competitors
WIX Stock Performance relative to Similar-Size Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Pitney Bowes Inc | 282.9% | Outperformed |
| 2 | Upland Software Inc | 282.9% | Outperformed |
| 3 | Global e Online Ltd | 282.9% | Outperformed |
| 4 | Atlassian Corporation | 282.9% | Outperformed |
| 5 | Block Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Wix Com Ltd's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Wix Com Ltd's Comment on Competition and Industry Peers
We believe that we compete favorably on these factors because of the unique combination of our comprehensive suite of design and digital presence software, advanced technology and product integration, efficiencies in operations, brand recognition and marketing expertise, longstanding customer, designer and developer relationships, large user base, and track record of successfully attracting new users to our website and products.
The market for providing web-based website design and management software is evolving and highly fragmented today. We believe no provider currently offers a comprehensive, customizable, fully integrated workflow solution to create and manage a professional digital presence comparable to ours. However, some providers currently offer separate products or technologies that overlap with parts of our solution and could try to integrate these with other products to offer a more comprehensive solution in the future. Providers of these point products vary and include:
DIY template-based and other website design companies that enable website creation such as Squarespace, Weebly (acquired by Block, Inc.), Jimdo and Webflow, Inc.;
offerings that provide e-commerce software enabling a merchant to sell goods online such as Shopify and BigCommerce;
software that enables a business to take and manage appointments and/or reservation schedules online, such as Mindbody;
content management systems that help users build and manage content for a website such as WordPress.org and Drupal; and
solutions that help businesses market themselves online such as search engine marketing, or SEM, and SEO providers, e-mail marketing solutions and online directory listing services. Additionally, several large service companies that primarily offer domain registration and hosting services, such as GoDaddy, provide the ability for a business owner to build a website using their tools or have one built by their workforce.
Publicly Traded Peers of Wix com Ltd
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Wix com Ltd | 4,172.76 | 1,760.65 |
| Microsoft Corporation | 3,795,216.66 | 331,839.00 |
| Oracle Corporation | 397,830.00 | 73,266.00 |
| Shopify Inc | 186,916.48 | 13,269.00 |
| Salesforce Inc | 186,588.67 | 43,938.00 |
| Servicenow Inc | 135,963.20 | 14,732.00 |
| SUBTOTAL | 4,886,372.96 | 532,679.75 |
Sign in to see all competitors of Wix com Ltd .
Sources: Wix com Ltd's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Wix com Ltd versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Wix Com Ltd's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Squarespace Inc | Named by the company | 85% |
| Godaddy Inc | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Wix Com Ltd's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Wix Com Ltd's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Microsoft Corporation | Productivity and Business Processes 42.19 % |
| Oracle Corporation | Cloud and Software Business 83.96 % |
| Block Inc | Cash App 63.91 % |
| Paylocity Holding Corporation | Reportable 100.00 % |
| Pitney Bowes Inc | SendTech Solutions 65.76 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Wix Com Ltd's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Wix com Ltd | 4,173 | 329,710 | 9,484 |
| Microsoft Corporation | 3,795,217 | 1,488,067 | 599,771 |
| Oracle Corporation | 397,830 | 519,617 | 134,184 |
| Shopify Inc | 186,916 | 1,745,921 | 611,184 |
| Salesforce Inc | 186,589 | 604,524 | 132,935 |
| Servicenow Inc | 135,963 | 504,745 | 57,217 |
| PEERS TOTAL | 4,882,200 | 955,098 | 306,049 |
Wix Com Ltd's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Wix com Ltd | United States 55.35 % |
| Microsoft Corporation | US 51.47 % |
| Oracle Corporation | Americas 63.46 % |
| Salesforce Inc | Americas 64.97 % |
| Servicenow Inc | North America 63.26 % |
| Atlassian Corporation | United States 42.00 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Wix Com Ltd's Position in Industry Market Structure
Market-capitalization share and concentration across all 75 companies in Wix Com Ltd's industry classification, broader than the peer set above. Market cap in millions of $.Wix Com Ltd ranks #21 of 75 companies by market capitalization in its industry, holding 0.17 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 6,223, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Meta Platforms Inc | 1,858,015 | 78.61 % |
| 2 | Applovin Corporation | 104,741 | 4.43 % |
| 3 | Nebius Group n v | 60,012 | 2.54 % |
| 4 | Gds Holdings Limited | 52,815 | 2.23 % |
| 5 | Rentokil Initial Plc | 1,234 | 5.2% |
| 6 | Thomson Reuters Corporation | 1,234 | 5.2% |
| 7 | Zoom Communications Inc | 1,234 | 5.2% |
| 8 | Digitalocean Holdings Inc | 1,234 | 5.2% |
| 9 | Flutter Entertainment Plc | 1,234 | 5.2% |
| 10 | Gartner Inc | 1,234 | 5.2% |
| 21 | Wix com Ltd | 4,090 | 0.17 % |
Market cap and industry share for the rest of Wix Com Ltd's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Wix Com Ltd's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 16 | Snap Inc | 8,741 | -36.91 % |
| 17 | Kanzhun Limited | 6,387 | -41.36 % |
| 18 | Trade Desk Inc | 5,792 | -73.64 % |
| 19 | Niq Global Intelligence Plc | 5,202 | 14.48 % |
| 20 | Premier Inc | 1,234 | 12.3% |
| 21 | Wix com Ltd | 4,090 | -59.06 % |
| 22 | Sportradar Group Ag | 1,234 | 12.3% |
| 23 | Magnite Inc | 1,234 | 12.3% |
| 24 | Grindr Inc | 1,234 | 12.3% |
| 25 | Trump Media and Technology Group Corp | 1,234 | 12.3% |
| 26 | Mcgraw Hill Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Wix Com Ltd's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Wix Com Ltd's BCG Growth-Share Matrix
Relative market share (vs Wix Com Ltd's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Wix Com Ltd falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 8.1% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Meta Platforms Inc alone holds 79% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Wix Com Ltd's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 6,223 (see Industry Market Structure & Concentration above) |
| Supplier Power | Not covered on this page | See Wix Com Ltd's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Wix Com Ltd's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Wix Com Ltd's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Wix Com Ltd falls in the High attractiveness / Low strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Wix Com Ltd's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+352.8% annualized vs trailing 12 months).
Weaknesses
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.00x).
Opportunities
- A meaningful share of tracked competitors (30.00 %) show financial-distress signals, a possible opening to gain share.
Threats
- Industry dominated by Meta Platforms Inc , holding 78.61 % of industry market cap.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Wix Com Ltd's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Wix com Ltd | 0.51 | 0.84 | - |
| Microsoft Corporation | 0.13 | 1.31 | 0.11 |
| Oracle Corporation | 0.72 | 1.12 | 2.83 |
| Shopify Inc | 1.16 | 5.18 | 0.02 |
| Salesforce Inc | 0.30 | 0.83 | 0.53 |
| Servicenow Inc | 0.29 | 0.88 | 0.25 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Wix Com Ltd's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Wix com Ltd | Q4 2025 | +12.7 % | +52.8 % |
| Microsoft Corporation | Q2 2026 | +17.7 % | +31.3 % |
| Oracle Corporation | Q3 2026 | +24.0 % | +62.6 % |
| Shopify Inc | Q2 2026 | +33.7 % | +261.7 % |
| Salesforce Inc | Q2 2026 | +10.8 % | +86.9 % |
| Servicenow Inc | Q2 2026 | +24.0 % | -22.6 % |
| PEERS TOTAL | +18.0 % | +41.3 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Wix Com Ltd's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Wix com Ltd | Q4 2025 | +10.2 % | -49.7 % |
| Microsoft Corporation | Q2 2026 | +22.9 % | +109.6 % |
| Oracle Corporation | Q3 2026 | - | +235.2 % |
| Shopify Inc | Q2 2026 | +37.7 % | +100.0 % |
| Salesforce Inc | Q2 2026 | +18.2 % | +26.7 % |
| Servicenow Inc | Q2 2026 | +61.5 % | -40.0 % |
Wix Com Ltd's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Wix com Ltd | 2.65% | 4.45% | - |
| Microsoft Corporation | 19.76% | 22.48% | 34.22% |
| Oracle Corporation | 7.73% | 9.84% | 44.45% |
| Shopify Inc | 31.59% | 35.47% | 36.31% |
| Salesforce Inc | 9.12% | 12.41% | 20.15% |
| Servicenow Inc | 6.43% | 10.53% | 13.77% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Wix Com Ltd's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Wix com Ltd | 29.49 | 2.37 |
| Microsoft Corporation | 28.37 | 11.44 |
| Oracle Corporation | 20.79 | 5.43 |
| Shopify Inc | 97.30 | 14.09 |
| Salesforce Inc | 20.79 | 4.25 |
| Servicenow Inc | 82.16 | 9.23 |
| PEERS AVERAGE | 28.71 | 9.17 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.