Wix Com Ltd's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Wix Com Ltd (WIX) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Wix Com Ltd vs Its Competitors
- TTM: Trailing 12-month revenue of 1,761M vs 543,234M combined for its competitors (0.3% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+352.8% annualized vs trailing 12 months), vs decelerating (-3.1%) for its tracked peer group.
- Profitability: Its 2.5% net margin compares with 36.8% for the peer group.
- Scale: Wix Com Ltd ranks #19 of 93 companies by market capitalization in the Internet Services & Social Media industry, holding 0.2% of industry market cap.
- Peer revenue share: Wix Com Ltd accounted for 1.5% of combined revenue among its tracked peer group.
- Peer differentiation: Revenue per employee of $0.33M compares with $0.99M for the peer group (0.3x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
WIX Sales vs. its Competitors, Q4 2025
With a net margin of 2.54 %, Wix Com Ltd reported lower profitability than its competitors (36.79 %).
Wix Com Ltd generated 1.49 % of the combined sales of its peer group.
API endpoints for this dataset
Wix Com Ltd vs. its Competitors, Q4 2025
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Wix Com Ltd reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Wix Com Ltd and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Wix com Ltd | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (9) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Wix Com Ltd's competitor groups requires a Commercial License.
Wix Com Ltd's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Wix com Ltd | Yes | Yes | Yes | No |
| Competitors combined (33) | ||||
| High-Confidence Competitors (2) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 62.50 % (5 of 8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 14.30 % (1 of 7) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
WIX Stock Performance relative to its Competitors
WIX Stock Performance relative to High-Confidence Competitors
WIX Stock Performance relative to Similar-Size Competitors
WIX Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Mgo Global Inc | 282.9% | Outperformed |
| 2 | Upland Software Inc | 282.9% | Outperformed |
| 3 | Pitney Bowes Inc | 282.9% | Outperformed |
| 4 | Manhattan Associates Inc | 282.9% | Outperformed |
| 5 | Dropbox Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Wix Com Ltd's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Wix Com Ltd's Comment on Competition and Industry Peers
We believe that we compete favorably on these factors because of the unique combination of our comprehensive suite of design and digital presence software, advanced technology and product integration, efficiencies in operations, brand recognition and marketing expertise, longstanding customer, designer and developer relationships, large user base, and track record of successfully attracting new users to our website and products.
The market for providing web-based website design and management software is evolving and highly fragmented today. We believe no provider currently offers a comprehensive, customizable, fully integrated workflow solution to create and manage a professional digital presence comparable to ours. However, some providers currently offer separate products or technologies that overlap with parts of our solution and could try to integrate these with other products to offer a more comprehensive solution in the future. Providers of these point products vary and include:
DIY template-based and other website design companies that enable website creation such as Squarespace, Weebly (acquired by Block, Inc.), Jimdo and Webflow, Inc.;
offerings that provide e-commerce software enabling a merchant to sell goods online such as Shopify and BigCommerce;
software that enables a business to take and manage appointments and/or reservation schedules online, such as Mindbody;
content management systems that help users build and manage content for a website such as WordPress.org and Drupal; and
solutions that help businesses market themselves online such as search engine marketing, or SEM, and SEO providers, e-mail marketing solutions and online directory listing services. Additionally, several large service companies that primarily offer domain registration and hosting services, such as GoDaddy, provide the ability for a business owner to build a website using their tools or have one built by their workforce.
Publicly Traded Peers of Wix com Ltd
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Wix com Ltd |
4,561.85 | 1,760.65 |
 Microsoft Corporation |
3,950,922.06 | 346,445.00 |
 Oracle Corporation |
348,300.00 | 73,266.00 |
 Shopify Inc |
192,202.12 | 14,167.00 |
 Salesforce Inc |
175,406.65 | 43,938.00 |
 Servicenow Inc |
106,355.83 | 15,431.00 |
| SUBTOTAL | 4,964,930.97 | 549,550.74 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Wix com Ltd versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Wix Com Ltd's Competitors Named by the Company
Competitive relationships identified from Wix Com Ltd reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Godaddy Inc | Company report | 85% |
| Squarespace Inc | Company report | 85% |
| Shopify Inc | Company report | 85% |
| Monday com Ltd | Company report | 85% |
| Microsoft Corporation | Company report | 85% |
| Dropbox Inc | Company report | 85% |
| Asana Inc | Company report | 85% |
| Mgo Global Inc | Company report | 85% |
| Atlassian Corporation | Company report | 85% |
| Smartsheet Inc | Company report | 85% |
| Block Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Wix Com Ltd's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Wix Com Ltd's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Microsoft Corporation | Agents and Infra 83.22 % |
| Oracle Corporation | Cloud and Software Business 83.96 % |
| Block Inc | Cash App 60.63 % |
| Paylocity Holding Corporation | Reportable 100.00 % |
| Pitney Bowes Inc | SendTech Solutions 66.92 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Wix Com Ltd's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Wix com Ltd | 4,562 | 329,710 | 9,484 |
| Microsoft Corporation | 3,950,922 | 1,553,565 | 639,601 |
| Oracle Corporation | 348,300 | 519,617 | 134,184 |
| Shopify Inc | 192,202 | 1,864,079 | 596,711 |
| Salesforce Inc | 175,407 | 604,524 | 132,935 |
| Servicenow Inc | 106,356 | 528,694 | 49,508 |
| PEERS TOTAL | 4,960,369 | 985,448 | 321,634 |
Wix Com Ltd's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Wix com Ltd | United States 55.35 % |
| Microsoft Corporation | US 53.60 % |
| Oracle Corporation | Americas 63.46 % |
| Salesforce Inc | Americas 64.97 % |
| Servicenow Inc | North America 62.69 % |
| Block Inc | United States 90.67 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Wix Com Ltd's Position in Industry Market Structure
Market-capitalization share and concentration across all 75 companies in Wix Com Ltd's industry classification, broader than the peer set above. Market cap in millions of $.Wix Com Ltd ranks #19 of 75 companies by market capitalization in its industry, holding 0.21 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 5,890, indicating a highly concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Meta Platforms Inc | 1,565,645 | 76.32 % |
| 2 | Applovin Corporation | 131,853 | 6.43 % |
| 3 | Rentokil Initial Plc | 59,691 | 2.91 % |
| 4 | Thomson Reuters Corporation | 50,792 | 2.48 % |
| 5 | Gds Holdings Limited | 1,234 | 5.2% |
| 6 | Nebius Group n v | 1,234 | 5.2% |
| 7 | Zoom Communications Inc | 1,234 | 5.2% |
| 8 | Flutter Entertainment Plc | 1,234 | 5.2% |
| 9 | Gartner Inc | 1,234 | 5.2% |
| 10 | Factset Research Systems Inc | 1,234 | 5.2% |
| 19 | Wix com Ltd | 4,379 | 0.21 % |
Market cap and industry share for the rest of Wix Com Ltd's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Wix Com Ltd's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 14 | Snap Inc | 8,251 | -30.62 % |
| 15 | Kanzhun Limited | 8,181 | -15.86 % |
| 16 | Trade Desk Inc | 6,076 | -73.00 % |
| 17 | Niq Global Intelligence Plc | 6,025 | 65.70 % |
| 18 | Vnet Group inc | 1,234 | 12.3% |
| 19 | Wix com Ltd | 4,379 | -46.27 % |
| 20 | Sportradar Group Ag | 1,234 | 12.3% |
| 21 | Premier Inc | 1,234 | 12.3% |
| 22 | Magnite Inc | 1,234 | 12.3% |
| 23 | Match Group Inc | 1,234 | 12.3% |
| 24 | Grindr Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Wix Com Ltd's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Wix Com Ltd's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Internet Services & Social Media industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (145 companies). See the full Internet Services & Social Media industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 67.93 % | 46.59 % (avg) | +21.3 pp |
| Operating Margin | 5.69 % | industry median | +3.5 pp |
| EBITDA Margin | 7.85 % | 6.50 % (avg) | +1.3 pp |
| Capital Intensity (Capex / Revenue) | 0.09 % | 7.18 % (avg) | -7.1 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Wix Com Ltd's Valuation vs Competitive Position
Valuation multiples vs the Internet Services & Social Media industry average (145 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Internet Services & Social Media industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 51.2x | 38.5x | +12.8x |
| EV / EBITDA | - | 19.4x | - |
| P/B | - | 4.8x | - |
| Return on Equity | - | industry aggregate | - |
| Return on Invested Capital | 9.45 % | -1.89 % (avg) | 11.34 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Wix Com Ltd's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2022 | 2023 | 2025 |
|---|---|---|---|
| Revenue Growth | 9.29 % | 12.54 % | 12.74 % |
| Operating Margin | -20.56 % | -1.56 % | 5.69 % |
| Return on Invested Capital | -52.50 % | -1.70 % | 9.45 % |
| P/E | - | 169.3x | 51.2x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Wix Com Ltd's Strategic Group Map
Wix Com Ltd is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Wix Com Ltd's trailing-12-month revenue growth of 12.7% and operating margin of 5.7% compares with an average of 11.1% growth and 5.8% margin across its 8 closest peers by combined growth, margin and ROIC -- Wix Com Ltd sits above that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Wix Com Ltd's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Wix Com Ltd falls in the Dog quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 6.7% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Meta Platforms Inc alone holds 76% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Wix Com Ltd's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 5,890 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 0.09 % vs industry average 7.18 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Wix Com Ltd's dedicated Suppliers and Customers pages, not here.
Wix Com Ltd's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Wix Com Ltd falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Wix Com Ltd's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+352.8% annualized vs trailing 12 months).
Weaknesses
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.00x).
Opportunities
No rule matched.
Threats
- Industry dominated by Meta Platforms Inc , holding 76.32 % of industry market cap.
- Tracked peer group's revenue run-rate is broadly decelerating (-3.1% annualized).
Methodology: see Methodology: SWOT Analysis.
Wix Com Ltd's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Wix com Ltd | 0.51 | 0.84 | - |
| Microsoft Corporation | 0.16 | 1.27 | 0.10 |
| Oracle Corporation | 0.72 | 1.12 | 2.83 |
| Shopify Inc | 1.19 | 5.56 | - |
| Salesforce Inc | 0.30 | 0.83 | 0.53 |
| Servicenow Inc | 0.26 | 0.81 | 0.36 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Wix Com Ltd's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Wix com Ltd | Q4 2025 | +12.7 % | +52.8 % |
| Microsoft Corporation | Q3 2026 | +18.8 % | +32.0 % |
| Oracle Corporation | Q3 2026 | +24.0 % | +62.6 % |
| Shopify Inc | Q3 2026 | +31.6 % | -19.2 % |
| Salesforce Inc | Q2 2026 | +10.8 % | +86.9 % |
| Servicenow Inc | Q3 2026 | +20.5 % | -44.8 % |
| PEERS TOTAL | +18.5 % | +36.0 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Wix Com Ltd's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Wix com Ltd | Q4 2025 | +10.2 % | -49.7 % |
| Microsoft Corporation | Q3 2026 | +23.6 % | +103.0 % |
| Oracle Corporation | Q3 2026 | - | +235.2 % |
| Shopify Inc | Q3 2026 | +39.3 % | - |
| Salesforce Inc | Q2 2026 | +18.2 % | +26.7 % |
| Servicenow Inc | Q3 2026 | +56.5 % | -62.7 % |
Wix Com Ltd's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Wix com Ltd | 2.65% | 4.45% | - |
| Microsoft Corporation | 20.01% | 23.87% | 34.15% |
| Oracle Corporation | 7.73% | 9.84% | 44.45% |
| Shopify Inc | 31.04% | 34.27% | 35.29% |
| Salesforce Inc | 9.12% | 12.41% | 20.15% |
| Servicenow Inc | 5.07% | 8.31% | 11.49% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Wix Com Ltd's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Wix com Ltd | 32.24 | 2.59 |
| Microsoft Corporation | 27.71 | 11.40 |
| Oracle Corporation | 18.20 | 4.75 |
| Shopify Inc | 90.80 | 13.57 |
| Salesforce Inc | 19.55 | 3.99 |
| Servicenow Inc | 73.36 | 6.89 |
| PEERS AVERAGE | 27.76 | 9.03 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.