Hasbro Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Hasbro Inc (HAS) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Hasbro Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 5,332M vs 5,476M combined for its competitors (49.3% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+19.7% annualized vs trailing 12 months), vs decelerating (-21.7%) for its tracked peer group.
- Growth: Hasbro Inc generated 15.0% revenue growth year over year in Q3 2026, vs 3.5% for its competitors combined.
- Profitability: Its 24.7% net margin compares with 6.8% for the peer group.
- Scale: Hasbro Inc ranks #1 of 20 companies by market capitalization in the Recreational Products industry, holding 45.6% of industry market cap.
- Peer revenue share: Hasbro Inc accounted for 59.8% of combined revenue among its tracked peer group, up from 57.3% a year earlier.
- Peer differentiation: Revenue per employee of $1.18M compares with $0.39M for the peer group (3.0x).
- Structure: Hasbro Inc operates in the following segments: Consumer Products, Wizards of the Coast and Digital Gaming, Entertainment.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
HAS Sales vs. its Competitors, Q3 2026
Hasbro Inc reported revenue growth of 14.98 % year on year in Q3 2026, above its competitors' combined revenue growth of 3.50 %.
With a net margin of 24.73 %, Hasbro Inc achieved higher profitability than its competitors (6.83 %).
Hasbro Inc generated 59.80 % of the combined sales of its peer group, up from 57.25 % a year earlier.
API endpoints for this dataset
Hasbro Inc vs. its Competitors, Q3 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Hasbro Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Hasbro Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Hasbro Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (5) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Hasbro Inc's competitor groups requires a Commercial License.
For context: the Recreational Products industry grew revenue -0.3% year over year, combined, vs 15.0% for Hasbro Inc. Hasbro Inc's share of combined industry revenue moved from 22.35% to 25.77%, a gain of 3.42 percentage points.
Hasbro Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Hasbro Inc | Yes | Yes | Yes | No |
| Competitors combined (7) | ||||
| High-Confidence Competitors (2) | ||||
| Similar-Size Competitors (5) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 100.00 % (8 of 8) | 62.50 % (5 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
HAS Stock Performance relative to its Competitors
HAS Stock Performance relative to High-Confidence Competitors
HAS Stock Performance relative to Similar-Size Competitors
HAS Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Jakks Pacific Inc | 282.9% | Outperformed |
| 2 | Escalade Incorporated | 282.9% | Outperformed |
| 3 | Walt Disney Co | 282.9% | Outperformed |
| 4 | News Corporation | 282.9% | Outperformed |
| 5 | Carter s Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Hasbro Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Hasbro Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Hasbro Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Hasbro Inc |
16,944.68 | 5,331.90 |
 Walt Disney Co |
203,495.25 | 98,861.00 |
 News Corporation |
14,733.38 | 9,028.00 |
 Mattel Inc |
4,435.08 | 5,489.72 |
 Carter s Inc |
1,140.72 | 4,607.56 |
 Jakks Pacific Inc |
405.40 | 627.18 |
| SUBTOTAL | 241,816.25 | 124,711.73 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Hasbro Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Hasbro Inc's Competitors Named by the Company
Competitive relationships identified from Hasbro Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Build a bear Workshop Inc | Company report | 85% |
| Mattel Inc | Company report | 85% |
| Jakks Pacific Inc | Company report | 85% |
| Walt Disney Co | Company report | 85% |
Company report basis, confidence, active dates and source counts for Hasbro Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Hasbro Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Hasbro Inc | Consumer Products 56.75 % |
| News Corporation | Dow Jones 27.62 % |
| Mattel Inc | North America 56.12 % |
| Carter s Inc | Retail 48.19 % |
| Jakks Pacific Inc | Toys and Consumer Products Tcp 75.51 % |
| Escalade Incorporated | Sporting Goods 100.00 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Hasbro Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Hasbro Inc | 16,945 | 1,179,624 | 212,035 |
| Walt Disney Co | 203,495 | 427,970 | 39,983 |
| News Corporation | 14,733 | 416,037 | 34,240 |
| Mattel Inc | 4,435 | 177,088 | 13,786 |
| Carter s Inc | 1,141 | 299,192 | 14,109 |
| Jakks Pacific Inc | 405 | 951,715 | 39,700 |
| PEERS TOTAL | 224,872 | 390,509 | 35,097 |
Hasbro Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| News Corporation | United States and Canada 48.38 % |
| Mattel Inc | North America 56.12 % |
| Jakks Pacific Inc | US 79.79 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Hasbro Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 19 companies in Hasbro Inc's industry classification, broader than the peer set above. Market cap in millions of $.Hasbro Inc ranks #1 of 19 companies by market capitalization in its industry, holding 45.56 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 2,589, indicating a highly concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Hasbro Inc | 17,016 | 45.56 % |
| 2 | Acushnet Holdings Corp | 4,839 | 12.95 % |
| 3 | Mattel Inc | 4,435 | 11.87 % |
| 4 | Yeti Holdings Inc | 3,408 | 9.12 % |
| 5 | Callaway Golf Company | 1,234 | 5.2% |
| 6 | Peloton Interactive Inc | 1,234 | 5.2% |
| 7 | Johnson Outdoors Inc | 1,234 | 5.2% |
| 8 | Jakks Pacific Inc | 1,234 | 5.2% |
| 9 | Funko Inc | 1,234 | 5.2% |
| 10 | Escalade Incorporated | 1,234 | 5.2% |
Market cap and industry share for the rest of Hasbro Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Hasbro Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Hasbro Inc | 17,016 | 54.57 % |
| 2 | Acushnet Holdings Corp | 4,839 | 8.43 % |
| 3 | Mattel Inc | 1,234 | 12.3% |
| 4 | Yeti Holdings Inc | 1,234 | 12.3% |
| 5 | Callaway Golf Company | 1,234 | 12.3% |
| 6 | Peloton Interactive Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Hasbro Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Hasbro Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Recreational Products industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (26 companies). See the full Recreational Products industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 74.77 % | 33.19 % (avg) | +41.6 pp |
| Operating Margin | 25.09 % | industry median | +12.0 pp |
| EBITDA Margin | 27.73 % | -15.54 % (avg) | +43.3 pp |
| Capital Intensity (Capex / Revenue) | 3.72 % | 3.33 % (avg) | +0.4 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Hasbro Inc's Valuation vs Competitive Position
Valuation multiples vs the Recreational Products industry average (26 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Recreational Products industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 13.3x | 19.1x | -5.8x |
| EV / EBITDA | 11.0x | 6.9x | +4.1x |
| P/B | 17.5x | 2.3x | +15.3x |
| Return on Equity | 131.82 % | industry aggregate | 44.93 % |
| Return on Invested Capital | 27.63 % | -1.93 % (avg) | 29.56 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Hasbro Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | -12.10 % | 3.07 % | 15.79 % | 17.47 % | -8.78 % | -14.57 % | 3.88 % | -9.55 % |
| Operating Margin | 7.23 % | 13.81 % | 9.18 % | 11.89 % | 6.96 % | -30.76 % | 13.28 % | 0.24 % |
| Return on Invested Capital | 5.74 % | 9.37 % | 4.47 % | 6.97 % | 3.96 % | -18.58 % | 11.33 % | 0.23 % |
| P/E | 52.1x | 25.7x | 57.5x | 32.0x | 41.5x | - | 24.3x | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Hasbro Inc's Strategic Group Map
Hasbro Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Hasbro Inc's trailing-12-month revenue growth of 7.3% and operating margin of 25.1% compares with an average of 5.5% growth and 10.7% margin across its 8 closest peers by combined growth, margin and ROIC -- Hasbro Inc sits above that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Hasbro Inc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Hasbro Inc falls in the Cash Cow quadrant: relative market share of 3.52x vs its largest competitor, in an industry growing revenue 3.1% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Hasbro Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 2,589 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Moderate, in line with the industry | Capital intensity (capex / revenue) of 3.72 % vs industry average 3.33 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Hasbro Inc's dedicated Suppliers and Customers pages, not here.
Hasbro Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Hasbro Inc falls in the Medium attractiveness / High strength cell: Invest / Grow.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Hasbro Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Market leader by capitalization in its industry (#1 of 19, 45.56 % share).
- Operating margin 12.0 points above the industry median.
- Return on equity 44.9 points above the industry aggregate.
- Latest-quarter revenue run-rate is accelerating (+19.7% annualized vs trailing 12 months).
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
No rule matched.
Opportunities
- Trades at a lower P/E than the industry average (13.3x vs 19.1x) despite a higher return on invested capital -- a possible re-rating opportunity.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-21.7% annualized).
Methodology: see Methodology: SWOT Analysis.
Hasbro Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Hasbro Inc | - | 1.51 | 4.78 |
| Walt Disney Co | 0.16 | 0.70 | 0.38 |
| News Corporation | 0.84 | 1.73 | 0.21 |
| Mattel Inc | 0.56 | 1.89 | 1.09 |
| Carter s Inc | 1.01 | 2.63 | 0.58 |
| Jakks Pacific Inc | 0.34 | 1.77 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Hasbro Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Hasbro Inc | Q3 2026 | +15.0 % | +68.7 % |
| Walt Disney Co | Q2 2026 | +6.8 % | -52.1 % |
| News Corporation | Q2 2026 | +10.8 % | -69.0 % |
| Mattel Inc | Q2 2026 | +10.5 % | - |
| Carter s Inc | Q3 2026 | -0.7 % | +215.8 % |
| Jakks Pacific Inc | Q3 2026 | +20.7 % | +50.3 % |
| PEERS TOTAL | +7.4 % | -49.6 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Hasbro Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Hasbro Inc | Q3 2026 | -7.1 % | -5.7 % |
| Walt Disney Co | Q2 2026 | - | +0.8 % |
| News Corporation | Q2 2026 | - | -7.0 % |
| Mattel Inc | Q2 2026 | +16.9 % | +82.3 % |
| Carter s Inc | Q3 2026 | -4.4 % | +4.7 % |
| Jakks Pacific Inc | Q3 2026 | +20.8 % | -7.6 % |
Hasbro Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Hasbro Inc | 16.02% | 23.30% | 131.82% |
| Walt Disney Co | 4.59% | 5.45% | 8.01% |
| News Corporation | 4.80% | 5.52% | 7.99% |
| Mattel Inc | 6.60% | 8.94% | 19.88% |
| Carter s Inc | 8.32% | 8.12% | 22.09% |
| Jakks Pacific Inc | 5.75% | 8.90% | 10.30% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Hasbro Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Hasbro Inc | 17.75 | 3.18 |
| Walt Disney Co | 24.07 | 2.06 |
| News Corporation | 25.87 | 1.63 |
| Mattel Inc | 11.37 | 0.81 |
| Carter s Inc | 5.31 | 0.25 |
| Jakks Pacific Inc | 15.72 | 0.65 |
| PEERS AVERAGE | 20.69 | 1.94 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.