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Advertising Industry Profitability

Profitability Information & Trends 
  
Industry:   Category:   Period:  

Advertising Industry Profitability Ratios 4 Q 2020 3 Q 2020 2 Q 2020 1 Q 2020 4 Q 2019
  2020 2020 2020 2020 2019
Gross Margin 26.51 % 27.58 % 20.31 % 21.49 % 28.29 %
Gross Margin Annual (TTM) 21.27 % 24.45 % 24.42 % 25.58 % 26.27 %
Gross Margin Ranking # 81 # 81 # 97 # 96 # 89
EBITDA Margin 16.13 % 11.92 % 2.03 % 4.29 % 17.74 %
EBITDA Margin Annual (TTM) 9.7 % 10.31 % 9.8 % 12.11 % 12.92 %
EBITDA Margin Ranking # 54 # 63 # 85 # 58 # 35
Operating Margin 11.58 % 8.33 % - 1.38 % 13.32 %
Operating Margin Annual (TTM) 5.84 % 6.72 % 6.63 % 9.15 % 9.93 %
Operating Margin Ranking # 48 # 65 # 82 # 59 # 45
Pre-Tax Margin 9.37 % 4.97 % - - 11.6 %
Pre-Tax Margin Annual (TTM) 2.9 % 3.87 % 3.51 % 6.09 % 6.84 %
Pre-Tax Margin Ranking # 45 # 67 # 81 # 62 # 29
Net Margin 7.78 % 5.55 % - - 8.81 %
Net Margin Annual (TTM) 2.13 % 2.98 % 1.87 % 3.98 % 4.65 %
Net Margin Ranking # 47 # 59 # 80 # 64 # 39


Gross Margin Comment

Advertising Industry Gross Profit grew by 22.6 % in 4 Q 2020 sequntially, while Revenue increased by 17.7 %, this led to improvement in Advertising Industry's Gross Margin to 26.51 %, Gross Margin remained below Advertising Industry average.

On the trailing twelve months basis gross margin in 4 Q 2020 fell to 21.27 %.

Within Services sector 17 other industries have achieved higher gross margin. Gross margin total ranking has deteriorated compare to previous quarter from to 81.

Note, forth quarter Numbers include only companies who have reported forth quarter earnings results. Numbers change as more businesses report financial results. See the full List.

Gross Margin Statistics
High Average Low
85.67 % 41.08 % -5.06 %
4. quarter 2015   4. quarter 2018

Gross Margin Industry Ranking
Within: No.
Services Sector # 18
Overall # 81


Other Gross Margins
Compare Industry's gross margin to Thg's or S&P Gross profits within Advertising Industry
Highest Ranking Gross Margins Lowest Ranking Gross Margins
Profitability for Thg's Suppliers Definiton of Gross Margin

Advertising Industry EBITDA Margin Statistics

 
EBITDA Margin Statistics
High Average Low
17.74 % 10.79 % 2.03 %
4. quarter 2019   2. quarter 2020

EBITDA Margin Industry Ranking
Within: No.
Services Sector # 10
Overall # 54

EBITDA Margin Comment
Advertising Industry Ebitda grew by 40.04 % in 4 Q 2020 sequntially, while Revenue increased by 17.7 %, this led to improvement in Advertising Industry's Ebitda Margin to 16.13 %, above Advertising Industry average Ebitda Margin.

On the trailing twelve months basis Ebitda Margin in 4 Q 2020 fell to 9.7 %.

Within Services sector 9 other industries have achieved higher ebitda margin. Ebitda margin total ranking has deteriorated compare to previous quarter from to 54.

Other EBITDA Margins
Compare Industry's EBITDA margin to Thg's or S&P Gross profits within Advertising Industry
Highest Ranking EBITDA Margins Lowest Ranking EBITDA Margins
Profitability for Industry's Suppliers Industry Net Cash Flow Margin


Advertising Industry Operating Margin Statistics

 
Operating Margin Comment
Advertising Industry Operating Profit grew by 36.38 % in 4 Q 2020 sequntially, while Revenue increased by 17.7 %, this led to improvement in Advertising Industry's Operating Margin to 11.58 %, above Advertising Industry average Operating Margin.

On the trailing twelve months basis operating margin in 4 Q 2020 fell to 5.84 %.

Within Services sector 8 other industries have achieved higher operating margin. Operating margin total ranking has deteriorated compare to previous quarter from to 48.



Operating Margin Statistics
High Average Low
14.11 % 7.25 % -2.96 %
4. quarter 2016   3. quarter 2015

Operating Margin Industry Ranking
Within: No.
Services Sector # 9
Overall # 48

Advertising Industry Pre-Tax Margin Statistics

 


Pre-Tax Margin Statistics
High Average Low
11.6 % 3.82 % -9.47 %
4. quarter 2019   3. quarter 2015

Pre-Tax Margin Comment
Advertising Industry Pre-Tax Income grew by 57.52 % in 4 Q 2020 sequntially, while Revenue increased by 17.7 %, this led to improvement in Advertising Industry's Pre-Tax Margin to 9.37 %, above Advertising Industry average Pre-Tax Margin.

On the trailing twelve months basis Pre-Tax Margin in 4 Q 2020 fell to 2.9 %.

Within Services sector 8 other industries have achieved higher Pre-Tax Margin. Pre-Tax Margin total ranking has deteriorated compare to previous quarter from to 45.
Pre-Tax Margin Industry Ranking
Within: No.
Services Sector # 9
Overall # 45

Pre-Tax Margins
Compare Industry's pre-tax margin to Thg's or S&P Net profits within Advertising Industry
Highest Ranking Net Margins Lowest Ranking Net Margins
Profitability for Thg's Competitors Industry Tax Rate


Advertising Industry Net Margin Statistics

 





Net Margin Comment
Advertising Industry Net Profit grew by 28.56 % in 4 Q 2020 sequntially, while Revenue increased by 17.7 %, this led to improvement in Advertising Industry's Net Margin to 7.78 %, above Advertising Industry average Net Margin.

On the trailing twelve months basis Net margin in 4 Q 2020 fell to 2.13 %.

Within Services sector 8 other industries have achieved higher Net margin. Net margin total ranking has deteriorated compare to previous quarter from to 47.

Net Margin Statistics
High Average Low
9 % 2.23 % -8.28 %
4. quarter 2020   3. quarter 2015
Net Margin Industry Ranking
Within: No.
Services Sector # 9
Overall # 47

Other Net Margins
Compare Industry's net margin to Thg's or S&P Net profits within Advertising Industry
Highest Ranking Net Margins Lowest Ranking Net Margins
Profitability for Thg's Suppliers Definiton of Net Margin



       
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