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Advertising Industry Profitability

Profitability Information & Trends 
  
Category:   Period:  

Advertising Industry Profitability Ratios 1 Q 2023 4 Q 2022 3 Q 2022 2 Q 2022 1 Q 2022
  2023 2022 2022 2022 2022
Gross Margin 48.62 % 94.95 % 52.93 % 26.15 % 22.04 %
Gross Margin Annual (TTM) 57.18 % 50.46 % 33.32 % 25.48 % 25.67 %
Gross Margin Ranking # 51 # 9 # 43 # 85 # 89
EBITDA Margin 8.95 % 9.36 % 15.57 % 10.75 % 8.72 %
EBITDA Margin Annual (TTM) 11.98 % 12.09 % 14 % 12.59 % 13.21 %
EBITDA Margin Ranking # 78 # 70 # 49 # 73 # 86
Operating Margin 5.52 % 7.51 % 12.53 % 8.97 % 6.75 %
Operating Margin Annual (TTM) 8.98 % 9.32 % 10.69 % 9.83 % 10.39 %
Operating Margin Ranking # 79 # 71 # 53 # 69 # 81
Pre-Tax Margin 4.28 % 4.05 % 9.96 % 6.51 % 4.3 %
Pre-Tax Margin Annual (TTM) 7.83 % 6.54 % 8.07 % 7.89 % 8.26 %
Pre-Tax Margin Ranking # 73 # 72 # 52 # 69 # 86
Net Margin 3.05 % 4.12 % 7.41 % 3.89 % 2.8 %
Net Margin Annual (TTM) 5.39 % 4.7 % 6.02 % 5.98 % 6.48 %
Net Margin Ranking # 74 # 67 # 56 # 76 # 92

New: More Advertising Industry historic profitability ratios >>

Comment on the 1 Q 2023 Gross Margin within the Advertising Industry

Advertising Industry experienced contraction in Gross Profits by -58.7 % and Revenue by -13.97 %, while Gross Margin fell to -13.97 %, higher than Industry's average Gross Margin.

On the trailing twelve months basis gross margin in 1 Q 2023 grew to 57.18 %.

Within Services sector 13 other industries have achieved higher gross margin. Gross margin total ranking has deteriorated compare to previous quarter from 9 to 51.

Note, Numbers include only companies who have reported earnings results. Numbers change as more businesses report financial results. See the full List.

Gross Margin Statistics
High Average Low
94.95 % 40.57 % -5.06 %
4. quarter 2022   4. quarter 2018

Gross Margin Industry Ranking
Within: No.
Services Sector # 14
Overall # 51


Other Gross Margins
Compare Industry's gross margin to Ihs's or S&P Gross profits within Advertising Industry
Highest Ranking Gross Margins Lowest Ranking Gross Margins
Profitability for Ihs's Suppliers Definiton of Gross Margin

Advertising Industry EBITDA Margin Statistics
 
EBITDA Margin Statistics
High Average Low
19.31 % 11.07 % 1.98 %
4. quarter 2020   2. quarter 2020

EBITDA Margin Industry Ranking
Within: No.
Services Sector # 15
Overall # 78

EBITDA Margin Comment on the 1 Q 2023 within the Advertising Industry


Advertising Industry experienced contraction in Ebitda by -44.37 % and Revenue by -13.97 %, while Ebitda Margin fell to 8.95 % below Industry's average Ebitda Margin.

On the trailing twelve months basis Ebitda Margin in 1 Q 2023 fell to 11.98 %.

Within Services sector 14 other industries have achieved higher ebitda margin. Ebitda margin total ranking has deteriorated compare to previous quarter from 70 to 78.

Other EBITDA Margins
Compare Industry's EBITDA margin to Ihs's or S&P Gross profits within Advertising Industry
Highest Ranking EBITDA Margins Lowest Ranking EBITDA Margins
Profitability for Industry's Suppliers Industry Net Cash Flow Margin


Advertising Industry Operating Margin Statistics
 

Operating Margin Comment on the 1 Q 2023 within the Advertising Industry


Advertising Industry experienced contraction in Operating Profit by -52.17 % and Revenue by -13.97 %, while Operating Margin fell to 5.52 % below Industry's average Operating Margin.

On the trailing twelve months basis operating margin in 1 Q 2023 fell to 8.98 %.

Within Services sector 13 other industries have achieved higher operating margin. Operating margin total ranking has deteriorated compare to previous quarter from 71 to 79.



Operating Margin Statistics
High Average Low
14.11 % 7.56 % -2.96 %
4. quarter 2016   3. quarter 2015

Operating Margin Industry Ranking
Within: No.
Services Sector # 14
Overall # 79

Advertising Industry Pre-Tax Margin Statistics
 


Pre-Tax Margin Statistics
High Average Low
12.16 % 4.48 % -9.47 %
4. quarter 2021   3. quarter 2015

Comment on the 1 Q 2023 Pre-Tax Margin in the Advertising Industry

Advertising Industry increased Pre-Tax Margin through reduction in total costs and despite contraction in Pre-Tax Income by -60.16 % and Revenue -13.97 %. Pre-Tax Margin in 1 Q 2023 was 4.28 %, below Industry average.

On the trailing twelve months basis Pre-Tax Margin in 1 Q 2023 grew to 7.83 %.

Within Services sector 11 other industries have achieved higher Pre-Tax Margin. Pre-Tax Margin total ranking has deteriorated compare to previous quarter from 72 to 73.
Pre-Tax Margin Industry Ranking
Within: No.
Services Sector # 12
Overall # 73

Pre-Tax Margins
Compare Industry's pre-tax margin to Ihs's or S&P Net profits within Advertising Industry
Highest Ranking Net Margins Lowest Ranking Net Margins
Profitability for Ihs's Competitors Industry Tax Rate


Advertising Industry Net Margin Statistics
 





Net Margin Comment on the 1 Q 2023 in the Advertising Industry


Advertising Industry experienced contraction in Net Profit by -54.74 % and Revenue by -13.97 %, while Net Margin fell to 3.05 %, higher than Industry's average Net Margin.

On the trailing twelve months basis Net margin in 1 Q 2023 grew to 5.39 %.

Within Services sector 11 other industries have achieved higher Net margin. Net margin total ranking has deteriorated compare to previous quarter from 67 to 74.

Net Margin Statistics
High Average Low
8.83 % 2.77 % -8.28 %
4. quarter 2016   3. quarter 2015
Net Margin Industry Ranking
Within: No.
Services Sector # 12
Overall # 74

Other Net Margins
Compare Industry's net margin to Ihs's or S&P Net profits within Advertising Industry
Highest Ranking Net Margins Lowest Ranking Net Margins
Profitability for Ihs's Suppliers Definiton of Net Margin





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