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Advertising Industry Profitability

Profitability Information & Trends 
  
Industry: Category: Period:

Advertising Industry Profitability Ratios 2 Q 2019 1 Q 2019 4 Q 2018 3 Q 2018 2 Q 2018
  2019 2019 2018 2018 2018
Gross Margin 26.7 % 19.58 % - 21.4 % 20.69 %
Gross Margin Annual (TTM) 17.01 % 14.44 % 20.42 % 35.2 % 34.83 %
Gross Margin Ranking # 85 # 93 # 97 # 88 # 75
EBITDA Margin 13 % 9.33 % 15.03 % 12.87 % 12.14 %
EBITDA Margin Annual (TTM) 12.98 % 13.58 % 13.08 % 12.94 % 13.03 %
EBITDA Margin Ranking # 54 # 73 # 42 # 61 # 66
Operating Margin 10.4 % 6.17 % 13.01 % 10.05 % 10.07 %
Operating Margin Annual (TTM) 9.88 % 10.38 % 11.11 % 9.87 % 9.84 %
Operating Margin Ranking # 55 # 77 # 38 # 67 # 64
Pre-Tax Margin 6.94 % 2.89 % 10.69 % 7.29 % 6.78 %
Pre-Tax Margin Annual (TTM) 6.76 % 7.6 % 9.36 % 7.58 % 7.79 %
Pre-Tax Margin Ranking # 59 # 86 # 33 # 72 # 70
Net Margin 5.34 % 0.74 % 8.05 % 5.11 % 4.19 %
Net Margin Annual (TTM) 4.66 % 4.82 % 6.74 % 4.8 % 4.9 %
Net Margin Ranking # 60 # 92 # 42 # 73 # 80


Gross Margin Comment

Advertising Industry's Revenue increased sequentially by 1035.96 % faster than Gross Profit increase of 416.99 %, this led to contraction in Gross Margin to 26.7 %, below Industry average.

On the trailing twelve months basis gross margin in 2 Q 2019 grew to 17.01 %.

Within Services sector 16 other industries have achieved higher gross margin. Gross margin total ranking has deteriorated compare to previous quarter from to 85.

Note, second quarter Numbers include only companies who have reported second quarter earnings results. Numbers change as more businesses report financial results. See the full List.

Gross Margin Statistics
High Average Low
85.67 % 45.21 % -5.06 %
4. quarter 2015   4. quarter 2018

Gross Margin Industry Ranking
Within: No.
Services Sector # 17
Overall # 85


Other Gross Margins
Compare Industry's gross margin to Denr's or S&P Gross profits within Advertising Industry
Highest Ranking Gross Margins Lowest Ranking Gross Margins
Profitability for Denr's Suppliers Definiton of Gross Margin

Advertising Industry EBITDA Margin Statistics

 
EBITDA Margin Statistics
High Average Low
17.13 % 11.16 % 2.52 %
4. quarter 2015   3. quarter 2015

EBITDA Margin Industry Ranking
Within: No.
Services Sector # 12
Overall # 54

EBITDA Margin Comment
Advertising Industry increased Ebitda Margin through reduction in operating costs and despite contraction in Ebitda by 192.39 % and Revenue 1035.96 %. Ebitda Margin in 2 Q 2019 was 13 %, higher than Industry average.

On the trailing twelve months basis Ebitda Margin in 2 Q 2019 fell to 12.98 %.

Within Services sector 11 other industries have achieved higher ebitda margin. Ebitda margin total ranking has deteriorated compare to previous quarter from to 54.

Other EBITDA Margins
Compare Industry's EBITDA margin to Denr's or S&P Gross profits within Advertising Industry
Highest Ranking EBITDA Margins Lowest Ranking EBITDA Margins
Profitability for Industry's Suppliers Industry Net Cash Flow Margin


Advertising Industry Operating Margin Statistics

 
Operating Margin Comment
Advertising Industry Operating Profit grew by -9.55 % in 2 Q 2019 sequntially, while Revenue increased by 1035.96 %, this led to improvement in Advertising Industry's Operating Margin to 10.4 %, above Advertising Industry average Operating Margin.

On the trailing twelve months basis operating margin in 2 Q 2019 fell to 9.88 %.

Within Services sector 11 other industries have achieved higher operating margin. Operating margin total ranking has deteriorated compare to previous quarter from to 55.



Operating Margin Statistics
High Average Low
14.11 % 7.22 % -2.96 %
4. quarter 2016   3. quarter 2015

Operating Margin Industry Ranking
Within: No.
Services Sector # 12
Overall # 55

Advertising Industry Pre-Tax Margin Statistics

 


Pre-Tax Margin Statistics
High Average Low
11.99 % 4.09 % -9.47 %
4. quarter 2017   3. quarter 2015

Pre-Tax Margin Comment
Advertising Industry increased Pre-Tax Margin through reduction in total costs and despite contraction in Pre-Tax Income by 176.68 % and Revenue 1035.96 %. Pre-Tax Margin in 2 Q 2019 was 6.94 %, higher than Industry average.

On the trailing twelve months basis Pre-Tax Margin in 2 Q 2019 fell to 6.76 %.

Within Services sector 12 other industries have achieved higher Pre-Tax Margin. Pre-Tax Margin total ranking has deteriorated compare to previous quarter from to 59.
Pre-Tax Margin Industry Ranking
Within: No.
Services Sector # 13
Overall # 59

Pre-Tax Margins
Compare Industry's pre-tax margin to Denr's or S&P Net profits within Advertising Industry
Highest Ranking Net Margins Lowest Ranking Net Margins
Profitability for Denr's Competitors Industry Tax Rate


Advertising Industry Net Margin Statistics

 





Net Margin Comment
Advertising Industry increased Net Margin through reduction in total costs and despite contraction in Net Profit by 176.68 % and Revenue 1035.96 %. Net Margin in 2 Q 2019 was 5.34 %, higher than Industry average.

On the trailing twelve months basis Net margin in 2 Q 2019 fell to 4.66 %.

Within Services sector 12 other industries have achieved higher Net margin. Net margin total ranking has deteriorated compare to previous quarter from to 60.

Net Margin Statistics
High Average Low
8.82 % 2.24 % -8.28 %
4. quarter 2016   3. quarter 2015
Net Margin Industry Ranking
Within: No.
Services Sector # 13
Overall # 60

Other Net Margins
Compare Industry's net margin to Denr's or S&P Net profits within Advertising Industry
Highest Ranking Net Margins Lowest Ranking Net Margins
Profitability for Denr's Suppliers Definiton of Net Margin



             
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