Hasbro Inc   (HAS)
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Hasbro Inc Segments

Boys toys
   40.32 % of total Revenue
Preschool toys
   14.93 % of total Revenue
Girls toys
   20.04 % of total Revenue
Games & puzzles
   24.71 % of total Revenue
North America
   54.64 % of total Revenue
   41.65 % of total Revenue
Global Operations
   0.16 % of total Revenue
Entertainment & Licensing
   3.54 % of total Revenue

Business Segments (Sep. 30, 2015)
(in millions $)
III. Quarter
(of total Revenues)
(Sep. 30, 2015)
(in millions $)
III. Quarter
(Profit Margin)
Boys toys
593.09 40.32 % 0.00 -
Preschool toys
219.65 14.93 % 0.00 -
Girls toys
294.79 20.04 % 0.00 -
Games & puzzles
363.47 24.71 % 0.00 -
North America
803.82 54.64 % 187.05 23.27 %
612.65 41.65 % 114.21 18.64 %
Global Operations
2.39 0.16 % 13.81 577.86 %
Entertainment & Licensing
52.14 3.54 % 16.25 31.16 %
1,471.00 100 % 331.31 22.52 %

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment (Sep. 30, 2015)
Y/Y Revenue
III. Quarter
Q/Q Revenue
(Sep. 30, 2015)
Y/Y Income
III. Quarter
Q/Q Income
Boys toys
23.95 % 74.22 % - -
Preschool toys
16.55 % 85.96 % - -
Girls toys
-27.7 % 131.22 % - -
Games & puzzles
-8.03 % 71.75 % - -
North America
5.18 % 108.69 % 10.13 % 296.74 %
-5.64 % 68.88 % -1.93 % 350.32 %
Global Operations
-19.54 % 15.13 % -12.09 % 583.75 %
Entertainment & Licensing
-2.32 % 9.44 % 3195.13 % 118.26 %
0.07 % 84.41 % 9.52 % 304.18 %

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Hasbro Inc 's Boys toys, Preschool toys, Girls toys, Games & puzzles, North America, International, Global Operations, Entertainment & Licensing, Total segment. Select each division with the arrow.

  Hasbro Inc 's

Business Segments Description

U.S. Toys

In the U.S. Toys segment, our products are categorized as boys' toys, girls' toys, preschool, children's consumer electronics, creative play and other products.

Our boys' toys include a wide range of core properties such as G.I. JOE and TRANSFORMERS action figures, and the TONKA line of trucks and interactive toys. Other products include entertainment-based licensed products, such as STAR WARS toys and accessories, as well as other licensed products, such as BEYBLADE tops. 2004 marks the 40th anniversary of the introduction of the G.I. JOE action figure. To commemorate this anniversary, we will be reintroducing some of the classic figures with replicas of the original gear and packaging. Also in 2004, we will be introducing a new theme to the G.I. JOE action figures, VALOR VS. VENOM, which will feature new characters, battles and methods of play.


We market our games and puzzles under several well known core brands, including MILTON BRADLEY, PARKER BROTHERS, TIGER GAMES, AVALON HILL, and WIZARDS OF THE COAST.

The MILTON BRADLEY, PARKER BROTHERS, TIGER GAMES and AVALON HILL brand portfolios consist of a broad assortment of games for children, families and adults. Our core game items include MONOPOLY, BATTLESHIP, GAME OF LIFE, SCRABBLE, CHUTES AND LADDERS, CANDY LAND, TROUBLE, MOUSETRAP, OPERATION, HUNGRY HUNGRY HIPPOS, CONNECT FOUR, TWISTER, YAHTZEE, JENGA, CLUE, SORRY!, RISK, BOGGLE, OUIJA, DIPLOMACY, ACQUIRE and TRIVIAL PURSUIT, as well as a line of jigsaw puzzles for children and adults, including BIG BEN and CROXLEY.

We have a series of marketing initiatives designed to encourage game play among a wide variety of audiences, including MY FIRST GAMES, FAMILY GAME NIGHT and GET TOGETHER GAMES. In the last two years, we have successfully expanded the TRIVIAL PURSUIT brand through the introduction in 2002 of TRIVIAL PURSUIT 20th ANNIVERSARY EDITION, with questions on people, places and events of the last 20 years, and the introduction in 2003 of the TRIVIAL PURSUIT DVD POP CULTURE board game, with questions and interactive play on pop culture, TRIVIAL PURSUIT VOLUME 6, TRIVIAL PURSUIT LORD OF THE RINGS EDITION and a refreshed edition of TRIVIAL PURSUIT JUNIOR.

We hope to continue the success of the TRIVIAL PURSUIT brand in 2004 through the introduction of TRIVIAL PURSUIT 1990'S EDITION, which will focus on people, places and events of the 1990's.

WIZARDS OF THE COAST trading card and roleplaying games include the popular MAGIC: THE GATHERING, DUNGEONS AND DRAGONS, and NEOPETS games. MAGIC: THE GATHERING, which celebrated its 10th anniversary in 2003, has worldwide popularity, with over six million players in more than 75 countries.

MAGIC: THE GATHERING ONLINE, introduced in 2002, is an online site where players can purchase, trade and play digital cards with other players, build and customize decks and organize their card collections right on their PCs. It now has over 140,000 registered accounts.

MAGIC: THE GATHERING ONLINE features built-in tutorials and practice rooms for beginning players as well as leagues and tournaments for advanced players. WIZARDS OF THE COAST has a unique organized play program for its trading card games, sanctioning over 137,000 game tournaments around the world in 2003.


In addition to our business in the United States, we operate in more than 25 countries, selling a representative range of the toy and game products marketed in the United States, together with some items which are sold only internationally.


Other Segments

In our Operations segment, we source production of substantially all of our Toys products and certain of our Games products through unrelated manufacturers in various Far East countries, principally China, using a Hong Kong based subsidiary for quality control and order coordination purposes.


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