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Pepsico Inc   (PEP)
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Pepsico Inc 's Customers Performance

PEP

 
PEP's Source of Revenues Pepsico Inc 's Customers have recorded an increase in their cost of revenue by 14.48 % in the 4 quarter 2021 year on year, sequentially costs of revenue grew by 1.71 %, for the same period Pepsico Inc revnue deteriorated by -2.16 % year on year, sequentially revenue grew by 8.83 %.

List of PEP Customers




Pepsico Inc 's Customers have recorded an increase in their cost of revenue by 14.48 % in the 4 quarter 2021 year on year, sequentially costs of revenue grew by 1.71 %, for the same period Pepsico Inc revnue deteriorated by -2.16 % year on year, sequentially revenue grew by 8.83 %.

List of PEP Customers


   
Customers Net Income grew in Q4 by Customers Net margin grew to
550.34 % 12.64 %



Pepsico Inc 's Customers, Q4 2021 Revenue Growth By Industry
Customers in Nonalcoholic Beverages Industry      9.57 %
Customers in Food Processing Industry -2.35 %   
Customers in Property & Casualty Insurance Industry    
Customers in Real Estate Investment Trusts Industry      273.78 %
Customers in Professional Services Industry      27.23 %
Customers in Restaurants Industry -0.69 %   
Customers in Movies and Entertainment Industry      558.4 %
Customers in Grocery Stores Industry      102.23 %
Customers in Wholesale Industry      18.14 %
     
• Customers Valuation • Customers Mgmt. Effect.


Pepsico Inc 's Comment on Sales, Marketing and Customers



Our primary customers include wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores and authorized independent bottlers. We normally grant our independent bottlers exclusive contracts to sell and manufacture certain beverage products bearing our trademarks within a specific geographic area. These arrangements provide us with the right to charge our independent bottlers for concentrate, finished goods and Aquafina royalties and specify the manufacturing process required for product quality. We also grant distribution rights to our independent bottlers for certain beverage products bearing our trademarks for specified geographic areas.

Since we do not sell directly to the consumer, we rely on and provide financial incentives to our customers to assist in the distribution and promotion of our products. For our independent distributors and retailers, these incentives include volume-based rebates, product placement fees, promotions and displays. For our independent bottlers, these incentives are referred to as bottler funding and are negotiated annually with each bottler to support a variety of trade and consumer programs, such as consumer incentives, advertising support, new product support, and vending and cooler equipment placement. Consumer incentives include coupons, pricing discounts and promotions, and other promotional offers. Advertising support is directed at advertising programs and supporting independent bottler media. New product support includes targeted consumer and retailer incentives and direct marketplace support, such as point-of-purchase materials, product placement fees, media and advertising. Vending and cooler equipment placement programs support the acquisition and placement of vending machines and cooler equipment. The nature and type of programs vary annually.

Retail consolidation and the current economic environment continue to increase the importance of major customers. Sales to Wal-Mart (including Sam’s) represented approximately 11% of our total net revenue. Our top five retail customers represented approximately 30% of our North American net revenue, with Wal-Mart (including Sam’s) representing approximately 17%. These percentages include concentrate sales to our independent bottlers which were used in finished goods sold by them to these retailers.

Our products are brought to market through DSD, customer warehouse and distributor networks. The distribution system used depends on customer needs, product characteristics and local trade practices.

We, our independent bottlers and our distributors operate DSD systems that deliver snacks and beverages directly to retail stores where the products are merchandised by our employees or our bottlers. DSD enables us to merchandise with maximum visibility and appeal. DSD is especially well-suited to products that are restocked often and respond to in-store promotion and merchandising.

Customer Warehouse
Some of our products are delivered from our manufacturing plants and warehouses to customer warehouses and retail stores. These less costly systems generally work best for products that are less fragile and perishable, have lower turnover, and are less likely to be impulse purchases.

Distributor Networks
We distribute many of our products through third-party distributors. Third-party distributors are particularly effective when greater distribution reach can be achieved by including a wide range of products on the delivery vehicles. For example, our foodservice and vending business distributes snacks, foods and beverages to restaurants, businesses, schools and stadiums through third-party foodservice and vending distributors and operators.


Pepsico Inc 's Comment on Sales, Marketing and Customers


Our primary customers include wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores and authorized independent bottlers. We normally grant our independent bottlers exclusive contracts to sell and manufacture certain beverage products bearing our trademarks within a specific geographic area. These arrangements provide us with the right to charge our independent bottlers for concentrate, finished goods and Aquafina royalties and specify the manufacturing process required for product quality. We also grant distribution rights to our independent bottlers for certain beverage products bearing our trademarks for specified geographic areas.

Since we do not sell directly to the consumer, we rely on and provide financial incentives to our customers to assist in the distribution and promotion of our products. For our independent distributors and retailers, these incentives include volume-based rebates, product placement fees, promotions and displays. For our independent bottlers, these incentives are referred to as bottler funding and are negotiated annually with each bottler to support a variety of trade and consumer programs, such as consumer incentives, advertising support, new product support, and vending and cooler equipment placement. Consumer incentives include coupons, pricing discounts and promotions, and other promotional offers. Advertising support is directed at advertising programs and supporting independent bottler media. New product support includes targeted consumer and retailer incentives and direct marketplace support, such as point-of-purchase materials, product placement fees, media and advertising. Vending and cooler equipment placement programs support the acquisition and placement of vending machines and cooler equipment. The nature and type of programs vary annually.

Retail consolidation and the current economic environment continue to increase the importance of major customers. Sales to Wal-Mart (including Sam’s) represented approximately 11% of our total net revenue. Our top five retail customers represented approximately 30% of our North American net revenue, with Wal-Mart (including Sam’s) representing approximately 17%. These percentages include concentrate sales to our independent bottlers which were used in finished goods sold by them to these retailers.

Our products are brought to market through DSD, customer warehouse and distributor networks. The distribution system used depends on customer needs, product characteristics and local trade practices.

We, our independent bottlers and our distributors operate DSD systems that deliver snacks and beverages directly to retail stores where the products are merchandised by our employees or our bottlers. DSD enables us to merchandise with maximum visibility and appeal. DSD is especially well-suited to products that are restocked often and respond to in-store promotion and merchandising.

Customer Warehouse
Some of our products are delivered from our manufacturing plants and warehouses to customer warehouses and retail stores. These less costly systems generally work best for products that are less fragile and perishable, have lower turnover, and are less likely to be impulse purchases.

Distributor Networks
We distribute many of our products through third-party distributors. Third-party distributors are particularly effective when greater distribution reach can be achieved by including a wide range of products on the delivery vehicles. For example, our foodservice and vending business distributes snacks, foods and beverages to restaurants, businesses, schools and stadiums through third-party foodservice and vending distributors and operators.








PEP's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Pepsico Inc 236,111.04 86,625.00 8,680.00 291,000
Accenture Plc 177,110.88 62,376.95 7,031.82 510,500
Big Lots Inc 487.98 5,657.24 -148.41 36,100
Berkshire Hathaway Inc 498,855.52 295,722.00 -481.00 0
Costco Wholesale Corp 223,728.01 231,028.00 5,934.00 273,000
Campbell Soup Co 15,390.13 8,901.00 793.00 14,500
Dollar General Corporation 53,289.32 36,293.40 2,354.29 143,000
The Kroger Co 32,616.20 130,788.00 1,923.00 435,000
Supervalu Inc 1,267.11 14,620.00 -20.00 38,500
Target Corporation 77,935.88 108,721.00 3,448.00 368,000
Treehouse Foods Inc 2,676.53 4,379.50 -152.00 5,880
WHOLE FOODS MARKET, INC. 0.00 0.00 0.00 0
WINN-DIXIE STORES, INC. 0.00 0.00 0.00 0
Walmart Inc 388,486.30 577,777.00 4,477.00 2,200,000
Chipotle Mexican Grill inc 45,114.83 8,414.69 808.85 88,000
Darden Restaurants Inc 18,264.35 9,984.40 908.90 177,000
Host Hotels and Resorts Inc 13,273.88 4,642.00 817.00 251
Mcdonald s Corporation 201,484.17 23,265.20 5,912.80 205,000
Noodles and Company 278.11 487.81 -9.03 0
Yum Brands Inc 37,202.66 6,429.00 3,168.00 34,000
Keurig Dr Pepper Inc 49,523.84 13,645.00 1,825.00 0
Coca Cola Co 262,889.54 42,343.00 9,965.00 86,200
Amc Entertainment Holdings inc 5,695.61 4,092.20 -820.30 31,198
Cinemark Holdings Inc 1,368.70 2,525.33 -162.72 24,700
Marcus Corp 489.73 683.50 3.79 7,500
Reading International Inc 77.15 205.82 -22.84 194
SUBTOTAL 2,107,506.42 1,592,982.04 47,554.15 4,678,523
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