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Pepsico Inc   (NASDAQ: PEP)
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Pepsico Inc's Customers Performance

PEP

 
PEP's Source of Revenues Pepsico Inc's Corporate Customers have recorded an advance in their cost of revenue by 1.61 % in the 4 quarter 2024 year on year, sequentially costs of revenue were trimmed by -16.04 %. During the corresponding time, Pepsico Inc sequentially revenue grew by 19.15 %. While revenue at the Pepsico Inc 's corporate clients recorded rose by 3.55 % year on year, sequentially revenue fell by -14.28 %.

List of PEP Customers




Pepsico Inc's Customers have recorded an advance in their cost of revenue by 1.61 % in the 4 quarter 2024 year on year, sequentially costs of revenue were trimmed by -16.04 %, for the same period Pepsico Inc sequentially revenue grew by 19.15 %.

List of PEP Customers

Pepsico Inc's Business Units
FLNA    25.25 % of total Revenue
QFNA    2.78 % of total Revenue
PBNA    30.77 % of total Revenue
LatAm    12.5 % of total Revenue
Europe    16.92 % of total Revenue
AMESA    6.66 % of total Revenue
APAC    5.12 % of total Revenue




   
Customers Net Income grew in Q4 by Customers Net margin grew to
86.36 % 5.38 %
Customers Net Income grew in Q4 by 86.36 %


Customers Net margin grew to 5.38 %



Pepsico Inc's Customers, Q4 2024 Revenue Growth By Industry
Customers in Food Processing Industry      9.13 %
Customers in Restaurants Industry      12.28 %
Customers in Grocery Stores Industry -4.67 %   
Customers in Wholesale Industry      7.53 %
     
• Customers Valuation • Customers Mgmt. Effect.


Pepsico Inc's Comment on Sales, Marketing and Customers



Our primary customers include wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores and authorized independent bottlers. We normally grant our independent bottlers exclusive contracts to sell and manufacture certain beverage products bearing our trademarks within a specific geographic area. These arrangements provide us with the right to charge our independent bottlers for concentrate, finished goods and Aquafina royalties and specify the manufacturing process required for product quality. We also grant distribution rights to our independent bottlers for certain beverage products bearing our trademarks for specified geographic areas.

Since we do not sell directly to the consumer, we rely on and provide financial incentives to our customers to assist in the distribution and promotion of our products. For our independent distributors and retailers, these incentives include volume-based rebates, product placement fees, promotions and displays. For our independent bottlers, these incentives are referred to as bottler funding and are negotiated annually with each bottler to support a variety of trade and consumer programs, such as consumer incentives, advertising support, new product support, and vending and cooler equipment placement. Consumer incentives include coupons, pricing discounts and promotions, and other promotional offers. Advertising support is directed at advertising programs and supporting independent bottler media. New product support includes targeted consumer and retailer incentives and direct marketplace support, such as point-of-purchase materials, product placement fees, media and advertising. Vending and cooler equipment placement programs support the acquisition and placement of vending machines and cooler equipment. The nature and type of programs vary annually.

Retail consolidation and the current economic environment continue to increase the importance of major customers. Sales to Wal-Mart (including Sam’s) represented approximately 11% of our total net revenue. Our top five retail customers represented approximately 30% of our North American net revenue, with Wal-Mart (including Sam’s) representing approximately 17%. These percentages include concentrate sales to our independent bottlers which were used in finished goods sold by them to these retailers.

Our products are brought to market through DSD, customer warehouse and distributor networks. The distribution system used depends on customer needs, product characteristics and local trade practices.

We, our independent bottlers and our distributors operate DSD systems that deliver snacks and beverages directly to retail stores where the products are merchandised by our employees or our bottlers. DSD enables us to merchandise with maximum visibility and appeal. DSD is especially well-suited to products that are restocked often and respond to in-store promotion and merchandising.

Customer Warehouse
Some of our products are delivered from our manufacturing plants and warehouses to customer warehouses and retail stores. These less costly systems generally work best for products that are less fragile and perishable, have lower turnover, and are less likely to be impulse purchases.

Distributor Networks
We distribute many of our products through third-party distributors. Third-party distributors are particularly effective when greater distribution reach can be achieved by including a wide range of products on the delivery vehicles. For example, our foodservice and vending business distributes snacks, foods and beverages to restaurants, businesses, schools and stadiums through third-party foodservice and vending distributors and operators.






Pepsico Inc's Comment on Sales, Marketing and Customers


Our primary customers include wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores and authorized independent bottlers. We normally grant our independent bottlers exclusive contracts to sell and manufacture certain beverage products bearing our trademarks within a specific geographic area. These arrangements provide us with the right to charge our independent bottlers for concentrate, finished goods and Aquafina royalties and specify the manufacturing process required for product quality. We also grant distribution rights to our independent bottlers for certain beverage products bearing our trademarks for specified geographic areas.

Since we do not sell directly to the consumer, we rely on and provide financial incentives to our customers to assist in the distribution and promotion of our products. For our independent distributors and retailers, these incentives include volume-based rebates, product placement fees, promotions and displays. For our independent bottlers, these incentives are referred to as bottler funding and are negotiated annually with each bottler to support a variety of trade and consumer programs, such as consumer incentives, advertising support, new product support, and vending and cooler equipment placement. Consumer incentives include coupons, pricing discounts and promotions, and other promotional offers. Advertising support is directed at advertising programs and supporting independent bottler media. New product support includes targeted consumer and retailer incentives and direct marketplace support, such as point-of-purchase materials, product placement fees, media and advertising. Vending and cooler equipment placement programs support the acquisition and placement of vending machines and cooler equipment. The nature and type of programs vary annually.

Retail consolidation and the current economic environment continue to increase the importance of major customers. Sales to Wal-Mart (including Sam’s) represented approximately 11% of our total net revenue. Our top five retail customers represented approximately 30% of our North American net revenue, with Wal-Mart (including Sam’s) representing approximately 17%. These percentages include concentrate sales to our independent bottlers which were used in finished goods sold by them to these retailers.

Our products are brought to market through DSD, customer warehouse and distributor networks. The distribution system used depends on customer needs, product characteristics and local trade practices.

We, our independent bottlers and our distributors operate DSD systems that deliver snacks and beverages directly to retail stores where the products are merchandised by our employees or our bottlers. DSD enables us to merchandise with maximum visibility and appeal. DSD is especially well-suited to products that are restocked often and respond to in-store promotion and merchandising.

Customer Warehouse
Some of our products are delivered from our manufacturing plants and warehouses to customer warehouses and retail stores. These less costly systems generally work best for products that are less fragile and perishable, have lower turnover, and are less likely to be impulse purchases.

Distributor Networks
We distribute many of our products through third-party distributors. Third-party distributors are particularly effective when greater distribution reach can be achieved by including a wide range of products on the delivery vehicles. For example, our foodservice and vending business distributes snacks, foods and beverages to restaurants, businesses, schools and stadiums through third-party foodservice and vending distributors and operators.










PEP's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Pepsico Inc 197,609.99 91,854.00 9,626.00 318,000
Walmart Inc 840,851.28 636,983.00 15,432.00 2,100,000
The Campbells Company 11,618.60 9,890.00 551.00 14,400
Dollar General Corp oration 16,376.57 36,293.40 2,354.29 185,800
Target Corporation 59,016.62 107,570.00 4,370.00 415,000
The Kroger Co 47,414.64 148,098.00 2,857.00 414,000
Costco Wholesale Corp 476,856.42 258,805.00 9,882.00 333,000
Berkshire Hathaway Inc 498,855.52 295,722.00 -481.00 360,000
Big Lots Inc 14.73 4,514.02 -469.46 30,300
Treehouse Foods Inc 1,743.75 3,353.40 26.90 7,400
Yum Brands Inc 41,853.05 7,223.00 3,362.00 25,000
Cava Group Inc 15,522.62 1,116.57 51.61 8,100
Darden Restaurants Inc 23,535.49 9,984.40 908.90 191,105
Mcdonald s Corporation 222,156.00 25,938.20 8,245.00 150,000
Host Hotels and Resorts Inc 11,199.83 5,579.00 732.00 1,030
Chipotle Mexican Grill Inc 78,889.19 11,313.85 1,534.11 112,572
Noodles and Company 70.74 501.89 -26.12 4,900
Coca Cola Co 297,725.01 46,366.00 10,422.00 82,500
Keurig Dr Pepper Inc 43,104.14 15,148.00 2,278.00 25,000
The Cheesecake Factory Incorporated 2,610.78 3,401.40 70.08 42,000
Bloomin Brands Inc 956.42 4,547.16 0.43 87,000
Wingstop Inc 8,952.71 591.04 100.78 4,300
Brinker International Inc 7,207.20 4,825.70 558.90 68,852
Sweetgreen Inc 3,120.12 668.95 -88.76 6,186
Amc Entertainment Holdings Inc 1,284.58 4,435.20 -399.00 33,812
Cinemark Holdings Inc 5,150.99 2,851.70 243.20 25,000
Marcus Corp 702.93 756.01 3.46 7,780
Reading International Inc 35.73 197.27 -42.50 260
Jack In The Box Inc 768.83 1,571.31 -36.70 6,000
Papa John s International Inc 1,614.89 2,099.94 95.68 10,600
Restaurant Brands International Inc 29,292.08 7,930.00 1,810.00 9,000
Dine Brands Global inc 386.88 813.84 90.23 1,748
El Pollo Loco Holdings Inc 375.47 801.35 27.13 5,000
Denny s Corporation 286.93 443.22 105.40 50,000
Flanigan S Enterprises Inc 46.91 187.86 2.98 1,900
Gen Restaurant Group Inc 26.74 242.70 10.27 0
SUBTOTAL 2,749,624.39 1,660,764.38 64,581.81 4,819,545


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