DRI Company Profile

The restaurant industry is generally considered to be comprised of four segments: quick service, midscale, casual dining and fine dining. The industry is highly  fragmented and includes many independent operators and small chains. We believe  that capable operators of strong multi-unit concepts have the opportunity to increase their share of the casual dining segment. We plan to grow by increasing the number of restaurants in each of our existing concepts and by developing  or acquiring additional concepts that can be expanded profitably.

While we are a leader in the casual dining segment, we know we cannot be successful  without a clear sense of who we are. Our core purpose is "To nourish and  delight everyone we serve." This core purpose is supported by our core values:

o Integrity and fairness;
o Respect and caring;
o Diversity;
o Always learning/always teaching;
o Being "of service";
o Teamwork; and
o Excellence.

Our mission is to be "The best in casual dining, now and for generations." Four strategic imperatives support our mission:

o Leadership excellence at all levels;
o Brand building excellence;
o Service and hospitality excellence; and
o Culinary and beverage excellence.

Competition

The restaurant industry is intensely competitive with respect to the type and quality of food, price, service, restaurant location, personnel, concept, attractiveness  of facilities, and effectiveness of advertising and marketing.
The restaurant business is often affected by changes in consumer tastes; national,  regional or local economic conditions; demographic trends; traffic patterns; the type, number and location of competing restaurants; and consumers' discretionary  purchasing power. We compete within each market with national and regional chains and locally-owned restaurants for customers, management and hourly personnel  and suitable real estate sites. We also face growing competition from the supermarket  industry, which offers "convenient meals" in the form of improved  entrees and side dishes from the deli section. We expect intense competition to continue in all of these areas.