Marriott International Inc (NASDAQ: MAR) |
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Marriott International Inc's Customers Performance
MAR
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MAR's Source of Revenues |
In the Q4, Marriott International Inc's corporate clients experienced a reduction by -1.47 % in their costs of revenue, compared to a year ago, sequentially costs of revenue were trimmed by -13.66 %. During the corresponding time, Marriott International Inc recorded revenue increase by 5.48 % year on year, sequentially revenue grew by 2.78 %. While revenue at the Marriott International Inc's corporate clients recorded rose by 10.29 % year on year, sequentially revenue fell by -21.58 %.
• List of MAR Customers
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Customers of Marriott International Inc saw their costs of revenue decrease by -1.47 % in Q4 compare to a year ago, sequentially costs of revenue were trimmed by -13.66 %, for the same period Marriott International Inc recorded revenue increase by 5.48 % year on year, sequentially revenue grew by 2.78 %.
• List of MAR Customers
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Total segment |
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89.58 % |
of total Revenue |
Total U S Canada |
|
73.48 % |
of total Revenue |
Total EMEA |
|
10.15 % |
of total Revenue |
Total Greater China |
|
2.27 % |
of total Revenue |
Total APEC |
|
3.68 % |
of total Revenue |
Unallocated corporate and other |
|
10.42 % |
of total Revenue |
Net fee revenues |
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20.51 % |
of total Revenue |
Net fee revenues Total segment |
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16.69 % |
of total Revenue |
Net fee revenues Total U S Canada |
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11.94 % |
of total Revenue |
Net fee revenues Total EMEA |
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2.45 % |
of total Revenue |
Net fee revenues Total Greater China |
|
0.99 % |
of total Revenue |
Net fee revenues Total APEC |
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1.31 % |
of total Revenue |
Owned leased and other revenue |
|
6.09 % |
of total Revenue |
Owned leased and other revenue Total segment |
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4.78 % |
of total Revenue |
Owned leased and other revenue Total U S Canada |
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1.52 % |
of total Revenue |
Owned leased and other revenue Total EMEA |
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2.7 % |
of total Revenue |
Owned leased and other revenue Total Greater China |
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0.08 % |
of total Revenue |
Owned leased and other revenue Total APEC |
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0.48 % |
of total Revenue |
Cost reimbursement revenue |
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73.81 % |
of total Revenue |
Cost reimbursement revenue Total segment |
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68.49 % |
of total Revenue |
Cost reimbursement revenue Total U S Canada |
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60.32 % |
of total Revenue |
Cost reimbursement revenue Total EMEA |
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5.05 % |
of total Revenue |
Cost reimbursement revenue Total Greater China |
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1.2 % |
of total Revenue |
Cost reimbursement revenue Total APEC |
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1.92 % |
of total Revenue |
Select the Relationship:
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Customers Net Income grew in Q4 by |
Customers Net margin grew to |
121.32 % |
9.45 % |
Customers Net Income grew in Q4 by 121.32 % |
Customers Net margin grew to 9.45 % |
Marriott International Inc's Comment on Sales, Marketing and Customers
We operate a number of properties under long-term management agreements that
are owned or leased by Host Hotels & Resorts, Inc. (“Host”).
In addition, Host is a partner in several partnerships that own properties operated
by us under long-term management agreements. Host is also a partner in certain
unconsolidated partnerships that own lodging properties that we operate under
long-term agreements. Host was affiliated with ten such properties at year-end
2013, ten such properties at year-end 2012, and five such properties at year-end
2011.
MVW offers Marriott Rewards® Points and The Ritz-Carlton Rewards® Points
to its owners or potential owners as sales, tour, and financing incentives,
in exchange for vacation ownership usage rights, for customer referrals, and
to resolve customer service issues. MVW buys these points from our Marriott
Rewards and Ritz-Carlton Rewards programs.
Sales and Marketing, Loyalty Programs, and Reservation Systems. We focus on
increasing value for the consumer and “selling the way the customer wants
to buy.” Our Look No Further® Best Rate Guarantee gives customers
access to the same rates whether they book through our telephone reservation
system, our website, or any other Marriott reservation channel. Marriott’s
Look No Further Guarantee ensures best rate integrity, strengthening consumer
confidence in our brand. Our strong Marriott Rewards and The Ritz-Carlton Rewards
guest recognition programs and our information-rich and easy-to-use Marriott.com
website are also key to our success.
With nearly 44 million visitors each month, Marriott.com remains one of the
largest online retail sites in the world, and continues to experience unprecedented
growth. According to Internet Retailer (September 2013), Marriott is now the
largest hotel company in gross mobile bookings including bookings via smartphone
and tablets. In 2013, we successfully launched Mobile Check-In at Marriott Hotels
in North America and select international properties. Marriott Rewards members
can now remotely check in at almost 350 Marriott Hotels using their mobile devices.
Ongoing design improvements to Marriott.com will add elegance and simplicity,
making it easier for our guests to discover our properties on every device available.
We are a founding venture partner along with five other major hotel chains
in Roomkey.com, an industry online referral and lead generation site. Roomkey.com
launched in January 2012 and allows consumers to research hotel options across
multiple brands. When a Roomkey.com customer selects a hotel with one of our
brands, the customer books directly on Marriott.com. We expect Roomkey.com will
be a more cost-effective and efficient business model for properties in our
system than other online travel sites.
We operated 13 systemwide hotel reservation centers, six in the United States
and Canada and seven in other countries and territories, which handle reservation
requests for our lodging brands worldwide, including franchised properties.
We own one of the U.S. facilities and lease the others. Our reservation system
manages and controls inventory availability and pricing set by our hotels and
allows us to utilize online and offline agents where cost effective. With over
3,900 properties in our system, economies of scale enable us to minimize costs
per occupied room, drive profits for our owners and franchisees, and enhance
our fee revenue.
The global sales and revenue management organization is a key competitive advantage
for us due to an unrelenting focus on optimizing our investment in people, processes,
and systems. We continue to develop and implement sales and revenue management
plans and strategies that are tailored to specific markets around the world
to meet the needs of our hotel owners. Our above-property sales deployment strategy
aligns our sales efforts around the customer, reducing duplication of sales
efforts by individual hotels and allowing us to cover a larger number of accounts.
We also utilize innovative sophisticated revenue management systems, many of
which are proprietary, that provide a competitive advantage in pricing decisions,
increase efficiency in analysis and decision making, and produce increased property-level
revenue for the hotels in our system. Most of the hotels in our system utilize
web-based programs to effectively manage the rate set up and modification processes
which provides for greater pricing flexibility, reduces time spent on rate program
creation and maintenance, and increases the speed to market of new products
and services. For our company-managed hotels in North America, at year-end 2013,
approximately one-third of our sales staff worked on-property, approximately
one-third worked in outside sales (spending the majority of their time meeting
in customer offices), and approximately one-third responded to customer requests
in state-of-the-art sales offices.
We use or license our trademarks for the sale of residential real estate, typically
in conjunction with hotel development and receive branding fees for sales of
such branded residential real estate by others. Residences are typically constructed
and sold by third-party owners with limited amounts, if any, of our capital
at risk. We have used or licensed our The Ritz-Carlton, EDITION, Autograph Collection
Hotels, JW Marriott, and Marriott Hotels brand names and trademarks for residential
real estate sales. While the worldwide residential market is very large, we
believe the luxurious nature of our residential properties, the quality and
exclusivity associated with our brands, and the hospitality services that we
provide, all serve to make our residential properties distinctive.
Marriott International Inc's Comment on Sales, Marketing and Customers
We operate a number of properties under long-term management agreements that
are owned or leased by Host Hotels & Resorts, Inc. (“Host”).
In addition, Host is a partner in several partnerships that own properties operated
by us under long-term management agreements. Host is also a partner in certain
unconsolidated partnerships that own lodging properties that we operate under
long-term agreements. Host was affiliated with ten such properties at year-end
2013, ten such properties at year-end 2012, and five such properties at year-end
2011.
MVW offers Marriott Rewards® Points and The Ritz-Carlton Rewards® Points
to its owners or potential owners as sales, tour, and financing incentives,
in exchange for vacation ownership usage rights, for customer referrals, and
to resolve customer service issues. MVW buys these points from our Marriott
Rewards and Ritz-Carlton Rewards programs.
Sales and Marketing, Loyalty Programs, and Reservation Systems. We focus on
increasing value for the consumer and “selling the way the customer wants
to buy.” Our Look No Further® Best Rate Guarantee gives customers
access to the same rates whether they book through our telephone reservation
system, our website, or any other Marriott reservation channel. Marriott’s
Look No Further Guarantee ensures best rate integrity, strengthening consumer
confidence in our brand. Our strong Marriott Rewards and The Ritz-Carlton Rewards
guest recognition programs and our information-rich and easy-to-use Marriott.com
website are also key to our success.
With nearly 44 million visitors each month, Marriott.com remains one of the
largest online retail sites in the world, and continues to experience unprecedented
growth. According to Internet Retailer (September 2013), Marriott is now the
largest hotel company in gross mobile bookings including bookings via smartphone
and tablets. In 2013, we successfully launched Mobile Check-In at Marriott Hotels
in North America and select international properties. Marriott Rewards members
can now remotely check in at almost 350 Marriott Hotels using their mobile devices.
Ongoing design improvements to Marriott.com will add elegance and simplicity,
making it easier for our guests to discover our properties on every device available.
We are a founding venture partner along with five other major hotel chains
in Roomkey.com, an industry online referral and lead generation site. Roomkey.com
launched in January 2012 and allows consumers to research hotel options across
multiple brands. When a Roomkey.com customer selects a hotel with one of our
brands, the customer books directly on Marriott.com. We expect Roomkey.com will
be a more cost-effective and efficient business model for properties in our
system than other online travel sites.
We operated 13 systemwide hotel reservation centers, six in the United States
and Canada and seven in other countries and territories, which handle reservation
requests for our lodging brands worldwide, including franchised properties.
We own one of the U.S. facilities and lease the others. Our reservation system
manages and controls inventory availability and pricing set by our hotels and
allows us to utilize online and offline agents where cost effective. With over
3,900 properties in our system, economies of scale enable us to minimize costs
per occupied room, drive profits for our owners and franchisees, and enhance
our fee revenue.
The global sales and revenue management organization is a key competitive advantage
for us due to an unrelenting focus on optimizing our investment in people, processes,
and systems. We continue to develop and implement sales and revenue management
plans and strategies that are tailored to specific markets around the world
to meet the needs of our hotel owners. Our above-property sales deployment strategy
aligns our sales efforts around the customer, reducing duplication of sales
efforts by individual hotels and allowing us to cover a larger number of accounts.
We also utilize innovative sophisticated revenue management systems, many of
which are proprietary, that provide a competitive advantage in pricing decisions,
increase efficiency in analysis and decision making, and produce increased property-level
revenue for the hotels in our system. Most of the hotels in our system utilize
web-based programs to effectively manage the rate set up and modification processes
which provides for greater pricing flexibility, reduces time spent on rate program
creation and maintenance, and increases the speed to market of new products
and services. For our company-managed hotels in North America, at year-end 2013,
approximately one-third of our sales staff worked on-property, approximately
one-third worked in outside sales (spending the majority of their time meeting
in customer offices), and approximately one-third responded to customer requests
in state-of-the-art sales offices.
We use or license our trademarks for the sale of residential real estate, typically
in conjunction with hotel development and receive branding fees for sales of
such branded residential real estate by others. Residences are typically constructed
and sold by third-party owners with limited amounts, if any, of our capital
at risk. We have used or licensed our The Ritz-Carlton, EDITION, Autograph Collection
Hotels, JW Marriott, and Marriott Hotels brand names and trademarks for residential
real estate sales. While the worldwide residential market is very large, we
believe the luxurious nature of our residential properties, the quality and
exclusivity associated with our brands, and the hospitality services that we
provide, all serve to make our residential properties distinctive.
MAR's vs. Customers, Data
(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)
COMPANY NAME |
MARKET CAP |
REVENUES |
INCOME |
EMPLOYEES |
Marriott International Inc |
80,835.53 |
25,100.00 |
2,375.00 |
411,000 |
Expedia Group Inc |
27,903.57 |
13,691.00 |
1,224.00 |
17,100 |
Playa Hotels and Resorts N v |
1,708.48 |
962.14 |
65.78 |
14,100 |
Liberty Tripadvisor Holdings Inc |
19.98 |
1,223.00 |
120.00 |
2,845 |
Sabre Corporation |
1,165.21 |
2,406.47 |
-459.62 |
6,232 |
Trivago N v |
1,390.10 |
543.23 |
-184.21 |
1,365 |
Tripadvisor Inc |
2,564.64 |
1,814.00 |
36.00 |
2,845 |
Booking Holdings Inc |
170,823.56 |
23,052.00 |
5,036.00 |
23,600 |
Marcus Corp |
702.93 |
756.01 |
3.46 |
7,780 |
Travelzoo |
262.83 |
83.97 |
14.13 |
120 |
SUBTOTAL |
206,541.30 |
44,531.83 |
5,855.54 |
75,987 |
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