Marriott International Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Marriott International Inc (MAR) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Marriott International Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 27,420M vs 88,335M combined for its competitors (23.7% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+2.2% annualized vs trailing 12 months), vs holding steady (+0.3%) for its tracked peer group.
- Growth: Marriott International Inc generated 8.0% revenue growth year over year in Q3 2026, vs 2.5% for its competitors combined.
- Profitability: Its 11.3% net margin compares with 7.9% for the peer group.
- Scale: Marriott International Inc ranks #2 of 65 companies by market capitalization in the Hotels, Tourism & Amusement industry, holding 16.1% of industry market cap.
- Peer revenue share: Marriott International Inc accounted for 24.0% of combined revenue among its tracked peer group, up from 23.1% a year earlier.
- Peer differentiation: Revenue per employee of $0.07M compares with $0.20M for the peer group (0.3x).
- Structure: Marriott International Inc operates in the following segments: U.S. and Canada, Corporate and Unallocated, EMEA, APEC, Greater China.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
MAR Sales vs. its Competitors, Q3 2026
Marriott International Inc reported revenue growth of 7.95 % year on year in Q3 2026, above its competitors' combined revenue growth of 2.46 %.
With a net margin of 11.33 %, Marriott International Inc achieved higher profitability than its competitors (7.87 %).
Marriott International Inc generated 24.03 % of the combined sales of its peer group, up from 23.09 % a year earlier.
API endpoints for this dataset
Marriott International Inc vs. its Competitors, Q3 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Marriott International Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Marriott International Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Marriott International Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (7) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (3) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (3) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Marriott International Inc's competitor groups requires a Commercial License.
For context: the Hotels, Tourism & Amusement industry grew revenue 7.5% year over year, combined, vs 8.0% for Marriott International Inc. Marriott International Inc's share of combined industry revenue moved from 7.40% to 7.44%, a gain of 0.03 percentage points.
Marriott International Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Marriott International Inc | Yes | Yes | Yes | No |
| Competitors combined (40) | ||||
| High-Confidence Competitors (20) | ||||
| Similar-Size Competitors (6) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 75.00 % (6 of 8) | 50.00 % (4 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
MAR Stock Performance relative to its Competitors
MAR Stock Performance relative to High-Confidence Competitors
MAR Stock Performance relative to Similar-Size Competitors
MAR Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Life Time Group Holdings Inc | 282.9% | Outperformed |
| 2 | Marcus Corp | 282.9% | Outperformed |
| 3 | Xenia Hotels and Resorts Inc | 282.9% | Outperformed |
| 4 | Marriott Vacations Worldwide Corp | 282.9% | Outperformed |
| 5 | Playa Hotels and Resorts N v | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Marriott International Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Marriott International Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Marriott International Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Marriott International Inc |
108,781.96 | 27,420.00 |
 Airbnb Inc |
113,424.03 | 13,159.00 |
 Hilton Worldwide Holdings Inc |
83,721.70 | 12,690.00 |
 H World Group Ltd |
41,438.02 | 3,618.00 |
 Intercontinental Hotels Group Plc |
27,849.25 | 5,189.00 |
 Las Vegas Sands Corp |
26,067.20 | 13,604.00 |
| SUBTOTAL | 568,868.27 | 193,136.66 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Marriott International Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Marriott International Inc's Competitors Named by the Company
Competitive relationships identified from Marriott International Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Hilton Worldwide Holdings Inc | Company report | 85% |
| Marriott Vacations Worldwide Corp | Company report | 85% |
| Hyatt Hotels Corporation | Company report | 85% |
| Apple Hospitality Reit Inc | Company report | 85% |
| Vail Resorts Inc | Company report | 85% |
| H World Group Ltd | Company report | 85% |
| Host Hotels and Resorts Inc | Company report | 85% |
| Airbnb | Company report | 85% |
| Choice Hotels | Company report | 85% |
| Orbitz.com | Company report | 85% |
| Vrbo | Company report | 85% |
| Bing | Company report | 85% |
| Company report | 85% | |
| Travelocity.com | Company report | 85% |
| Baidu | Company report | 85% |
| Priceline.com | Company report | 85% |
| Wyndham Hotels & Resorts | Company report | 85% |
| Accor | Company report | 85% |
| Booking.com | Company report | 85% |
| IHG Hotels & Resorts | Company report | 85% |
| Trip.com | Company report | 85% |
| Best Western Hotels & Resorts | Company report | 85% |
| Expedia.com | Company report | 85% |
| Yahoo | Company report | 85% |
| Sonder Holdings Inc | Company report | 85% |
| Ctrip.com | Company report | 85% |
| Travelzoo | Company report | 85% |
| Radisson Hotels | Company report | 85% |
| Bxp Inc | Company report | 85% |
| Marcus Corp | Company report | 85% |
| Mgm Resorts International | Company report | 85% |
| Soho House and Co Inc | Company report | 85% |
| Park Hotels and Resorts Inc | Company report | 85% |
| Xenia Hotels and Resorts Inc | Company report | 85% |
| Wynn Resorts Limited | Company report | 85% |
| Extended Stay America Inc | Company report | 85% |
| Sunstone Hotel Investors inc | Company report | 85% |
| Melco Resorts and Entertainment Limited | Company report | 85% |
| Atour Lifestyle Holdings Limited | Company report | 85% |
| Loews Corp | Company report | 85% |
| Greentree Hospitality Group Ltd | Company report | 85% |
| Playa Hotels and Resorts N v | Company report | 85% |
| Luxurban Hotels Inc | Company report | 85% |
| Target Hospitality Corp | Company report | 85% |
Company report basis, confidence, active dates and source counts for Marriott International Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Marriott International Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Marriott International Inc | U.S. and Canada 72.32 % |
| Airbnb Inc | Reportable 100.00 % |
| Hilton Worldwide Holdings Inc | Management and Franchise 30.44 % |
| Loews Corp | CNA Financial Corporation 80.29 % |
| Hyatt Hotels Corporation | Management and franchising 75.39 % |
| Host Hotels and Resorts Inc | Hotel Ownership 100.00 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Marriott International Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Marriott International Inc | 108,782 | 66,232 | 6,408 |
| Airbnb Inc | 113,424 | 1,604,756 | 328,171 |
| Hilton Worldwide Holdings Inc | 83,722 | 69,725 | 9,335 |
| H World Group Ltd | 41,438 | 29,655,738 | 5,950,820 |
| Intercontinental Hotels Group Plc | 27,849 | 83,693,548 | 12,241,935 |
| Las Vegas Sands Corp | 26,067 | 327,807 | 41,904 |
| PEERS TOTAL | 460,086 | 195,857 | 16,079 |
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Marriott International Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Airbnb Inc | EMEA 47.20 % |
| Host Hotels and Resorts Inc | United States 98.66 % |
| Melco Resorts and Entertainment Limited | MO 85.78 % |
| Rush Street Interactive Inc | United States and Canada 72.40 % |
| Fat Brands Inc | United States 97.42 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
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Marriott International Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 57 companies in Marriott International Inc's industry classification, broader than the peer set above. Market cap in millions of $.Marriott International Inc ranks #2 of 57 companies by market capitalization in its industry, holding 16.15 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,415, indicating a unconcentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Walt Disney Co | 203,495 | 29.83 % |
| 2 | Marriott International Inc | 110,156 | 16.15 % |
| 3 | Hilton Worldwide Holdings Inc | 84,833 | 12.43 % |
| 4 | H World Group Ltd | 41,438 | 6.07 % |
| 5 | Intercontinental Hotels Group Plc | 1,234 | 5.2% |
| 6 | Las Vegas Sands Corp | 1,234 | 5.2% |
| 7 | Hyatt Hotels Corporation | 1,234 | 5.2% |
| 8 | Host Hotels and Resorts Inc | 1,234 | 5.2% |
| 9 | Atour Lifestyle Holdings Limited | 1,234 | 5.2% |
| 10 | Life Time Group Holdings Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of Marriott International Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Marriott International Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Walt Disney Co | 203,495 | 3.54 % |
| 2 | Marriott International Inc | 110,156 | 46.61 % |
| 3 | Hilton Worldwide Holdings Inc | 84,833 | 38.95 % |
| 4 | H World Group Ltd | 1,234 | 12.3% |
| 5 | Intercontinental Hotels Group Plc | 1,234 | 12.3% |
| 6 | Las Vegas Sands Corp | 1,234 | 12.3% |
| 7 | Hyatt Hotels Corporation | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Marriott International Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Marriott International Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Hotels, Tourism & Amusement industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (98 companies). See the full Hotels, Tourism & Amusement industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 32.74 % | 37.34 % (avg) | -4.6 pp |
| Operating Margin | 15.84 % | industry median | +2.8 pp |
| EBITDA Margin | 16.00 % | 9.08 % (avg) | +6.9 pp |
| Capital Intensity (Capex / Revenue) | 2.13 % | 7.22 % (avg) | -5.1 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Marriott International Inc's Valuation vs Competitive Position
Valuation multiples vs the Hotels, Tourism & Amusement industry average (98 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Hotels, Tourism & Amusement industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 35.6x | 31.5x | +4.1x |
| EV / EBITDA | 26.8x | 13.5x | +13.4x |
| P/B | -21.3x | 4.4x | -25.8x |
| Return on Equity | - | industry aggregate | - |
| Return on Invested Capital | 27.86 % | 4.28 % (avg) | 23.58 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Marriott International Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | -9.33 % | 1.03 % | -49.59 % | 31.09 % | 49.91 % | 14.15 % | 5.85 % | 4.33 % |
| Operating Margin | 11.40 % | 8.58 % | 0.79 % | 12.63 % | 16.67 % | 16.29 % | 15.01 % | 15.81 % |
| Return on Invested Capital | 13.24 % | 9.49 % | 0.43 % | 8.95 % | 22.12 % | 37.52 % | 46.22 % | 51.18 % |
| P/E | 20.8x | 37.5x | - | 45.0x | 21.8x | 20.0x | 33.1x | 30.2x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Marriott International Inc's Strategic Group Map
Marriott International Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Marriott International Inc's trailing-12-month revenue growth of 5.8% and operating margin of 15.8% compares with an average of 4.3% growth and 19.4% margin across its 8 closest peers by combined growth, margin and ROIC -- Marriott International Inc sits above that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Marriott International Inc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Marriott International Inc falls in the Dog quadrant: relative market share of 0.54x vs its largest competitor, in an industry growing revenue 2.9% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Marriott International Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | High | Industry HHI of 1,415 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 2.13 % vs industry average 7.22 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Marriott International Inc's dedicated Suppliers and Customers pages, not here.
Marriott International Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Marriott International Inc falls in the Low attractiveness / Medium strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Marriott International Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+2.2% annualized vs trailing 12 months).
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
No rule matched.
Opportunities
No rule matched.
Threats
No rule matched.
Methodology: see Methodology: SWOT Analysis.
Marriott International Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Marriott International Inc | 0.05 | 0.49 | - |
| Airbnb Inc | 0.45 | 1.41 | 0.28 |
| Hilton Worldwide Holdings Inc | 0.18 | 0.63 | - |
| H World Group Ltd | 0.54 | 0.91 | 0.45 |
| Intercontinental Hotels Group Plc | 0.54 | 0.98 | - |
| Las Vegas Sands Corp | 0.75 | 0.97 | 22.69 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Marriott International Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Marriott International Inc | Q3 2026 | +8.0 % | +9.1 % |
| Airbnb Inc | Q2 2026 | +16.5 % | +27.1 % |
| Hilton Worldwide Holdings Inc | Q3 2026 | +6.6 % | +27.3 % |
| H World Group Ltd | Q4 2025 | +10.5 % | +73.7 % |
| Intercontinental Hotels Group Plc | Q4 2025 | +5.4 % | +20.9 % |
| Las Vegas Sands Corp | Q3 2026 | -3.5 % | -38.1 % |
| PEERS TOTAL | +6.2 % | -3.1 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Marriott International Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Marriott International Inc | Q3 2026 | +3,116.3 % | -9.2 % |
| Airbnb Inc | Q2 2026 | +16.4 % | - |
| Hilton Worldwide Holdings Inc | Q3 2026 | - | +10.0 % |
| H World Group Ltd | Q4 2025 | +125.0 % | -50.0 % |
| Intercontinental Hotels Group Plc | Q4 2025 | +4.5 % | -3.4 % |
| Las Vegas Sands Corp | Q3 2026 | +29.3 % | +22.7 % |
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Marriott International Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Marriott International Inc | 9.52% | 13.29% | - |
| Airbnb Inc | 10.67% | 16.97% | 33.38% |
| Hilton Worldwide Holdings Inc | 10.16% | 13.50% | - |
| H World Group Ltd | 7.84% | 10.34% | 39.65% |
| Intercontinental Hotels Group Plc | 14.20% | - | - |
| Las Vegas Sands Corp | 8.44% | 7.37% | 169.87% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Marriott International Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Marriott International Inc | 41.65 | 3.97 |
| Airbnb Inc | 43.28 | 8.62 |
| Hilton Worldwide Holdings Inc | 50.20 | 6.60 |
| H World Group Ltd | 57.08 | 11.45 |
| Intercontinental Hotels Group Plc | 36.74 | 5.37 |
| Las Vegas Sands Corp | 17.33 | 1.92 |
| PEERS AVERAGE | 34.99 | 2.95 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.