Knoll Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Knoll Inc (KNL) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Knoll Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 1,161M vs 741,852M combined for its competitors (0.2% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-8.9% annualized vs trailing 12 months), vs decelerating (-35.2%) for its tracked peer group.
- Growth: Knoll Inc generated -22.3% revenue growth year over year in Q1 2021, vs 10.2% for its competitors combined.
- Profitability: Its -0.7% net margin compares with 11.1% for the peer group.
- Peer revenue share: Knoll Inc accounted for 0.2% of combined revenue among its tracked peer group, down from 0.3% a year earlier.
- Peer differentiation: Revenue per employee of $0.34M compares with $0.80M for the peer group (0.4x).
- Structure: Knoll Inc operates in the following segments: Office, Lifestyle.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
KNL Sales vs. its Competitors, Q1 2021
Knoll Inc reported revenue contraction of 22.29 % year on year in Q1 2021, below its competitors' combined revenue growth of 10.20 %.
With a net margin of -0.72 %, Knoll Inc reported lower profitability than its competitors (11.10 %).
Knoll Inc generated 0.22 % of the combined sales of its peer group, down from 0.31 % a year earlier.
API endpoints for this dataset
Knoll Inc vs. its Competitors, Q1 2021
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Knoll Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Knoll Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Knoll Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (5) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (7) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Knoll Inc's competitor groups requires a Commercial License.
For context: the Office Supplies industry grew revenue 27.9% year over year, combined, vs -22.3% for Knoll Inc. Knoll Inc's share of combined industry revenue moved from 11.43% to 6.95%, a loss of 4.48 percentage points.
Knoll Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Knoll Inc | No | No | No | No |
| Competitors combined (15) | ||||
| High-Confidence Competitors (5) | ||||
| Similar Growth & Profitability (8) | 75.00 % (6 of 8) | 37.50 % (3 of 8) | 12.50 % (1 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
KNL Stock Performance relative to its Competitors
KNL Stock Performance relative to High-Confidence Competitors
KNL Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Flexsteel Industries Inc | 282.9% | Outperformed |
| 2 | Millerknoll Inc | 282.9% | Outperformed |
| 3 | Bassett Furniture Industries Incorporated | 282.9% | Outperformed |
| 4 | Williams sonoma Inc | 282.9% | Outperformed |
| 5 | Kohl s Corp | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Knoll Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Knoll Inc's Comment on Competition and Industry Peers
Some of our competitors, especially those in North America, are larger and
have significantly greater financial, marketing, manufacturing and technical
resources than us. Our most significant competitors in primary markets are Herman
Miller, Inc., Steelcase, Inc., Haworth, Inc. and, to a lesser extent, Allsteel,
Inc., an operating unit of HNI Corporation, and Teknion Corporation. These competitors
have a substantial volume of furniture installed at businesses throughout North
America, providing a continual source of demand for further products and enhancements.
Moreover, the products of these competitors have strong acceptance in the marketplace.
Although we believe that we have been able to compete successfully in the markets
to date, there can be no assurance that we will be able to continue to do so
in the future.
Competition in the Coverings segment is much more fragmented than in the Office
segment. Both Spinneybeck and Edelman serve the mid to high end of the market,
but compete against many companies, none of which has a dominant market share.
Publicly Traded Peers of Knoll Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Knoll Inc |
1,233.57 | 1,160.60 |
 Costco Wholesale Corp |
491,629.59 | 303,154.00 |
 Williams sonoma Inc |
30,204.51 | 8,004.50 |
 Kohl s Corp |
2,688.00 | 15,461.00 |
 Steelcase Inc |
1,947.93 | 3,259.00 |
 Millerknoll Inc |
1,479.96 | 3,808.70 |
| SUBTOTAL | 533,869.38 | 743,012.73 |
Sign in to see all competitors of Knoll Inc .
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Knoll Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Knoll Inc's Competitors Named by the Company
Competitive relationships identified from Knoll Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Steelcase, Inc. | Company report | 85% |
| Hni Corporation | Company report | 85% |
| Wayfair | Company report | 85% |
| Kimball International Inc | Company report | 85% |
| Crate & Barrel Holdings, Inc. | Company report | 85% |
| Room & Board | Company report | 85% |
| HNI Corporation | Company report | 85% |
| Haworth | Company report | 85% |
| Arhaus, Inc. | Company report | 85% |
| Williams-Sonoma, Inc. | Company report | 85% |
| Restoration Hardware | Company report | 85% |
| Hive Modern | Company report | 85% |
| Allsteel, Inc. | Company report | 85% |
| Teknion Corporation | Company report | 85% |
| Haworth, Inc. | Company report | 85% |
| Ethan Allen Interiors Inc | Company report | 85% |
| Virco Mfg Corporation | Company report | 85% |
| La z boy Incorporated | Company report | 85% |
| Flexsteel Industries Inc | Company report | 85% |
| Leggett and Platt Inc | Company report | 85% |
| Bassett Furniture Industries Incorporated | Company report | 85% |
| Hooker Furnishings Corporation | Company report | 85% |
| Williams sonoma Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Knoll Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Knoll Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Knoll Inc | Office 56.93 % |
| Costco Wholesale Corp | United States 72.93 % |
| Williams sonoma Inc | Reportable 100.00 % |
| Millerknoll Inc | North America Contract 53.65 % |
| La z boy Incorporated | Wholesale 67.70 % |
| Leggett and Platt Inc | Bedding Products 40.39 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Knoll Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Knoll Inc | 1,234 | 342,764 | -1,506 |
| Costco Wholesale Corp | 491,630 | 853,955 | 49,206 |
| Williams sonoma Inc | 30,205 | 404,268 | 59,550 |
| Kohl s Corp | 2,688 | 184,060 | 3,250 |
| Steelcase Inc | 1,948 | 288,407 | 8,434 |
| Millerknoll Inc | 1,480 | 528,986 | 14,056 |
| PEERS TOTAL | 532,636 | 798,201 | 103,705 |
Knoll Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Williams sonoma Inc | Non-US 4.07 % |
| Steelcase Inc | UNITED STATES 73.98 % |
| Millerknoll Inc | United States 71.63 % |
| Xmax Inc | North America 99.41 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Knoll Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Office Supplies industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (6 companies). See the full Office Supplies industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 35.85 % | 27.96 % (avg) | +7.9 pp |
| Operating Margin | 1.97 % | industry median | -0.1 pp |
| EBITDA Margin | 5.43 % | 4.81 % (avg) | +0.6 pp |
| Capital Intensity (Capex / Revenue) | 3.58 % | 2.41 % (avg) | +1.2 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Knoll Inc's Valuation vs Competitive Position
Valuation multiples vs the Office Supplies industry average (6 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Office Supplies industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 42.1x | - |
| EV / EBITDA | 18.1x | 10.3x | +7.7x |
| P/B | 1.9x | 1.7x | +0.2x |
| Return on Equity | -1.19 % | industry aggregate | -5.29 % |
| Return on Invested Capital | 1.39 % | 2.83 % (avg) | -1.44 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Knoll Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | -2.80 % | 21.75 % | 5.16 % | 5.42 % | -2.70 % | 14.66 % | 9.94 % | -13.42 % |
| Operating Margin | 4.76 % | 7.32 % | 9.15 % | 11.71 % | 7.76 % | 8.87 % | 9.09 % | - |
| Return on Invested Capital | 5.68 % | 8.95 % | 11.26 % | 14.55 % | 8.91 % | 8.56 % | 8.56 % | - |
| P/E | - | - | 13.4x | 15.7x | 13.4x | 13.2x | 19.3x | 112.4x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Knoll Inc's Strategic Group Map
Knoll Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Knoll Inc's trailing-12-month revenue growth of -19.1% and operating margin of 2.0% compares with an average of -4.6% growth and 3.2% margin across its 8 closest peers by combined growth, margin and ROIC -- Knoll Inc sits below that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Knoll Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 3.58 % vs industry average 2.41 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Knoll Inc's dedicated Suppliers and Customers pages, not here.
Knoll Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Knoll Inc falls in the Low attractiveness / Low strength cell: Harvest / Divest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Knoll Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
No rule matched.
Weaknesses
- Return on equity 5.3 points below the industry aggregate.
- Latest-quarter revenue run-rate is decelerating (-8.9% annualized vs trailing 12 months).
Opportunities
No rule matched.
Threats
- Losing revenue share to the broader industry (-4.5 points over the past year).
- Tracked peer group's revenue run-rate is broadly decelerating (-35.2% annualized).
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: see Methodology: SWOT Analysis.
Knoll Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Knoll Inc | 0.07 | 1.36 | 0.81 |
| Costco Wholesale Corp | 0.43 | 1.06 | 0.18 |
| Williams sonoma Inc | 0.48 | 1.40 | - |
| Kohl s Corp | 0.13 | 1.39 | 0.38 |
| Steelcase Inc | 0.44 | 1.75 | 0.46 |
| Millerknoll Inc | 0.19 | 1.61 | 1.23 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Knoll Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Knoll Inc | Q1 2021 | -22.3 % | - |
| Costco Wholesale Corp | Q3 2026 | +11.1 % | -51.0 % |
| Williams sonoma Inc | Q2 2026 | +6.7 % | +36.6 % |
| Kohl s Corp | Q1 2026 | -2.0 % | - |
| Steelcase Inc | Q3 2025 | +4.8 % | -44.5 % |
| Millerknoll Inc | Q3 2026 | -3.3 % | +26.1 % |
| PEERS TOTAL | +10.5 % | -31.8 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Knoll Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Knoll Inc | Q1 2021 | -22.6 % | -16.8 % |
| Costco Wholesale Corp | Q3 2026 | +11.3 % | +12.3 % |
| Williams sonoma Inc | Q2 2026 | -2.5 % | +12.9 % |
| Kohl s Corp | Q1 2026 | -1.7 % | -23.6 % |
| Steelcase Inc | Q3 2025 | +4.7 % | +44.8 % |
| Millerknoll Inc | Q3 2026 | -8.3 % | +5.9 % |
Knoll Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Knoll Inc | - | - | - |
| Costco Wholesale Corp | 20.78% | 38.89% | 53.52% |
| Williams sonoma Inc | 22.15% | 25.15% | 57.79% |
| Kohl s Corp | 2.02% | 2.61% | 6.86% |
| Steelcase Inc | 4.12% | 5.37% | 9.82% |
| Millerknoll Inc | 2.55% | 2.45% | 7.62% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Knoll Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Knoll Inc | - | 1.06 |
| Costco Wholesale Corp | 94.23 | 1.62 |
| Williams sonoma Inc | 26.14 | 3.77 |
| Kohl s Corp | 10.00 | 0.17 |
| Steelcase Inc | 20.43 | 0.60 |
| Millerknoll Inc | 14.99 | 0.39 |
| PEERS AVERAGE | 5.54 | 0.72 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.