Description of Graphic Packaging Holding Co's Business Segments
The Company’s paperboard packaging products deliver brand, marketing and
performance benefits at a competitive cost. The Company supplies paperboard cartons
and carriers designed to protect and contain products while providing:
convenience through ease of carrying, storage, delivery, dispensing of product
and food preparation for consumers;
a smooth surface printed with high-resolution, multi-color graphic images that
help improve brand awareness and visibility of products on store shelves; and
durability, stiffness and wet and dry tear strength; leak, abrasion and heat
resistance; barrier protection from moisture, oxygen, oils and greases, as well
as enhanced microwave heating performance.
The Company provides a wide range of paperboard packaging solutions for the
following end-use markets:
beverage, including beer, soft drinks, energy drinks, teas, water and juices;
food, including cereal, desserts, frozen, refrigerated and microwavable foods
and pet foods;
prepared foods, including snacks, quick-serve foods for restaurants and food
service products; and
household products, including dishwasher and laundry detergent, health care
and beauty aids, and tissues and papers.
The Company’s packaging applications meet the needs of its customers
for:
Strength Packaging. The Companys products provide sturdiness to meet a variety
of packaging needs, including tear and wet strength, puncture resistance, durability
and compression strength (providing stacking strength to meet store display
packaging requirements).
Promotional Packaging. The Company offers a broad range of promotional packaging
options that help differentiate its customers’ products in the marketplace.
These promotional enhancements improve brand awareness and visibility on store
shelves.
Convenience Packaging. These packaging solutions improve package usage and
food preparation:
beverage multiple-packaging — multi-packs for beer, soft drinks, energy
drinks, teas, water and juices;
active microwave technologies — substrates that improve the preparation
of foods in the microwave; and
easy opening and closing features — dispensing features, pour spouts
and sealable liners.
Barrier Packaging. The Company provides packages that protect against moisture,
grease, oil, oxygen, sunlight, insects and other potential product-damaging
factors.
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