General Mills Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of General Mills Inc (GIS) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: General Mills Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 18,297M vs -M combined for tracked competitors (100.0% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-4.0% annualized vs trailing 12 months).
- Scale: General Mills Inc ranks #5 of 62 companies by market capitalization in the Food Processing industry, holding 5.9% of industry market cap.
- Peer revenue share: General Mills Inc accounted for 100.0% of combined revenue among its tracked peer group, up from 100.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.61M compares with $0.65M for the peer group (0.9x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
GIS Sales vs. its Competitors, Q1 2026
General Mills Inc generated 100.00 % of the combined sales of its peer group, up from 100.00 % a year earlier.
For context: the Food Processing industry grew revenue 12.8% year over year, combined, vs -2.8% for General Mills Inc. General Mills Inc's share of combined industry revenue moved from 3.91% to 3.37%, a loss of 0.54 percentage points.
General Mills Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| General Mills Inc | No | No | No | Yes |
| Competitors combined (41) | ||||
| High-Confidence Competitors (10) | ||||
| Similar-Size Competitors (8) | ||||
| Similar Growth & Profitability (8) | 37.50 % (3 of 8) | 37.50 % (3 of 8) | 37.50 % (3 of 8) | 57.10 % (4 of 7) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
GIS Stock Performance relative to its Competitors
GIS Stock Performance relative to High-Confidence Competitors
GIS Stock Performance relative to Similar-Size Competitors
GIS Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Srx Health Solutions Inc | 282.9% | Outperformed |
| 2 | Dupont De Nemours Inc | 282.9% | Outperformed |
| 3 | Seneca Foods Corporation | 282.9% | Outperformed |
| 4 | Archer daniels midland Co | 282.9% | Outperformed |
| 5 | Utz Brands Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for General Mills Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
General Mills Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of General Mills Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| General Mills Inc | 17,992.76 | 18,296.60 |
| Procter and Gamble Co | 358,251.41 | 87,032.00 |
| Pepsico Inc | 174,793.92 | 96,904.00 |
| Mondel z International Inc | 76,536.29 | 39,304.00 |
| Archer daniels midland Co | 38,538.10 | 82,099.00 |
| Sysco Corporation | 37,855.42 | 84,553.00 |
| SUBTOTAL | 889,688.38 | 722,715.85 |
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Sources: General Mills Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on General Mills Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
General Mills Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Srx Health Solutions Inc | Named by the company | 85% |
| Freshpet Inc | Named by the company | 85% |
| Sovos Brands Inc | Named by the company | 85% |
| The Hain Celestial Group Inc | Named by the company | 85% |
| BTTR | Named by the company | 85% |
| The J M Smucker Company | Named by the company | 85% |
| Bark Inc | Named by the company | 85% |
| Laird Superfood Inc | Named by the company | 85% |
| Cannaisseur Group Inc. | Named by the company | 85% |
| Barfresh Food Group Inc | Named by the company | 85% |
| Nightfood Holdings Inc | Named by the company | 85% |
| Via Optronics Ag | Named by the company | 85% |
| Lifeway Foods Inc | Named by the company | 85% |
| Utz Brands Inc | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for General Mills Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
General Mills Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| General Mills Inc | United States Meals and Baking Solutions Operating Unit 24.61 % |
| Procter and Gamble Co | Fabric & Home Care 34.83 % |
| Pepsico Inc | PepsiCo Beverages North America 29.95 % |
| Mondel z International Inc | Europe 37.98 % |
| Archer daniels midland Co | Ag Services and Oilseeds 76.86 % |
| Sysco Corporation | U.S. Foodservice Operations 69.37 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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General Mills Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| General Mills Inc | 17,993 | 609,887 | -29,703 |
| Procter and Gamble Co | 358,251 | 836,846 | 155,231 |
| Pepsico Inc | 174,794 | 316,680 | 34,363 |
| Mondel z International Inc | 76,536 | 431,912 | 28,824 |
| Archer daniels midland Co | 38,538 | 1,978,480 | 42,872 |
| Sysco Corporation | 37,855 | 1,127,373 | 23,427 |
| PEERS TOTAL | 871,696 | 653,509 | 32,190 |
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General Mills Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Procter and Gamble Co | Non-US 52.05 % |
| Dupont De Nemours Inc | United States 44.47 % |
| Mccormick and Company Incorporated | Americas 72.91 % |
| The J M Smucker Company | United States 94.68 % |
| Pilgrim s Pride Corporation | United States 55.93 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
General Mills Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 53 companies in General Mills Inc's industry classification, broader than the peer set above. Market cap in millions of $.General Mills Inc ranks #5 of 53 companies by market capitalization in its industry, holding 5.88 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,022, indicating a unconcentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Mondel z International Inc | 76,536 | 25.23 % |
| 2 | Hershey Co | 33,391 | 11.01 % |
| 3 | Kraft Heinz Co | 27,758 | 9.15 % |
| 4 | Tyson Foods Inc | 18,133 | 5.98 % |
| 5 | General Mills Inc | 17,853 | 5.88 % |
| 6 | Mccormick and Company Incorporated | 1,234 | 5.2% |
| 7 | The J M Smucker Company | 1,234 | 5.2% |
| 8 | Magnum Ice Cream Co N v | 1,234 | 5.2% |
| 9 | Hormel Foods Corporation | 1,234 | 5.2% |
| 10 | Smithfield Foods Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of General Mills Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-29.
General Mills Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Mondel z International Inc | 76,536 | -6.07 % |
| 2 | Hershey Co | 33,391 | -13.10 % |
| 3 | Kraft Heinz Co | 27,758 | -10.15 % |
| 4 | Tyson Foods Inc | 18,133 | -5.74 % |
| 5 | General Mills Inc | 17,853 | -33.22 % |
| 6 | Mccormick and Company Incorporated | 1,234 | 12.3% |
| 7 | The J M Smucker Company | 1,234 | 12.3% |
| 8 | Magnum Ice Cream Co N v | 1,234 | 12.3% |
| 9 | Hormel Foods Corporation | 1,234 | 12.3% |
| 10 | Smithfield Foods Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of General Mills Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-29. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
General Mills Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Food Processing industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (79 companies). See the full Food Processing industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 24.85 % | 26.42 % (avg) | -1.6 pp |
| Operating Margin | -1.13 % | industry median | - |
| EBITDA Margin | 1.17 % | -1.80 % (avg) | +3.0 pp |
| Capital Intensity (Capex / Revenue) | - | 4.50 % (avg) | - |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
General Mills Inc's Valuation vs Competitive Position
Valuation multiples vs the Food Processing industry average (79 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Food Processing industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 26.5x | - |
| EV / EBITDA | 173.2x | 12.9x | +160.3x |
| P/B | 2.4x | 2.9x | -0.5x |
| Return on Equity | -10.67 % | industry aggregate | 0.00 % |
| Return on Invested Capital | -0.56 % | 0.69 % (avg) | -1.25 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
General Mills Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 4.56 % | 3.11 % | 8.96 % | 1.75 % | 4.08 % | 4.30 % | -1.48 % | -5.65 % |
| Operating Margin | 14.14 % | 16.93 % | 17.78 % | 16.22 % | 19.19 % | 16.29 % | 18.09 % | 20.50 % |
| Return on Invested Capital | 8.40 % | 9.34 % | 10.23 % | 9.07 % | 11.01 % | 9.70 % | 10.48 % | 10.66 % |
| P/E | 12.1x | 15.2x | 15.2x | 18.1x | 17.2x | 15.8x | 14.6x | 10.2x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
General Mills Inc's Strategic Group Map
Every company in General Mills Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. General Mills Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
General Mills Inc's BCG Growth-Share Matrix
Relative market share (vs General Mills Inc's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
General Mills Inc falls in the Dog quadrant: relative market share of 0.23x vs its largest competitor, in an industry growing revenue 1.7% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
General Mills Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | High | Industry HHI of 1,022 (see Industry Market Structure & Concentration above) |
| Supplier Power | Not covered on this page | See General Mills Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See General Mills Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
General Mills Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
General Mills Inc falls in the Low attractiveness / Low strength cell: Harvest / Divest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
General Mills Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
No rule matched.
Weaknesses
- Latest-quarter revenue run-rate is decelerating (-4.0% annualized vs trailing 12 months).
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.23x).
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
No rule matched.
Threats
No rule matched.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
General Mills Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| General Mills Inc | 0.07 | 0.65 | 2.07 |
| Procter and Gamble Co | 0.25 | 0.71 | 0.71 |
| Pepsico Inc | 0.28 | 0.90 | 2.46 |
| Mondel z International Inc | - | 0.59 | 0.81 |
| Archer daniels midland Co | 0.47 | 1.36 | 0.36 |
| Sysco Corporation | 0.14 | 1.24 | 7.64 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
General Mills Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| General Mills Inc | Q3 2026 | -2.8 % | -67.0 % |
| Procter and Gamble Co | Q2 2026 | +1.5 % | -15.0 % |
| Pepsico Inc | Q2 2026 | +6.4 % | +134.9 % |
| Mondel z International Inc | Q1 2026 | +8.2 % | +38.6 % |
| Archer daniels midland Co | Q2 2026 | +7.2 % | +320.3 % |
| Sysco Corporation | Q2 2026 | +4.7 % | +4.0 % |
| PEERS TOTAL | +3.6 % | +128.2 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
General Mills Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| General Mills Inc | Q3 2026 | -2.8 % | -17.4 % |
| Procter and Gamble Co | Q2 2026 | +2.7 % | +2.7 % |
| Pepsico Inc | Q2 2026 | +7.4 % | -9.4 % |
| Mondel z International Inc | Q1 2026 | +5.7 % | +12.6 % |
| Archer daniels midland Co | Q2 2026 | +4.8 % | -10.8 % |
| Sysco Corporation | Q2 2026 | +4.9 % | -36.1 % |
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General Mills Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| General Mills Inc | - | - | - |
| Procter and Gamble Co | 12.72% | 17.81% | 30.05% |
| Pepsico Inc | 9.63% | 13.23% | 50.13% |
| Mondel z International Inc | 3.68% | 4.94% | 10.07% |
| Archer daniels midland Co | 3.33% | 5.61% | 7.77% |
| Sysco Corporation | 6.38% | 9.68% | 79.32% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
General Mills Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| General Mills Inc | - | 0.98 |
| Procter and Gamble Co | 22.44 | 4.12 |
| Pepsico Inc | 16.73 | 1.80 |
| Mondel z International Inc | 29.61 | 1.95 |
| Archer daniels midland Co | 21.78 | 0.47 |
| Sysco Corporation | 21.52 | 0.45 |
| PEERS AVERAGE | 26.32 | 1.23 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.