Company Name, Ticker, Competitors, else..

• Gross Margin

• EBITDA Margin

• Operating Margin

• Pre-Tax Margin

• Effective Tax Rate

• Free Cash Flow Margin

• Cash Flow Margin

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General Mills Inc (NYSE: GIS)

Sector • Consumer Non Cyclical Industry • Food Processing

Industry • Food Processing

Sector • Consumer Non Cyclical

General Mills Inc Profitability Comparisons

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GIS Profitability Ratio	Company	Industry	Sector	S&P 500
Gross Profit Margin (Q1 MRQ)	30.81 %	23.14 %	33.46 %	46.08 %
Gross Margin (Q1 TTM)	33.02 %	23.08 %	34.17 %	46.3 %
Gross Profit Margin 5 Yr. Avg.	34.26 %	25.65 %	38.37 %	48.95 %
EBITDA Margin (Q1 MRQ)	15.31 %	12.04 %	16.07 %	20.49 %
EBITDA Margin (Q1 TTM)	22.28 %	9.16 %	15.07 %	20.13 %
EBITDA Margin 5 Yr. Avg.	20.78 %	13.26 %	17.1 %	23.41 %
Operating Margin (Q1 MRQ)	11.82 %	8.55 %	12.69 %	16.05 %
Operating Margin (Q1 TTM)	18.96 %	5.21 %	11.2 %	16.34 %
Operating Margin 5 Yr. Avg.	17.4 %	7.8 %	14.17 %	19.26 %
Pre-Tax Profit Margin (Q1 MRQ)	9.27 %	7.19 %	11.7 %	13.96 %
Pre-Tax Profit Margin (Q1 TTM)	16.41 %	4 %	10.36 %	13.09 %
Pre-Tax Profit Margin 5 Yr. Avg.	15.62 %	8.34 %	12.57 %	13.52 %
Net Margin (Q1 MRQ)	6.89 %	6.88 %	9.55 %	11.42 %
Net Margin (Q1 TTM)	12.12 %	2.58 %	7.85 %	10.76 %
Net Margin 5 Yr. Avg.	12.98 %	6.69 %	9.67 %	10.8 %

Business Segment			Profit Margin

North America Retail			-
International			-
North America Pet			-
North America Foodservice			-
Snacks			-
Cereal			-
Convenient meals			-
Dough			-
Pet			-
Baking mixes and ingredients			-
Super-premium ice cream			-
Other			-
Corporate and Joint Ventures			-
North America Retail U S Meals Baking Solutions			-
North America Retail Big G Cereal Canada			-
North America Retail U S Snacks			-

Company's Cashflow Profitability & Other

Profitability Ratios	Company	Industry	Sector	S&P 500
Free Cash Flow Margin (Q1 MRQ)	6.66 %	1.35 %	0.58 %	1.39 %
Free Cash Flow Margin (Q1 TTM)	8.98 %	7.63 %	10.65 %	9.11 %
Free Cash Flow Margin 5 Yr. Avg.	-	7.48 %	14.27 %	15.58 %
Net Cash Flow Margin (Q1 MRQ)	2.3 %	0.27 %	0.18 %	0.13 %
Net Cash Flow Margin (Q1 TTM)	1.44 %	-0.26 %	2.36 %	1.85 %
Net Cash Flow Margin 5 Yr. Avg.	-	-0.59 %	0.82 %	6.44 %
Effective Tax Rate (Q1 MRQ)	24.28 %	20.18 %	20.97 %	18.83 %
Effective Tax Rate (Q1 TTM)	24.01 %	41.04 %	24.23 %	19.44 %
Effective Tax Rate 5 Yr. Avg.	19.93 %	25.11 %	21.71 %	19.76 %

Note
To view Detail Information & Trends click on Individual Category. Example: Y / Y Revenue Change (MRQ) or To see Industry, Sector or S&P 500 Performance, click on each Category respectivly, on the top of the Table. Example: Industry Sector S&P 500 For explanation of terms visit: Glossary

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