First Bancorp's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of First Bancorp (FBNC) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: First Bancorp vs Its Competitors
- TTM: Trailing 12-month revenue of 453M vs 132,917M combined for its competitors (0.3% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+13.5% annualized vs trailing 12 months), vs decelerating (-5.2%) for its tracked peer group.
- Growth: First Bancorp generated 49.3% revenue growth year over year in Q3 2026, vs -2.0% for its competitors combined.
- Profitability: Its 39.9% net margin compares with 23.1% for the peer group.
- Scale: First Bancorp ranks #43 of 218 companies by market capitalization in the Regional Banks industry, holding 0.4% of industry market cap.
- Peer revenue share: First Bancorp accounted for 0.4% of combined revenue among its tracked peer group, up from 0.3% a year earlier.
- Peer differentiation: Revenue per employee of $0.33M compares with $0.47M for the peer group (0.7x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
FBNC Sales vs. its Competitors, Q3 2026
First Bancorp reported revenue growth of 49.26 % year on year in Q3 2026, above its competitors' combined revenue change of -1.96 %.
With a net margin of 39.87 %, First Bancorp achieved higher profitability than its competitors (23.05 %).
First Bancorp generated 0.41 % of the combined sales of its peer group, up from 0.27 % a year earlier.
API endpoints for this dataset
First Bancorp vs. its Competitors, Q3 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in First Bancorp reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across First Bancorp and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| First Bancorp | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (9) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across First Bancorp's competitor groups requires a Commercial License.
For context: the Regional Banks industry grew revenue 6.8% year over year, combined, vs 49.3% for First Bancorp. First Bancorp's share of combined industry revenue moved from 0.06% to 0.08%, a gain of 0.02 percentage points.
First Bancorp's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| First Bancorp | Yes | Yes | Yes | No |
| Competitors combined (39) | ||||
| High-Confidence Competitors (1) | ||||
| Similar-Size Competitors (10) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
FBNC Stock Performance relative to its Competitors
FBNC Stock Performance relative to High-Confidence Competitors
FBNC Stock Performance relative to Similar-Size Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Eagle Bancorp Inc | 282.9% | Outperformed |
| 2 | Lionsgate Studios Corp | 282.9% | Outperformed |
| 3 | Bread Financial Holdings Inc | 282.9% | Outperformed |
| 4 | Discover Financial Services | 282.9% | Outperformed |
| 5 | Ames National Corporation | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for First Bancorp's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
First Bancorp's Comment on Competition and Industry Peers
Publicly Traded Peers of First Bancorp
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 First Bancorp |
2,716.67 | 453.12 |
 Bank Of America Corporation |
360,893.33 | 122,968.00 |
 Discover Financial Services |
50,412.60 | 13,343.00 |
 Equitable Holdings Inc |
15,203.81 | 10,615.00 |
 Bank Bradesco |
13,799.48 | 118.96 |
 First Horizon Corp |
11,078.26 | 3,029.00 |
| SUBTOTAL | 526,957.29 | 176,186.66 |
Sign in to see all competitors of First Bancorp.
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on First Bancorp versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
First Bancorp's Competitors Named by the Company
Competitive relationships identified from First Bancorp reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Carolina Bank | Company report | 85% |
| Equitable Financial Life Insurance Company | Company report | 85% |
| Citizens Holding Company | Company report | 85% |
| Eagle Bancorp Inc | Company report | 85% |
| Federated Hermes Inc | Company report | 85% |
| First Trinity Financial Corporation | Company report | 85% |
| Meten Holding Group Ltd | Company report | 85% |
| Ames National Corporation | Company report | 85% |
| Northfield Bancorp Inc | Company report | 85% |
| Bankunited inc | Company report | 85% |
| Financial Institutions Inc | Company report | 85% |
| Doma Holdings Inc | Company report | 85% |
| The First Bancshares Inc | Company report | 85% |
| Finance Of America Companies Inc | Company report | 85% |
| Hippo Holdings Inc | Company report | 85% |
| Assured Guaranty ltd | Company report | 85% |
| Moolec Science Sa | Company report | 85% |
| Bread Financial Holdings Inc | Company report | 85% |
| Northrim Bancorp Inc | Company report | 85% |
| Codorus Valley Bancorp Inc | Company report | 85% |
| Equitable Holdings Inc | Company report | 85% |
| First Horizon Corp | Company report | 85% |
| First National Corp | Company report | 85% |
| Big Digital Energy Inc | Company report | 85% |
| Nmi Holdings Inc | Company report | 85% |
| Capitol Federal Financial Inc | Company report | 85% |
| Bank Bradesco | Company report | 85% |
| Eastern Bankshares Inc | Company report | 85% |
| First Commonwealth Financial Corp | Company report | 85% |
| Freedom Holding Corp | Company report | 85% |
| Independent Bank Corp | Company report | 85% |
| Ashford Hospitality Trust Inc | Company report | 85% |
| Mega Matrix Corp | Company report | 85% |
| Braemar Hotels and Resorts Inc | Company report | 85% |
| Op Bancorp | Company report | 85% |
| Discover Financial Services | Company report | 85% |
| Essent Group Ltd | Company report | 85% |
| First Northwest Bancorp | Company report | 85% |
| Hills Bancorporation | Company report | 85% |
| Enact Holdings Inc | Company report | 85% |
| Coliseum Acquisition Corp | Company report | 85% |
| Blockchain Coinvestors Acquisition Corp I | Company report | 85% |
| Nelnet Inc | Company report | 85% |
| State Bank Financial Corp | Company report | 85% |
| Blue Ridge Bankshares Inc | Company report | 85% |
| Vantagesouth Bancshares, Inc. | Company report | 85% |
| Fauquier Bankshares Inc | Company report | 85% |
| John Marshall Bancorp inc | Company report | 85% |
| North State Bancorp | Company report | 85% |
| Richmond Mutual Bancorporation Inc | Company report | 85% |
| Bank Of Kentucky Financial Corp | Company report | 85% |
| Commercial Bancgroup, Inc. | Company report | 85% |
| Entegra Financial Corp. | Company report | 85% |
| Highlands Bankshares Inc | Company report | 85% |
| Mainstreet Bancshares Inc | Company report | 85% |
| Palmetto Bancshares Inc | Company report | 85% |
| Uscb Financial Holdings Inc | Company report | 85% |
| Atlantic Union Bankshares Corporation | Company report | 85% |
| Carolina Financial Corporation | Company report | 85% |
| Citizens Bancorp Of Virginia Inc | Company report | 85% |
| First Citizens Banc Corp | Company report | 85% |
| Middleburg Financial Corp | Company report | 85% |
| Old Line Bancshares Inc | Company report | 85% |
| Southern Community Financial Corp | Company report | 85% |
| Bnc Bancorp | Company report | 85% |
| Communityone Bancorp | Company report | 85% |
| Eastern Virginia Bankshares Inc | Company report | 85% |
| Xenith Bankshares, Inc. | Company report | 85% |
| Newbridge Bancorp | Company report | 85% |
| Park Sterling Corp | Company report | 85% |
| Yadkin Financial Corporation | Company report | 85% |
| Bay Banks Of Virginia Inc | Company report | 85% |
| Capital Bank Financial Corp. | Company report | 85% |
| Ecb Bancorp Inc | Company report | 85% |
| Fvcbankcorp Inc | Company report | 85% |
| Monarch Financial Holdings, Inc. | Company report | 85% |
| Skyline Bankshares Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for First Bancorp's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
First Bancorp's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Freedom Holding Corp | Brokerage 38.57 % |
| Essent Group Ltd | Mortgage Insurance 71.87 % |
| Lionsgate Studios Corp | Motion Picture 53.72 % |
| Assured Guaranty ltd | Financial Guaranty 96.73 % |
| Northrim Bancorp Inc | Community Banking 70.31 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
First Bancorp's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| First Bancorp | 2,717 | 329,785 | 119,322 |
| Bank Of America Corporation | 360,893 | 577,315 | 150,793 |
| Discover Financial Services | 50,413 | 632,370 | 222,844 |
| Equitable Holdings Inc | 15,204 | 1,326,875 | -65,750 |
| Bank Bradesco | 13,799 | 1,449 | 52,215 |
| First Horizon Corp | 11,078 | 409,324 | 97,568 |
| PEERS TOTAL | 524,241 | 466,304 | 122,462 |
First Bancorp's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Freedom Holding Corp | Kazakhstan 83.57 % |
| Federated Hermes Inc | United States 89.02 % |
| Lionsgate Studios Corp | UNITED STATES 64.70 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
First Bancorp's Position in Industry Market Structure
Market-capitalization share and concentration across all 198 companies in First Bancorp's industry classification, broader than the peer set above. Market cap in millions of $.First Bancorp ranks #43 of 198 companies by market capitalization in its industry, holding 0.35 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 516, indicating a unconcentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Bank Of Nova Scotia | 113,512 | 15.05 % |
| 2 | Deutsche Bank Aktiengesellschaft | 69,917 | 9.27 % |
| 3 | Fifth Third Bancorp | 48,582 | 6.44 % |
| 4 | State Street Corp | 46,533 | 6.17 % |
| 5 | Ita Unibanco Holding S a | 1,234 | 5.2% |
| 6 | M and t Bank Corporation | 1,234 | 5.2% |
| 7 | Northern Trust Corporation | 1,234 | 5.2% |
| 8 | Citizens Financial Group Inc | 1,234 | 5.2% |
| 9 | First Citizens Bancshares Inc | 1,234 | 5.2% |
| 10 | East West Bancorp inc | 1,234 | 5.2% |
| 43 | First Bancorp | 2,673 | 0.35 % |
Market cap and industry share for the rest of First Bancorp's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
First Bancorp's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 38 | Seacoast Banking Corporation Of Florida | 3,262 | 9.62 % |
| 39 | First Hawaiian Inc | 3,056 | 1.01 % |
| 40 | Customers Bancorp Inc | 2,958 | 24.35 % |
| 41 | Fb Financial Corporation | 2,800 | 1.42 % |
| 42 | Bank Of Hawaii Corporation | 1,234 | 12.3% |
| 43 | First Bancorp | 2,673 | 27.55 % |
| 44 | Beacon Financial Corporation | 1,234 | 12.3% |
| 45 | First Busey Corporation | 1,234 | 12.3% |
| 46 | Stock Yards Bancorp Inc | 1,234 | 12.3% |
| 47 | Banner Corporation | 1,234 | 12.3% |
| 48 | Merchants Bancorp | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of First Bancorp's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
First Bancorp's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Regional Banks industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (2 companies). See the full Regional Banks industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | - | 56.54 % (avg) | - |
| Operating Margin | - | industry median | - |
| EBITDA Margin | 63.59 % | 50.49 % (avg) | +13.1 pp |
| Capital Intensity (Capex / Revenue) | 1.68 % | 1.38 % (avg) | +0.3 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
First Bancorp's Valuation vs Competitive Position
Valuation multiples vs the Regional Banks industry average (2 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Regional Banks industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 16.1x | - | - |
| EV / EBITDA | 8.6x | - | - |
| P/B | 1.6x | - | - |
| Return on Equity | 9.69 % | industry aggregate | -1.87 % |
| Return on Invested Capital | - | 4.16 % (avg) | - |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
First Bancorp's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 33.87 % | - | - | 15.33 % | 24.74 % | 1.55 % | -13.62 % | 13.51 % |
| Operating Margin | 34.76 % | - | 39.00 % | 39.45 % | 48.69 % | - | - | - |
| Return on Invested Capital | 5.64 % | - | 5.22 % | 5.72 % | 1.59 % | 0.98 % | 0.72 % | 0.98 % |
| P/E | 27.5x | - | 11.8x | 14.2x | 11.1x | 12.4x | 24.2x | 18.9x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
First Bancorp's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
First Bancorp falls in the Question Mark quadrant: relative market share of 0.02x vs its largest competitor, in an industry growing revenue 12.0% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
First Bancorp's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | High | Industry HHI of 516 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 1.68 % vs industry average 1.38 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on First Bancorp's dedicated Suppliers and Customers pages, not here.
First Bancorp's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
First Bancorp falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
First Bancorp's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+13.5% annualized vs trailing 12 months).
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Low relative market share vs the industry leader (0.02x).
Opportunities
- Industry revenue growing at a healthy 12.0% median pace.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-5.2% annualized).
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: see Methodology: SWOT Analysis.
First Bancorp's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| First Bancorp | 0.02 | 0.05 | 0.04 |
| Bank Of America Corporation | 0.10 | 0.52 | 1.27 |
| Discover Financial Services | 0.13 | 1.36 | 0.04 |
| Equitable Holdings Inc | 0.32 | 0.64 | 2.66 |
| Bank Bradesco | 90.31 | 6.18 | - |
| First Horizon Corp | 0.03 | 0.04 | 0.50 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
First Bancorp's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| First Bancorp | Q3 2026 | +49.3 % | +151.8 % |
| Bank Of America Corporation | Q3 2026 | +3.2 % | -16.8 % |
| Discover Financial Services | Q1 2025 | +12.9 % | +25.6 % |
| Equitable Holdings Inc | Q2 2026 | -29.8 % | - |
| Bank Bradesco | Q4 2025 | -71.8 % | +31.1 % |
| First Horizon Corp | Q3 2026 | -54.5 % | - |
| PEERS TOTAL | -2.4 % | -5.3 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
First Bancorp's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| First Bancorp | Q3 2026 | -62.2 % | +143.6 % |
| Bank Of America Corporation | Q3 2026 | - | - |
| Discover Financial Services | Q1 2025 | -16.9 % | -9.9 % |
| Equitable Holdings Inc | Q2 2026 | +4.8 % | - |
| Bank Bradesco | Q4 2025 | -9.8 % | +110.2 % |
| First Horizon Corp | Q3 2026 | - | +262.5 % |
First Bancorp's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| First Bancorp | 1.27% | 1.27% | 9.69% |
| Bank Of America Corporation | 0.93% | 1.18% | 10.69% |
| Discover Financial Services | 3.14% | 3.18% | 26.87% |
| Equitable Holdings Inc | - | - | - |
| Bank Bradesco | 1.01% | 0.97% | 13.12% |
| First Horizon Corp | 0.86% | 0.90% | 7.76% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
First Bancorp's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| First Bancorp | 16.54 | 6.00 |
| Bank Of America Corporation | 11.93 | 2.93 |
| Discover Financial Services | 10.69 | 3.78 |
| Equitable Holdings Inc | - | 1.43 |
| Bank Bradesco | 0.58 | 116.00 |
| First Horizon Corp | 17.07 | 3.66 |
| PEERS AVERAGE | 11.38 | 2.99 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.