Blackberry Limited's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Blackberry Limited (BB) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Blackberry Limited vs Its Competitors
- TTM: Trailing 12-month revenue of 614M vs 949,931M combined for its competitors (0.1% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+6.4% annualized vs trailing 12 months), vs holding steady (+1.9%) for its tracked peer group.
- Growth: Blackberry Limited generated 26.0% revenue growth year over year in Q2 2026, vs 18.2% for its competitors combined.
- Profitability: Its 20.8% net margin compares with 23.6% for the peer group.
- Scale: Blackberry Limited ranks #71 of 255 companies by market capitalization in the Software & Programming industry, holding 0.1% of industry market cap.
- Peer revenue share: Blackberry Limited accounted for 0.1% of combined revenue among its tracked peer group, up from 0.1% a year earlier.
- Peer differentiation: Revenue per employee of $0.35M compares with $5.39M for the peer group (0.1x).
- Structure: Blackberry Limited operates in the following segments: Secure Communication, QNX, Licensing.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
BB Sales vs. its Competitors, Q2 2026
Blackberry Limited reported revenue growth of 26.00 % year on year in Q2 2026, above its competitors' combined revenue growth of 18.18 %.
With a net margin of 20.76 %, Blackberry Limited reported lower profitability than its competitors (23.62 %).
Blackberry Limited generated 0.07 % of the combined sales of its peer group, up from 0.06 % a year earlier.
API endpoints for this dataset
Blackberry Limited vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Blackberry Limited reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Blackberry Limited and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Blackberry Limited | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (6) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Blackberry Limited's competitor groups requires a Commercial License.
For context: the Software & Programming industry grew revenue 16.7% year over year, combined, vs 26.0% for Blackberry Limited. Blackberry Limited's share of combined industry revenue moved from 0.05% to 0.05%, a gain of 0.00 percentage points.
Blackberry Limited's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Blackberry Limited | Yes | Yes | Yes | No |
| Competitors combined (6) | ||||
| High-Confidence Competitors (3) | ||||
| Similar-Size Competitors (9) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
BB Stock Performance relative to its Competitors
BB Stock Performance relative to High-Confidence Competitors
BB Stock Performance relative to Similar-Size Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Sentinelone Inc | 282.9% | Outperformed |
| 2 | Apple Inc | 282.9% | Outperformed |
| 3 | Data I | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Blackberry Limited's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Blackberry Limited's Comment on Competition and Industry Peers
Publicly Traded Peers of Blackberry Limited
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Blackberry Limited |
5,677.98 | 614.00 |
 Apple Inc |
5,039,791.17 | 478,834.00 |
 Alphabet Inc |
3,511,646.24 | 471,097.00 |
 Sentinelone Inc |
7,435.06 | 1,096.89 |
 World Health Energy Holdings Inc |
56.70 | 0.21 |
 Data I |
22.49 | 17.78 |
| SUBTOTAL | 8,564,629.64 | 1,166,759.88 |
Sign in to see all competitors of Blackberry Limited.
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Blackberry Limited versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Blackberry Limited's Competitors Named by the Company
Competitive relationships identified from Blackberry Limited reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Vmware Inc | Company report | 85% |
| Crowdstrike Holdings Inc | Company report | 85% |
| Everbridge Inc | Company report | 85% |
| Mcafee Corp | Company report | 85% |
| Sentinelone Inc | Company report | 85% |
| Ironnet Inc | Company report | 85% |
| Apple Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Blackberry Limited's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Blackberry Limited's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Blackberry Limited | Secure Communication 48.14 % |
| Apple Inc | Americas 41.84 % |
| Alphabet Inc | Google Services 75.49 % |
| World Health Energy Holdings Inc | Global Telecom 96.06 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Blackberry Limited's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Blackberry Limited | 5,678 | 351,058 | 45,969 |
| Apple Inc | 5,039,791 | 2,867,269 | 791,467 |
| Alphabet Inc | 3,511,646 | 10,191,610 | 5,098,953 |
| Sentinelone Inc | 7,435 | 378,237 | -117,271 |
| World Health Energy Holdings Inc | 57 | 15,191 | -280,075 |
| Data I | 22 | 183,247 | -91,866 |
| PEERS TOTAL | 8,558,952 | 5,392,956 | 1,699,614 |
Blackberry Limited's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Blackberry Limited | North America 48.27 % |
| Apple Inc | Other countries 47.76 % |
| Alphabet Inc | United States 53.05 % |
| Sentinelone Inc | United States 60.98 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Blackberry Limited's Position in Industry Market Structure
Market-capitalization share and concentration across all 229 companies in Blackberry Limited's industry classification, broader than the peer set above. Market cap in millions of $.Blackberry Limited ranks #71 of 229 companies by market capitalization in its industry, holding 0.07 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 2,855, indicating a highly concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Microsoft Corporation | 3,954,636 | 52.39 % |
| 2 | Palantir Technologies Inc | 411,967 | 5.46 % |
| 3 | Oracle Corporation | 338,315 | 4.48 % |
| 4 | Sap Se | 307,220 | 4.07 % |
| 5 | Crowdstrike Holdings Inc | 1,234 | 5.2% |
| 6 | Shopify Inc | 1,234 | 5.2% |
| 7 | Full Truck Alliance Co Ltd | 1,234 | 5.2% |
| 8 | Salesforce Inc | 1,234 | 5.2% |
| 9 | Servicenow Inc | 1,234 | 5.2% |
| 10 | Snowflake Inc | 1,234 | 5.2% |
| 71 | Blackberry Limited | 5,185 | 0.07 % |
Market cap and industry share for the rest of Blackberry Limited's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Blackberry Limited's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 66 | Box Inc | 5,861 | 37.23 % |
| 67 | Clear Secure Inc | 5,639 | 75.12 % |
| 68 | Varonis Systems Inc | 5,603 | 39.50 % |
| 69 | Octave Intelligence Plc | 5,597 | - |
| 70 | Bill Holdings Inc | 1,234 | 12.3% |
| 71 | Blackberry Limited | 5,185 | 84.53 % |
| 72 | Braze Inc | 1,234 | 12.3% |
| 73 | Q2 Holdings Inc | 1,234 | 12.3% |
| 74 | Tenable Holdings Inc | 1,234 | 12.3% |
| 75 | Monday com Ltd | 1,234 | 12.3% |
| 76 | Workiva Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Blackberry Limited's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Blackberry Limited's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Software & Programming industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (442 companies). See the full Software & Programming industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 0.78 % | 50.50 % (avg) | -49.7 pp |
| Operating Margin | - | industry median | - |
| EBITDA Margin | 0.21 % | 1.87 % (avg) | -1.7 pp |
| Capital Intensity (Capex / Revenue) | - | 5.22 % (avg) | - |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Blackberry Limited's Valuation vs Competitive Position
Valuation multiples vs the Software & Programming industry average (442 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Software & Programming industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 73.5x | 40.4x | +33.0x |
| EV / EBITDA | 42.1x | 20.3x | +21.8x |
| P/B | 7.6x | 5.5x | +2.1x |
| Return on Equity | 0.11 % | industry aggregate | -31.31 % |
| Return on Invested Capital | - | -3.23 % (avg) | - |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Blackberry Limited's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Revenue Growth | - | -56.88 % | -7.13 % | 17.10 % | -29.93 % | -5.16 % |
| Operating Margin | -54.73 % | -62.05 % | -11.59 % | -66.71 % | -8.34 % | 12.51 % |
| Return on Invested Capital | -21.30 % | -12.19 % | -2.43 % | -29.94 % | -2.61 % | 3.77 % |
| P/E | - | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Blackberry Limited's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Blackberry Limited falls in the Question Mark quadrant: relative market share of 0.00x vs its largest competitor, in an industry growing revenue 11.3% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Microsoft Corporation alone holds 52% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Blackberry Limited's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 2,855 (see Industry Market Structure & Concentration above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Blackberry Limited's dedicated Suppliers and Customers pages, not here.
Blackberry Limited's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Blackberry Limited falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Blackberry Limited's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+6.4% annualized vs trailing 12 months).
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Return on equity 31.3 points below the industry aggregate.
- Low relative market share vs the industry leader (0.00x).
Opportunities
- Industry revenue growing at a healthy 11.3% median pace.
- A meaningful share of competitors (50.00 %) show financial-distress signals, a possible opening to gain share.
Threats
- Industry dominated by Microsoft Corporation, holding 52.39 % of industry market cap.
Methodology: see Methodology: SWOT Analysis.
Blackberry Limited's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Blackberry Limited | 0.96 | 2.07 | 0.26 |
| Apple Inc | 0.27 | 1.02 | 0.88 |
| Alphabet Inc | 0.63 | 2.40 | 0.16 |
| Sentinelone Inc | 0.25 | 1.45 | - |
| World Health Energy Holdings Inc | 0.06 | 0.24 | 0.58 |
| Data I | - | 2.72 | 0.00 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Blackberry Limited's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Blackberry Limited | Q3 2026 | +26.0 % | +154.9 % |
| Apple Inc | Q3 2026 | +11.7 % | +11.8 % |
| Alphabet Inc | Q3 2026 | +24.7 % | -24.3 % |
| Sentinelone Inc | Q2 2026 | +20.8 % | - |
| World Health Energy Holdings Inc | Q3 2025 | -8.3 % | - |
| Data I | Q2 2026 | -13.4 % | - |
| PEERS TOTAL | +15.1 % | -8.4 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Blackberry Limited's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Blackberry Limited | Q3 2026 | +9.7 % | -16.1 % |
| Apple Inc | Q3 2026 | +10.2 % | -30.8 % |
| Alphabet Inc | Q3 2026 | +24.3 % | +114.4 % |
| Sentinelone Inc | Q2 2026 | +35.9 % | +9.1 % |
| World Health Energy Holdings Inc | Q3 2025 | +419.5 % | +178.1 % |
| Data I | Q2 2026 | -25.9 % | -24.1 % |
Blackberry Limited's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Blackberry Limited | 6.38% | 7.65% | 10.69% |
| Apple Inc | 34.37% | 57.35% | 127.61% |
| Alphabet Inc | 29.24% | 34.26% | 42.62% |
| Sentinelone Inc | - | - | - |
| World Health Energy Holdings Inc | - | - | - |
| Data I | - | - | - |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Blackberry Limited's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Blackberry Limited | 72.83 | 9.25 |
| Apple Inc | 38.21 | 10.53 |
| Alphabet Inc | 14.82 | 7.45 |
| Sentinelone Inc | - | 6.78 |
| World Health Energy Holdings Inc | - | 266.61 |
| Data I | - | 1.27 |
| PEERS AVERAGE | 23.30 | 7.34 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.