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Apple Inc   (NASDAQ: AAPL)
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    Sector  Technology    Industry Computer Hardware
   Industry Computer Hardware
   Sector  Technology
 

AAPL's Market share relative to its competitors, as of Q1 2025

As of Q1 2025 (Revenue in Millions of $)

Date modified: 2025-07-10T22:48:51+00:00




 
COMPANY NAME REVENUES
12 Months Ending
Q1 2025
MARKET SHARE
12 Months
Q1 2025
MARKET SHARE
MRQ
Q1 2025
MARKET SHARE
A Quarter Before
Q4 2024
Apple Inc 400,366.00 14.78% 14.29 % 16.80 %
Amazon com Inc 650,313.00 24.01% 23.32% 25.38%
Alphabet Inc 359,713.00 13.28% 13.52% 13.04%
Microsoft Corporation 279,011.00 10.30% 10.50% 9.41%
Samsung Electronics Co Ltd 213,600.00 7.89% 8.30% 7.33%
Meta Platforms Inc 170,360.00 6.29% 6.34% 6.54%
Walt Disney Co 93,549.00 3.45% 3.54% 3.34%
Dell Technologies Inc 89,559.00 3.31% 3.50% 2.27%
International Business Machines Corporation 62,832.00 2.32% 2.18% 2.37%
Charter Communications Inc 55,141.00 2.04% 2.06% 1.88%
Hp inc 54,298.00 2.01% 1.98% 1.83%
Qualcomm Inc 42,286.00 1.56% 1.64% 1.58%
Netflix Inc 41,002.10 1.51% 1.58% 1.50%
Block Inc 23,935.72 0.88% 0.86% 0.82%
Adobe Inc 22,601.00 0.83% 0.88% 0.77%
Spotify Technology S a 14,836.64 0.55% 0.55% 0.00%
Sonic Automotive Inc 14,491.00 0.54% 0.55% 0.53%
Synchrony Financial 12,243.00 0.45% 0.47% 0.43%
Altice Usa Inc 8,855.76 0.33% 0.32% 0.30%
Sirius Xm Holdings Inc 8,605.00 0.32% 0.31% 0.30%
Autodesk Inc 5,713.00 0.21% 0.24% 0.14%
Take two Interactive Software Inc 5,633.20 0.21% 0.24% 0.18%
Snap Inc 5,529.84 0.20% 0.20% 0.21%
Zoom Communications Inc 4,559.80 0.17% 0.18% 0.14%
Logitech International s a 4,554.90 0.17% 0.15% 0.18%
Amc Entertainment Holdings Inc 4,548.30 0.17% 0.13% 0.18%
Roku Inc 4,251.40 0.16% 0.15% 0.16%
Ncr Atleos Corporation 4,247.00 0.16% 0.15% 0.15%
Roblox Corporation 4,019.57 0.15% 0.16% 0.14%
Gen Digital Inc 3,935.00 0.15% 0.15% 0.13%
Iac Inc 3,448.04 0.13% 0.09% 0.13%
Tegna Inc 3,067.77 0.11% 0.10% 0.12%
Pc Connection Inc 2,871.03 0.11% 0.10% 0.10%
The New York Times Company 2,627.81 0.10% 0.10% 0.10%
Playtika Holding Corp 2,604.10 0.10% 0.11% 0.09%
Dropbox Inc 2,541.60 0.09% 0.09% 0.09%
The Aarons Company Inc 1,845.50 0.07% 0.07% 0.06%
Vizio Holding Corp 1,736.70 0.06% 0.07% 0.06%
Plantronics Inc. 1,665.53 0.06% 0.06% 0.06%
Sonos Inc 1,462.67 0.05% 0.04% 0.07%
Yelp Inc 1,437.85 0.05% 0.05% 0.05%
Bentley Systems Incorporated 1,385.28 0.05% 0.06% 0.05%
Atlanticus Holdings Corp 1,365.90 0.05% 0.05% 0.05%
Criteo S a 1,131.72 0.04% 0.04% 0.05%
Fossil Group inc 1,122.65 0.04% 0.03% 0.05%
Sphere Entertainment Co 1,103.21 0.04% 0.04% 0.03%
Snap One Holdings Corp 1,055.02 0.04% 0.04% 0.04%
Box Inc 1,048.32 0.04% 0.04% 0.03%
Commvault Systems Inc 995.58 0.04% 0.04% 0.04%
Playa Hotels and Resorts N v 905.22 0.03% 0.04% 0.03%
Duolingo Inc 810.11 0.03% 0.03% 0.03%
Asana Inc 667.38 0.02% 0.03% 0.02%
Jamf Holding Corp 642.56 0.02% 0.03% 0.02%
Irhythm Technologies Inc 618.23 0.02% 0.02% 0.02%
Docgo Inc 520.50 0.02% 0.01% 0.02%
Blackberry Limited 512.60 0.02% 0.02% 0.01%
Digital Turbine Inc 490.21 0.02% 0.02% 0.02%
Opera Ltd 396.83 0.01% 0.01% 0.00%
Avid Technology Inc 395.18 0.01% 0.02% 0.01%
Viant Technology Inc 306.48 0.01% 0.01% 0.01%
Liveperson Inc 292.03 0.01% 0.01% 0.01%
Playstudios Inc 275.33 0.01% 0.01% 0.01%
Nextdoor Holdings Inc 248.31 0.01% 0.01% 0.01%
Reading International Inc 205.64 0.01% 0.01% 0.01%
23andme Holding Co 189.00 0.01% 0.01% 0.01%
Zepp Health Corp 182.23 0.01% 0.01% 0.00%
Cerence Inc 171.34 0.01% 0.01% 0.01%
On24 Inc 145.75 0.01% 0.01% 0.01%
Liveone Inc 126.02 0.00% 0.00% 0.00%
Cheetah Mobile Inc 109.69 0.00% 0.00% 0.00%
Skillz Inc 106.20 0.00% 0.00% 0.00%
Gaia Inc 91.19 0.00% 0.00% 0.00%
Pctel Inc 85.60 0.00% 0.00% 0.00%
Usio Inc 84.33 0.00% 0.00% 0.00%
Sonim Technologies Inc 59.12 0.00% 0.00% 0.00%
Podcastone Inc 52.12 0.00% 0.00% 0.00%
Kopin Corporation 51.93 0.00% 0.00% 0.00%
Pixelworks Inc 34.25 0.00% 0.00% 0.00%
Zedge Inc 29.69 0.00% 0.00% 0.00%
Dariohealth Corp 26.72 0.00% 0.00% 0.00%
Electrocore Inc 25.66 0.00% 0.00% 0.00%
Socket Mobile Inc 17.75 0.00% 0.00% 0.00%
Pixie Dust Technologies Inc 6.30 0.00% 0.00% 0.00%
Nextnav Inc 6.16 0.00% 0.00% 0.00%
Bio Key International Inc 6.07 0.00% 0.00% 0.00%
Fullnet Communications Inc 4.19 0.00% 0.00% 0.00%
Ab International Group Corp 3.80 0.00% 0.00% 0.00%
Healthlynked Corp 2.78 0.00% 0.00% 0.00%
Cuentas Inc 0.78 0.00% 0.00% 0.00%
Versus Systems Inc 0.77 0.00% 0.00% 0.00%
Duesenberg Technologies Inc 0.04 0.00% 0.00% 0.00%
Startech Labs Inc 0.01 0.00% 0.00% 0.00%
Appsoft Technologies Inc 0.00 0.00% 0.00% 0.00%
Datchat Inc 0.00 0.00% 0.00% 0.00%
Amj Global Technology 0.00 0.00% 0.00% 0.00%
Turtle Beach Corporation 0.00 0.00% 0.01% 0.00%
Voip pal com Inc 0.00 0.00% 0.00% 0.00%
Movano Inc 0.00 0.00% 0.00% 0.00%
SUBTOTAL 2,708,012.64 100% 667,540.08 100%



AAPL's Market share relative to its competitors, as of Q1 2025 within the Computer Hardware Industry
As of Q1 2025



COMPANY NAME MARKET SHARE
12 Months Ending
Q1 2025
MARKET SHARE
12 Months Ending
Q4 2024
MARKET SHARE
MRQ
Q1 2025
MARKET SHARE

Q4 2024
Apple Inc 65.93% 65.83% 65.07 % 72.17 %
Dell Technologies Inc 14.75% 14.71% 15.95% 9.75%
International Business Machines Corporation 10.35% 10.44% 9.92% 10.19%
Hp inc 8.94% 8.96% 9.02% 7.84%
Zepp Health Corp 0.03% 0.06% 0.03% 0.06%
Socket Mobile Inc 0.00% 0.00% 0.00% 0.00%
SUBTOTAL 100% 100% 100% 100%



AAPL's Market share relative to its competitors, as of Q1 2025 within the Technology Sector
As of Q1 2025



COMPANY NAME MARKET SHARE
12 Months Ending
Q1 2025
MARKET SHARE
12 Months Ending
Q4 2024
MARKET SHARE
MRQ
Q1 2025
MARKET SHARE

Q4 2024
Apple Inc 22.49% 22.62% 21.54 % 25.90 %
Alphabet Inc 20.21% 20.00% 20.39% 20.10%
Microsoft Corporation 15.67% 15.49% 15.83% 14.51%
Samsung Electronics Co Ltd 12.00% 12.30% 12.52% 11.29%
Meta Platforms Inc 9.57% 9.40% 9.56% 10.08%
Dell Technologies Inc 5.03% 5.05% 5.28% 3.50%
International Business Machines Corporation 3.53% 3.59% 3.29% 3.66%
Hp inc 3.05% 3.08% 2.99% 2.81%
Qualcomm Inc 2.38% 2.33% 2.48% 2.43%
Block Inc 1.34% 1.38% 1.30% 1.26%
Adobe Inc 1.27% 1.26% 1.33% 1.19%
Autodesk Inc 0.32% 0.31% 0.37% 0.21%
Take two Interactive Software Inc 0.32% 0.31% 0.36% 0.28%
Snap Inc 0.31% 0.31% 0.31% 0.32%
Zoom Communications Inc 0.26% 0.26% 0.27% 0.22%
Logitech International s a 0.26% 0.26% 0.23% 0.28%
Ncr Atleos Corporation 0.24% 0.25% 0.22% 0.23%
Roblox Corporation 0.23% 0.22% 0.24% 0.22%
Gen Digital Inc 0.22% 0.22% 0.23% 0.21%
Iac Inc 0.19% 0.22% 0.13% 0.21%
Playtika Holding Corp 0.15% 0.15% 0.16% 0.14%
Dropbox Inc 0.14% 0.15% 0.14% 0.13%
Vizio Holding Corp 0.10% 0.10% 0.10% 0.09%
Plantronics Inc. 0.09% 0.10% 0.09% 0.09%
Sonos Inc 0.08% 0.08% 0.06% 0.11%
Bentley Systems Incorporated 0.08% 0.08% 0.08% 0.07%
Snap One Holdings Corp 0.06% 0.06% 0.06% 0.06%
Box Inc 0.06% 0.06% 0.06% 0.05%
Commvault Systems Inc 0.06% 0.05% 0.06% 0.05%
Duolingo Inc 0.05% 0.04% 0.05% 0.04%
Asana Inc 0.04% 0.04% 0.04% 0.02%
Jamf Holding Corp 0.04% 0.04% 0.04% 0.03%
Blackberry Limited 0.03% 0.03% 0.03% 0.02%
Opera Ltd 0.02% 0.02% 0.02% 0.02%
Avid Technology Inc 0.02% 0.02% 0.02% 0.02%
Viant Technology Inc 0.02% 0.02% 0.02% 0.02%
Liveperson Inc 0.02% 0.02% 0.01% 0.02%
Playstudios Inc 0.02% 0.02% 0.01% 0.01%
Nextdoor Holdings Inc 0.01% 0.01% 0.01% 0.01%
Zepp Health Corp 0.01% 0.02% 0.01% 0.02%
Cerence Inc 0.01% 0.01% 0.01% 0.01%
On24 Inc 0.01% 0.01% 0.01% 0.01%
Cheetah Mobile Inc 0.01% 0.01% 0.01% 0.01%
Skillz Inc 0.01% 0.01% 0.01% 0.01%
Pctel Inc 0.00% 0.01% 0.00% 0.00%
Sonim Technologies Inc 0.00% 0.00% 0.00% 0.00%
Podcastone Inc 0.00% 0.00% 0.00% 0.00%
Kopin Corporation 0.00% 0.00% 0.00% 0.00%
Pixelworks Inc 0.00% 0.00% 0.00% 0.00%
Zedge Inc 0.00% 0.00% 0.00% 0.00%
Socket Mobile Inc 0.00% 0.00% 0.00% 0.00%
Bio Key International Inc 0.00% 0.00% 0.00% 0.00%
Versus Systems Inc 0.00% 0.00% 0.00% 0.00%
Duesenberg Technologies Inc 0.00% 0.00% 0.00% 0.00%
Startech Labs Inc 0.00% 0.00% 0.00% 0.00%
Appsoft Technologies Inc 0.00% 0.00% 0.00% 0.00%
Amj Global Technology 0.00% 0.00% 0.00% 0.00%
Turtle Beach Corporation 0.00% 0.00% 0.01% 0.00%
Voip pal com Inc 0.00% 0.00% 0.00% 0.00%
SUBTOTAL 100% 100% 100% 100%



Note: Market share is calculated based on total revenue. To get a more accurate picture of Apple Inc's market divisions, geographic dispersion, segments, products, and services, visit Apple Inc's Business Segment.

The list includes publicly traded companies only. More information about the sources of this report can be found here.



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