Forrester Research Inc (FORR) - News Archive

In a recent report by Forrester Research, the landscape of Business-to-Business (B2B) marketing, sales, and product management is set for significant transformation by 2026, driven largely by the proliferation of genera...

The Persistent Grip of American Tech: European Sovereignty Ambitions Encounter Stubborn Realities LONDON As the digital landscape evolves, the quest for technological sovereignty in Europe encounters formidable challeng...

Forrester Continues to Lead in AI with New Self-Service Offering Amidst Competitive Challenges In a bold stride towards strengthening its position in the rapidly evolving domain of artificial intelligence, Forrester (Na...

Forrester s Strategic Shift: Expanding Public Sector Engagement Amidst Competitive Challenges In a rapidly evolving market landscape, Forrester Research Inc. (Nasdaq: FORR) has taken decisive steps to strengthen its foo...

Navigating the Storm: Strategies for Business Leaders in an Era of Uncertainty In a world increasingly defined by unpredictability, the call for business and technology leaders to adapt has never been more urgent. A rec...

Accelerating Innovation: Forrester Unveils New Awards and Insights for Future-Focused Tech Leaders In an era where technology underpins every facet of business, Forrester Research (Nasdaq: FORR) stands as a beacon for o...

In the grand milieu of contemporary commerce, where the allure of artificial intelligence and data analytics entwines itself within the very fabric of enterprise evolution, the venerable Forrester Research Inc. has emba...

In an era defined by rapid technological transformation, the way enterprises integrate artificial intelligence (AI) into their business models is poised to become a defining factor of success. This week, at the much-ant...

As businesses continue to grapple with unprecedented challenges, the forthcoming B2B Summit EMEA 2024 in London promises to be a pivotal event for marketing and sales leaders. Scheduled for October 7-9, 2024, this summi...

Fact-based Outline: to Attack Surface Management (ASM) In today s increasingly digital world, the concept of Attack Surface Management (ASM) has gained critical importance. ASM encompasses the strategies and tools used...

Technologies Set To Revolutionize 2024: GenAI, TuringBots, And IoT Security Lead In ROI Potential The strategic adoption of emerging technologies is pivotal for businesses transitioning into a more digital and interconn...

A New Low: Canadian Brands Grapple with Customer Experience Devaluation The Declining Arc of Canadian Customer ExperienceOnce considered par for the course in a competitive market, exceptional customer experience (CX) i...

Forrester s 2024 US Customer Experience Index: Insight and Implications Forrester Research (Nasdaq: FORR), renowned for its comprehensive market intelligence and data-driven insights, has recently released its 2024 US C...

Forrester Announces Complete Agenda for CX Summit EMEA 2024: Exploring AI and Personalized Customer Experience In an era where customers demand highly personalized services that align seamlessly with their individual pr...

Integrating generative AI for personalized customer experiences: Forrester unveils agenda for CX Summit EMEA 2024 In today s digital era, customers expect personalized services that reflect their individual preferences...

The customer experience landscape is rapidly evolving, driven by the ever-increasing demand for personalized services. In response to this shift, Forrester, a leading research and advisory firm, has announced the full c...