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Forrester Research Inc's Business Segments
Forrester Research Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q1 FY2026
Reportable Segments
3
Largest Segment
Research Segment
Total Revenue
$ 85
Regions Reported
3
Revenue Share by Reportable Segment - Q1 FY2026
- Research Segment83.9%
- Consulting Segment16.1%
- Events Segment0%
Revenue by Reportable Segment - Q1 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Research Segment | $ 72 | 83.9% |
| Consulting Segment | $ 14 | 16.1% |
| Events Segment | $ 0 | - |
Revenue Share by Region - Q1 FY2026
- North America76.4%
- Europe15.4%
- Asia Pacific6.2%
Revenue by Geographic Region - Q1 FY2026
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| North America | $ 65 | 76.4% |
| Europe | $ 13 | 15.4% |
| Asia Pacific | $ 5 | 6.2% |
Revenue by Product & Service Category - Q1 FY2026
- Research Revenue78.3%
- Research Services78.3%
- Consulting Services Revenue21.7%
- Events Revenue0%
Revenue by Product & Service Category - Q1 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Research Revenue | $ 67 | 78.3% |
| Research Services | $ 67 | 78.3% |
| Consulting Services Revenue | $ 19 | 21.7% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Description of Forrester Research Inc
Forrester Research Inc. is a research and advisory firm that provides services to business leaders and technology professionals. The company conducts research on emerging technologies and trends, and provides advice and guidance to its clients on how to navigate changes in the marketplace. Forrester offers a range of services, including data analysis, best practice research, consulting, and events.
Founded in 1983, Forrester has grown to become one of the most respected research firms in the world. The company is headquartered in Cambridge, Massachusetts, with offices in major cities around the globe, including London, Amsterdam, Sydney, and Singapore.
Forrester's research areas cover a wide range of topics, including IT strategy, customer experience, marketing, security and risk, workforce transformation, and emerging technologies. The company's analysts conduct extensive surveys, interviews, and data analysis to provide their clients with actionable insights that can help drive innovation and growth.
Forrester's clients include executives from large and mid-sized companies, as well as government agencies and nonprofit organizations. The company is known for its independent and objective analysis, and for providing valuable advice to clients without bias or conflict of interest.
In addition to its research services, Forrester also hosts events such as conferences and workshops, providing clients with opportunities to learn from experts in their fields, network with peers, and share best practices.
Overall, Forrester Research Inc. is a comprehensive and well-respected research firm that provides valuable insights and advice to business leaders and technology professionals around the world.
Founded in 1983, Forrester has grown to become one of the most respected research firms in the world. The company is headquartered in Cambridge, Massachusetts, with offices in major cities around the globe, including London, Amsterdam, Sydney, and Singapore.
Forrester's research areas cover a wide range of topics, including IT strategy, customer experience, marketing, security and risk, workforce transformation, and emerging technologies. The company's analysts conduct extensive surveys, interviews, and data analysis to provide their clients with actionable insights that can help drive innovation and growth.
Forrester's clients include executives from large and mid-sized companies, as well as government agencies and nonprofit organizations. The company is known for its independent and objective analysis, and for providing valuable advice to clients without bias or conflict of interest.
In addition to its research services, Forrester also hosts events such as conferences and workshops, providing clients with opportunities to learn from experts in their fields, network with peers, and share best practices.
Overall, Forrester Research Inc. is a comprehensive and well-respected research firm that provides valuable insights and advice to business leaders and technology professionals around the world.
Forrester Research Inc. is a prominent research and advisory firm that provides businesses and technology leaders with the insights and guidance necessary for making informed decisions. The firm specializes in a broad spectrum of research, advisory, and consulting services that cater to varying needs across industries and sectors. Below is an extensive overview of the segments, products, and services Forrester Research Inc. offers.
1. Segments
Forrester Research categorizes its research into six key segments:
- Customer Experience (CX): Forrester places significant emphasis on understanding the customers journey. This segment provides organizations with research methodologies, tools, and actionable advice to assess customer needs and expectations. Through frameworks and best practices, Forrester equips companies to design enriched and personalized experiences, leading to improved customer satisfaction and loyalty.
- Digital Transformation: In this era of rapid technological advancements, Forrester assists organizations in their digital transformation journey. This segment focuses on strategic advisement that empowers businesses to effectively utilize technology for innovation, operational efficiency, and competitive advantage, enabling clients to adapt to an ever-evolving market landscape.
- Data and Insights: This segment supports organizations in harnessing big data and analytics to drive better business decisions. Forrester provides research, analytical tools, and frameworks that help clients develop robust data strategies that align with business objectives. The insights derived from this segment play a pivotal role in improving decision-making capabilities and fostering data-driven cultures within organizations.
- Organization: Forrester aids organizations in refining their structures and enhancing innovation. This segment provides insights on organizational design, cultural transformation, leadership approaches, and performance improvement strategies, enabling firms to remain agile and innovative in a dynamic environment.
- Security and Risk: Recognizing the increasing significance of cybersecurity, this segment focuses on helping organizations identify potential threats and vulnerabilities. Forrester provides research and recommendations to create effective security frameworks, risk assessment methodologies, and incident response strategies to safeguard assets and information.
- B2B Marketing: Forrester empowers B2B marketers with the knowledge and tools needed to make informed decisions regarding sales strategies, marketing campaigns, and customer engagement initiatives. Through a wealth of research and insights, organizations can optimize marketing efforts, enhance lead generation, and improve conversion rates.
Products
Forrester Research combines its industry knowledge into an array of innovative products that cater to diverse organizational needs:
- ForecastView: This product provides users access to Forresters proprietary data models, covering emerging trends in technology, media, and telecommunications. ForecastView supports organizations in strategic planning and identifying growth opportunities across various sectors.
- Forrester Wave: A renowned evaluation framework, Forrester Wave guides buyers in the technology sector by providing comprehensive evaluations of business technology solutions. It assists organizations in making informed purchasing decisions based on comparative analysis of market players.
- SiriusDecisions: Tailored specifically for B2B marketing leaders, SiriusDecisions offers a structured approach to market access and demand generation. This product enables organizations to fine-tune their marketing strategies utilizing a data-driven methodology based on industry best practices.
- CX Index: The CX Index is an assessment tool that helps organizations measure and improve customer experience by evaluating their practices against established benchmarks. It provides actionable insights for enhancing customer interactions and fostering loyalty.
- Data Built-In: This innovative tool leverages machine learning and artificial intelligence capabilities to enhance data analysis. It enables businesses to derive insights from customer data, thereby improving decision-making and nurturing customer relationships.
Services
Forrester Research offers a diverse range of consulting and advisory services that aim to provide actionable insights and strategic guidance across various sectors:
- Consulting Services: Forrester delivers quality consulting services that assist businesses in formulating strategic approaches across multiple domains, including customer experience, technology strategy, and operational innovation. With a focus on practical implementation, Forresters consultants work collaboratively with firms to achieve their strategic goals.
- Advisory Services: Tailored guidance is a cornerstone of Forresters advisory services. Clients benefit directly from industry experts who provide one-on-one consultations, thereby assisting organizations in navigating complex challenges and optimizing outcomes based on data-driven insights.
- Events: Forrester organizes high-profile annual events, webinars, and briefings to facilitate networking among industry leaders. These events serve as platforms for sharing cutting-edge research, operational insights, and emerging trends, fostering a community committed to innovation and excellence.
- Learning and Development: Through its exclusive learning program, FORR Academy, Forrester helps organizations upskill their workforce. This program focuses on building the necessary knowledge and competencies for achieving innovation, adaptation, and sustained growth within an increasingly competitive landscape.
The wide-ranging products and services offered by Forrester Research Inc. enable organizations across various industries to access invaluable insights and methodologies. By leveraging these resources, businesses can drive operational excellence, enhance customer engagement, and navigate future challenges with confidence.
1. Segments
Forrester Research categorizes its research into six key segments:
- Customer Experience (CX): Forrester places significant emphasis on understanding the customers journey. This segment provides organizations with research methodologies, tools, and actionable advice to assess customer needs and expectations. Through frameworks and best practices, Forrester equips companies to design enriched and personalized experiences, leading to improved customer satisfaction and loyalty.
- Digital Transformation: In this era of rapid technological advancements, Forrester assists organizations in their digital transformation journey. This segment focuses on strategic advisement that empowers businesses to effectively utilize technology for innovation, operational efficiency, and competitive advantage, enabling clients to adapt to an ever-evolving market landscape.
- Data and Insights: This segment supports organizations in harnessing big data and analytics to drive better business decisions. Forrester provides research, analytical tools, and frameworks that help clients develop robust data strategies that align with business objectives. The insights derived from this segment play a pivotal role in improving decision-making capabilities and fostering data-driven cultures within organizations.
- Organization: Forrester aids organizations in refining their structures and enhancing innovation. This segment provides insights on organizational design, cultural transformation, leadership approaches, and performance improvement strategies, enabling firms to remain agile and innovative in a dynamic environment.
- Security and Risk: Recognizing the increasing significance of cybersecurity, this segment focuses on helping organizations identify potential threats and vulnerabilities. Forrester provides research and recommendations to create effective security frameworks, risk assessment methodologies, and incident response strategies to safeguard assets and information.
- B2B Marketing: Forrester empowers B2B marketers with the knowledge and tools needed to make informed decisions regarding sales strategies, marketing campaigns, and customer engagement initiatives. Through a wealth of research and insights, organizations can optimize marketing efforts, enhance lead generation, and improve conversion rates.
Products
Forrester Research combines its industry knowledge into an array of innovative products that cater to diverse organizational needs:
- ForecastView: This product provides users access to Forresters proprietary data models, covering emerging trends in technology, media, and telecommunications. ForecastView supports organizations in strategic planning and identifying growth opportunities across various sectors.
- Forrester Wave: A renowned evaluation framework, Forrester Wave guides buyers in the technology sector by providing comprehensive evaluations of business technology solutions. It assists organizations in making informed purchasing decisions based on comparative analysis of market players.
- SiriusDecisions: Tailored specifically for B2B marketing leaders, SiriusDecisions offers a structured approach to market access and demand generation. This product enables organizations to fine-tune their marketing strategies utilizing a data-driven methodology based on industry best practices.
- CX Index: The CX Index is an assessment tool that helps organizations measure and improve customer experience by evaluating their practices against established benchmarks. It provides actionable insights for enhancing customer interactions and fostering loyalty.
- Data Built-In: This innovative tool leverages machine learning and artificial intelligence capabilities to enhance data analysis. It enables businesses to derive insights from customer data, thereby improving decision-making and nurturing customer relationships.
Services
Forrester Research offers a diverse range of consulting and advisory services that aim to provide actionable insights and strategic guidance across various sectors:
- Consulting Services: Forrester delivers quality consulting services that assist businesses in formulating strategic approaches across multiple domains, including customer experience, technology strategy, and operational innovation. With a focus on practical implementation, Forresters consultants work collaboratively with firms to achieve their strategic goals.
- Advisory Services: Tailored guidance is a cornerstone of Forresters advisory services. Clients benefit directly from industry experts who provide one-on-one consultations, thereby assisting organizations in navigating complex challenges and optimizing outcomes based on data-driven insights.
- Events: Forrester organizes high-profile annual events, webinars, and briefings to facilitate networking among industry leaders. These events serve as platforms for sharing cutting-edge research, operational insights, and emerging trends, fostering a community committed to innovation and excellence.
- Learning and Development: Through its exclusive learning program, FORR Academy, Forrester helps organizations upskill their workforce. This program focuses on building the necessary knowledge and competencies for achieving innovation, adaptation, and sustained growth within an increasingly competitive landscape.
The wide-ranging products and services offered by Forrester Research Inc. enable organizations across various industries to access invaluable insights and methodologies. By leveraging these resources, businesses can drive operational excellence, enhance customer engagement, and navigate future challenges with confidence.