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Deckers Outdoor Corp  (DECK)
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Deckers Outdoor's Customers Performance

DECK

 
DECK's Source of Revenues Deckers Outdoor's Corporate Customers have recorded an advance in their cost of revenue by 4.43 % in the 3 quarter 2024 year on year, sequentially costs of revenue grew by 19.94 %. During the corresponding time, Deckers Outdoor Corp recorded revenue increase by 20.19 % year on year, sequentially revenue grew by 58.94 %. While revenue at the Deckers Outdoor Corp's corporate clients recorded rose by 7.41 % year on year, sequentially revenue grew by 15.12 %.

List of DECK Customers




Deckers Outdoor's Customers have recorded an advance in their cost of revenue by 4.43 % in the 3 quarter 2024 year on year, sequentially costs of revenue grew by 19.94 %, for the same period Deckers Outdoor Corp recorded revenue increase by 20.19 % year on year, sequentially revenue grew by 58.94 %.

List of DECK Customers

Deckers Outdoor's Business Units
Loyalty Programs    0.76 % of total Revenue
Wholesale    2.29 % of total Revenue
Reportable UGG brand    39.08 % of total Revenue
Reportable Hoka brand    27.63 % of total Revenue
Reportable Teva brand    0.93 % of total Revenue
Reportable Sanuk brand    0.14 % of total Revenue
Reportable Other brands    1.9 % of total Revenue
Reportable Direct-to-Consumer    30.33 % of total Revenue




   
Customers Net Income grew in Q3 by Customers Net margin grew to
44.33 % 7.49 %
Customers Net Income grew in Q3 by 44.33 %


Customers Net margin grew to 7.49 %



Deckers Outdoor's Customers, Q3 2024 Revenue Growth By Industry
Customers in Miscellaneous Fabricated Products Industry      3.06 %
Customers in Apparel, Footwear & Accessories Industry      9.31 %
Customers in Internet, Mail Order & Online Shops Industry      11.04 %
Customers in Wholesale Industry      1.13 %
     
• Customers Valuation • Customers Mgmt. Effect.


Deckers Outdoor's Comment on Sales, Marketing and Customers



US Distribution. At the wholesale level, we distribute our products in the US through sales representatives, who are organized geographically and by brand. In addition to our wholesale business, we also sell products directly to consumers through our websites and owned retail stores. Our brands are generally advertised and promoted through a variety of primarily digital consumer media campaigns. We benefit from editorial coverage in both consumer and trade publications. Each brands dedicated marketing team works closely with targeted accounts to maximize advertising and promotional effectiveness. We also manage brand marketing on a global basis to ensure consistent consumer communications in all regions and channels. We determine our global communication plans based on brand strategies, consumer insights, and return on investment measures.

Currently, our sales force is generally separated by brand, as each brand generally has certain specialty consumers; however, there is overlap between the sales teams and customers. We have aligned our brands sales forces to position them for the future of the brands. Each brands respective sales manager recruits and manages his or her network of sales representatives. We believe this approach for the US market currently maximizes our selling efforts, while we continue to explore synergies in our sales force operations to reflect the constantly evolving retail marketplace.

We distribute products sold in the US through our distribution centers in Camarillo and Moreno Valley, California. Our distribution centers feature a warehouse management system that enables us to efficiently pick and pack products for direct shipment to customers. For certain customers requiring special handling, each shipment is pre-labeled and packed to the retailers specifications, enabling the retailer to easily unpack our product and immediately display it on the sales floor.

International Distribution. Internationally, we distribute our products through independent distributors and directly to retailers in many countries, including throughout Europe, Asia-Pacific, Canada, and Latin America, among others. In addition, as we do in the US, in certain countries, we sell products directly to consumers through our websites, e-commerce marketplaces and our owned retail stores. For our wholesale and DTC businesses, we operate distribution centers with third-party logistics providers (3PLs) in certain international locations. Our principal wholesale customers include specialty retailers, selected department stores, outdoor retailers, sporting goods retailers, shoe stores, and online retailers.

UGG Wholesale. We sell our UGG footwear and accessories primarily through higher-end department stores such as Nordstrom, Neiman Marcus, Dillards and Bloomingdales, as well as independent specialty retailers such as Journeys, and online retailers such as Zappos.com. We believe these retailers support the luxury positioning of our brand and are the destination shopping choice for the consumer who seeks out the fashion and functional elements of our UGG products. As the retail marketplace continues to evolve and change to reflect changing consumer habits, we continually review and evaluate our UGG wholesale distribution approach and segmentation.

Teva Wholesale. We sell our Teva footwear primarily through specialty outdoor and sporting goods retailers such as REI, L.L. Bean and Dicks Sporting Goods, as well as online retailers such as Zappos.com. Our brand strength in casual and women’s footwear has also expanded our business to a wider distribution of department store and mall channels including Nordstrom, Dillards and Urban Outfitters, as well as family footwear with DSW, Famous Footwear and Rack Room. We believe distribution that services active lifestyle consumers with premium assortments, merchandising and customer experience will continue to be areas of growth for the brand.

Sanuk Wholesale. We sell our Sanuk footwear primarily through independent action sports retailers, outdoor retailers, specialty footwear retailers and larger national retail chains including Nordstrom, Dillards, Journeys, DSW, Urban Outfitters and Tillys. We believe all these retailers showcase the brands creativity, fun, and comfort and allow us to effectively reach our target consumers for the brand.

Other Brands Wholesale. Our other brands are sold primarily at specialty running stores, high-end department stores, outdoor specialty accounts, independent specialty retailers, and with online retailers that support our brand ideals of comfort, style, and quality. Key accounts of our other brands include Nordstrom, Dillards, Hanigs, REI, and Zappos.com.

Direct-to-Consumer. Our DTC business is comprised of our retail store and E-Commerce businesses. As a result of our evolving Omni-Channel strategy, we believe that our retail stores and websites are largely intertwined and dependent on one another. We believe that in many cases consumers interact with both our brick and mortar stores and our websites before making purchase decisions. For example, consumers may feel or try on products in our retail stores and then place an order online later. Conversely, they may initially research products online, and then view inventory availability by store location and make a purchase in store. Some examples that demonstrate the extent to which the sales channels are combined include the following:

“UGG Rewards”: We have implemented a consumer loyalty program under which points and awards are earned across the DTC channel.

“Infinite UGG”: We provide online shopping access, inside retail stores, for all SKUs available on our E-Commerce websites.

“Buy online / return in-store”: Our consumers can buy online and return unwanted products to the store.

“Click and collect”: Our consumers can buy online and have products delivered to certain of our retail stores for pick-up.

“Retail inventory online”: Our consumers can view specific store location inventory online before visiting the store.



  News about Deckers Outdoor Corp Contracts

UGG Launches New Campaign Amidst Mixed Financial Signals for Deckers Outdoor Corp

UGG, a leading lifestyle brand and division of Deckers Brands (NYSE: DECK), has announced the launch of its latest campaign, ?Feels Like UGG,? for the Autumn/Winter 2024 collection. This initiative aims to celebrate the significance of individual expression and its ability to foster inspiration and community. Aimed at reinforcing the essence of confidence and creativity that the UGG brand embodies, the campaign was photographed in Seoul, South Korea, featuring a diverse group of dynamic creatives.This marketing push comes at a time when Deckers is navigating a complex financial landscape. In the second quarter of 2024, the company reported a robust growth in revenue of 22.15% year-over-year. However, sequent...

HOKAs Speedgoat 6 Innovating Trail Running with Optimal Cushioning and Traction

HOKA, a division of Deckers Brands, has recently unveiled its latest addition to the award-winning Speedgoat franchise...




Deckers Outdoor's Comment on Sales, Marketing and Customers


US Distribution. At the wholesale level, we distribute our products in the US through sales representatives, who are organized geographically and by brand. In addition to our wholesale business, we also sell products directly to consumers through our websites and owned retail stores. Our brands are generally advertised and promoted through a variety of primarily digital consumer media campaigns. We benefit from editorial coverage in both consumer and trade publications. Each brands dedicated marketing team works closely with targeted accounts to maximize advertising and promotional effectiveness. We also manage brand marketing on a global basis to ensure consistent consumer communications in all regions and channels. We determine our global communication plans based on brand strategies, consumer insights, and return on investment measures.

Currently, our sales force is generally separated by brand, as each brand generally has certain specialty consumers; however, there is overlap between the sales teams and customers. We have aligned our brands sales forces to position them for the future of the brands. Each brands respective sales manager recruits and manages his or her network of sales representatives. We believe this approach for the US market currently maximizes our selling efforts, while we continue to explore synergies in our sales force operations to reflect the constantly evolving retail marketplace.

We distribute products sold in the US through our distribution centers in Camarillo and Moreno Valley, California. Our distribution centers feature a warehouse management system that enables us to efficiently pick and pack products for direct shipment to customers. For certain customers requiring special handling, each shipment is pre-labeled and packed to the retailers specifications, enabling the retailer to easily unpack our product and immediately display it on the sales floor.

International Distribution. Internationally, we distribute our products through independent distributors and directly to retailers in many countries, including throughout Europe, Asia-Pacific, Canada, and Latin America, among others. In addition, as we do in the US, in certain countries, we sell products directly to consumers through our websites, e-commerce marketplaces and our owned retail stores. For our wholesale and DTC businesses, we operate distribution centers with third-party logistics providers (3PLs) in certain international locations. Our principal wholesale customers include specialty retailers, selected department stores, outdoor retailers, sporting goods retailers, shoe stores, and online retailers.

UGG Wholesale. We sell our UGG footwear and accessories primarily through higher-end department stores such as Nordstrom, Neiman Marcus, Dillards and Bloomingdales, as well as independent specialty retailers such as Journeys, and online retailers such as Zappos.com. We believe these retailers support the luxury positioning of our brand and are the destination shopping choice for the consumer who seeks out the fashion and functional elements of our UGG products. As the retail marketplace continues to evolve and change to reflect changing consumer habits, we continually review and evaluate our UGG wholesale distribution approach and segmentation.

Teva Wholesale. We sell our Teva footwear primarily through specialty outdoor and sporting goods retailers such as REI, L.L. Bean and Dicks Sporting Goods, as well as online retailers such as Zappos.com. Our brand strength in casual and women’s footwear has also expanded our business to a wider distribution of department store and mall channels including Nordstrom, Dillards and Urban Outfitters, as well as family footwear with DSW, Famous Footwear and Rack Room. We believe distribution that services active lifestyle consumers with premium assortments, merchandising and customer experience will continue to be areas of growth for the brand.

Sanuk Wholesale. We sell our Sanuk footwear primarily through independent action sports retailers, outdoor retailers, specialty footwear retailers and larger national retail chains including Nordstrom, Dillards, Journeys, DSW, Urban Outfitters and Tillys. We believe all these retailers showcase the brands creativity, fun, and comfort and allow us to effectively reach our target consumers for the brand.

Other Brands Wholesale. Our other brands are sold primarily at specialty running stores, high-end department stores, outdoor specialty accounts, independent specialty retailers, and with online retailers that support our brand ideals of comfort, style, and quality. Key accounts of our other brands include Nordstrom, Dillards, Hanigs, REI, and Zappos.com.

Direct-to-Consumer. Our DTC business is comprised of our retail store and E-Commerce businesses. As a result of our evolving Omni-Channel strategy, we believe that our retail stores and websites are largely intertwined and dependent on one another. We believe that in many cases consumers interact with both our brick and mortar stores and our websites before making purchase decisions. For example, consumers may feel or try on products in our retail stores and then place an order online later. Conversely, they may initially research products online, and then view inventory availability by store location and make a purchase in store. Some examples that demonstrate the extent to which the sales channels are combined include the following:

“UGG Rewards”: We have implemented a consumer loyalty program under which points and awards are earned across the DTC channel.

“Infinite UGG”: We provide online shopping access, inside retail stores, for all SKUs available on our E-Commerce websites.

“Buy online / return in-store”: Our consumers can buy online and return unwanted products to the store.

“Click and collect”: Our consumers can buy online and have products delivered to certain of our retail stores for pick-up.

“Retail inventory online”: Our consumers can view specific store location inventory online before visiting the store.










DECK's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Deckers Outdoor Corp 26,829.34 4,402.70 1,775.63 4,800
Amazon com Inc 2,234,812.30 620,128.00 49,868.00 1,525,000
Caleres inc 1,049.94 2,801.02 164.03 9,200
Costco Wholesale Corp 419,865.62 254,453.00 7,367.00 333,000
Dillard s inc 6,534.38 6,750.55 660.36 29,600
Dollar General Corp oration 16,934.00 39,675.13 1,415.57 185,800
Dnow Inc 1,524.75 2,357.00 206.00 4,500
Gap Inc 8,299.61 0.00 0.00 0
W w Grainger Inc 58,794.92 16,932.00 1,904.00 26,000
Nordstrom Inc 3,801.38 14,969.00 285.00 54,000
Macys Inc 4,434.91 23,509.00 184.00 166,900
Ross Stores Inc 47,538.68 21,092.94 2,072.15 101,000
Steven Madden Ltd 3,194.12 2,220.32 175.11 4,200
Skechers Usa Inc 9,571.61 8,716.15 726.34 9,200
Target Corporation 69,423.03 107,300.00 4,487.00 415,000
The Tjx Companies Inc 134,797.52 51,342.00 3,787.00 349,000
Urban Outfitters Inc 3,571.48 5,097.66 366.36 28,000
Weyco Group inc 369.27 290.41 28.86 662
Walmart Inc 685,511.23 628,199.00 11,361.00 2,100,000
Wolverine World Wide Inc 1,851.76 1,786.80 -64.40 6,166
SUBTOTAL 3,711,880.50 1,807,619.98 84,993.37 5,347,228


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