Deckers Outdoor Corp (DECK) |
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Deckers Outdoor's Customers Performance
DECK
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DECK's Source of Revenues |
Deckers Outdoor's Corporate Customers have recorded an advance in their cost of revenue by 4.43 % in the 3 quarter 2024 year on year, sequentially costs of revenue grew by 19.94 %. During the corresponding time, Deckers Outdoor Corp recorded revenue increase by 20.19 % year on year, sequentially revenue grew by 58.94 %. While revenue at the Deckers Outdoor Corp's corporate clients recorded rose by 7.41 % year on year, sequentially revenue grew by 15.12 %.
• List of DECK Customers
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Deckers Outdoor's Customers have recorded an advance in their cost of revenue by 4.43 % in the 3 quarter 2024 year on year, sequentially costs of revenue grew by 19.94 %, for the same period Deckers Outdoor Corp recorded revenue increase by 20.19 % year on year, sequentially revenue grew by 58.94 %.
• List of DECK Customers
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Loyalty Programs |
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0.76 % |
of total Revenue |
Wholesale |
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2.29 % |
of total Revenue |
Reportable UGG brand |
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39.08 % |
of total Revenue |
Reportable Hoka brand |
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27.63 % |
of total Revenue |
Reportable Teva brand |
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0.93 % |
of total Revenue |
Reportable Sanuk brand |
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0.14 % |
of total Revenue |
Reportable Other brands |
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1.9 % |
of total Revenue |
Reportable Direct-to-Consumer |
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30.33 % |
of total Revenue |
Select the Relationship:
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Select the Category:
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Customers Net Income grew in Q3 by |
Customers Net margin grew to |
44.33 % |
7.49 % |
Customers Net Income grew in Q3 by 44.33 % |
Customers Net margin grew to 7.49 % |
Deckers Outdoor's Comment on Sales, Marketing and Customers
US Distribution. At the wholesale level, we distribute our products in the US
through sales representatives, who are organized geographically and by brand.
In addition to our wholesale business, we also sell products directly to consumers
through our websites and owned retail stores. Our brands are generally advertised
and promoted through a variety of primarily digital consumer media campaigns.
We benefit from editorial coverage in both consumer and trade publications. Each
brands dedicated marketing team works closely with targeted accounts to maximize
advertising and promotional effectiveness. We also manage brand marketing on a
global basis to ensure consistent consumer communications in all regions and channels.
We determine our global communication plans based on brand strategies, consumer
insights, and return on investment measures.
Currently, our sales force is generally separated by brand, as each brand generally
has certain specialty consumers; however, there is overlap between the sales
teams and customers. We have aligned our brands sales forces to position them
for the future of the brands. Each brands respective sales manager recruits
and manages his or her network of sales representatives. We believe this approach
for the US market currently maximizes our selling efforts, while we continue
to explore synergies in our sales force operations to reflect the constantly
evolving retail marketplace.
We distribute products sold in the US through our distribution centers in Camarillo
and Moreno Valley, California. Our distribution centers feature a warehouse
management system that enables us to efficiently pick and pack products for
direct shipment to customers. For certain customers requiring special handling,
each shipment is pre-labeled and packed to the retailers specifications, enabling
the retailer to easily unpack our product and immediately display it on the
sales floor.
International Distribution. Internationally, we distribute our products through
independent distributors and directly to retailers in many countries, including
throughout Europe, Asia-Pacific, Canada, and Latin America, among others. In
addition, as we do in the US, in certain countries, we sell products directly
to consumers through our websites, e-commerce marketplaces and our owned retail
stores. For our wholesale and DTC businesses, we operate distribution centers
with third-party logistics providers (3PLs) in certain international locations.
Our principal wholesale customers include specialty retailers, selected department
stores, outdoor retailers, sporting goods retailers, shoe stores, and online
retailers.
UGG Wholesale. We sell our UGG footwear and accessories primarily through higher-end
department stores such as Nordstrom, Neiman Marcus, Dillards and Bloomingdales,
as well as independent specialty retailers such as Journeys, and online retailers
such as Zappos.com. We believe these retailers support the luxury positioning
of our brand and are the destination shopping choice for the consumer who seeks
out the fashion and functional elements of our UGG products. As the retail marketplace
continues to evolve and change to reflect changing consumer habits, we continually
review and evaluate our UGG wholesale distribution approach and segmentation.
Teva Wholesale. We sell our Teva footwear primarily through specialty outdoor
and sporting goods retailers such as REI, L.L. Bean and Dicks Sporting Goods,
as well as online retailers such as Zappos.com. Our brand strength in casual
and women’s footwear has also expanded our business to a wider distribution
of department store and mall channels including Nordstrom, Dillards and Urban
Outfitters, as well as family footwear with DSW, Famous Footwear and Rack Room.
We believe distribution that services active lifestyle consumers with premium
assortments, merchandising and customer experience will continue to be areas
of growth for the brand.
Sanuk Wholesale. We sell our Sanuk footwear primarily through independent action
sports retailers, outdoor retailers, specialty footwear retailers and larger
national retail chains including Nordstrom, Dillards, Journeys, DSW, Urban
Outfitters and Tillys. We believe all these retailers showcase the brands
creativity, fun, and comfort and allow us to effectively reach our target consumers
for the brand.
Other Brands Wholesale. Our other brands are sold primarily at specialty running
stores, high-end department stores, outdoor specialty accounts, independent
specialty retailers, and with online retailers that support our brand ideals
of comfort, style, and quality. Key accounts of our other brands include Nordstrom,
Dillards, Hanigs, REI, and Zappos.com.
Direct-to-Consumer. Our DTC business is comprised of our retail store and E-Commerce
businesses. As a result of our evolving Omni-Channel strategy, we believe that
our retail stores and websites are largely intertwined and dependent on one
another. We believe that in many cases consumers interact with both our brick
and mortar stores and our websites before making purchase decisions. For example,
consumers may feel or try on products in our retail stores and then place an
order online later. Conversely, they may initially research products online,
and then view inventory availability by store location and make a purchase in
store. Some examples that demonstrate the extent to which the sales channels
are combined include the following:
“UGG Rewards”: We have implemented a consumer loyalty program under
which points and awards are earned across the DTC channel.
“Infinite UGG”: We provide online shopping access, inside retail
stores, for all SKUs available on our E-Commerce websites.
“Buy online / return in-store”: Our consumers can buy online and
return unwanted products to the store.
“Click and collect”: Our consumers can buy online and have products
delivered to certain of our retail stores for pick-up.
“Retail inventory online”: Our consumers can view specific store
location inventory online before visiting the store.
News about Deckers Outdoor Corp Contracts |
UGG, a leading lifestyle brand and division of Deckers Brands (NYSE: DECK), has announced the launch of its latest campaign, ?Feels Like UGG,? for the Autumn/Winter 2024 collection. This initiative aims to celebrate the significance of individual expression and its ability to foster inspiration and community. Aimed at reinforcing the essence of confidence and creativity that the UGG brand embodies, the campaign was photographed in Seoul, South Korea, featuring a diverse group of dynamic creatives.This marketing push comes at a time when Deckers is navigating a complex financial landscape. In the second quarter of 2024, the company reported a robust growth in revenue of 22.15% year-over-year. However, sequent...
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HOKA, a division of Deckers Brands, has recently unveiled its latest addition to the award-winning Speedgoat franchise...
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Deckers Outdoor's Comment on Sales, Marketing and Customers
US Distribution. At the wholesale level, we distribute our products in the US
through sales representatives, who are organized geographically and by brand.
In addition to our wholesale business, we also sell products directly to consumers
through our websites and owned retail stores. Our brands are generally advertised
and promoted through a variety of primarily digital consumer media campaigns.
We benefit from editorial coverage in both consumer and trade publications. Each
brands dedicated marketing team works closely with targeted accounts to maximize
advertising and promotional effectiveness. We also manage brand marketing on a
global basis to ensure consistent consumer communications in all regions and channels.
We determine our global communication plans based on brand strategies, consumer
insights, and return on investment measures.
Currently, our sales force is generally separated by brand, as each brand generally
has certain specialty consumers; however, there is overlap between the sales
teams and customers. We have aligned our brands sales forces to position them
for the future of the brands. Each brands respective sales manager recruits
and manages his or her network of sales representatives. We believe this approach
for the US market currently maximizes our selling efforts, while we continue
to explore synergies in our sales force operations to reflect the constantly
evolving retail marketplace.
We distribute products sold in the US through our distribution centers in Camarillo
and Moreno Valley, California. Our distribution centers feature a warehouse
management system that enables us to efficiently pick and pack products for
direct shipment to customers. For certain customers requiring special handling,
each shipment is pre-labeled and packed to the retailers specifications, enabling
the retailer to easily unpack our product and immediately display it on the
sales floor.
International Distribution. Internationally, we distribute our products through
independent distributors and directly to retailers in many countries, including
throughout Europe, Asia-Pacific, Canada, and Latin America, among others. In
addition, as we do in the US, in certain countries, we sell products directly
to consumers through our websites, e-commerce marketplaces and our owned retail
stores. For our wholesale and DTC businesses, we operate distribution centers
with third-party logistics providers (3PLs) in certain international locations.
Our principal wholesale customers include specialty retailers, selected department
stores, outdoor retailers, sporting goods retailers, shoe stores, and online
retailers.
UGG Wholesale. We sell our UGG footwear and accessories primarily through higher-end
department stores such as Nordstrom, Neiman Marcus, Dillards and Bloomingdales,
as well as independent specialty retailers such as Journeys, and online retailers
such as Zappos.com. We believe these retailers support the luxury positioning
of our brand and are the destination shopping choice for the consumer who seeks
out the fashion and functional elements of our UGG products. As the retail marketplace
continues to evolve and change to reflect changing consumer habits, we continually
review and evaluate our UGG wholesale distribution approach and segmentation.
Teva Wholesale. We sell our Teva footwear primarily through specialty outdoor
and sporting goods retailers such as REI, L.L. Bean and Dicks Sporting Goods,
as well as online retailers such as Zappos.com. Our brand strength in casual
and women’s footwear has also expanded our business to a wider distribution
of department store and mall channels including Nordstrom, Dillards and Urban
Outfitters, as well as family footwear with DSW, Famous Footwear and Rack Room.
We believe distribution that services active lifestyle consumers with premium
assortments, merchandising and customer experience will continue to be areas
of growth for the brand.
Sanuk Wholesale. We sell our Sanuk footwear primarily through independent action
sports retailers, outdoor retailers, specialty footwear retailers and larger
national retail chains including Nordstrom, Dillards, Journeys, DSW, Urban
Outfitters and Tillys. We believe all these retailers showcase the brands
creativity, fun, and comfort and allow us to effectively reach our target consumers
for the brand.
Other Brands Wholesale. Our other brands are sold primarily at specialty running
stores, high-end department stores, outdoor specialty accounts, independent
specialty retailers, and with online retailers that support our brand ideals
of comfort, style, and quality. Key accounts of our other brands include Nordstrom,
Dillards, Hanigs, REI, and Zappos.com.
Direct-to-Consumer. Our DTC business is comprised of our retail store and E-Commerce
businesses. As a result of our evolving Omni-Channel strategy, we believe that
our retail stores and websites are largely intertwined and dependent on one
another. We believe that in many cases consumers interact with both our brick
and mortar stores and our websites before making purchase decisions. For example,
consumers may feel or try on products in our retail stores and then place an
order online later. Conversely, they may initially research products online,
and then view inventory availability by store location and make a purchase in
store. Some examples that demonstrate the extent to which the sales channels
are combined include the following:
“UGG Rewards”: We have implemented a consumer loyalty program under
which points and awards are earned across the DTC channel.
“Infinite UGG”: We provide online shopping access, inside retail
stores, for all SKUs available on our E-Commerce websites.
“Buy online / return in-store”: Our consumers can buy online and
return unwanted products to the store.
“Click and collect”: Our consumers can buy online and have products
delivered to certain of our retail stores for pick-up.
“Retail inventory online”: Our consumers can view specific store
location inventory online before visiting the store.
DECK's vs. Customers, Data
(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)
COMPANY NAME |
MARKET CAP |
REVENUES |
INCOME |
EMPLOYEES |
Deckers Outdoor Corp |
26,829.34 |
4,402.70 |
1,775.63 |
4,800 |
Amazon com Inc |
2,234,812.30 |
620,128.00 |
49,868.00 |
1,525,000 |
Caleres inc |
1,049.94 |
2,801.02 |
164.03 |
9,200 |
Costco Wholesale Corp |
419,865.62 |
254,453.00 |
7,367.00 |
333,000 |
Dillard s inc |
6,534.38 |
6,750.55 |
660.36 |
29,600 |
Dollar General Corp oration |
16,934.00 |
39,675.13 |
1,415.57 |
185,800 |
Dnow Inc |
1,524.75 |
2,357.00 |
206.00 |
4,500 |
Gap Inc |
8,299.61 |
0.00 |
0.00 |
0 |
W w Grainger Inc |
58,794.92 |
16,932.00 |
1,904.00 |
26,000 |
Nordstrom Inc |
3,801.38 |
14,969.00 |
285.00 |
54,000 |
Macys Inc |
4,434.91 |
23,509.00 |
184.00 |
166,900 |
Ross Stores Inc |
47,538.68 |
21,092.94 |
2,072.15 |
101,000 |
Steven Madden Ltd |
3,194.12 |
2,220.32 |
175.11 |
4,200 |
Skechers Usa Inc |
9,571.61 |
8,716.15 |
726.34 |
9,200 |
Target Corporation |
69,423.03 |
107,300.00 |
4,487.00 |
415,000 |
The Tjx Companies Inc |
134,797.52 |
51,342.00 |
3,787.00 |
349,000 |
Urban Outfitters Inc |
3,571.48 |
5,097.66 |
366.36 |
28,000 |
Weyco Group inc |
369.27 |
290.41 |
28.86 |
662 |
Walmart Inc |
685,511.23 |
628,199.00 |
11,361.00 |
2,100,000 |
Wolverine World Wide Inc |
1,851.76 |
1,786.80 |
-64.40 |
6,166 |
SUBTOTAL |
3,711,880.50 |
1,807,619.98 |
84,993.37 |
5,347,228 |
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