Wolverine World Wide, Inc. is a leading designer, manufacturer and marketer
of a broad range of quality casual footwear and apparel, performance outdoor
and athletic footwear and apparel, children’s footwear, industrial work
boots and apparel, and uniform shoes and boots. The Company, a Delaware corporation,
is the successor of a Michigan corporation of the same name, originally organized
in 1906, which, in turn, was the successor of a footwear business established
in Grand Rapids, Michigan in 1883. The Company’s products are marketed
worldwide in approximately 200 countries and territories through owned operations
in the U.S., Canada, the United Kingdom and certain countries in continental
Europe and Asia Pacific. In other regions (Latin America, portions of Europe
and Asia Pacific, the Middle East and Africa), the Company relies on a network
of third-party distributors, licensees and joint ventures.
Today, the Company sources and markets a broad range of footwear styles, including
shoes, boots and sandals under many recognizable brand names, including Bates®,
Cat®, Chaco®, Harley-Davidson®, Hush Puppies®, HyTest®,
Keds®, Merrell®, Saucony®, Sebago®, Soft Style®, Sperry®,
Stride Rite® and Wolverine®. The Company also markets Merrell® and
Wolverine® brand apparel and accessories and licenses some of its brands
for use on non-footwear products, including Hush Puppies® apparel, eyewear,
watches, socks, handbags and plush toys; Wolverine® eyewear and gloves;
Keds® apparel; Saucony® apparel; Sperry® apparel; and Stride Rite®
apparel. Cat® is a registered trademark of Caterpillar Inc. and Harley-Davidson®
is a registered trademark of H-D U.S.A., LLC.
The Company’s products generally feature contemporary styling with proprietary
technologies designed to provide maximum comfort and performance. The Company
believes that its primary competitive advantages are its well-recognized brand
names, patented proprietary designs, diverse product offerings and comfort technologies,
wide range of distribution channels and diversified manufacturing and sourcing
base. The Company combines quality materials and skilled workmanship to produce
footwear according to its specifications at both Company-owned and third-party
manufacturing facilities. The Company’s brands are sold at various price
points targeting a wide range of consumers of casual, work, outdoor and athletic
footwear and apparel.
Lifestyle Group, consisting of Sperry® footwear and apparel, Stride Rite®
footwear and apparel, Hush Puppies® footwear and apparel, Keds® footwear
and apparel, and Soft Style® footwear;
Performance Group, consisting of Merrell® footwear and apparel, Saucony®
footwear and apparel and Chaco® footwear; and
Heritage Group, consisting of Wolverine® footwear and apparel, Cat®
footwear, Bates® uniform footwear, Sebago® footwear and apparel, Harley-Davidson®
footwear, and HyTest® safety footwear.
The reportable segments are engaged in designing, manufacturing, sourcing, marketing,
licensing and distributing branded footwear, apparel and accessories. Revenue
of the operating segments includes revenue from the sale of branded footwear,
apparel and accessories to third-party customers; royalty income from the licensing
of the Company’s trademarks; revenue from distribution arrangements with
third-party distributors; and revenue from the Company’s mono-branded
consumer-direct businesses, including revenue from eCommerce websites.
The Company also reports "Other" and "Corporate" categories.
The Other category consists of the Company’s multi-brand consumer-direct
business, leather marketing operations, and sourcing operations that include
third-party commission revenues. The Corporate category consists of unallocated
corporate expenses including acquisition-related integration costs and restructuring
costs. The Company’s operating segments are determined on the basis of
how the Company internally reports and evaluates financial information used
to make operating decisions.
The Company’s Global Operations Group is responsible for manufacturing,
sourcing, distribution, logistics and customer support. The Company directly
sells its products in the United States ("U.S."), Canada and certain
countries in Europe to a wide range of customers, including department stores,
national chains, catalog retailers, specialty retailers, mass merchants and
internet retailers, and to governments and municipalities.
2.2% 
71.94 %