Deckers Outdoor Corp
Business Description
Deckers Outdoor Corporation was incorporated in 1975 under the laws of the State
of California and, in 1993, reincorporated under the laws of the State of Delaware.
We are a global leader in designing, marketing and distributing innovative footwear,
apparel and accessories developed for both everyday casual lifestyle use and high
performance activities. We believe that our footwear is distinctive and appeals
broadly to women, men and children. We sell our products, including accessories
such as handbags and loungewear, through quality domestic and international retailers,
international distributors, and directly to end-user consumers both domestically
and internationally, through our websites, call centers, and retail stores. Our
primary objective is to build our footwear lines into global lifestyle brands
with market leadership positions. We seek to differentiate our brands and products
by offering diverse lines that emphasize authenticity, functionality, quality,
and comfort, and products tailored to a variety of activities, seasons, and demographic
groups. All of our products are currently manufactured by independent contractors
primarily in Asia. Our continued growth will depend upon the broadening of our
products offered under each brand, the appeal of our products to our consumers,
expanding domestic and international distribution, successfully opening new retail
stores, increasing sales to consumers, and developing or acquiring new brands.
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