Marin Software Incorporated's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Marin Software Incorporated (MRIN) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Marin Software Incorporated vs Its Competitors
- TTM: Trailing 12-month revenue of 14M vs 845,718M combined for its competitors (0.0% combined share).
- Trending: Latest-quarter revenue run-rate is holding steady (+0.8% annualized vs trailing 12 months), vs decelerating (-29.8%) for its tracked peer group.
- Growth: Marin Software Incorporated generated -17.7% revenue growth year over year in Q3 2024, vs 15.1% for its competitors combined.
- Profitability: Its -65.0% net margin compares with 30.4% for the peer group.
- Peer revenue share: Marin Software Incorporated accounted for 0.0% of combined revenue among its tracked peer group, up from 0.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.04M compares with $2.28M for the peer group (0.0x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
MRIN Sales vs. its Competitors, Q3 2024
Marin Software Incorporated reported revenue contraction of 17.74 % year on year in Q3 2024, below its competitors' combined revenue growth of 15.08 %.
With a net margin of -64.99 %, Marin Software Incorporated reported lower profitability than its competitors (30.36 %).
Marin Software Incorporated generated 0.00 % of the combined sales of its peer group, up from 0.00 % a year earlier.
API endpoints for this dataset
Marin Software Incorporated vs. its Competitors, Q3 2024
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Marin Software Incorporated reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Marin Software Incorporated and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Marin Software Incorporated | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (2) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (6) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Marin Software Incorporated's competitor groups requires a Commercial License.
For context: the Cloud Computing & Data Analytics industry grew revenue 8.1% year over year, combined, vs -17.7% for Marin Software Incorporated. Marin Software Incorporated's share of combined industry revenue moved from 0.00% to 0.00%, a gain of 0.00 percentage points.
Marin Software Incorporated's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Marin Software Incorporated | No | No | No | No |
| Competitors combined (21) | ||||
| High-Confidence Competitors (3) | ||||
| Similar Growth & Profitability (8) | 0.00 % (0 of 4) | 25.00 % (2 of 8) | 25.00 % (2 of 8) | 50.00 % (4 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
MRIN Stock Performance relative to its Competitors
MRIN Stock Performance relative to High-Confidence Competitors
MRIN Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Zeta Global Holdings Corp | 282.9% | Outperformed |
| 2 | Quinstreet Inc | 282.9% | Outperformed |
| 3 | Porch Group Inc | 282.9% | Outperformed |
| 4 | Verisign Inc | 282.9% | Outperformed |
| 5 | Akamai Technologies Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Marin Software Incorporated's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Marin Software Incorporated's Comment on Competition and Industry Peers
The digital advertising cloud market is highly competitive, fragmented, and subject to changes in both technology and customer behavior. We face significant competition today and expect competition to intensify in the future. To maintain and improve our competitive position, we must keep pace with the evolving needs of our customers and continue to develop and introduce new modules, features and services in a timely and efficient manner. We currently compete with large, well-established companies, such as Adobe Systems Incorporated, Facebook, Inc. and Google Inc. (through its wholly owned subsidiary DoubleClick), and privately-held companies, such as Kenshoo Ltd. We also compete with in-house proprietary tools, tools from publishers and custom solutions, including spreadsheets. We believe the principal competitive factors in our market include the following:
solution quality, breadth, stability, flexibility and functionality;
tangible platform benefits;
level of customer satisfaction and our ability to respond to customer needs rapidly;
breadth and quality of advertiser and agency relationships;
ability to innovate and develop new or improved products and features while maintaining platform speed and stability;
ability to respond to changes in publishers’ APIs;
brand awareness and reputation; and
size of customer base.
Apart from cross-channel platform competitors, we also compete with channel solutions in the display and social advertising markets. Competitors in the display advertising market include public companies such as Criteo S.A. and Sizmek, Inc., as well as privately held companies such as AdRoll Inc. and MediaMath, Inc., while in the social advertising market we compete with public companies such as Salesforce.com (through its wholly owned subsidiary Social.com) and privately-held companies such as Nanigans, Inc., Smartly.io Inc. and 4C Insights, Inc.
Our ability to remain competitive will largely depend on our ongoing performance in the areas of the quality, functionality and breadth of our solution and the availability and knowledgeability of our customer support.
Publicly Traded Peers of Marin Software Incorporated
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Marin Software Incorporated |
2.82 | 14.20 |
 Alphabet Inc |
3,511,646.24 | 471,097.00 |
 Meta Platforms Inc |
1,569,915.95 | 241,607.00 |
 Sap Se |
274,303.75 | 41,606.87 |
 Salesforce Inc |
175,406.65 | 43,938.00 |
 Adobe Inc |
94,643.15 | 25,970.00 |
| SUBTOTAL | 5,694,964.66 | 846,103.94 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Marin Software Incorporated versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Marin Software Incorporated's Competitors Named by the Company
Competitive relationships identified from Marin Software Incorporated reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| DoubleClick | Company report | 85% |
| Kenshoo Ltd. | Company report | 85% |
| Facebook, Inc. | Company report | 85% |
| Adobe Systems Incorporated | Company report | 85% |
| Google Inc. | Company report | 85% |
| Quinstreet Inc | Company report | 85% |
| Zeta Global Holdings Corp | Company report | 85% |
Company report basis, confidence, active dates and source counts for Marin Software Incorporated's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Marin Software Incorporated's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Alphabet Inc | Google Services 75.49 % |
| Meta Platforms Inc | Family of Apps 99.31 % |
| Adobe Inc | Reportable 100.00 % |
| Akamai Technologies Inc | Reportable 100.00 % |
| Snap Inc | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Marin Software Incorporated's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Marin Software Incorporated | 3 | 42,637 | -36,090 |
| Alphabet Inc | 3,511,646 | 10,191,610 | 5,098,953 |
| Meta Platforms Inc | 1,569,916 | 3,063,552 | 954,149 |
| Sap Se | 274,304 | 378,244 | 75,299 |
| Salesforce Inc | 175,407 | 604,524 | 132,935 |
| Adobe Inc | 94,643 | 828,125 | 232,270 |
| PEERS TOTAL | 5,694,962 | 2,276,173 | 905,571 |
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Marin Software Incorporated's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Marin Software Incorporated | US 95.78 % |
| Alphabet Inc | United States 53.05 % |
| Meta Platforms Inc | US & Canada 40.58 % |
| Salesforce Inc | Americas 64.97 % |
| Adobe Inc | Americas 58.69 % |
| Verisign Inc | United States 66.61 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
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Marin Software Incorporated's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Cloud Computing & Data Analytics industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (257 companies). See the full Cloud Computing & Data Analytics industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 66.47 % | 38.75 % (avg) | +27.7 pp |
| Operating Margin | -88.00 % | industry median | -85.1 pp |
| EBITDA Margin | -86.49 % | 1.63 % (avg) | -88.1 pp |
| Capital Intensity (Capex / Revenue) | 2.08 % | 5.89 % (avg) | -3.8 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Marin Software Incorporated's Valuation vs Competitive Position
Valuation multiples vs the Cloud Computing & Data Analytics industry average (257 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Cloud Computing & Data Analytics industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 27.8x | - |
| EV / EBITDA | - | 14.0x | - |
| P/B | 0.7x | 3.9x | -3.2x |
| Return on Equity | -112.42 % | industry aggregate | -126.51 % |
| Return on Invested Capital | -55.60 % | -0.37 % (avg) | -55.23 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Marin Software Incorporated's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | -7.97 % | -24.92 % | -21.82 % | -16.37 % | -38.86 % | -18.55 % | -18.02 % | -14.60 % |
| Operating Margin | -15.96 % | -40.36 % | -72.06 % | -40.47 % | -54.35 % | -57.58 % | - | - |
| Return on Invested Capital | -8.43 % | -20.00 % | -46.75 % | -36.99 % | -45.14 % | -20.93 % | -27.52 % | -52.12 % |
| P/E | - | - | - | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Marin Software Incorporated's Strategic Group Map
Marin Software Incorporated is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Marin Software Incorporated's trailing-12-month revenue growth of -22.3% and operating margin of -88.0% compares with an average of -4.8% growth and -71.5% margin across its 8 closest peers by combined growth, margin and ROIC -- Marin Software Incorporated sits below that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Marin Software Incorporated's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 2.08 % vs industry average 5.89 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Marin Software Incorporated's dedicated Suppliers and Customers pages, not here.
Marin Software Incorporated's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Marin Software Incorporated falls in the Low attractiveness / Low strength cell: Harvest / Divest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Marin Software Incorporated's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
No rule matched.
Weaknesses
- Operating margin 85.1 points below the industry median.
- Return on equity 126.5 points below the industry aggregate.
Opportunities
No rule matched.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-29.8% annualized).
Methodology: see Methodology: SWOT Analysis.
Marin Software Incorporated's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Marin Software Incorporated | 2.24 | 3.53 | - |
| Alphabet Inc | 0.63 | 2.40 | 0.16 |
| Meta Platforms Inc | 0.42 | 2.23 | 0.29 |
| Sap Se | 0.47 | 1.16 | 0.10 |
| Salesforce Inc | 0.30 | 0.83 | 0.53 |
| Adobe Inc | 0.46 | 0.85 | 0.55 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Marin Software Incorporated's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Marin Software Incorporated | Q3 2024 | -17.7 % | - |
| Alphabet Inc | Q3 2026 | +24.7 % | -24.3 % |
| Meta Platforms Inc | Q3 2026 | +26.1 % | +264.0 % |
| Sap Se | Q4 2025 | +12.5 % | +143.0 % |
| Salesforce Inc | Q2 2026 | +10.8 % | +86.9 % |
| Adobe Inc | Q3 2026 | +12.9 % | +3.1 % |
| PEERS TOTAL | +21.4 % | +10.7 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Marin Software Incorporated's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Marin Software Incorporated | Q3 2024 | -66.7 % | - |
| Alphabet Inc | Q3 2026 | +24.3 % | +114.4 % |
| Meta Platforms Inc | Q3 2026 | +45.2 % | +80.3 % |
| Sap Se | Q4 2025 | +9.6 % | - |
| Salesforce Inc | Q2 2026 | +18.2 % | +26.7 % |
| Adobe Inc | Q3 2026 | +18.8 % | +18.1 % |
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Marin Software Incorporated's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Marin Software Incorporated | - | - | - |
| Alphabet Inc | 29.24% | 34.26% | 42.62% |
| Meta Platforms Inc | 17.81% | 20.54% | 30.27% |
| Sap Se | 10.03% | 12.84% | 15.66% |
| Salesforce Inc | 9.12% | 12.41% | 20.15% |
| Adobe Inc | 24.46% | 39.34% | 62.88% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Marin Software Incorporated's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Marin Software Incorporated | - | 0.20 |
| Alphabet Inc | 14.82 | 7.45 |
| Meta Platforms Inc | 20.82 | 6.50 |
| Sap Se | 38.27 | 6.59 |
| Salesforce Inc | 19.55 | 3.99 |
| Adobe Inc | 13.43 | 3.64 |
| PEERS AVERAGE | 16.92 | 6.73 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.