We provide a leading cross-channel, cross-device, enterprise marketing software
platform for search, social and display advertising channels, offered as a software-as-a-service,
or SaaS, solution for advertisers and agencies. Our platform is an analytics,
workflow and optimization solution for marketing professionals, allowing them
to effectively manage their digital advertising spend across search, social and
display advertising channels. Our software solution is designed to help our customers:
measure the effectiveness of their advertising campaigns through our proprietary
reporting and analytics capabilities;
manage and execute campaigns through our intuitive user interface and underlying
technology that streamlines and automates key functions, such as advertisement
creation and bidding, across multiple publishers and channels; and
optimize campaigns across multiple publishers and channels based on market
and business data to achieve desired revenue outcomes using our predictive bid
management technology.
Advertisers use our platform to create, target and convert precise audiences
based on recent buying signals from users’ search, social and display
interactions. Our platform is integrated with leading publishers such as Amazon,
Baidu, Bing, Facebook, Google, Instagram, Pinterest, Twitter, Yahoo! Gemini,
Yahoo! Japan and Yandex. Additionally, we have integrations with more than 50
leading web analytics and advertisement-serving solutions and key enterprise
applications, enabling our customers to more accurately measure the return on
investment of their marketing programs.
Our software platform serves as an integration point for advertising performance,
sales and revenue data, allowing advertisers to connect the dots between advertising
spend and revenue outcomes. Through an intuitive interface, we enable our customers
to simultaneously run large-scale digital advertising campaigns across multiple
publishers and channels, making it easy for marketers to create, publish, modify
and optimize campaigns.
Our predictive bid management and optimization technology also allows advertisers
to forecast outcomes and optimize campaigns across multiple publishers and channels
to achieve their business goals. Our optimization technology can help advertisers
increase advertisement spend on those campaigns, publishers and channels that
are performing well while reducing investment in those that are not. This category
of solutions, which we refer to as cross-channel bid and campaign optimization,
helps businesses intelligently and efficiently measure, manage, and optimize
their digital advertising spend to achieve desired business results.
We completed our acquisitions of SocialMoov S.A.S., or SocialMoov, and NowSpots,
Inc., which conducted business as Perfect Audience, or Perfect Audience, in
February 2015 and June 2014, respectively, to complement our product offerings.
SocialMoov provides a software platform that offers advertisers and agencies
social advertising tools designed to increase engagement and return on investment.
Perfect Audience offers advertisers a SaaS demand-side platform to purchase
display impressions and retarget audiences across the web, Facebook and Twitter.
Perfect Audience expanded our cross-channel capabilities by adding new programmatic
display and social advertising functionality while expanding our audience retargeting
tools. The acquisition of SocialMoov is more fully described in Note 3 to the
consolidated financial statements.
Headquartered in San Francisco, we were founded in 2006. The mailing address
of our headquarters is 123 Mission Street, 27th Floor, San Francisco, California
94105 and our telephone number at that location is (415) 399-2580. Our customers
collectively manage billions of dollars in advertising spend on our platform,
which we believe makes us one of the largest providers of independent advertising
cloud solutions.
Our cloud-based platform helps our customers to measure, manage and optimize
their digital marketing campaigns to improve performance of their online advertising
campaigns, realize efficiencies and time savings, and make better business decisions.
We offer solutions for direct advertisers of all sizes and the agencies that
represent them, including enterprise, mid-market or small businesses. We offer
SaaS solutions and managed services for search, social and display.
Search and Social
We offer two editions of our search and social platform that leverage the same
underlying technology.
Enterprise Edition. Targeting large advertisers and agencies, Marin Enterprise
is designed to provide digital advertisers with the power, scale and flexibility
required to manage large-scale advertising campaigns.
Professional Edition. Targeting mid-market advertisers and agencies, Marin
Professional is designed for rapid deployment and offers customers a complete
workflow, analysis and optimization solution for managing digital advertising.
Our platform is comprised of the following modules:
Optimization. Our Optimization module helps advertisers manage bids across
publishers to meet revenue goals and identify opportunities for campaign improvements,
which we believe can improve financial performance and efficiencies. Forecasting
capabilities help predict campaign performance, which simplifies the budgeting
process for marketing departments.
Reporting and Analytics. Our Reporting and Analytics module enables advertisers
to report results at a business level and analyze cross-channel performance
trends, which we believe can lead to improved visibility and generate significant
time savings.
Campaign Management. Our Campaign Management module provides the digital advertiser
with a unified interface to create, manage and optimize campaigns across a broad
range of publishers, creating greater efficiencies and increasing flexibility.
Our goal is to complement and enhance the tools offered by these publishers
to provide digital advertisers the ability to easily manage their campaigns
on a global scale.
Connect. Our Connect module enables advertisers to automate and streamline
the capture of revenue, cost and audience data from a range of sources such
as advertisement servers, analytics systems, CRM platforms, publishers and third
party databases. Through integrations across multiple data sources, our Connect
module can help advertisers have a holistic picture of their digital advertising
campaigns.
Display – Perfect Audience
Targeting small businesses, Perfect Audience is designed for rapid deployment
and offers customers an easy-to-use interface to implement and optimize campaigns
across all major networks and across devices.
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