Medallia Inc 's

We pioneered and lead the experience management market and believe that we provide the only comprehensive offering for experience management. We built a platform that addresses the complex experience management needs of enterprise-scale organizations and continue to expand those capabilities to new verticals and enterprises of all sizes. There are other companies that actively compete with us in particular segments of the experience management market. In addition, other established technology companies not currently focused on experience management may expand their services to compete with us. As a result, the competitive landscape is fragmented, rapidly evolving and highly competitive. We expect significant competition to continue, both from current competitors as well as new entrants into the market, some of which may become significant competitors in the future.
Our competitors fall into the following categories:
in-house solutions or custom-development efforts;
survey tools, such as Qualtrics and SurveyMonkey;
contact center technology companies, such as Nice and Verint Systems; and
full-service consulting firms, such as MaritzCX and Towers Watson. We believe that the principal competitive factors in our market are:
breadth of platform capabilities, features, quality, functionality, scalability and design;
scope of signal collection and use of AI to analyze product behavior;
ability for customers to generate insights and easily act;
security, privacy and compliance capabilities;
business impact, including speed and scale of ROI;
thought leadership, market vision and pace of product innovation;
strength of artificial intelligence and deep learning capabilities and predictive analytics;
size and relevance of dataset;
third party integrations and accessibility across software applications, operating systems and platforms;
size and sophistication of customer base across verticals and geographies;

user adoption and engagement;
quality of user experience, particularly in complex, changing and high-volume environments;
brand awareness and reputation; and
ease of implementation and flexible deployment options.
We believe we compete favorably across these factors. However, we realize that many of our current and potential competitors have competitive advantages over us, including:
greater name and brand recognition;
deeper product development expertise;
greater market penetration;
larger and more established customer bases and relationships;
larger sales forces and more established partner networks;
larger marketing budgets; and
access to significantly greater financial, human, technical and other resources. Our larger competitors could move quickly to grow their competitive solutions, either through organic development or acquisitions. At the same time, we believe smaller competitors will continue to develop new solutions that could prove more effective than those offered by us, especially in specific market segments and narrow use cases. In order to continue to lead the experience management market, we will focus on expanding our platform capabilities, investing in our sales and marketing, professional services and partner capabilities, and delivering transformative business impact.