Hooker Furnishings's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Hooker Furnishings (HOFT) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Hooker Furnishings vs Its Competitors
- TTM: Trailing 12-month revenue of 222M vs 408,486M combined for tracked competitors (0.1% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-99.1% annualized vs trailing 12 months), vs accelerating (+5.9%) for its tracked peer group.
- Growth: Hooker Furnishings generated -99.4% revenue growth year over year in Q2 2026, vs 10.4% for its tracked competitors combined.
- Profitability: Its 314.2% net margin compares with 24.3% for the peer group.
- Scale: Hooker Furnishings ranks #10 of 17 companies by market capitalization in the Furniture & Fixtures industry, holding 0.3% of industry market cap.
- Peer revenue share: Hooker Furnishings accounted for 0.0% of combined revenue among its tracked peer group, down from 0.1% a year earlier.
- Peer differentiation: Revenue per employee of $0.26M compares with $0.54M for the peer group (0.5x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
HOFT Sales vs. its Competitors, Q2 2026
Hooker Furnishings reported revenue contraction of 99.36 % year on year in Q2 2026, below its competitors' combined revenue growth of 10.38 %.
With a net margin of 314.18 %, Hooker Furnishings achieved higher profitability than its competitors (24.32 %).
Hooker Furnishings generated 0.00 % of the combined sales of its peer group, down from 0.08 % a year earlier.
Hooker Furnishings vs. its Competitors, Q2 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Hooker Furnishings and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Hooker Furnishings Corporation | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (8) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (3) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Hooker Furnishings's competitor groups requires a Commercial License.
For context: the Furniture & Fixtures industry grew revenue -5.4% year over year, combined, vs -99.4% for Hooker Furnishings. Hooker Furnishings's share of combined industry revenue moved from 0.62% to 0.00%, a loss of 0.62 percentage points.
Hooker Furnishings's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Hooker Furnishings Corporation | No | No | No | No |
| Competitors combined (15) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 37.50 % (3 of 8) | 0.00 % (0 of 8) | 0.00 % (0 of 8) | 50.00 % (4 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
HOFT Stock Performance relative to its Competitors
HOFT Stock Performance relative to Similar-Size Competitors
HOFT Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Flexsteel Industries Inc | 282.9% | Outperformed |
| 2 | Target Corporation | 282.9% | Outperformed |
| 3 | Bassett Furniture Industries Incorporated | 282.9% | Outperformed |
| 4 | Williams sonoma Inc | 282.9% | Outperformed |
| 5 | Millerknoll Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Hooker Furnishings's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Hooker Furnishings's Comment on Competition and Industry Peers
The primary competitive factors for home furnishings in our price points include
price, style, availability, service, quality and durability. We believe our
design capabilities, ability to import and/or manufacture upholstered furniture,
product value, longstanding customer and supplier relationships, significant
sales, distribution and inventory capabilities, ease of ordering, financial
strength, experienced management and customer support are significant competitive
advantages.
Publicly Traded Peers of Hooker Furnishings Corporation
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Hooker Furnishings Corporation | 138.80 | 221.99 |
| Target Corporation | 71,300.79 | 106,377.00 |
| Williams sonoma Inc | 27,340.40 | 8,004.50 |
| Dillard s inc | 10,583.21 | 6,604.99 |
| Hni Corporation | 3,363.46 | 4,391.80 |
| Kohl s Corp | 1,972.92 | 15,461.00 |
| SUBTOTAL | 120,417.27 | 537,151.37 |
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Sources: Hooker Furnishings Corporation's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Hooker Furnishings Corporation versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Hooker Furnishings's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Williams sonoma Inc | Reportable 100.00 % |
| Dillard s inc | Retail Operations Segment 96.38 % |
| Hni Corporation | Workplace furnishings 89.90 % |
| Millerknoll Inc | North America Contract 53.65 % |
| Leggett and Platt Inc | Bedding Products 40.39 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Hooker Furnishings's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Hooker Furnishings Corporation | 139 | 264,277 | -25,933 |
| Target Corporation | 71,301 | 256,330 | 8,313 |
| Williams sonoma Inc | 27,340 | 404,268 | 59,550 |
| Dillard s inc | 10,583 | 226,975 | 22,575 |
| Hni Corporation | 3,363 | 225,221 | 221 |
| Kohl s Corp | 1,973 | 184,060 | 3,250 |
| PEERS TOTAL | 120,278 | 540,250 | 92,746 |
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Hooker Furnishings's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Williams sonoma Inc | Non-US 4.07 % |
| Millerknoll Inc | United States 71.63 % |
| Xmax Inc | North America 100.00 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Hooker Furnishings's Position in Industry Market Structure
Market-capitalization share and concentration across all 16 companies in Hooker Furnishings's industry classification, broader than the peer set above. Market cap in millions of $.Hooker Furnishings ranks #10 of 16 companies by market capitalization in its industry, holding 0.26 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 3,391, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Williams sonoma Inc | 27,525 | 50.66 % |
| 2 | Somnigroup International Inc | 13,326 | 24.53 % |
| 3 | Mohawk Industries Inc | 7,658 | 14.09 % |
| 4 | Interface Inc | 2,040 | 3.75 % |
| 5 | La z boy Incorporated | 1,234 | 5.2% |
| 6 | Masterbrand Inc | 1,234 | 5.2% |
| 7 | Ethan Allen Interiors Inc | 1,234 | 5.2% |
| 8 | Flexsteel Industries Inc | 1,234 | 5.2% |
| 9 | Bassett Furniture Industries Incorporated | 1,234 | 5.2% |
| 10 | Hooker Furnishings Corporation | 142 | 0.26 % |
Market cap and industry share for the rest of Hooker Furnishings's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-29.
Hooker Furnishings's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 5 | La z boy Incorporated | 1,190 | -14.54 % |
| 6 | Masterbrand Inc | 1,074 | -48.87 % |
| 7 | Ethan Allen Interiors Inc | 544 | -27.20 % |
| 8 | Flexsteel Industries Inc | 482 | 85.93 % |
| 9 | Bassett Furniture Industries Incorporated | 1,234 | 12.3% |
| 10 | Hooker Furnishings Corporation | 142 | 16.86 % |
| 11 | Tile shop holdings inc | 1,234 | 12.3% |
| 12 | Amc Robotics Corporation | 1,234 | 12.3% |
| 13 | Purple Innovation Inc | 1,234 | 12.3% |
| 14 | Preaxia Health Care Payment Systems Inc | 1,234 | 12.3% |
| 15 | The Dixie Group Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Hooker Furnishings's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-29. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Hooker Furnishings's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Furniture & Fixtures industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (23 companies). See the full Furniture & Fixtures industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 34.06 % | 37.07 % (avg) | -3.0 pp |
| Operating Margin | -8.04 % | industry median | -9.9 pp |
| EBITDA Margin | -3.43 % | -0.08 % (avg) | -3.4 pp |
| Capital Intensity (Capex / Revenue) | 1.24 % | 2.18 % (avg) | -0.9 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Hooker Furnishings's Valuation vs Competitive Position
Valuation multiples vs the Furniture & Fixtures industry average (23 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Furniture & Fixtures industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 17.4x | - |
| EV / EBITDA | - | 10.6x | - |
| P/B | 0.9x | 2.7x | -1.8x |
| Return on Equity | -12.44 % | industry aggregate | -25.34 % |
| Return on Invested Capital | -4.42 % | -1.11 % (avg) | -3.31 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Hooker Furnishings's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2024 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 133.69 % | 7.52 % | 10.05 % | -10.57 % | 0.00 % | -11.58 % | 9.91 % | -8.32 % |
| Operating Margin | 6.79 % | 7.33 % | 7.71 % | 3.72 % | 3.72 % | -2.66 % | 2.50 % | -4.56 % |
| Return on Invested Capital | 9.05 % | 9.30 % | 9.73 % | 3.72 % | 4.22 % | -2.48 % | 2.45 % | -3.73 % |
| P/E | 14.6x | 18.2x | 8.5x | 17.1x | 22.0x | - | 18.3x | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Hooker Furnishings's Strategic Group Map
Every company in Hooker Furnishings's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Hooker Furnishings is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Hooker Furnishings's BCG Growth-Share Matrix
Relative market share (vs Hooker Furnishings's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Hooker Furnishings falls in the Dog quadrant: relative market share of 0.01x vs its largest competitor, in an industry growing revenue 0.0% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Williams sonoma Inc alone holds 51% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Hooker Furnishings's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 3,391 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 1.24 % vs industry average 2.18 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Hooker Furnishings's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Hooker Furnishings's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Hooker Furnishings's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Hooker Furnishings falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Hooker Furnishings's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Operating margin 9.9 points below the industry median.
- Return on equity 25.3 points below the industry aggregate.
- Latest-quarter revenue run-rate is decelerating (-99.1% annualized vs trailing 12 months).
- Low relative market share vs the industry leader (0.01x).
Opportunities
No rule matched.
Threats
- Industry dominated by Williams sonoma Inc , holding 50.66 % of industry market cap.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Hooker Furnishings's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Hooker Furnishings Corporation | 0.23 | 3.16 | 0.26 |
| Target Corporation | 0.21 | 0.96 | 1.02 |
| Williams sonoma Inc | 0.48 | 1.40 | - |
| Dillard s inc | 0.91 | 2.43 | 0.27 |
| Hni Corporation | 0.12 | 1.32 | 0.71 |
| Kohl s Corp | 0.13 | 1.39 | 0.38 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Hooker Furnishings's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Hooker Furnishings Corporation | Q2 2026 | -99.4 % | - |
| Target Corporation | Q1 2026 | +6.7 % | -24.6 % |
| Williams sonoma Inc | Q2 2026 | +6.7 % | +36.6 % |
| Dillard s inc | Q1 2026 | +2.7 % | +52.9 % |
| Hni Corporation | Q2 2026 | +121.0 % | +5.8 % |
| Kohl s Corp | Q1 2026 | -2.0 % | - |
| PEERS TOTAL | +9.1 % | +94.3 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Hooker Furnishings's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Hooker Furnishings Corporation | Q2 2026 | - | -18.8 % |
| Target Corporation | Q1 2026 | +5.4 % | +31.0 % |
| Williams sonoma Inc | Q2 2026 | -2.5 % | +12.9 % |
| Dillard s inc | Q1 2026 | +1.5 % | +2.1 % |
| Hni Corporation | Q2 2026 | +117.2 % | +100.0 % |
| Kohl s Corp | Q1 2026 | -1.7 % | -23.6 % |
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Hooker Furnishings's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Hooker Furnishings Corporation | - | - | - |
| Target Corporation | 5.86% | 9.45% | 21.74% |
| Williams sonoma Inc | 22.15% | 25.15% | 57.79% |
| Dillard s inc | 16.82% | 27.49% | 33.82% |
| Hni Corporation | 0.11% | 0.13% | 0.28% |
| Kohl s Corp | 2.02% | 2.61% | 6.86% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Hooker Furnishings's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Hooker Furnishings Corporation | - | 0.63 |
| Target Corporation | 20.66 | 0.67 |
| Williams sonoma Inc | 23.66 | 3.42 |
| Dillard s inc | 0.05 | 1.60 |
| Hni Corporation | 1,555.00 | 0.77 |
| Kohl s Corp | 7.63 | 0.13 |
| PEERS AVERAGE | 1.31 | 0.22 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.