Dollar General's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Dollar General (DG) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Dollar General vs Its Competitors
- TTM: Trailing 12-month revenue of 43,638M vs 1,311,962M combined for tracked competitors (3.2% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+3.5% annualized vs trailing 12 months), vs accelerating (+3.2%) for its tracked peer group.
- Growth: Dollar General generated 5.3% revenue growth year over year in Q2 2026, vs 7.5% for its tracked competitors combined.
- Profitability: Its 4.9% net margin compares with 5.7% for the peer group.
- Scale: Dollar General ranks #6 of 30 companies by market capitalization in the Wholesale industry, holding 1.7% of industry market cap.
- Peer revenue share: Dollar General accounted for 3.2% of combined revenue among its tracked peer group, down from 3.3% a year earlier.
- Peer differentiation: Revenue per employee of $0.22M compares with $0.37M for the peer group (0.6x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
DG Sales vs. its Competitors, Q2 2026
Dollar General reported revenue growth of 5.25 % year on year in Q2 2026, below its competitors' combined revenue growth of 7.49 %.
With a net margin of 4.87 %, Dollar General reported lower profitability than its competitors (5.73 %).
Dollar General generated 3.23 % of the combined sales of its peer group, down from 3.29 % a year earlier.
Dollar General vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Dollar General and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Dollar General Corp | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (3) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (5) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Dollar General's competitor groups requires a Commercial License.
For context: the Wholesale industry grew revenue 8.3% year over year, combined, vs 5.3% for Dollar General. Dollar General's share of combined industry revenue moved from 3.06% to 2.97%, a loss of 0.09 percentage points.
Dollar General's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Dollar General Corp | Yes | Yes | Yes | No |
| Competitors combined (18) | ||||
| High-Confidence Competitors (9) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 100.00 % (8 of 8) | 87.50 % (7 of 8) | 75.00 % (6 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
DG Stock Performance relative to its Competitors
DG Stock Performance relative to High-Confidence Competitors
DG Stock Performance relative to Similar-Size Competitors
DG Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Target Corporation | 282.9% | Outperformed |
| 2 | Ross Stores Inc | 282.9% | Outperformed |
| 3 | Five Below Inc | 282.9% | Outperformed |
| 4 | Macys Inc | 282.9% | Outperformed |
| 5 | W w Grainger Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Dollar General's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Dollar General's Comment on Competition and Industry Peers
Publicly Traded Peers of Dollar General Corp
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Dollar General Corp | 27,548.58 | 43,637.59 |
| Walmart Inc | 867,447.94 | 735,840.00 |
| Costco Wholesale Corp | 410,173.34 | 293,587.00 |
| Home Depot inc | 288,730.44 | 169,176.00 |
| Lowe s Companies inc | 105,089.60 | 90,431.00 |
| Ross Stores Inc | 76,160.66 | 23,776.06 |
| SUBTOTAL | 2,001,164.49 | 1,630,285.69 |
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Sources: Dollar General Corp's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Dollar General Corp versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Dollar General's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Dollar Tree | Named by the company | 85% |
| Big Lots | Named by the company | 85% |
| Rite Aid | Named by the company | 85% |
| Walmart | Named by the company | 85% |
| Target | Named by the company | 85% |
| Aldi | Named by the company | 85% |
| Kroger | Named by the company | 85% |
| Arko Corp | Named by the company | 85% |
| Walgreens | Named by the company | 85% |
| 99 Cents Only | Named by the company | 85% |
| Family Dollar | Named by the company | 85% |
| CVS | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Dollar General's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Dollar General's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Dollar General Corp | Single Reportable Segment 100.00 % |
| Walmart Inc | Walmart US 66.44 % |
| Costco Wholesale Corp | United States 72.93 % |
| Home Depot inc | Primary 90.42 % |
| Lowe s Companies inc | Reportable 92.40 % |
| Ross Stores Inc | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Dollar General's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Dollar General Corp | 27,549 | 224,936 | 8,780 |
| Walmart Inc | 867,448 | 350,400 | 10,714 |
| Costco Wholesale Corp | 410,173 | 860,959 | 60,381 |
| Home Depot inc | 288,730 | 358,120 | 30,116 |
| Lowe s Companies inc | 105,090 | 327,649 | 24,040 |
| Ross Stores Inc | 76,161 | 214,199 | 20,863 |
| PEERS TOTAL | 1,973,616 | 371,245 | 17,190 |
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Dollar General's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Home Depot inc | United States 92.74 % |
| Lowe s Companies inc | United States 99.71 % |
| W w Grainger Inc | United States 81.86 % |
| Best Buy Co Inc | United States 91.81 % |
| Dnow Inc | US 83.26 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Dollar General's Position in Industry Market Structure
Market-capitalization share and concentration across all 26 companies in Dollar General's industry classification, broader than the peer set above. Market cap in millions of $.Dollar General ranks #6 of 26 companies by market capitalization in its industry, holding 1.70 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 3,596, indicating a highly concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Walmart Inc | 862,861 | 53.77 % |
| 2 | Costco Wholesale Corp | 410,707 | 25.59 % |
| 3 | Target Corporation | 72,069 | 4.49 % |
| 4 | W w Grainger Inc | 58,975 | 3.67 % |
| 5 | Sysco Corporation | 1,234 | 5.2% |
| 6 | Dollar General Corp | 27,351 | 1.70 % |
| 7 | Dollar Tree Inc | 1,234 | 5.2% |
| 8 | Us Foods Holding Corp | 1,234 | 5.2% |
| 9 | Best Buy Co Inc | 1,234 | 5.2% |
| 10 | Five Below Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of Dollar General's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-09-28.
Dollar General's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 1 | Walmart Inc | 862,861 | 4.95 % |
| 2 | Costco Wholesale Corp | 410,707 | -2.03 % |
| 3 | Target Corporation | 72,069 | 81.45 % |
| 4 | W w Grainger Inc | 58,975 | 31.29 % |
| 5 | Sysco Corporation | 1,234 | 12.3% |
| 6 | Dollar General Corp | 27,351 | 20.06 % |
| 7 | Dollar Tree Inc | 1,234 | 12.3% |
| 8 | Us Foods Holding Corp | 1,234 | 12.3% |
| 9 | Best Buy Co Inc | 1,234 | 12.3% |
| 10 | Five Below Inc | 1,234 | 12.3% |
| 11 | Bj s Wholesale Club Holdings Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Dollar General's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-09-28. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Dollar General's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Wholesale industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (43 companies).| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 31.16 % | 27.15 % (avg) | +4.0 pp |
| Operating Margin | 5.59 % | industry median | +1.5 pp |
| EBITDA Margin | 7.86 % | -0.10 % (avg) | +8.0 pp |
| Capital Intensity (Capex / Revenue) | 2.99 % | 2.47 % (avg) | +0.5 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Dollar General's Valuation vs Competitive Position
Valuation multiples vs the Wholesale industry average (43 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 14.8x | 23.3x | -8.5x |
| EV / EBITDA | 8.3x | 12.7x | -4.4x |
| P/B | 2.9x | 4.2x | -1.3x |
| Return on Equity | 19.56 % | industry aggregate | -12.77 % |
| Return on Invested Capital | 5.40 % | 1.47 % (avg) | 3.93 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Dollar General's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 9.18 % | 8.31 % | 21.59 % | 1.40 % | 10.59 % | 2.24 % | 4.96 % | 5.20 % |
| Operating Margin | 8.26 % | 8.30 % | 10.53 % | 9.41 % | 8.79 % | 6.32 % | 4.22 % | 5.16 % |
| Return on Invested Capital | 12.88 % | 9.42 % | 13.04 % | 12.23 % | 12.14 % | 8.12 % | 5.46 % | 4.90 % |
| P/E | 18.4x | 23.5x | 19.9x | 22.0x | 22.9x | 17.1x | 14.8x | 18.5x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Dollar General's Strategic Group Map
Every company in Dollar General's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Dollar General is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Dollar General's BCG Growth-Share Matrix
Relative market share (vs Dollar General's largest competitor by market cap) against industry revenue growth, using the standard textbook thresholds (1.0x share, 10% growth) a common framework, not a precision instrument.
Dollar General falls in the Dog quadrant: relative market share of 0.03x vs its largest competitor, in an industry growing revenue 2.3% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Walmart Inc alone holds 54% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Dollar General's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 3,596 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 2.99 % vs industry average 2.47 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Dollar General's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Dollar General's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Dollar General's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Dollar General falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Dollar General's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+3.5% annualized vs trailing 12 months).
- Outperforming the U.S.A. 500 over the trailing 12 months.
Weaknesses
- Return on equity 12.8 points below the industry aggregate.
- Low relative market share vs the industry leader (0.03x).
Opportunities
- Trades at a lower P/E than the industry average (14.8x vs 23.3x) despite a higher return on invested capital -- a possible re-rating opportunity.
- A meaningful share of tracked competitors (33.30 %) show financial-distress signals, a possible opening to gain share.
Threats
- Industry dominated by Walmart Inc , holding 53.77 % of industry market cap.
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Dollar General's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Dollar General Corp | 0.19 | 1.17 | 0.54 |
| Walmart Inc | 0.10 | 0.78 | 0.38 |
| Costco Wholesale Corp | 0.41 | 1.05 | 0.18 |
| Home Depot inc | 0.05 | 1.06 | 3.66 |
| Lowe s Companies inc | 0.07 | 1.08 | - |
| Ross Stores Inc | 0.87 | 1.55 | 0.23 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Dollar General's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Dollar General Corp | Q2 2026 | +5.2 % | +33.8 % |
| Walmart Inc | Q2 2026 | +5.9 % | -8.7 % |
| Costco Wholesale Corp | Q2 2026 | +11.6 % | +14.4 % |
| Home Depot inc | Q2 2026 | +5.7 % | +4.7 % |
| Lowe s Companies inc | Q2 2026 | +8.3 % | -0.3 % |
| Ross Stores Inc | Q1 2026 | +20.6 % | +35.6 % |
| PEERS TOTAL | +7.2 % | -8.2 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Dollar General's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Dollar General Corp | Q2 2026 | +3.3 % | +1.0 % |
| Walmart Inc | Q2 2026 | +4.5 % | +16.7 % |
| Costco Wholesale Corp | Q2 2026 | +11.9 % | +24.9 % |
| Home Depot inc | Q2 2026 | +5.3 % | -4.0 % |
| Lowe s Companies inc | Q2 2026 | +9.6 % | +9.5 % |
| Ross Stores Inc | Q1 2026 | +18.1 % | +0.8 % |
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Dollar General's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Dollar General Corp | 5.38% | 4.67% | 19.56% |
| Walmart Inc | 7.78% | 13.37% | 21.78% |
| Costco Wholesale Corp | 24.96% | 46.27% | 65.85% |
| Home Depot inc | 13.28% | 17.60% | 102.68% |
| Lowe s Companies inc | 12.15% | 19.22% | - |
| Ross Stores Inc | 15.18% | 23.36% | 38.42% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Dollar General's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Dollar General Corp | 16.17 | 0.63 |
| Walmart Inc | 39.25 | 1.18 |
| Costco Wholesale Corp | 46.42 | 1.40 |
| Home Depot inc | 20.29 | 1.71 |
| Lowe s Companies inc | 15.86 | 1.16 |
| Ross Stores Inc | 33.16 | 3.20 |
| PEERS AVERAGE | 26.62 | 1.23 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.