Fitell's Comment on Competition and Industry Peers
The company operates in the competitive fitness-related products market, serving both at-home and commercial fitness equipment sectors through offline and e-commerce channels. Its principal competitors include Nautilus, Peloton, ICON Health & Fitness (NordicTrack), Johnson Health Tech, Technogym, Echelon, Mirror, Hydrow, Tonal, JaxJox, and Tempo. The company also competes with providers of smart device applications for fitness training and coaching, such as Peloton, Zwift, Strava, Mirror, BeachBody, Apple Fitness+, NeoU, Equinox+, FitScope, FitOn, Fulgaz Video Cycling, Sufferfest Training Systems, At Home Workouts by Daily Burn, and NIKE® Training Club. Additional competitors include marketers of activity trackers and content-driven physical activity products like Fitbit®, Garmin vivofit®, Whoop, and Oura, as well as group fitness classes and gym memberships.
Sources:
Fitell Corporation’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: publicly traded companies.
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