Playtika Holding's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Playtika Holding (PLTK) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Playtika Holding vs Its Competitors
- TTM: Trailing 12-month revenue of 2,829M vs 839,954M combined for its competitors (0.3% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+3.4% annualized vs trailing 12 months), vs decelerating (-3.2%) for its tracked peer group.
- Growth: Playtika Holding generated 5.0% revenue growth year over year in Q2 2026, vs 17.3% for its competitors combined.
- Profitability: Its 15.9% net margin compares with 33.1% for the peer group.
- Scale: Playtika Holding ranks #60 of 164 companies by market capitalization in the Cloud Computing & Data Analytics industry, holding 0.1% of industry market cap.
- Peer revenue share: Playtika Holding accounted for 0.4% of combined revenue among its tracked peer group, down from 0.4% a year earlier.
- Peer differentiation: Revenue per employee of $0.89M compares with $2.07M for the peer group (0.4x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
PLTK Sales vs. its Competitors, Q2 2026
Playtika Holding reported revenue growth of 5.04 % year on year in Q2 2026, below its competitors' combined revenue growth of 17.26 %.
With a net margin of 15.93 %, Playtika Holding reported lower profitability than its competitors (33.06 %).
Playtika Holding generated 0.36 % of the combined sales of its peer group, down from 0.40 % a year earlier.
Playtika Holding vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Playtika Holding reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Playtika Holding and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Playtika Holding Corp | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (8) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Playtika Holding's competitor groups requires a Commercial License.
For context: the Cloud Computing & Data Analytics industry grew revenue 8.1% year over year, combined, vs 5.0% for Playtika Holding. Playtika Holding's share of combined industry revenue moved from 0.53% to 0.52%, a loss of 0.02 percentage points.
Playtika Holding's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Playtika Holding Corp | No | Yes | Yes | No |
| Competitors combined (4) | ||||
| High-Confidence Competitors (9) | ||||
| Similar-Size Competitors (9) | ||||
| Similar Growth & Profitability (8) | 50.00 % (4 of 8) | 87.50 % (7 of 8) | 50.00 % (4 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
PLTK Stock Performance relative to its Competitors
PLTK Stock Performance relative to High-Confidence Competitors
PLTK Stock Performance relative to Similar-Size Competitors
PLTK Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Apple Inc | 282.9% | Outperformed |
| 2 | Microsoft Corporation | 282.9% | Outperformed |
| 3 | Applovin Corporation | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Playtika Holding's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Playtika Holding's Comment on Competition and Industry Peers
Publicly Traded Peers of Playtika Holding Corp
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Playtika Holding Corp |
882.88 | 2,829.20 |
 Apple Inc |
5,066,287.72 | 478,834.00 |
 Microsoft Corporation |
3,990,534.78 | 346,445.00 |
 Applovin Corporation |
120,016.74 | 6,829.12 |
 Electronic Arts Inc |
53,263.80 | 7,846.00 |
| SUBTOTAL | 9,230,985.92 | 842,783.32 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Playtika Holding Corp versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Playtika Holding's Competitors Named by the Company
Competitive relationships identified from Playtika Holding reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Electronic Arts | Company report | 85% |
| Activision Blizzard | Company report | 85% |
| AppLovin | Company report | 85% |
| Take two Interactive Software Inc | Company report | 85% |
| Gamehaus Holdings Inc | Company report | 85% |
| Zynga | Company report | 85% |
| SciPlay (Light & Wonder) | Company report | 85% |
| Product Madness (Aristocrat) | Company report | 85% |
| Scopely (Savvy Games) | Company report | 85% |
| Tencent Holdings | Company report | 85% |
| Doubledown Interactive Co Ltd | Company report | 85% |
| Dream Games | Company report | 85% |
| Moon Active | Company report | 85% |
| Playstudios Inc | Company report | 85% |
| Take-Two Interactive/Zynga | Company report | 85% |
| Aristocrat/Pixel United | Company report | 85% |
| Light & Wonder/SciPlay | Company report | 85% |
| Product Madness/Big Fish Games | Company report | 85% |
| Take-Two Interaction/Zynga | Company report | 85% |
| Take-Two Interaction | Company report | 85% |
| Take-Two | Company report | 85% |
| Apple Inc | Company report | 85% |
| Microsoft Corporation | Company report | 85% |
Company report basis, confidence, active dates and source counts for Playtika Holding's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Playtika Holding's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Apple Inc | Americas 41.84 % |
| Microsoft Corporation | Agents and Infra 83.22 % |
| Applovin Corporation | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Playtika Holding's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Playtika Holding Corp | 883 | 891,087 | -66,520 |
| Apple Inc | 5,066,288 | 2,867,269 | 791,467 |
| Microsoft Corporation | 3,990,535 | 1,553,565 | 639,601 |
| Applovin Corporation | 120,017 | 7,604,815 | 4,910,860 |
| Electronic Arts Inc | 53,264 | 541,103 | 74,690 |
| PEERS TOTAL | 9,230,103 | 2,071,925 | 691,417 |
Playtika Holding's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Playtika Holding Corp | United States 60.88 % |
| Apple Inc | Other countries 47.76 % |
| Microsoft Corporation | US 53.60 % |
| Applovin Corporation | United States 50.26 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Playtika Holding's Position in Industry Market Structure
Market-capitalization share and concentration across all 145 companies in Playtika Holding's industry classification, broader than the peer set above. Market cap in millions of $.Playtika Holding ranks #60 of 145 companies by market capitalization in its industry, holding 0.13 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 588, indicating a unconcentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Automatic Data Processing Inc | 123,870 | 17.95 % |
| 2 | Infosys Limited | 52,737 | 7.64 % |
| 3 | Workday Inc | 49,303 | 7.14 % |
| 4 | Zscaler Inc | 32,665 | 4.73 % |
| 5 | Cognizant Technology Solutions Corporation | 1,234 | 5.2% |
| 6 | Verisign Inc | 1,234 | 5.2% |
| 7 | Verisk Analytics Inc | 1,234 | 5.2% |
| 8 | Samsara Inc | 1,234 | 5.2% |
| 9 | Wipro Limited | 1,234 | 5.2% |
| 10 | Toast Inc | 1,234 | 5.2% |
| 60 | Playtika Holding Corp | 883 | 0.13 % |
Market cap and industry share for the rest of Playtika Holding's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-05.
Playtika Holding's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 55 | Upwork Inc | 1,341 | -42.37 % |
| 56 | Trivago N v | 1,287 | 15.41 % |
| 57 | Mega Fortune Co Ltd | 1,274 | - |
| 58 | Goodrx Holdings Inc | 1,215 | 13.50 % |
| 59 | Legalzoom com Inc | 1,234 | 12.3% |
| 60 | Playtika Holding Corp | 883 | -32.19 % |
| 61 | Taskus Inc | 1,234 | 12.3% |
| 62 | Onespan Inc | 1,234 | 12.3% |
| 63 | Yext Inc | 1,234 | 12.3% |
| 64 | Cars com Inc | 1,234 | 12.3% |
| 65 | Nerdwallet Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Playtika Holding's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-05. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Playtika Holding's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Cloud Computing & Data Analytics industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (257 companies). See the full Cloud Computing & Data Analytics industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 73.48 % | 38.75 % (avg) | +34.7 pp |
| Operating Margin | -3.45 % | industry median | -3.5 pp |
| EBITDA Margin | -0.04 % | 1.63 % (avg) | -1.7 pp |
| Capital Intensity (Capex / Revenue) | 2.73 % | 5.89 % (avg) | -3.2 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Playtika Holding's Valuation vs Competitive Position
Valuation multiples vs the Cloud Computing & Data Analytics industry average (257 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Cloud Computing & Data Analytics industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 31.4x | 27.8x | +3.6x |
| EV / EBITDA | - | 14.0x | - |
| P/B | -3.9x | 3.9x | -7.8x |
| Return on Equity | - | industry aggregate | - |
| Return on Invested Capital | -3.97 % | -0.37 % (avg) | -3.60 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Playtika Holding's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Revenue Growth | - | -1.85 % | -0.69 % | 8.08 % |
| Operating Margin | 18.02 % | 19.54 % | 15.36 % | -0.19 % |
| Return on Invested Capital | 22.53 % | 23.13 % | 14.69 % | -0.18 % |
| P/E | - | 21.7x | 20.7x | 13.0x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Playtika Holding's Strategic Group Map
Playtika Holding is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Playtika Holding's trailing-12-month revenue growth of 5.8% and operating margin of -3.5% compares with an average of 4.5% growth and -2.0% margin across its 8 closest peers by combined growth, margin and ROIC -- Playtika Holding sits above that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Playtika Holding's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Playtika Holding falls in the Dog quadrant: relative market share of 0.01x vs its largest competitor, in an industry growing revenue 4.0% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution.
Playtika Holding's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | High | Industry HHI of 588 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 2.73 % vs industry average 5.89 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Playtika Holding's dedicated Suppliers and Customers pages, not here.
Playtika Holding's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Playtika Holding falls in the Low attractiveness / Medium strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Playtika Holding's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+3.4% annualized vs trailing 12 months).
Weaknesses
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.01x).
Opportunities
No rule matched.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-3.2% annualized).
Methodology: see Methodology: SWOT Analysis.
Playtika Holding's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Playtika Holding Corp | 0.78 | 1.20 | - |
| Apple Inc | 0.27 | 1.02 | 0.88 |
| Microsoft Corporation | 0.16 | 1.27 | 0.10 |
| Applovin Corporation | 1.93 | 3.52 | 1.54 |
| Electronic Arts Inc | 0.26 | 1.00 | 0.26 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Playtika Holding's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Playtika Holding Corp | Q2 2026 | +5.0 % | +250.9 % |
| Apple Inc | Q3 2026 | +11.7 % | +11.8 % |
| Microsoft Corporation | Q3 2026 | +18.8 % | +32.0 % |
| Applovin Corporation | Q2 2026 | +52.8 % | +54.6 % |
| Electronic Arts Inc | Q2 2026 | +18.9 % | +97.5 % |
| PEERS TOTAL | +15.0 % | +22.8 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Playtika Holding's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Playtika Holding Corp | Q2 2026 | -1.5 % | -18.5 % |
| Apple Inc | Q3 2026 | +10.2 % | -30.8 % |
| Microsoft Corporation | Q3 2026 | +23.6 % | +103.0 % |
| Applovin Corporation | Q2 2026 | +45.6 % | - |
| Electronic Arts Inc | Q2 2026 | -1.8 % | +5.6 % |
Playtika Holding's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Playtika Holding Corp | - | - | - |
| Apple Inc | 34.37% | 57.35% | 127.61% |
| Microsoft Corporation | 20.01% | 23.87% | 34.15% |
| Applovin Corporation | 59.64% | 72.22% | 193.10% |
| Electronic Arts Inc | 8.68% | 11.03% | 16.52% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Playtika Holding's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Playtika Holding Corp | 21.00 | 0.31 |
| Apple Inc | 38.41 | 10.58 |
| Microsoft Corporation | 27.99 | 11.52 |
| Applovin Corporation | 27.41 | 17.57 |
| Electronic Arts Inc | 49.11 | 6.79 |
| PEERS AVERAGE | 32.96 | 10.95 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.