Qualtrics International Inc 's

Experience management is a new and rapidly developing software category. Certain features of our XM Platform compete in certain segments of the overall experience management market. Our main competitors fall into the following categories:
Providers of software for specific use cases, such as Medallia for customer experience;
Traditional professional and marketing research services firms, such as Aon Hewitt and Towers Watson; and
Individual-focused and self-service survey tools, such as Momentive. We believe that the principal competitive factors in our markets include the following:
Product features, quality, functionality, and design;
Ease of deployment and use;
Market vision and pace of product innovation;
Security and privacy;
Overall platform experience;
Third-party integrations;
Pricing and total cost of ownership;
Brand awareness and reputation;
Accessibility across several devices, operating systems, and applications;
Strength of sales and marketing efforts; and
Customer support.