Qualtrics International Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Qualtrics International Inc (XM) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Qualtrics International Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 1,533M vs 8,852M combined for tracked competitors (14.8% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+6.9% annualized vs trailing 12 months), vs accelerating (+8.9%) for its tracked peer group.
- Growth: Qualtrics International Inc generated 22.1% revenue growth year over year in Q1 2023, vs 5.7% for its tracked competitors combined.
- Profitability: Its -63.2% net margin compares with 1.5% for the peer group.
- Peer revenue share: Qualtrics International Inc accounted for 14.5% of combined revenue among its tracked peer group, up from 12.8% a year earlier.
- Peer differentiation: Revenue per employee of $0.32M compares with $0.16M for the peer group (2.0x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
XM Sales vs. its Competitors, Q1 2023
Qualtrics International Inc reported revenue growth of 22.08 % year on year in Q1 2023, above its competitors' combined revenue growth of 5.68 %.
With a net margin of -63.20 %, Qualtrics International Inc reported lower profitability than its competitors (1.53 %).
Qualtrics International Inc generated 14.54 % of the combined sales of its peer group, up from 12.83 % a year earlier.
Qualtrics International Inc vs. its Competitors, Q1 2023
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Qualtrics International Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Qualtrics International Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (2) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (5) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Qualtrics International Inc's competitor groups requires a Commercial License.
For context: the Software & Programming industry grew revenue 16.4% year over year, combined, vs 22.1% for Qualtrics International Inc. Qualtrics International Inc's share of combined industry revenue moved from 0.12% to 0.13%, a gain of 0.01 percentage points.
Qualtrics International Inc's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Qualtrics International Inc | No | Yes | Yes | Yes |
| Competitors combined (7) | ||||
| High-Confidence Competitors (4) | ||||
| Similar Growth & Profitability (8) | 12.50 % (1 of 8) | 100.00 % (8 of 8) | 75.00 % (6 of 8) | 28.60 % (2 of 7) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
XM Stock Performance relative to its Competitors
XM Stock Performance relative to High-Confidence Competitors
XM Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Select Medical Holdings Corp | 282.9% | Outperformed |
| 2 | Verint Systems Inc | 282.9% | Outperformed |
| 3 | Evercommerce Inc | 282.9% | Outperformed |
| 4 | Sprout Social Inc | 282.9% | Outperformed |
| 5 | Sprinklr Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Qualtrics International Inc's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Qualtrics International Inc's Comment on Competition and Industry Peers
Providers of software for specific use cases, such as Medallia for customer experience;
Traditional professional and marketing research services firms, such as Aon Hewitt and Towers Watson; and
Individual-focused and self-service survey tools, such as Momentive. We believe that the principal competitive factors in our markets include the following:
Product features, quality, functionality, and design;
Ease of deployment and use;
Market vision and pace of product innovation;
Security and privacy;
Overall platform experience;
Third-party integrations;
Pricing and total cost of ownership;
Brand awareness and reputation;
Accessibility across several devices, operating systems, and applications;
Strength of sales and marketing efforts; and
Customer support.
Publicly Traded Peers of Qualtrics International Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Qualtrics International Inc | 10,871.56 | 1,532.75 |
| Medallia Inc | 5,406.72 | 524.49 |
| Select Medical Holdings Corp | 1,992.11 | 5,521.13 |
| Evercommerce Inc | 1,477.72 | 598.10 |
| Momentive Global Inc | 1,409.82 | 482.75 |
| Verint Systems Inc | 1,236.92 | 895.79 |
| SUBTOTAL | 24,135.21 | 10,908.77 |
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Sources: Qualtrics International Inc's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Qualtrics International Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Qualtrics International Inc's Competitors Named by the Company
Competitive relationships identified from SEC filings and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Aon Hewitt | Named by the company | 85% |
| Medallia Inc | Named by the company | 85% |
| Momentive | Named by the company | 85% |
| Sprinklr Inc | Named by the company | 85% |
| Towers Watson | Named by the company | 85% |
| Verint Systems Inc | Named by the company | 85% |
Filing basis, confidence, active dates and source counts for Qualtrics International Inc's named competitors require a Commercial License.
Methodology: relationships are extracted from SEC filings (named-competitor disclosures) and corroborating sources. Named by the company = explicitly disclosed as a competitor; Inferred = derived from corroborating signals. Confidence reflects evidence strength.
Qualtrics International Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Select Medical Holdings Corp | Critical Illness Recovery Hospital 44.94 % |
| Evercommerce Inc | Reportable 100.00 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Qualtrics International Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Qualtrics International Inc | 10,872 | 319,323 | -214,191 |
| Medallia Inc | 5,407 | 349,658 | -130,560 |
| Select Medical Holdings Corp | 1,992 | 121,879 | 4,494 |
| Evercommerce Inc | 1,478 | 332,278 | 18,914 |
| Momentive Global Inc | 1,410 | 482,752 | -76,329 |
| Verint Systems Inc | 1,237 | 242,104 | 16,904 |
| PEERS TOTAL | 13,264 | 161,879 | 373 |
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Qualtrics International Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Qualtrics International Inc | United States 69.88 % |
| Medallia Inc | North America 75.63 % |
| Evercommerce Inc | United States 88.42 % |
| Verint Systems Inc | United States 65.06 % |
| Sprinklr Inc | Americas 55.83 % |
| Sprout Social Inc | Americas 79.65 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Qualtrics International Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Software & Programming industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (343 companies). See the full Software & Programming industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 70.39 % | 64.29 % (avg) | +6.1 pp |
| Operating Margin | -66.04 % | industry median | -47.8 pp |
| EBITDA Margin | -58.87 % | 2.54 % (avg) | -61.4 pp |
| Capital Intensity (Capex / Revenue) | 4.04 % | 4.79 % (avg) | -0.8 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Qualtrics International Inc's Valuation vs Competitive Position
Valuation multiples vs the Software & Programming industry average (343 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Software & Programming industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 39.4x | - |
| EV / EBITDA | - | 21.7x | - |
| P/B | 5.4x | 5.4x | +0.0x |
| Return on Equity | -53.81 % | industry aggregate | -70.20 % |
| Return on Invested Capital | -24.20 % | -0.26 % (avg) | -23.94 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Qualtrics International Inc's Strategic Group Map
Every company in Qualtrics International Inc's industry and named-competitor list, plotted by trailing 12-month revenue growth and operating margin. Qualtrics International Inc is shown in red; its closest peers by combined growth, margin and ROIC (the Similar Growth & Profitability group above) are labeled.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Qualtrics International Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 4.04 % vs industry average 4.79 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Qualtrics International Inc's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Qualtrics International Inc's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Qualtrics International Inc's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Qualtrics International Inc falls in the Low attractiveness / Medium strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Qualtrics International Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Latest-quarter revenue run-rate is accelerating (+6.9% annualized vs trailing 12 months).
Weaknesses
- Operating margin 47.8 points below the industry median.
- Return on equity 70.2 points below the industry aggregate.
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
- Industry revenue growing at a healthy 11.2% median pace.
Threats
No rule matched.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Qualtrics International Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Qualtrics International Inc | 0.74 | 1.27 | - |
| Medallia Inc | 1.05 | 2.25 | 1.14 |
| Select Medical Holdings Corp | 0.04 | 1.11 | 0.90 |
| Evercommerce Inc | 1.18 | 2.09 | 0.73 |
| Momentive Global Inc | 0.68 | 0.88 | 0.67 |
| Verint Systems Inc | 0.30 | 0.85 | 0.46 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Qualtrics International Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Qualtrics International Inc | Q1 2023 | +22.1 % | - |
| Medallia Inc | Q2 2021 | +24.7 % | - |
| Select Medical Holdings Corp | Q1 2026 | +5.0 % | -14.7 % |
| Evercommerce Inc | Q2 2026 | +2.7 % | +19.2 % |
| Momentive Global Inc | Q1 2023 | +1.6 % | - |
| Verint Systems Inc | Q2 2025 | -0.9 % | - |
| PEERS TOTAL | +7.3 % | - |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Qualtrics International Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Qualtrics International Inc | Q1 2023 | +24.1 % | +81.1 % |
| Medallia Inc | Q2 2021 | +32.4 % | +44.5 % |
| Select Medical Holdings Corp | Q1 2026 | +6.3 % | +12.5 % |
| Evercommerce Inc | Q2 2026 | -2.6 % | +11.3 % |
| Momentive Global Inc | Q1 2023 | -10.2 % | -30.3 % |
| Verint Systems Inc | Q2 2025 | +4.7 % | -24.3 % |
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Qualtrics International Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Qualtrics International Inc | - | - | - |
| Medallia Inc | - | - | - |
| Select Medical Holdings Corp | 3.49% | 4.10% | 10.05% |
| Evercommerce Inc | 2.47% | 2.62% | 4.74% |
| Momentive Global Inc | - | - | - |
| Verint Systems Inc | 2.77% | 3.51% | 7.01% |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Qualtrics International Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Qualtrics International Inc | - | 7.09 |
| Medallia Inc | - | 10.31 |
| Select Medical Holdings Corp | 15.52 | 0.36 |
| Evercommerce Inc | 45.92 | 2.47 |
| Momentive Global Inc | - | 2.92 |
| Verint Systems Inc | 28.49 | 1.38 |
| PEERS AVERAGE | - | 2.21 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.