Tripadvisor Inc 's Comment on Competitors and Industry Peers
We compete in rapidly evolving and competitive markets. We face competition for
content, users, advertisers, online travel search and price comparison services
also known in the industry as hotel metasearch, and online reservations. In the
competition to attract users to our platform, we rely on our ability to acquire
traffic through offline brand recognition and brand-direct efforts such as online
search, email and television. These marketing strategies can be impacted by competitive
site content, changes to our website architecture and page designs, changes to
search engine ranking algorithms, updates in competitor advertising strategies,
or changes to display ordering in search engine results such as preferred placement
for internal products offered by search engines.
We compete with different types of companies in the various markets and geographies
we participate in, including large and small companies in the travel space as
well as broader service providers. More specifically:
In our Hotel segment, we both partner with, and face competition from OTAs
(including Expedia, Inc. and The Priceline Group, Inc. and many of their respective
subsidiaries and operating companies); hotel metasearch providers (including
trivago, a subsidiary of Expedia, Kayak, a subsidiary of Priceline, HotelsCombined
and Ctrip.com International, Ltd); large online search, social media, and marketplace
platforms and companies (including Google, Facebook, Microsoft’s Bing,
Yahoo, Baidu, Alibaba, and Amazon); traditional offline travel agencies; and
global hotel chains seeking to promote direct bookings.
In our Non-Hotel segment, our Attractions business competes with both traditional
and online travel agencies, online travel service providers, wholesalers, and
individual tour operators. Our Restaurants business competes with other online
restaurant reservation services, such as Yelp and OpenTable (a subsidiary of
Priceline), and local or regional providers. Our Vacation Rentals business competes
with companies focused on alternative lodging and shared accommodations, including
Airbnb and HomeAway (a subsidiary of Expedia) and booking.com (a subsidiary
of Priceline).
Overall company Market Share Q3 2023 |
*Market share is calculated based on total revenue.
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