Flowers Foods Inc  (FLO)
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Flowers Foods Inc's



FLO Sales vs. its Competitors Q1 2021

Comparing the results to its competitors, Flowers Foods Inc reported Total Revenue decrease in the 1 quarter 2021 year on year by -3.5 %, faster than overall decrease of Flowers Foods Inc's competitors by -0.17 %, recorded in the same quarter.

List of FLO Competitors

With net margin of 5.5 % company reported lower profitability than its competitors.

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Net Income Comparison

Flowers Foods Inc achieved net profit of $72 millions compare to net loss of $-6 millions recorded in same quarter a year ago.

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Flowers Foods Inc's Comment on Competitors and Industry Peers

The U.S. market for fresh and frozen bakery products is estimated at $35 billion at retail. This category is intensely competitive and underwent significant change in 2013. From a national standpoint, Flowers Foods is currently the number two company in the U.S. fresh baking industry based on market share.
In January 2012, Hostess filed for bankruptcy. By November 2012, Hostess, which had been in bankruptcy for six of the last nine years, ceased production and announced it would liquidate. This event impacted the industry as Hostess sales shifted to other producers to meet marketplace needs. These producers included Flowers, BBU (with Sara Lee, Arnolds, Thomas, and Entenmann’s brands), Campbell Soup Company (with the Pepperidge Farm brand), McKee Foods Corporation (Little Debbie) and smaller regional bakeries, retailer-owned bakeries, and store brands. The Hostess cake products were re-introduced into the market in July 2013 by a new and separate company formed by Apollo Global Management and C. Dean Metropoulous & Co.

The current competitive landscape for breads and rolls in the U.S. baking industry now consists of BBU, Flowers Foods, and Campbell Soup Company on a national or super-regional scale, together with independent regional bakers, local bakeries, and retailer-owned bakeries. The company faces significant competition from store brands (also known as “private label”) and products produced by independent bakers. While store brand breads and rolls have been offered by food retailers for decades, food retailers have put more emphasis on store brand products with the entry of mass merchandisers like Walmart and the ongoing consolidation of traditional supermarkets into much larger regional operations. In general, the store brand share of retail fresh packaged bread accounts for approximately 26% of the dollar sales and approximately 39% of unit sales and has remained stable for the past five years.

There are a number of smaller regional bakers in the U.S. Some of these do not enjoy the competitive advantages of larger operations, including greater brand awareness and economies of scale in purchasing, distribution, production, information technology, advertising and marketing. However, size alone is not sufficient to ensure success in our industry.

Competition in the baking industry continues to be driven by a number of factors. These include the ability to serve consolidated retail and foodservice customers, generational changes in family-owned businesses, and competitors’ promotional efforts on branded bread and store brands. Competition typically is based on product availability, product quality, brand loyalty, price, effective promotions, and the ability to target changing consumer preferences. Customer service, including frequent delivery to keep store shelves well-stocked, is an increasingly important competitive factor.

Competition for fresh packaged bakery snack products is based upon the ability to meet production and distribution demands of retail and vending customers at a competitive price. Primary national competitors for fresh packaged bakery snack products include Hostess cake products, McKee Foods Corporation (Little Debbie and Drake’s), ARYZTA (Cloverhill Bakery), and BBU.

Competitors for frozen bakery products include Alpha Baking Co., Inc., Rotella’s Italian Bakery, Highland Baking Company, United States Bakery, Turano Baking Company, and All Round Foods, Inc. Competition for frozen bakery products is based primarily on product quality and consistency, product variety and the ability to consistently meet production and distribution demands at a competitive price.

The company also faces competition from store brands that are produced both by us and our competitors. For several decades, store brand breads and rolls have been offered by food retail customers. Recently, food retailers have put more emphasis on store brand products, initiating a store brand push in such categories as chips and cereals. In general, the store brand share of the fresh bread aisle has remained relatively consistent.


Overall company Market Share Q1 2021

Overall company, revenue fell by -3.5 % and company lost market share, to approximate 3.77 %.

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*Market share calculated with total revenue.

FLO's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)

Flowers Foods Inc 4,341 5,000 230 10,900
General Mills Inc 18,127 36,524 2,346 42,000
Conagra Brands Inc 11,635 16,056 1,301 32,900
Hormel Foods Corporation 9,869 25,351 888 20,400
The J M Smucker Company 8,003 14,482 876 7,370
Tyson Foods Inc 43,242 26,174 2,092 124,000
Life On Earth Inc 0 15 -2 2
Bab Inc 3 6 0 17
B and g Foods inc 2,024 1,885 131 2,003
Golden Enterprises Inc 0 0 0 749
J and j Snack Foods Corp 1,074 3,155 43 2,300
Post Holdings Inc 5,689 6,640 310 8,700
Pilgrim s Pride Corporation 13,104 5,278 -32 29,100
Seneca Foods Corporation 1,468 494 126 0
Inventure Foods, Inc. 192 79 -67 1,100
Atlas Technology International, Inc. 6 0 -11 5
Landec Corporation 544 317 -33 522
Mannatech Inc 153 54 6 290
Natural Alternatives International Inc 159 112 4 177
Dupont De Nemours Inc 19,152 45,103 3,085 63,000
Nutraceutical International Corp 240 387 14 810
SUBTOTAL 139,024 187,111 11,308 346,345


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