Hooker Furnishings Corporation
Hooker Furniture Corporation is a home furnishings marketing, design and logistics
company offering worldwide sourcing of residential and contract casegoods and
upholstery, as well as domestically-produced custom leather and fabric-upholstered
furniture. We were incorporated in Virginia in 1924 and are ranked among the
nation’s top 10 largest publicly traded furniture sources. We are a key
resource for residential wood and metal furniture (commonly referred to as “casegoods”)
and upholstered furniture. Our major casegoods product categories include accents,
home office, dining, bedroom and home entertainment furniture under the Hooker
Furniture brand. Our residential upholstered seating companies include Bradington-Young,
a specialist in upscale motion and stationary leather furniture and Sam Moore
Furniture, focused on upscale occasional chairs, settees, sofas and sectional
seating with an emphasis on cover-to-frame customization. An extensive selection
of designs and formats along with finish and cover options in each of these
product categories makes us a comprehensive resource for retailers primarily
targeting the upper-medium price range. We also market a line of imported leather
upholstery under the Hooker Upholstery trade name and work directly with several
large customers to develop private-label, unbranded products exclusively for
those customers. Our H Contract division supplies upholstered seating and casegoods
to upscale senior living facilities throughout the country, working with designers
specializing in the contract industry to provide functional furniture for senior
living facilities that meets the style and comfort expectations of today’s
retirees. Homeware is an online-only brand that is sold through leading international
e-commerce retailers. It supplies unique chairs, sofas and ottomans designed
to be assembled in minutes by the consumer with no tools or hardware required.
For our core product line, our principal customers are both traditional and
online retailers of residential home furnishings that are broadly dispersed
throughout the United States and in thirty-six other countries around the globe.
Our customers include independent furniture stores, specialty retailers, department
stores, catalog and internet merchants, interior designers and national and
regional chains. They are serviced by over 60 independent North American sales
representatives and 8 foreign sales representatives. H Contract’s customers
include designers, design firms, industry dealers and distributors and senior
living facilities throughout the United States. It has its own sales force of
independent multi-line sales representatives. Homeware’s customers are
primarily online Home furnishings retailers including Wayfair, Hayneedle and
One Kings Lane.
Our mission is to “enrich the lives of the people we touch,” using
the following strategy:
To offer world-class style, quality and product value as a complete residential
and contract wood, metal and upholstered furniture resource through excellence
in product design, manufacturing, global sourcing, marketing, logistics, sales
and customer service.
To be an industry leader in sales growth and profitability performance, providing
an outstanding investment for our shareholders and contributing to the well-being
of our customers, employees, suppliers and community.
To nurture the relationships, teamwork and integrity that define our corporate
culture and have distinguished our company for over 90 years.