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Hooker Furniture Corp  (HOFT)
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Hooker Furniture's

Competitiveness


 

HOFT Sales vs. its Competitors Q2 2019



Comparing the results to its competitors, Hooker Furniture reported Total Revenue decrease in the 2 quarter 2019 year on year by -9.73 %, despite revenue increase by most of its competitors of 2.05 %, recorded in the same quarter.

List of HOFT Competitors

With net margin of 2.73 % company reported lower profitability than its competitors.

More on HOFT Margin Comparisons



Revenue Growth Comparisons




Net Income Comparison


Hooker Furniture Corp Net Income in 2 quarter 2019 declined year on year by -52.15 %, faster than the decline experianced by the competitors of -0.37 %.

<<  More on HOFT Income Comparisons


Hooker Furniture's Comment on Competitors and Industry Peers


The furniture industry is highly competitive and includes a large number of foreign and domestic manufacturers and importers, none of which dominates the market in our price points. While the markets in which we compete include a large number of relatively small and medium-sized manufacturers, certain competitors have substantially greater sales volumes and financial resources than we do. U.S. imports of furniture produced overseas, such as from China and other Asian countries, have stabilized in recent years.

The primary competitive factors for home furnishings in our price points include price, style, availability, service, quality and durability. We believe our design capabilities, ability to import and/or manufacture upholstered furniture, product value, longstanding customer and supplier relationships, significant sales, distribution and inventory capabilities, ease of ordering, financial strength, experienced management and customer support are significant competitive advantages.

 

 





  

Total Segment Market Share Q2 2019

overall company, revenue fell by -9.73 % and company lost market share, to approximate 6.84 %.





<<  More on HOFT Market Share.
 

*Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment.


HOFT's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME TICKER MARKET CAP REVENUES INCOME EMPLOYEES
Hooker Furniture Corp HOFT 287 659 30 645
Big Lots Inc BIG 834 5,296 123 36,100
BERKSHIRE HATHAWAY INC. BRK 0 0 0 316,000
Bassett Furniture Industries Inc BSET 169 455 5 2,237
Dillardâ??s, Inc. DDS 1,732 6,422 131 40,000
Boatim Inc. EOX 0 0 0 1
Ethan Allen Interiors Inc ETH 517 733 31 5,200
Flexsteel Industries Inc FLXS 146 430 -24 1,460
Hni Corporation HNI 1,706 2,229 95 10,400
Kohls Corp KSS 9,099 19,968 737 137,000
Leggett & Platt Inc LEG 7,344 4,507 291 19,000
Limited Brands Inc LTD 0 0 0 0
La-z-boy Incorporated LZB 1,697 1,774 69 8,700
Miller Herman Inc. MLHR 2,831 2,614 173 7,607
Nova Lifestyle, Inc. NVFY 15 89 0 726
Plum Creek Timber Co Inc PCL 0 1,340 214 1,308
Hg Holdings, Inc. STLY 8 97 0 71
Target Corp TGT 57,003 76,848 3,153 347,000
Virco Mfg Corporation VIRC 63 201 -1 695
WHOLE FOODS MARKET, INC. WFMI 0 0 0 0
SUBTOTAL 83,450 123,662 5,026 934,150


             
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