Yelp Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Yelp Inc (YELP) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Yelp Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 1,473M vs 1,207,672M combined for its competitors (0.1% combined share).
- Trending: Latest-quarter revenue run-rate is accelerating (+2.0% annualized vs trailing 12 months), vs decelerating (-2.5%) for its tracked peer group.
- Growth: Yelp Inc generated 1.4% revenue growth year over year in Q2 2026, vs 21.8% for its competitors combined.
- Profitability: Its 8.4% net margin compares with 53.5% for the peer group.
- Scale: Yelp Inc ranks #14 of 39 companies by market capitalization in the Personal Services industry, holding 0.5% of industry market cap.
- Peer revenue share: Yelp Inc accounted for 0.1% of combined revenue among its tracked peer group, down from 0.2% a year earlier.
- Peer differentiation: Revenue per employee of $0.29M compares with $4.60M for the peer group (0.1x).
- Structure: Yelp Inc operates in the following segments: Reportable.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
YELP Sales vs. its Competitors, Q2 2026
Yelp Inc reported revenue growth of 1.38 % year on year in Q2 2026, below its competitors' combined revenue growth of 21.80 %.
With a net margin of 8.43 %, Yelp Inc reported lower profitability than its competitors (53.52 %).
Yelp Inc generated 0.13 % of the combined sales of its peer group, down from 0.15 % a year earlier.
API endpoints for this dataset
Yelp Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Yelp Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Yelp Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Yelp Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (6) | $12,345M | +12.3% · Accelerating |
| Similar-Size Competitors (9) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (3) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Yelp Inc's competitor groups requires a Commercial License.
For context: the Personal Services industry grew revenue 7.6% year over year, combined, vs 1.4% for Yelp Inc. Yelp Inc's share of combined industry revenue moved from 1.03% to 0.97%, a loss of 0.06 percentage points.
Yelp Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Yelp Inc | Yes | Yes | No | Yes |
| Competitors combined (16) | ||||
| High-Confidence Competitors (7) | ||||
| Similar-Size Competitors (10) | ||||
| Similar Growth & Profitability (8) | 75.00 % (6 of 8) | 87.50 % (7 of 8) | 12.50 % (1 of 8) | 12.50 % (1 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
YELP Stock Performance relative to its Competitors
YELP Stock Performance relative to High-Confidence Competitors
YELP Stock Performance relative to Similar-Size Competitors
YELP Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Porch Group Inc | 282.9% | Outperformed |
| 2 | Apple Inc | 282.9% | Outperformed |
| 3 | Vimeo Inc | 282.9% | Outperformed |
| 4 | Alphabet Inc | 282.9% | Outperformed |
| 5 | Psq Holdings Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Yelp Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Yelp Inc's Comment on Competition and Industry Peers
•
Offline. Competitors include offline media companies and service providers, many of which have existing relationships with businesses. Services provided by competitors range from yellow pages listings to direct mail campaigns to advertising and listing services in local newspapers, magazines, television and radio.
•
Online. Competitors also include Internet search engines, such as Google and
Bing, review and social media websites, such as Facebook, as well as various
other online service providers. These include regional websites that may have
strong positions in particular markets.
Our competitors may enjoy competitive advantages, such as greater name recognition,
longer operating histories, substantially greater market share, established
marketing relationships with, and access to, large existing user bases and substantially
greater financial, technical and other resources. These companies may use these
advantages to offer products similar to ours at a lower price, develop different
products to compete with our current solutions and respond more quickly and
effectively than we do to new or changing opportunities, technologies, standards
or client requirements. Certain competitors could also use strong or dominant
positions in one or more markets to gain competitive advantage against us in
markets in which we operate.
We compete on the basis of a number of factors. We compete for consumer traffic
on the basis of factors including: the quality and reliability of our content;
the breadth, depth and timeliness of information; and the strength and recognition
of our brand. We compete for businesses’ advertising budgets on the basis
of factors including: the size of our consumer audience; the effectiveness of
our advertising solutions; our pricing structure; and recognition of our brand.
Publicly Traded Peers of Yelp Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Yelp Inc |
1,084.43 | 1,473.00 |
 Apple Inc |
5,039,791.17 | 478,834.00 |
 Alphabet Inc |
3,522,159.04 | 471,097.00 |
 Alphabet Inc |
3,511,646.24 | 471,097.00 |
 Meta Platforms Inc |
1,569,915.95 | 241,607.00 |
 Pinterest Inc |
11,047.08 | 4,680.44 |
| SUBTOTAL | 13,673,510.49 | 1,682,416.24 |
Sign in to see all competitors of Yelp Inc .
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Yelp Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Yelp Inc's Competitors Named by the Company
Competitive relationships identified from Yelp Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Wm Technology Inc | Company report | 85% |
| Psq Holdings Inc | Company report | 85% |
| Godaddy Inc | Company report | 85% |
| OpenAI | Company report | 85% |
| TripAdvisor | Company report | 85% |
| ChatGPT | Company report | 85% |
| RSTN | Company report | 85% |
| Olo Inc | Company report | 85% |
| Giftify Inc | Company report | 85% |
| Travelzoo | Company report | 85% |
| Thryv Holdings Inc | Company report | 85% |
| Apple Inc | Company report | 85% |
| Alphabet Inc | Company report | 85% |
| Audacy Inc | Company report | 85% |
| Porch Group Inc | Company report | 85% |
| Iac Inc | Company report | 85% |
| Meta Platforms Inc | Company report | 85% |
| Snap Inc | Company report | 85% |
| Angi Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Yelp Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Yelp Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Yelp Inc | Reportable 100.00 % |
| Apple Inc | Americas 41.84 % |
| Alphabet Inc | Google Services 75.49 % |
| Meta Platforms Inc | Family of Apps 99.31 % |
| Snap Inc | Reportable 100.00 % |
| Iac Inc | People Inc. 95.14 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Yelp Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Yelp Inc | 1,084 | 285,024 | 24,479 |
| Apple Inc | 5,039,791 | 2,867,269 | 791,467 |
| Alphabet Inc | 3,522,159 | 10,191,610 | 5,098,953 |
| Alphabet Inc | 3,511,646 | 10,191,610 | 5,098,953 |
| Meta Platforms Inc | 1,569,916 | 3,063,552 | 954,149 |
| Pinterest Inc | 11,047 | 888,973 | 33,871 |
| PEERS TOTAL | 13,672,426 | 4,598,244 | 1,855,203 |
Yelp Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Yelp Inc | United States 99.48 % |
| Apple Inc | Other countries 47.76 % |
| Alphabet Inc | United States 53.05 % |
| Meta Platforms Inc | US & Canada 40.58 % |
| Pinterest Inc | United States and Canada 73.42 % |
| Snap Inc | North America 56.82 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Yelp Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 34 companies in Yelp Inc's industry classification, broader than the peer set above. Market cap in millions of $.Yelp Inc ranks #14 of 34 companies by market capitalization in its industry, holding 0.48 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 3,277, indicating a highly concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Booking Holdings Inc | 123,712 | 54.31 % |
| 2 | Expedia Group Inc | 31,770 | 13.95 % |
| 3 | Xpo Inc | 20,880 | 9.17 % |
| 4 | H and r Block Inc | 6,790 | 2.98 % |
| 5 | Gatx Corporation | 1,234 | 5.2% |
| 6 | Gxo Logistics Inc | 1,234 | 5.2% |
| 7 | Makemytrip Ltd | 1,234 | 5.2% |
| 8 | Hafnia Limited | 1,234 | 5.2% |
| 9 | Rxo Inc | 1,234 | 5.2% |
| 10 | Unifirst Corporation | 1,234 | 5.2% |
| 14 | Yelp Inc | 1,084 | 0.48 % |
Market cap and industry share for the rest of Yelp Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
Yelp Inc's Same-Size Peers & Stock Performance
Peers chosen by closeness in market-cap rank within the same industry classification (not the named-competitor list above). Trailing 12-month total return, 3-month price momentum, beta and Sharpe ratio vs the broad U.S. market.| Rank | Company | Market Cap | TTM Return |
|---|---|---|---|
| 9 | Rxo Inc | 4,682 | 57.89 % |
| 10 | Unifirst Corporation | 4,288 | 58.20 % |
| 11 | Bw Lpg Ltd | 3,311 | 63.19 % |
| 12 | Bright Horizons Family Solutions Inc | 2,770 | -45.64 % |
| 13 | Lindblad Expeditions Holdings Inc | 1,234 | 12.3% |
| 14 | Yelp Inc | 1,084 | -36.95 % |
| 15 | Gmr Solutions inc | 1,234 | 12.3% |
| 16 | Carriage Services Inc | 1,234 | 12.3% |
| 17 | Verra Mobility Corporation | 1,234 | 12.3% |
| 18 | Virgin Galactic Holdings Inc | 1,234 | 12.3% |
| 19 | Evi Industries Inc | 1,234 | 12.3% |
Market cap, return, momentum, beta and Sharpe ratio for the rest of Yelp Inc's same-size peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation); returns and risk metrics as of 2026-11-06. Beta and Sharpe ratio are versus the broad U.S. equity market, not this industry.
Yelp Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Personal Services industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (87 companies). See the full Personal Services industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 89.65 % | 33.90 % (avg) | +55.8 pp |
| Operating Margin | 11.73 % | industry median | +9.3 pp |
| EBITDA Margin | 17.16 % | 4.32 % (avg) | +12.8 pp |
| Capital Intensity (Capex / Revenue) | 3.54 % | 4.45 % (avg) | -0.9 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Yelp Inc's Valuation vs Competitive Position
Valuation multiples vs the Personal Services industry average (87 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Personal Services industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | 12.1x | 34.0x | -22.0x |
| EV / EBITDA | 5.1x | 11.9x | -6.8x |
| P/B | 2.0x | 3.1x | -1.1x |
| Return on Equity | 18.61 % | industry aggregate | -48.08 % |
| Return on Invested Capital | 11.72 % | 2.80 % (avg) | 8.92 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Yelp Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 10.22 % | 7.58 % | -13.93 % | 18.20 % | 15.67 % | 12.03 % | 5.61 % | 3.75 % |
| Operating Margin | 2.75 % | 3.50 % | -4.44 % | 3.05 % | 4.89 % | 5.91 % | 10.70 % | 12.60 % |
| Return on Invested Capital | 1.16 % | 1.98 % | -2.19 % | 1.83 % | 3.76 % | 5.08 % | 9.76 % | 12.03 % |
| P/E | 58.6x | 61.8x | - | 75.4x | 57.4x | 32.7x | 19.2x | 13.9x |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Yelp Inc's Strategic Group Map
Yelp Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Yelp Inc's trailing-12-month revenue growth of 1.5% and operating margin of 11.7% compares with an average of 2.9% growth and 9.1% margin across its 8 closest peers by combined growth, margin and ROIC -- Yelp Inc sits below that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Yelp Inc's BCG Growth-Share Matrix
See Methodology: BCG Growth-Share Matrix for how relative share and growth are calculated and thresholded.
Yelp Inc falls in the Dog quadrant: relative market share of 0.01x vs its largest competitor, in an industry growing revenue 6.8% (median, trailing 12 months).
Source: CSIMarket API (market-cap share and industry revenue growth). The 10% growth and 1.0x share lines are standard textbook thresholds, not derived from this industry's own distribution. A caveat worth reading alongside this chart: Booking Holdings Inc alone holds 54% of this industry's market cap. In an industry this dominated by one leader, the framework will place nearly every OTHER company in "Dog" or "Question Mark" purely because relative share is measured against that leader, regardless of how strong those other companies actually are on their own fundamentals. Check the Profitability, Valuation and Financial Strength sections above before treating this quadrant label as a verdict.
Yelp Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 3,277 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Lower than typical for the industry | Capital intensity (capex / revenue) of 3.54 % vs industry average 4.45 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Yelp Inc's dedicated Suppliers and Customers pages, not here.
Yelp Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Yelp Inc falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Yelp Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Operating margin 9.3 points above the industry median.
- Latest-quarter revenue run-rate is accelerating (+2.0% annualized vs trailing 12 months).
Weaknesses
- Return on equity 48.1 points below the industry aggregate.
- Underperforming the U.S.A. 500 over the trailing 12 months.
- Low relative market share vs the industry leader (0.01x).
- Piotroski F-Score of 2 or below, the standard financial-distress signal.
Opportunities
- Trades at a lower P/E than the industry average (12.1x vs 34.0x) despite a higher return on invested capital -- a possible re-rating opportunity.
Threats
- Industry dominated by Booking Holdings Inc , holding 54.31 % of industry market cap.
- Tracked peer group's revenue run-rate is broadly decelerating (-2.5% annualized).
Methodology: see Methodology: SWOT Analysis.
Yelp Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Yelp Inc | 0.93 | 2.38 | 0.08 |
| Apple Inc | 0.27 | 1.02 | 0.88 |
| Alphabet Inc | 0.63 | 2.40 | 0.16 |
| Alphabet Inc | 0.63 | 2.40 | 0.16 |
| Meta Platforms Inc | 0.42 | 2.23 | 0.29 |
| Pinterest Inc | 1.10 | 4.85 | 0.22 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Yelp Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Yelp Inc | Q2 2026 | +1.4 % | -28.2 % |
| Apple Inc | Q3 2026 | +11.7 % | +11.8 % |
| Alphabet Inc | Q3 2026 | +24.7 % | -24.3 % |
| Alphabet Inc | Q3 2026 | +24.7 % | -24.3 % |
| Meta Platforms Inc | Q3 2026 | +26.1 % | +264.0 % |
| Pinterest Inc | Q3 2026 | +11.9 % | -76.6 % |
| PEERS TOTAL | +20.9 % | -7.1 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Yelp Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Yelp Inc | Q2 2026 | +17.9 % | +13.2 % |
| Apple Inc | Q3 2026 | +10.2 % | -30.8 % |
| Alphabet Inc | Q3 2026 | +24.3 % | +114.4 % |
| Alphabet Inc | Q3 2026 | +24.3 % | +114.4 % |
| Meta Platforms Inc | Q3 2026 | +45.2 % | +80.3 % |
| Pinterest Inc | Q3 2026 | +23.2 % | +378.6 % |
Yelp Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Yelp Inc | 12.80% | 15.93% | 18.61% |
| Apple Inc | 34.37% | 57.35% | 127.61% |
| Alphabet Inc | 29.24% | 34.26% | 42.62% |
| Alphabet Inc | 29.24% | 34.26% | 42.62% |
| Meta Platforms Inc | 17.81% | 20.54% | 30.27% |
| Pinterest Inc | 3.59% | 4.04% | 5.25% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Yelp Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Yelp Inc | 9.45 | 0.74 |
| Apple Inc | 38.21 | 10.53 |
| Alphabet Inc | 14.86 | 7.48 |
| Alphabet Inc | 14.82 | 7.45 |
| Meta Platforms Inc | 20.82 | 6.50 |
| Pinterest Inc | 79.00 | 2.36 |
| PEERS AVERAGE | 20.16 | 8.13 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.