22nd Century Group Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of 22nd Century Group Inc (XXII) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: 22nd Century Group Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 15M vs 63,958M combined for its competitors (0.0% combined share).
- Trending: Latest-quarter revenue run-rate is decelerating (-21.1% annualized vs trailing 12 months), vs accelerating (+8.2%) for its tracked peer group.
- Growth: 22nd Century Group Inc generated -29.9% revenue growth year over year in Q2 2026, vs 16.9% for its competitors combined.
- Profitability: Its -116.8% net margin compares with 30.5% for the peer group.
- Peer revenue share: 22nd Century Group Inc accounted for 0.0% of combined revenue among its tracked peer group, down from 0.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.45M compares with $0.71M for the peer group (0.6x).
- Structure: 22nd Century Group Inc operates in the following segments: Single reportable segment.
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
XXII Sales vs. its Competitors, Q2 2026
22nd Century Group Inc reported revenue contraction of 29.86 % year on year in Q2 2026, below its competitors' combined revenue growth of 16.89 %.
With a net margin of -116.83 %, 22nd Century Group Inc reported lower profitability than its competitors (30.53 %).
22nd Century Group Inc generated 0.02 % of the combined sales of its peer group, down from 0.03 % a year earlier.
API endpoints for this dataset
22nd Century Group Inc vs. its Competitors, Q2 2026
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in 22nd Century Group Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across 22nd Century Group Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| 22nd Century Group inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (4) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across 22nd Century Group Inc's competitor groups requires a Commercial License.
For context: the Tobacco industry grew revenue 6.0% year over year, combined, vs -29.9% for 22nd Century Group Inc. 22nd Century Group Inc's share of combined industry revenue moved from 0.01% to 0.01%, a gain of 0.00 percentage points.
22nd Century Group Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| 22nd Century Group inc | No | No | No | No |
| Competitors combined (4) | ||||
| High-Confidence Competitors (9) | ||||
| Similar Growth & Profitability (8) | 87.50 % (7 of 8) | 87.50 % (7 of 8) | 75.00 % (6 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
XXII Stock Performance relative to its Competitors
XXII Stock Performance relative to High-Confidence Competitors
XXII Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Vpr Brands Lp | 282.9% | Outperformed |
| 2 | Philip Morris International Inc | 282.9% | Outperformed |
| 3 | Altria Group Inc | 282.9% | Outperformed |
| 4 | British American Tobacco P l c | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for 22nd Century Group Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
22nd Century Group Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of 22nd Century Group inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 22nd Century Group inc |
0.01 | 14.52 |
 Philip Morris International Inc |
308,692.80 | 43,138.00 |
 British American Tobacco P l c |
133,897.11 | 33,784.38 |
 Altria Group Inc |
127,027.59 | 20,817.00 |
 Vpr Brands Lp |
9.17 | 2.94 |
| SUBTOTAL | 569,626.68 | 97,756.84 |
Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on 22nd Century Group inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
22nd Century Group Inc's Competitors Named by the Company
Competitive relationships identified from 22nd Century Group Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Imperial Brands plc | Company report | 85% |
| Perrigo Company plc | Company report | 85% |
| Vector Group Ltd. | Company report | 85% |
| Niconovum AB | Company report | 85% |
| Philip Morris USA Inc. | Company report | 85% |
| ITG Brands | Company report | 85% |
| Pfizer Inc. | Company report | 85% |
| GlaxoSmithKline plc | Company report | 85% |
| Novartis International AG | Company report | 85% |
| Reynolds American Inc. | Company report | 85% |
| British American Tobacco | Company report | 85% |
| JT International SA | Company report | 85% |
| Philip Morris International Inc. | Company report | 85% |
| China National Tobacco Corporation | Company report | 85% |
| Altria Group Inc | Company report | 85% |
Company report basis, confidence, active dates and source counts for 22nd Century Group Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
22nd Century Group Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| 22nd Century Group inc | Single reportable segment 100.00 % |
| Philip Morris International Inc | International Combustibles 58.80 % |
| Altria Group Inc | Smokeable Products 88.58 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
22nd Century Group Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| 22nd Century Group inc | 0 | 453,656 | -287,312 |
| Philip Morris International Inc | 308,693 | 508,104 | 131,095 |
| British American Tobacco P l c | 133,897 | 706,831 | 214,312 |
| Altria Group Inc | 127,028 | 3,528,305 | 1,375,593 |
| Vpr Brands Lp | 9 | 293,700 | 101,566 |
| PEERS TOTAL | 569,627 | 705,176 | 212,763 |
22nd Century Group Inc's Position in Industry Market Structure
Market-capitalization share and concentration across all 6 companies in 22nd Century Group Inc's industry classification, broader than the peer set above. Market cap in millions of $.22nd Century Group Inc ranks #0 of 6 companies by market capitalization in its industry, holding 0.00 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 3,937, indicating a highly concentrated market structure (see Methodology: Market Structure & Concentration).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Philip Morris International Inc | 308,693 | 53.83 % |
| 2 | British American Tobacco P l c | 134,262 | 23.41 % |
| 3 | Altria Group Inc | 127,104 | 22.16 % |
| 4 | Rlx Technology Inc | 1,971 | 0.34 % |
| 5 | Turning Point Brands Inc | 1,234 | 5.2% |
| 6 | Ispire Technology Inc | 1,234 | 5.2% |
| 0 | Hempacco Co Inc | 1,234 | 5.2% |
| 0 | Healthier Choices Management Corp | 1,234 | 5.2% |
| 0 | 22nd Century Group inc | 0 | 0.00 % |
| 0 | Venhub Global Inc | 1,234 | 5.2% |
Market cap and industry share for the rest of 22nd Century Group Inc's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2026-11-06.
22nd Century Group Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Tobacco industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (15 companies). See the full Tobacco industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 0.45 % | 35.65 % (avg) | -35.2 pp |
| Operating Margin | -0.84 % | industry median | -15.7 pp |
| EBITDA Margin | -0.78 % | 14.08 % (avg) | -14.9 pp |
| Capital Intensity (Capex / Revenue) | 7.98 % | 8.01 % (avg) | 0.0 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
22nd Century Group Inc's Valuation vs Competitive Position
Valuation multiples vs the Tobacco industry average (15 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Tobacco industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 19.3x | - |
| EV / EBITDA | - | 15.2x | - |
| P/B | 0.2x | 2.0x | -1.8x |
| Return on Equity | -0.21 % | industry aggregate | 178.48 % |
| Return on Invested Capital | -0.65 % | 10.75 % (avg) | -11.40 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
22nd Century Group Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2017 | 2018 | 2019 | 2020 | 2021 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | 41.79 % | 56.94 % | -2.25 % | 8.82 % | 10.09 % | -48.15 % | -24.29 % | -27.87 % |
| Operating Margin | -79.80 % | -90.89 % | -91.23 % | -68.24 % | -91.81 % | - | -57.21 % | -65.76 % |
| Return on Invested Capital | -17.94 % | -15.93 % | -18.67 % | -18.40 % | -19.76 % | 32.06 % | -216.92 % | -45.37 % |
| P/E | - | - | - | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
22nd Century Group Inc's Strategic Group Map
22nd Century Group Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
22nd Century Group Inc's trailing-12-month revenue growth of -27.4% and operating margin of -0.8% compares with an average of 9.8% growth and 25.6% margin across its 8 closest peers by combined growth, margin and ROIC -- 22nd Century Group Inc sits below that peer average on growth and below it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
22nd Century Group Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Low | Industry HHI of 3,937 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | Moderate, in line with the industry | Capital intensity (capex / revenue) of 7.98 % vs industry average 8.01 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on 22nd Century Group Inc's dedicated Suppliers and Customers pages, not here.
22nd Century Group Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
22nd Century Group Inc falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
22nd Century Group Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Return on equity 178.5 points above the industry aggregate.
Weaknesses
- Operating margin 15.7 points below the industry median.
- Latest-quarter revenue run-rate is decelerating (-21.1% annualized vs trailing 12 months).
- Underperforming the U.S.A. 500 over the trailing 12 months.
Opportunities
No rule matched.
Threats
- Industry dominated by Philip Morris International Inc , holding 53.83 % of industry market cap.
Methodology: see Methodology: SWOT Analysis.
22nd Century Group Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| 22nd Century Group inc | 0.86 | 2.44 | 0.02 |
| Philip Morris International Inc | 0.22 | 0.98 | - |
| British American Tobacco P l c | 0.26 | 0.87 | 0.66 |
| Altria Group Inc | 0.39 | 0.59 | - |
| Vpr Brands Lp | 0.58 | 1.14 | 0.88 |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
22nd Century Group Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| 22nd Century Group inc | Q2 2026 | -29.9 % | - |
| Philip Morris International Inc | Q3 2026 | +5.5 % | -8.3 % |
| British American Tobacco P l c | Q4 2025 | +2.2 % | +151.9 % |
| Altria Group Inc | Q3 2026 | +32.4 % | +6.0 % |
| Vpr Brands Lp | Q2 2026 | -31.6 % | - |
| PEERS TOTAL | +5.8 % | +59.9 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
22nd Century Group Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| 22nd Century Group inc | Q2 2026 | -43.4 % | +759.0 % |
| Philip Morris International Inc | Q3 2026 | +2.8 % | +4.7 % |
| British American Tobacco P l c | Q4 2025 | +2,031.2 % | +17.0 % |
| Altria Group Inc | Q3 2026 | +166.9 % | +101.9 % |
| Vpr Brands Lp | Q2 2026 | -16.5 % | - |
22nd Century Group Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| 22nd Century Group inc | - | - | - |
| Philip Morris International Inc | 16.30% | 12.51% | - |
| British American Tobacco P l c | 6.97% | 7.94% | 15.82% |
| Altria Group Inc | 23.62% | 26.82% | - |
| Vpr Brands Lp | 37.37% | 90.39% | 232.07% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
22nd Century Group Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| 22nd Century Group inc | - | 0.00 |
| Philip Morris International Inc | 28.90 | 7.16 |
| British American Tobacco P l c | 17.44 | 3.96 |
| Altria Group Inc | 15.73 | 6.10 |
| Vpr Brands Lp | - | 3.12 |
| PEERS AVERAGE | 19.32 | 5.83 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.